Latest News
Sportradar’s ad:s Launches Programmatic Ad Offering to Fundamentally Shift How Sports Betting Operators Run their Businesses
Reading Time: 2 minutes
The latest development from ad:s is built to be the most efficient ad buying solution in the betting market
Sportradar, the world’s leading provider of sports data and content, today announced the launch of its programmatic ad solution. The offering comes from ad:s – Sportradar’s full-service, data-driven marketing solution for sports betting operators.
As the world’s leading betting services provider, Sportradar has built a major, global business founded on fast, reliable and insightful data. Complementing the range of sports betting services it already provides to the industry, it has now developed its own data and technology-driven marketing platform that applies that same deep, analytical expertise to media investments, focused very firmly on eliminating waste and increasing returns.
With the sports betting landscape ever more competitive, efficient customer acquisition and retention is now the central question for running a successful sportsbook. ad:s is uniquely positioned to address this challenge, based on five key reasons:
- A Unique Understanding of Betting Consumers – Sportradar has unrivalled access to betting data sources that allows it to derive highly valuable insights about betting consumers and their interests and behaviours
- Sector-specific DMP – ad:s provides operators with access to 50 million+ user profiles (and growing), captured in its betting dedicated data management platform (DMP), so you know who to target and how to target them
- Custom-Built Marketing Technology – ad:s is built on proprietary DSP and DCO technology focused purely on betting; constantly refining itself to improve targeting and eliminate waste
- Best-In-Class Content Products – ad:s gives operators the messaging edge, via engaging content products, optimized with dynamic creative and contextual relevance
- Access to the Widest Range and Highest Quality of Media Owners – ad:s gives access to an unmatched breadth and quality of digital media owners: publishers, federations, clubs, affiliates, content platforms, and SSPs, so you know you’re reaching the right audiences with your marketing messages
ad:s supports these benefits with flexible ways of working, from self-service to fully-managed services, complete cost transparency and full IAB ratification and compliance.
“Our programmatic offering is underpinned by Sportradar’s unparalleled knowledge of sports bettors, its rich quality of consumer insights, proprietary custom-built marketing technology, the best content products and deep industry relationships established over a longstanding history as a top sports data company,” said Felix Geyr, Managing Director, Sports Media at Sportradar. “With this distinct combination of benefits, our programmatic offering is set to be the most efficient and transparent solution in the market-place.”
ad:s’ programmatic solution launched in beta earlier this year, and since then, several operators have implemented it to reduce waste and improve targeting capabilities. One of those operators is Malta-based Interwetten, one of the top sports betting operators in the world.
“We work in a very competitive business that requires a constant stream of effective marketing and advertising to remain top of mind with consumers” said Dominik Beier, Speaker of the Board of Interwetten. “As an operator, it’s paramount that we’re maximizing the efficiency of our marketing investments and adapting our communication channels to state of the art technologies which the market offers us. Working with ad:s’ programmatic solution, we know we have one of the industry’s best products, backed by rich data and insights, to acquire and retain customers with the utmost efficiency.”
ad:s’ programmatic offering is part of its larger set of marketing services, which includes sponsorship consulting, SEO and SEA marketing, UI/UX consulting, digital traffic networks, pop-under ad networks, ad products and affiliate marketing. The ad:s offering and its various components continue to evolve to address the pressing marketing needs of sports betting operators across the globe.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sportradar’s ad:s Launches Programmatic Ad Offering to Fundamentally Shift How Sports Betting Operators Run their Businesses
Latest News
Fruits meet Gods in Tom Horn Gaming’s latest release, 243 Zeus Fruits
Reading Time: < 1 minute
Tom Horn Gaming is expanding its portfolio with the release of 243 Zeus Fruits, a slot that combines two proven player favourites – fruit slots and Greek mythology. The game delivers short feature cycles, multipliers, and higher stakes through the supplier’s QuickX mechanic.
Set against the backdrop of Mount Olympus, 243 Zeus Fruits blends the familiar symbols of a classic fruit slot with the power of Zeus. Players can enjoy 243 ways to win, with medium volatility, an RTP of 95.02, and maximum exposure of x100. The Wild 243 Respin feature frequently triggers wins, adding multipliers of up to x5 to maintain engagement and replayability.
The inclusion of QuickX encourages higher bets and appeals to bonus hunters and high-value players, while the game’s mobile-first design ensures smooth play across all devices. These elements combine to offer a straightforward, fast-paced slot that suits a wide range of players.
“243 Zeus Fruits continues our strategy of refreshing proven themes with features that increase both player enjoyment and operator returns,” said Ondrej Lapides, CEO at Tom Horn Gaming. “The mix of classic fruit game with a mythological layer provides familiarity with added depth, while QuickX is expected to contribute to longer sessions and higher average revenue per user.”
Targeted at markets across Europe and further afield, 243 Zeus Fruits offers strong cross-sell potential, appealing to a broad audience from fans of traditional fruit slots to players drawn to narrative-based titles. Its combination of simplicity, speed, and modern features positions it as a versatile addition to casino lobbies worldwide.
243 Zeus Fruits will be available to operators worldwide from 28 October.
The post Fruits meet Gods in Tom Horn Gaming’s latest release, 243 Zeus Fruits appeared first on European Gaming Industry News.
