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D-A-CH market in focus at CEEGC2019 Budapest, updates from Austria, Liechtenstein, Switzerland and Germany

Published

6 years ago

September 17, 2019

Reading Time: 6 minutes

Mainly German-speaking region in focus at CEEGC2019 Budapest!

There has always been quite a stir when it comes to discussing the D-A-CH region at the European Gaming Media and Events organized conferences, however, this time it is different.

Germany:

The industry has seen lots of news coming out about the German gambling industry during the summer and among them is the report which showed that gambling advertising spend in Germany had increased 300% in last five years, but also PayPal’s Crackdown in Germany for transactions that are tied to online gambling.

In other news, the Regional Council of Darmstadt in the German state of Hesse has issued the guidelines to apply for sports betting license in the country.

As per the new guidelines, the gambling operators seeking licenses for online sports betting in Germany will have to show that they are not associated with online casino operators or affiliates offering online casino products to locals.

The guidelines explicitly mention that the licensed online gambling operators in Germany would not be allowed to “operate or broker unauthorized gambling in Germany, either themselves or through affiliated companies, once the license has been granted.”

Austria:

IWG – the award-winning supplier of online, instant win games – has been selected to supply the Austrian Lotteries (Österreichische Lotterien) with its portfolio of games.

Following the initial launch at win2day.at, the gaming site of the Austrian Lotteries, titles from IWG’s portfolio of over 100 games will be regularly added over the coming months giving players an alternative and unique playing experience.

Other news also mention that players in Austria have filed a lawsuit against the online casino websites, reclaiming the losses incurred over a period of past two and a half years. It is estimated that players who have filed the lawsuit lost sums to the tune of €3,000 over the past two and a half years.

OVWG, the Austrian Association for Betting and Gambling, said that the gambling operators would have to contest the lawsuit on their own. The lawsuit is filed against the gambling operators who were offering online gambling without having the necessary permits to operate in Austria.

Liechtenstein:

Casinos Austria International will open Liechtenstein’s second casino in the Pirandello business center in Schaanwald on 25 October.

Liechtenstein saw the opening of its first casino, operated by Admiral, part of the Novomatic group, in August this year.

Local newspaper Wiener Zeitung reported that businessman Wolfgang Egger planned to open a casino near the principality’s capital city of Vaduz after the entrepreneur won the constitutional monarchy’s initial public tender for a license.

Switzerland

On Friday 5th July 2019, jackpots.ch, the online brand of Grand Casino Baden became the first legal online casino to go live in Switzerland under the new regulatory framework. It was announced earlier this year that Grand Casino Baden had made a strategic move to secure its own online destiny by investing in Gamanza, a highly promising start-up with the capacity to build a world-class platform solution.

As mentioned above, there is more to talk about the D-A-CH region than ever before and we are excited to announce that the “D-A-CH regional update compliance panel discussion will be joined by leading experts such as Hannah Kennish (Legal and Regulatory Affairs Manager at Playtech), Jessica Maier, LLM (Partner at MELCHERS law firm) and Robert Toth (Key Account Manager at Global Bet).

The compliance panel discussion will be moderated by Dr. Simon Planzer (Partner at PLANZER LAW), who is the key expert in the region when it comes to the gambling industry.

The 2019 edition of CEEGC Budapest takes place on the 24^th of September at The Ritz-Carlton Budapest and welcomes some of the biggest names of the online and land-based gambling industry from all around Europe with an emphasis on Central and Eastern Europe, North America, D-A-CH region and the Balkans.

Secure your seat now!

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the CEE and Balkans region via the CEEGC platform which is committed to bringing together industry shareholders and government officials from the region on a yearly base.

You can view the profiles speakers and moderator below:

Hannah Kennish – Legal and Regulatory Affairs Manager at Playtech

Hannah Kennish is a Legal and Regulatory Affairs Manager for Playtech, the gambling industry’s leading software and services supplier, which supports operators in over 25 regulated markets worldwide.

