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Esports Veterans Scott Smith & Jason Baker Announce the Formation of Production Company “Do Not Peek Entertainment”
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Company enters market with a unique production partnership with SNEAKY BIG
Scott Smith and Jason Baker, alongside esports holding company GG Group, are pleased to announce the formation of Do Not Peek Entertainment. The production company, located in Scottsdale, Arizona, is embedded in the 15,000 square foot, state-of-the-art production facilities of SNEAKY BIG. Through this partnership, Do Not Peek Entertainment will produce original content as well as offer a variety of production services across the gaming industry to developers and publishers, tournament organizers, esports team organizations, influencers, content creators, and more.
With professional experience in the space dating back to 2001, combined, Scott and Jason have worked for nearly every major tournament organizer in a senior production capacity, multiple AAA video game publishers, and are credited with innovating many of the processes and techniques considered industry standard today.
“Content is king at Do Not Peek Entertainment,” said Do Not Peek Entertainment Managing Director and Co-Founder Scott Smith. “Our goal is to create top notch original programming and provide world class solutions and services to our clients.”
As the company looked for the optimal location, it was important to find the right balance of cutting-edge technology, proximity to the West Coast hub of esports, room to expand, and affordability for the industry. Managing Director and Co-Founder Jason Baker noted that, “Selecting SNEAKY BIG as our production partner was the obvious choice for us. It’s a world class facility with top of the line technical capabilities. Just a short flight out of LA, SNEAKY BIG provides ease of access to West Coast talent but without the premium cost.”
Smith added that, “Working in a fully decked out studio allows you to focus your energy on creative ideas, and with this setup, the possibilities are endless.”
Founded in 2016 by well-known businessman Bob Parsons, SNEAKY BIG is one of the most technologically advanced production facilities in the country. In the past three years, the company has made a name for itself, working with some of the nation’s biggest brands such as CNN, the History Channel, CBS Sports, NFL Network, Turner Sports, and ESPN.
“SNEAKY BIG was built to offer a wide range of capabilities to clients in any sector, and we are excited to expand our work into the world of gaming and esports,” said Marianne Guenther, CEO of SNEAKY BIG. “Do Not Peek Entertainment is on the cutting edge of this booming industry, and we are proud to welcome them into the SNEAKY BIG family.”
As the gaming and esports industries continue to grow and attract an ever-increasing number of eyeballs, the demands for quality content are escalating. Both endemic and non-endemic brands entering esports/gaming are expecting more from their partners in terms of high caliber commercial content and professional execution. The team at Do Not Peek will leverage years of experience and the technology at SNEAKY BIG to create new and innovative gaming and esports content.
About Do Not Peek Entertainment:
Do Not Peek Entertainment is an esports and gaming content production company located in Scottsdale, Arizona. The company was co-founded by esports veterans Scott Smith and Jason Baker, alongside esports holding company GG Group. It offers a wide range of services across the industry in addition to original content production. To learn more visit www.dnpeek.com or contact [email protected].
Jason has been creating gaming content since 2001. He helped launch Turner’s Eleague and Blizzard’s Overwatch league. Scott has had a long and storied career in gaming and esports. He was a founder of GotFragTV, and an owner and COO of team Evil Geniuses, and currently acts as an advisor to the Counter-Strike Professional Players’ Association, the first independent player association in esports. GG Group is an esports holding company based in Toronto, Canada, founded by a diverse group of esports entrepreneurs, investors, media professionals, and a blue-chip London based private equity firm.
About SNEAKY BIG:
Located in North Scottsdale and encompassing more than 15,000 square feet, SNEAKY BIG is one of the largest, most technologically advanced production facility in the nation. The studio offers a setting for live remote television production, commercial shoots, rehearsals and recording sessions, web/media production, press conferences, corporate training/videos, music videos, post-production and video editing, color correction, photography and events. To learn more visit www.SNEAKYBIG.com.
SNEAKY BIG is part of YAM Worldwide, Inc., home to the entrepreneurial operations of Bob Parsons. Other core businesses include: BIG YAM, The Parsons Agency, Scottsdale National Golf Club, YAM Capital, YAM Properties, Parsons Xtreme Golf (PXG), Harley-Davidson of Scottsdale, GO AZ Motorcycles, Spooky Fast Custom Finishing, The YAMWOOD Foundry and Southern Thunder Harley-Davidson. In 2012, Parsons and his wife Renee founded The Bob & Renee Parsons Foundation.
Source: GLOBE NEWSWIRE
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Esports Veterans Scott Smith & Jason Baker Announce the Formation of Production Company “Do Not Peek Entertainment”
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Stretch Network Unveils Major Updates to Spin & Go Tournaments – Launching February 17!
Stretch Network is excited to announce upcoming changes to its Spin & Go tournaments, which are designed to elevate the player experience, boost engagement, and improve retention for operators.
The new updates are crafted in response to valuable player feedback and are aimed at optimizing the tournament structure and gameplay dynamics.
Here’s what’s changing:
- Better Multiplier & Prize Structure – These adjustments will create a more dynamic and exciting game experience, keeping players engaged with every spin.
- Lower Rake (Now 7%) – This reduction increases player value, ensuring more rewards and greater appeal to players.
- Optimized Game Speed – With a 20BB starting stack, the tournament action will be quicker and more engaging.
- Faster Blind Levels – The new 2-minute intervals for blind levels will enhance the pace of play, keeping tournaments thrilling and engaging.
- Hold’em-Exclusive Format – The focus will now be solely on Hold’em, offering a more consistent and streamlined experience for players.
- Simplified Navigation – The updated interface ensures a smoother user experience, making navigation seamless for players.
- New Buy-In Tiers – Players can now choose from a broader range of buy-ins from €0.5 to €100, making the tournaments more accessible to players at every level.
