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NBA 2K League Announces Gen.G To Launch Shanghai Team

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The NBA 2K League announced that Gen.G, the global esports organization connecting the best gamers in the U.S. and Asia, will launch an NBA 2K League team from Shanghai that will join the other 22 NBA 2K League teams for the 2020 season.  The Shanghai franchise will be the centerpiece of a long-term strategic relationship between the NBA 2K League and Gen.G that will mobilize Gen.G’s multicultural brand and multi-title esports presence to expand the global footprint of the first official esports league operated by a U.S. professional sports league.

Gen.G’s team, which will train at Gen.G’s Los Angeles HQ during the 2020 season, will be the first NBA 2K League team outside of North America.

Gen.G, whose investors include LA Clippers alternate governor Dennis Wong and whose teams compete in seven other major titles, is also the first NBA 2K League team not affiliated with an NBA team.  Gen.G’s NBA 2K League team will be Gen.G’s second esports franchise (joining Seoul Dynasty of the Overwatch League) and second entry in Chinese esports (China Clash Royale League).

“This is a historic moment in the NBA 2K League’s journey to becoming a truly global league with fans, franchises and players from all over the world,” said NBA 2K League Managing Director Brendan Donohue.  “Gen.G is the ideal organization to launch our first team from outside of North America, and we look forward to working with Gen.G to reach new fans in Shanghai and identify elite talent across Asia.”

“We are honored to help lead the NBA 2K League’s expansion into Asia and proud to represent Shanghai on behalf of the hundreds of millions of Chinese fans who love basketball and video games,” said Chris Park, CEO of Gen.G.  “Gen.G’s unique core mission — to connect esports fans and athletes across the U.S. and Asia — is meant for ambitious ventures like this.  We have big plans to help grow the NBA 2K League in communities around the world that are passionate about basketball and video games.”

In addition to launching the Shanghai franchise, Gen.G and the NBA 2K League today announced a long-term relationship to grow the NBA 2K League’s global player pool and fanbase.  As part of the terms, Gen.G will collaborate with the NBA 2K League on player development and talent identification in Asia, brand development in Asia, and worldwide esports and gaming programming.  Together, the NBA 2K League and Gen.G will build a world-class pipeline for the next generation of great Asian players, develop NBA 2K League content for the more than 12 million followers of Gen.G’s global esports portfolio and the NBA 2K League’s global audience, and promote the NBA 2K League to fans around the world.

Today’s announcements are also important milestones for inclusion and professionalism in esports, values that the NBA 2K League and Gen.G have championed individually and will champion together through this strategic relationship.  In August, the NBA 2K League held its first-ever development camp for elite female NBA 2K players at the NBA 2K League Studio in New York City, and Gen.G announced its all-women Fortnite team – Gen.G Empowered by Bumble (Team Bumble) – as part of the organization’s ongoing commitment to driving women’s empowerment in gaming and esports.

Gen.G and Hornets Venom GT, the NBA 2K League affiliate of the Charlotte Hornets, will participate in the NBA 2K League Expansion Draft Lottery on Friday, Oct. 4.  Additional details about Gen.G’s NBA 2K League team will be announced at a later date.

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NBA 2K League Announces Gen.G To Launch Shanghai Team

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SBC Summit’s INFINITY Lisbon Levels Up with Timmy Trumpet on the Decks

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Blending classical training, jazz roots, and EDM firepower, Timmy Trumpet will take the stage at the INFINITY Lisbon closing party with a high-energy set that promises to close SBC Summit with a bang.

Taking place on Thursday, September 18th at the MEO Arena—which serves as the Super Stage during the day—the venue will transform into the ultimate party setting for the Australian DJ and producer, widely regarded as one of the most explosive live performers in EDM.

Known for his trumpet solos and crowd-hyping energy, his headline set will be open to VIP attendees and complimentary operator and affiliate pass holders.

“The Greatest Show in Gaming couldn’t happen without the greatest showman in EDM! Jokes aside, no one brings the fire quite like Timmy Trumpet,” said Rasmus Sojmark, CEO & Founder of SBC. “He’s that rare artist who can blend high-energy drops with live instrumentation and still keep the crowd bouncing from start to finish.”

Timmy Trumpet’s musical journey began at just four years old when he picked up the trumpet. By thirteen, he was named Young Musician of the Year and earned a full scholarship to the Conservatorium of Music, studying under the Sydney Symphony Orchestra’s Anthony Heinrich. Within two years, he became the lead soloist for the Australian All-Star Stage Band, touring Europe and performing at some of the world’s top jazz festivals.

His evolution into the electronic music scene came naturally, blending live trumpet with high-energy EDM—culminating in his breakout hit Freaks in 2014, which has since surpassed a billion streams across all platforms and contributed to a discography that has amassed over 5 billion streams worldwide.

Trumpet’s Tomorrowland debut in 2017 remains the most-streamed set in the festival’s history. In 2024, he reached a new career high, ranking 5th on DJ Mag’s Top 100. That same year, he closed the main stage at Tomorrowland in both Belgium and Brazil—his Belgium set becoming the most-viewed performance of the year and further cementing his legacy as one of the festival’s most iconic acts.

The DJ’s genre-blending style and electrifying energy have also led to collaborations with some of the biggest names in electronic music. His discography includes powerhouse tracks with global stars like Steve Aoki, Armin van Buuren, Afrojack, Dimitri Vegas & Like Mike, Hardwell, KSHMR, R3HAB, W&W, and ALOK, among others.