Since joining Playtech in 2018 Hannah has been responsible for all regulatory compliance matters in newly-regulated markets, including Switzerland, Sweden and is leading Playtech’s license applications in various states in the USA. Hannah also focuses on Playtech BGT Sports compliance, which includes retail sports betting operations in Austria and Germany.

Hannah has a master’s degree in International Business from the University of Edinburgh and a Master of Laws LL.M in International Corporate Legal Practice from the University of Law, London.

Jessica Maier, LLM – Partner at MELCHERS law firm

Jessica is a partner with MELCHERS law firm in Germany. She advises clients on all aspects of gambling law with a focus on regulation, licensing and compliance. She has been involved in regulatory due diligence reviews in the context of corporate acquisitions and provides strategic advice to her clients. Jessica is experienced in lobbying and regularly contributes to industry publications. She is a member of the International Association of Gaming Advisors (IAGA) and Global Gaming Women (GGW).

Robert Toth – Key Account Manager at Global Bet

Robert Toth started in the iGaming industry more than 10 years ago. He joined Global Bet in 2012, where he was responsible for high profile customer accounts, during a period of considerable business growth. Currently, he is managing the company’s various aspects of business development, project coordination, and account management.

He has extensive knowledge of the inner workings of the gaming industry and his exceptional interpersonal skills enabled him to bring together his business experience from across all continents. As one of the pioneers in virtual gaming development, he is one of the few people in the industry with sufficient in-depth know-how regarding virtual sports-related matters.

The company he works for, Global Bet, is the biggest independent provider for virtual sports, with an in-house team of expert developers and award-winning 3d artists. With customers on all continents, Global Bet provides a fully customized Virtual Sports portfolio of more than 15 sports and number games. Global Bet offers a broad portfolio of games, including everything from Football and Tennis to Basketball, Horse and Greyhound races.

Dr. Simon Planzer – Partner at PLANZER LAW (panel moderator)

Dr. Simon Planzer is a partner at PLANZER LAW, a Zurich-based gaming law boutique.

PLANZER LAW’s team provides strategic, regulatory and legal advice to companies, regulators and other stakeholders across all areas of the gaming and entertainment industry.

The firm’s primary focus is on EU/EEA gaming law, compliance issues such as AML as well as Swiss gaming law and related commercial, corporate and financial matters.

Dr. Simon Planzer is General Member of the International Masters of Gaming Law. An alumnus of the College of Europe, he specialised early on in EU affairs and gaming law, working at the EFTA Court, the legal service of the EFTA Secretariat and as research fellow in European business law.

Dr. Simon Planzer is the author of the monograph (PhD) ‘Empirical Views on European Gambling Law and Addiction’(2014) and the book chapter ‘Gambling Law’ in The Handbook of EEA Law (2016), both published by Springer International Publishing. Simon also works as a Lecturer in Law at the University of St.Gallen where he teaches European Economic Law. He studied and did research i.a. at Harvard University, the College of Europe and the European University Institute.

Dr. Simon Planzer, founding partner of PLANZER LAW has recently received the recognition from Chambers & Partners and has been listed as a global gaming law expert. Clients and firms across many practice areas and geographies have trusted Chambers’ research for nearly 30 years.

Dr. Simon Planzer, founder of Planzer Law, is endorsed by interviewees (Chambers & Partners) as “absolutely excellent” and “the top Swiss lawyer” for gaming. He is actively involved in the shaping of gaming regulations in Switzerland, regularly interacting with the authorities, as well as providing regulatory advice to private clients. Based in Zürich, he is additionally active representing fantasy sports companies.

Browse the official event website for more details: www.ceegc.eu

Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: D-A-CH market in focus at CEEGC2019 Budapest, updates from Austria, Liechtenstein, Switzerland and Germany

Related Topics:gambling industry in Europe

George Miller

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Latest News

Spinmatic launches Pinky Plinko Deluxe

Published

6 hours ago

July 16, 2025

George Miller

Reading Time: 2 minutes

Following the success of its original release, Spinmatic’s Pinky Plinko returns with a beautifully reimagined Deluxe edition. The innovative B2B provider elevates the beloved game with refined mechanics, enhanced visuals and immersive sound design for a high-performing addition to any operator’s content portfolio.