These updates will drive better player retention, more frequent tournaments, and increased liquidity for operators. To complement the changes, Stretch Network will soon launch a special Spin & Go Challenge promotion, helping operators acquire and engage more players. Keep an eye out for more details!
For more information and partnership opportunities, contact Stretch Network today.
The post Stretch Network Unveils Major Updates to Spin & Go Tournaments – Launching February 17! appeared first on European Gaming Industry News.
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CHESS GRANDMASTER MAXIME VACHIER-LAGRAVE SIGNS FOR TEAM VITALITY
Today, Team Vitality is delighted to announce Chess Grandmaster, Maxime ‘MVL’ Vachier-Lagrave as the club’s new professional chess player. The signing will see the French native represent Team Vitality on international competitive stages, strengthening the club’s competitive portfolio as well as participating in wider community activations, bridging together the global esports and chess community.
The signing follows Team Vitality identifying the competitive chess landscape as an incredible opportunity, experiencing an unprecedented global boom with millions of players and fans engaging with the game like never before. In 2023 alone, the Chess.com app was downloaded 80 million times, contributing to an astonishing one billion games played each month. The game’s influence extends beyond the board, with chess content amassing six billion views on YouTube, proving its growing impact in both competitive play and digital culture.
MVL, TEAM VITALITY’S NEW CHESS STAR
Considered one of the best chess players in the world, Maxime Vachier-Lagrave joins Team Vitality as a five-time winner of the Biel Grandmaster Tournament, a two-times winner of the prestigious Sinquefield Cup, and champion at the World Blitz Championship in 2021. He also notably achieved the title of Grandmaster at the age of 14 – making him one of the youngest Grandmasters in history at the time, before winning the Junior world championship title in 2009.
For most of his career, MVL has been ranked among the top 10 players in the world by the World Chess Federation (FIDE) and is widely recognised for his expertise in the Najdorf Sicilian and the Grünfeld Defense – two of the most complex and dynamic chess openings. Utilising his exceptional skills, analytical thinking and passion for chess, the signing will look to strengthen Team Vitality’s competitive portfolio while inspiring the next generation of chess players and fans alike.
Currently ranked World #7 in Rapid chess, MVL will be representing Team Vitality in the first leg of the 2025 Champions Chess Tour, the Chessable Masters and following the news that chess has officially joined the roster of games for the second iteration of the EWC, is hoping to compete on behalf of the club on stage in Saudi Arabia later this year.
“I’m absolutely thrilled to join Team Vitality for this new adventure in the world of esports! Competing for Team Vitality this year is an exciting challenge, and the two qualifying tournaments will be key milestones in my 2025 season for qualifying in the EWC. Seeing chess take its place alongside some of the biggest games in esports is incredible—it’s a fantastic opportunity to grow the game and inspire the next generation of players.” – Maxime ‘MVL’ Vachier-Lagrave” commented Maxime ‘MVL’ Vachier-Lagrave
CHESS TO BE REPRESENTED ON THE BIGGEST STAGE
Chess is one of the world’s most popular strategy games, with an estimated 600 million people playing the game regularly, and is now set to be a part of the biggest esports tournament- the Esports World Cup. Online chess has evolved significantly and gained a huge following, with online chess platforms boasting hundreds of millions of members. Fueled by the rising popularity of chess streamers on Twitch and YouTube, the tabletop game has been transformed from a classic game to an undeniable global phenomenon loved by people of all ages and backgrounds.
Bringing chess to the 2025 EWC allows the game to be showcased on the biggest stage and drives innovation and growth within its already vibrant ecosystem. The chess format at the tournament will be played in a rapid 10+0 format, which perfectly suits MVL’s gameplay strategy. Rapid time control is one of the most balanced formats of chess, offering players enough time to showcase their strategic brilliance while maintaining a fast pace that keeps the games exciting to watch.
With MVL looking to represent Team Vitality during the chess tournament at the EWC, the club is also set to compete in several other titles throughout the event, including CS2, Rocket League, and Mobile Legends: Bang Bang.
“We are thrilled to announce that Maxime Vachier-Lagrave has signed with Team Vitality and will be representing us at the Esports World Cup and beyond. As online chess continues to soar in popularity, we are proud to be part of this beloved game and honoured to team up with a French Grandmaster. Maxime is one of the best players in the world, and with his talent and determination, we do not doubt that together, we will bring home trophies. commented Danny Engels, Corporate Director of Global Operations at Team Vitality.
The post CHESS GRANDMASTER MAXIME VACHIER-LAGRAVE SIGNS FOR TEAM VITALITY appeared first on European Gaming Industry News.
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March Mania parties at the Plaza Hotel & Casino
Games viewed on expansive LED video wall, tickets include unlimited draft beer
Thursday, March 20 through Saturday, March 22, the Plaza Hotel & Casino in downtown Las Vegas will host its annual March Mania viewing parties in its showroom, where the multi-game action can be viewed on an expansive 24-foot LED video wall. Doors open at 8 a.m. each day.
Single day tickets are $100 per person and include entry to a raffle, unlimited draft beer, two free well drinks, and unlimited soft drinks. Groups can reserve tables for up to four people. Attendees can bring in food from any dining outlet at the Plaza and place to go orders for food from Pop Up Pizza and Fresh Mexican Grill conveniently from their seat in the showroom.
All ticket prices are plus taxes and fees. Gratuity not included. Tickets can be purchased online: plazahotelcasino.com/entertainment/march-mania/.
Guests attending the March Mania parties can also save up to 20 percent on a two-night hotel stay at the Plaza. Reservations must be made online by March 16.
The post March Mania parties at the Plaza Hotel & Casino appeared first on European Gaming Industry News.
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