“We already announced Alok last month as part of the INFINITY Lisbon lineup, and now confirming Timmy Trumpet means we’ll have two powerhouse DJs headlining the closing party—an experience I’m sure our attendees will truly appreciate,” said Sojmark.

This won’t be the first time SBC event attendees are treated to electrifying DJ performances. The tradition began last September during the debut edition of SBC’s flagship show in Lisbon, with headline acts including Darude, Miss Monique, and Don Diablo. It continued earlier this year at SBC Summit Rio, where Afrojack and Brazilian duo Dubdogz brought the energy behind the decks. Next, the tradition heads to SBC Summit Americas, where Steve Aoki will headline the INFINITY Florida closing party in Fort Lauderdale.

“It’s becoming a tradition—and one that both we at SBC and our delegates absolutely love,” Sojmark added. “Industry events are fantastic in so many ways. But they’re also demanding. Closing them with world-class acts creates an experience that’s both celebratory and memorable, which is exactly what SBC Summit is all about.

SBC Summit will return to the Feira Internacional de Lisboa and MEO Arena on 16–18 September. Set to welcome 30,000 industry professionals from around the world, the event will offer three days of in-depth educational content, a comprehensive exhibition floor, and networking opportunities.

The post SBC Summit’s INFINITY Lisbon Levels Up with Timmy Trumpet on the Decks appeared first on European Gaming Industry News.

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Wikibet.com Partners with iConvert to Power Smarter Conversion Across its Markets

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iConvert, the conversion platform built specifically for iGaming, is partnering with online casino and sportsbook Wikibet.com operated by Geeker Technology N.V., to ramp up first-time deposits (FTDs) across all its markets and English-speaking territories worldwide.

Wikibet.com is built for players, including VIPs, who value speed, simplicity, and real rewards. But even the best user experience needs to be matched with conversion flows that deliver. That’s where iConvert steps in.
The goal? Maximise player acquisition without maxing out marketing budgets.

By using iConvert’s behavioural overlays which are tailored by traffic source, GEO, and device, Wikibet.com is now optimising every visit in real-time, ensuring more of the right players convert the moment they land.

Wikibet gets it. They’ve built an operator brand with sharp UX, live dealers, and serious player rewards. Our job is to make sure every marketing dollar they spend results in deposits, not dead ends. This partnership is about precision, targeting bounce points, streamlining the journey, and turning intent into revenue

Ashley Wood, CEO, iConvert: “We built Wikibet for players who care about quality and speed, so it made sense to work with a partner who could bring that same mindset to conversion. iConvert gives us real-time insight, clean integration, and tangible FTD uplift. We’re excited to scale this across multiple markets and see what’s possible.”

Idan Levy, CEO of Wikibet.com: “This partnership marks another strategic step in iConvert’s global expansion, now powering over 140+ operators across 50+ markets, with over 3 million FTDs delivered to date.
Because in 2025, traffic alone isn’t enough. Conversion is the edge.”

The post Wikibet.com Partners with iConvert to Power Smarter Conversion Across its Markets appeared first on European Gaming Industry News.

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GR8 Tech Unveils Quick-Start Guide for ULTIM8 Sportsbook iFrame Integration

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GR8 Tech has released a 5-step guide for its ULTIM8 Sportsbook iFrame, giving a clearer look at what it takes to integrate one of the market’s most customizable and secure iFrame sportsbooks.

ULTIM8 Sportsbook iFrame delivers what matters most: content for different target geos and player preferences, customization tools that adapt to any brand, and full CRM control for targeted engagement. These capabilities translate directly into higher revenue and sustained growth within a safe environment rich with risk and anti-fraud features. And it all starts with fast, frictionless integration.

“Our onboarding approach is the foundation of a lasting relationship. We’ve built this guide to showcase that we don’t just provide a tool; we empower operators to get the most out of it,” said Kateryna Pozdnysheva, Chief Client Officer at GR8 Tech.

The guide walks through all major phases of ULTIM8 Sportsbook iFrame’s integration:

  • Planning and requirement gathering, including technical scope, branding needs, and licensing details
  • Contracting and onboarding, with a dedicated project team, Slack channel setup, and live training sessions
  • Customization options, covering UI branding, gamification tools, CRM, bonus orchestration, risk tools, and more
  • Integration and go-live, detailing APIs, authentication, staging, and testing procedures
  • Post-launch support, including 24/7 access to support, risk & anti-fraud teams, and change request workflows

GR8 Tech’s Client Success team is central in the integration process, supporting clients from initial planning through post-launch growth. With tailored training, always-on support, and real-time risk management, the team ensures every partner can confidently scale and evolve their sportsbook offering.

Clients want to differ from other sportsbooks and have more control,” added Pozdnysheva. “So, client success means anticipating needs, not just answering questions. We combine tools with a personalized, proactive mindset, which continues after go-live.

Whether operators are new to sports betting or expanding existing platforms, the ULTIM8 onboarding guide looks at the proven steps to launch fast, stay agile, and unlock long-term value in partnership with GR8 Tech.

Explore the guide on ULTIM8 Sportsbook iFrame integration and learn how to follow the seven-day go-live path.

The post GR8 Tech Unveils Quick-Start Guide for ULTIM8 Sportsbook iFrame Integration appeared first on European Gaming Industry News.

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