Set during a mythical Japanese matsuri – a spirited festival where the human and spirit worlds briefly collide – the game invites players to join Pinky, a cheerful half-human, half-cat spirit, on a joyful journey through lantern-lit streets and supernatural surprises.

The core mechanic of the game remains the classic Plinko format, but the Deluxe version introduces a completely reworked Hold & Drop system. Players can now choose to release 1, 5, 10, 25, 50 or 100 balls at once, with each drop visualised through a fluid, lottery-style counter that enhances anticipation and immersion.
This new edition also offers a more visual and accessible approach to risk levels. The game now makes it easier for players to read the volatility of each session at a glance.

One of the most exciting additions is the introduction of Prize Multipliers – magical glowing bands that appear on the board and double the value of any ball that lands within them. These appear in one zone in the 8-line mode and two zones in the 16-line setup. Each winning drop is accompanied by bespoke visual and audio effects that scale with the prize’s value, creating a celebratory atmosphere that mirrors the game’s festive theme.

To support long-term engagement, a live results tracker has been integrated into the interface, sitting discreetly in the top-left corner. This feature allows players to monitor their recent outcomes and keep track of lucky streaks without disrupting the rhythm of play.

Beyond mechanics, Pinky Plinko Deluxe delivers a complete sensory upgrade. The background art and game board have been redesigned with intricate detail, enhancing the depth and richness of the game’s world. Every element has been refined to evoke the spirit of the festival and elevate the player experience.

The sound design also adapts dynamically, with subtle sparkles for small wins and full-scale fireworks when larger prizes are secured.
The result is an atmospheric and polished experience designed to delight players and perform strongly across a wide range of markets.

The post Spinmatic launches Pinky Plinko Deluxe appeared first on European Gaming Industry News.

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Boomerang Partners and AC Milan summarize the results of the first year of strategic partnership

Published

6 hours ago

July 16, 2025

George Miller

Reading Time: 3 minutes

Boomerang Partners, an affiliate marketing agency, is proud to announce that Boomerang and the legendary AC Milan celebrated the first anniversary of their strategic partnership. This collaboration has redefined how brands and clubs engage with fans, partners, and global sports audiences.

Over the past 12 months, this alliance has made significant strides both on and off the field. From global exposure to affiliate program growth, this partnership has become the benchmark for what a meaningful brand-club partnership in iGaming can look like.

During the year of Boomerang’s partnership with AC Milan, Boomerang Partners became one of the best sports affiliate marketing programs in the industry:

+194% growth in sports traffic across Boomerang’s affiliate ecosystem
+81% increase in audience interest in sports
+23% boost in Boomerang brand loyalty
30+ exclusive partner campaigns were powered
1,000+ media mentions with a total global reach of 320M+
1M+ impressions on Boomerang’s platforms from AC Milan-related content

The Boomerang’s partnership with AC Milan has also influenced the brand recognition and prestige of Boomerang Partners. Some of the most prominent achievements and news were:

Hosting the ceremony of the second annual Golden Boomerang Awards 2025 global affiliate tournament at Milan’s iconic San Siro stadium;
Participation in Boomerang Partners events by AC Milan Legends such as Andrea Pirlo, Serginho, and Massimo Ambrosini;
More than 200 Boomerang’s partners visited San Siro during the season (the most attended match was the derby between AC Milan and Inter FC on February 2, 2025);
Over 500 merchandising items were donated to guests and brand partners.

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, said: “For Boomerang, the collaboration with AC Milan is a top-level achievement. During the year of our partnership, we won three prestigious industry awards: ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2024, ‘Best Player Engagement’ at the SiGMA Europe Awards 2024, and ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025. The Club has shown itself to be an ideal partner, ready to meet our needs in joint projects. We are grateful to AC Milan and its representatives for their professionalism. I’m sure that there are many more bright activities ahead of us that will surprise the sports world and the affiliate marketing industry.”