Latest News
Discipline Meets Drive: Kyrylo Korobka from Ready To Fight Joins GR8 Tech’s Bet It Drives
Reading Time: 2 minutes
Lisbon’s streets set the pace for Season 2 of GR8 Tech’s Bet It Drives—the drive-time podcast where iGaming’s sharpest voices speak freely, in motion. Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, Episode 3 spotlights Kyrylo Korobka, Executive Director at Ready to Fight by Oleksandr Usyk, for a candid ride through the intersection of boxing, technology, and business execution.
Korobka leads operations at RTF, the ecosystem co-founded by the heavyweight champion Oleksandr Usyk on a mission to digitize boxing. Before, he had a career in international corporations and held a CMO role within a major crypto project. He has helped steer large-scale events and partnerships, including the Usyk vs. Dubois blockbuster, while advancing new tech initiatives like a cross-border payments solution and federation partnerships for the next generation of fighters.
During the ride, Kyrylo opens up about:
- His role as Executive Director of Ready to Fight
- Co-organizing a major fight for Oleksandr Usyk and overseeing broadcast, marketing, and operations
- Partnering with boxing federations and the mission to digitize boxing for the next generation
- His path from international corporations and a crypto CMO role into sports business
- Why his day-to-day is more “business” than “sport”
- What it’s like working with a superstar like Usyk and meeting other legendary athletes
- A standout partnership: Queensberry Promotions (founded by Frank Warren)
- How his view of iGaming evolved beyond “just casino”
- Learning from setbacks: treating failures as lessons and not repeating mistakes.
- His #1 “champion rule”: discipline and consistency at every stage.
“Boxing at the elite level is discipline, preparation, and execution—exactly how winning platforms are built,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “Kyrylo shows how Ready to Fight thinks like a tech company: digitize the sport, empower the community, and move fast with the right partners. That’s the GR8 way: performance first, innovation always.”
It’s been almost a year since GR8 Tech started its partnership with Ready to Fight. As RTF’s exclusive Partner in Tech, GR8 Tech brings a scalable, high-performance sportsbook and iGaming platform, top event coverage, smart margin management, and a geo-specific approach, while RTF channels champion-level vision to digitize boxing for fighters and fans. Together, they’re rolling out exclusive sports fashion drops, new features, and digital activations to bring the boxing world closer through great tech.
Watch or listen to Season 2, Episode 3 with Kyrylo Korobka on:
Season 2 of Bet it Drives launched with Rasmus Sojmark and kept pace with Tiago Pereira. The podcast continues with the upcoming episode featuring Kelly Kehn.
The next chapter of iGaming belongs to champions who play smart and bold. Meet GR8 Tech at booth 5028-2 during SiGMA Central Europe 2025 in Rome, November 3–6, and discover the Heavyweight Rulebook built for operators ready to scale, localize, and win.
The post Discipline Meets Drive: Kyrylo Korobka from Ready To Fight Joins GR8 Tech’s Bet It Drives appeared first on European Gaming Industry News.
Latest News
IAGR announces winners of 2025 Regulatory Awards
Reading Time: 2 minutes
The International Association of Gaming Regulators (IAGR) has announced the winners of the IAGR International Regulatory Awards 2025, with regulators from Australia, Nigeria and Denmark taking home trophies during the IAGR Toronto conference.
IAGR President Ben Haden, who served on the judging panel, said this year’s winners demonstrate measurable progress and sustainable outcomes.
‘Our judges looked for clear problem definitions, robust interventions and evidence of impact. The 2025 winners show how thoughtful reforms, strong governance and targeted education can improve consumer protection and market integrity over the long term,’ said Haden.
- Regulatory Excellence Award: NSW Independent Casino Commission (Australia)
For leading a three-year, milestone-driven remediation of Crown Sydney following the Bergin Inquiry — eliminating junkets, strengthening financial-crime controls, enhancing harm-minimisation and reforming governance.
- ‘The NSW Independent Casino Commission is proud to be recognised for its dedication to restoring the expected standards at Crown Sydney. This has included three years of intense remediation which has completely transformed the casino’s governance, culture, safety and compliance functions.
- ‘The NICC has proven that it is possible to enact long lasting change and in doing so has set a new standard for Australian casino operations.’ – Murray Smith, Acting Chief Commissioner, NSW Independent Casino Commission
- Regulatory Innovation Award: Lagos State Lotteries and Gaming Authority (Nigeria)
For SAFEPLAY, Africa’s first regulator-led, multi-operator self-exclusion platform — centrally managed by the regulator and integrated with operator systems — creating a consistent, replicable model for consumer protection.
- ‘We are honoured to receive the IAGR Regulatory Innovation Award for our SafePlay initiative. This recognition reaffirms our commitment to responsible gambling, player protection, and data-driven regulation that puts the welfare of Lagos residents at the heart of our innovation.’ – Bashir A. Are, Chief Executive Officer, Lagos State Lotteries and Gaming Authority
- Best regulatory campaign: Danish Gambling Authority (Denmark)
For an interactive, school-based education programme that engages young people with practical demonstrations and surveys evidencing shifts away from gambling ‘to make money’ towards safer play and awareness of help services.
- This marks the second consecutive year that the Danish Gambling Authority has received the Best regulatory campaign award. ‘I’m very proud that IAGR has bestowed The Danish Gambling Authority with this award. It’s crucial that young people understand that gambling is designed so the player always loses in the long run. By conveying this message, we hope to promote a balanced attitude toward gambling and I’m extremely honoured that our efforts are recognised internationally.’ – Anders Dorph, Director, Danish Gambling Authority
These awards underscore the importance of collaboration, innovation and dedication in the global regulation of gambling.
The post IAGR announces winners of 2025 Regulatory Awards appeared first on European Gaming Industry News.
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