Boomerang’s partners have also greatly benefited from the brand’s strategic partnership with AC Milan. These include unique promotional and engagement opportunities, cool campaigns and creatives, and, of course, the chance to visit the legendary San Siro stadium in Milan.

For AC Milan, the collaboration with Boomerang is an opportunity to enhance fan engagement across Europe, offering unique experiences that celebrate their shared passion for sports. Fans from all over the world were given access to special giveaways, allowing them to attend the football Club’s matches and meet its legends.

Boomerang and AC Milan have entered their second year of strategic partnership. The parties are confident that their alliance will enable them to achieve numerous successes and solidify their status as one of the most effective partnerships in the industry. Stay tuned.

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners and AC Milan summarize the results of the first year of strategic partnership appeared first on European Gaming Industry News.

Latest News

InnoGames Unveils Cozy Coast, a Heartwarming Beach Adventure Featuring Relaxed Gameplay and a Captivating Story

Published

8 hours ago

July 16, 2025

George Miller

Reading Time: 2 minutes

InnoGames, one of Germany’s leading developers and publishers of mobile and browser games, is announcing Cozy Coast, an adventure game that combines an emotional storyline, richly developed characters, and engaging puzzle mechanics based on the popular Merge-2 system. The game will launch later this year on iOS and Android. Pre-registration is already available in selected regions.

With Cozy Coast, the studio highlights its versatility by introducing a new genre to its portfolio, which includes internationally acclaimed strategy games like Forge of Empires, Tribal Wars, and Heroes of History. The game combines a sunny, feel-good atmosphere with diverse entertainment, targeting discerning casual gamers who appreciate relaxing gameplay just as much as an engaging story.

Adventures Featuring Building Mechanics and Puzzle Challenges

In Cozy Coast, players accompany best friends Mia and Elara on a journey across the picturesque Mediterranean island of Calista. For Mia, the island holds treasured memories of a carefree childhood, yet the once idyllic place has somehow lost its charm. Together, the two young women set out on a mission to restore the original beauty of Calista.

Merging items is the central gameplay mechanic in Cozy Coast. By skillfully combining items, players fulfill the wishes of island residents while gathering resources to repair buildings and unlock new areas. Along the way, Mia and Elara encounter other characters and gradually uncover the island’s secrets. With its lovingly crafted environments, Cozy Coast invites players to explore every hidden corner of Calista.

“With Cozy Coast, we’re creating an inviting game world that offers players a break from everyday life while delivering challenging gameplay. For the first time in InnoGames’ history, we’re introducing a title that combines emotional storytelling with strategic merge mechanics. We look forward to welcoming players from around the world to Cozy Coast very soon,” says Christian Reshöft, Chief Product Officer at InnoGames.

Key Features of Cozy Coast

Merge items: Strategically combine items to create new and higher-value objects
Restore the seaside promenade: Renovate abandoned buildings to unlock new areas
Adventure in paradise: Discover hidden places together with your best friend and uncover the secrets of a corporation with questionable intentions
Characters with personality: Meet fascinating characters. Every encounter comes with a story – sometimes touching, sometimes mysterious, but always full of emotion
Fresh challenges every day: Participate in daily, weekly, and seasonal events like exploration quests, puzzle collections, and special story-driven missions to receive exciting rewards and enjoy lasting gameplay
Unwind in a Mediterranean setting: Experience stress-free gameplay paired with a captivating story of friendship, courage, and hope
Free to play without restrictions: Launching soon worldwide on iOS and Android

Cozy Coast was already launched in selected regions on iOS and Android, with players giving it an average rating of 4.8 out of 5 stars. Pre-registration on the App Store and Google Play is now available in Germany, Austria and Switzerland. More regions to follow soon.

The post InnoGames Unveils Cozy Coast, a Heartwarming Beach Adventure Featuring Relaxed Gameplay and a Captivating Story appeared first on European Gaming Industry News.