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Affiliate compliance and working together
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Thomas Jones, founder of BingoSites.co.uk, says that operators, affiliates and regulators must work together when it comes to compliance
The online gambling affiliate ecosystem is going through a period of significant change right now.
Compliance is an absolute requirement from operators, with affiliates having to make substantial – sometimes even drastic – changes to ensure they are playing by the rules.
This can be anything from changing the design and layout of their sites to re-writing huge volumes of content to make sure that the requirements set by operators are being met.
The difficulty for affiliates is that these requirements are regularly changing while operators better understand what is expected of them by the UK Gambling Commission and other regulators.
To make matters more complicated, it is often the case that different operators require different things. Take “free spins” – they can be referred to as extra spins, cash spins, wager free spins, etc.
Any respectable affiliate understands why operators are having to prioritise compliance, and they too should wish to create an environment when players are properly protected.
But at the moment the process of ensuring affiliate compliance feels a little chaotic, lacking direction and a common understanding of what is and is not acceptable.
At present, it feels as though everyone is working at arms-length, passing on the responsibility of compliance to the other – even though operators are ultimately responsible.
To improve, all parties – operators, affiliates, regulators and watchdogs – must work more closely together and achieve this shared goal of better protecting players.
What we are doing to help the cause:
We have come to learn that one of the greatest potentials for compliance breaches is around the bonus offers we promote on behalf of our operator partners, and the T&Cs they come with.
To help mitigate this risk, we work closely with our partners to ensure that we are promoting the latest offers and that all terms and conditions are correct and up to date.
Where suitable, we also ensure that significant terms and conditions can be accessed next to the bonus, usually by hovering over the T&Cs icon.
In addition to this, we allow the affiliate managers we work with to read the reviews we write about their brands and check for any inaccurate information or compliance concerns.
We have found this open and honest approach to have worked incredibly well. As an affiliate, we have nothing to hide and want to do everything we can to ensure compliance.
In addition to this, we provide our readers with guides that explain how to gamble responsibly, how wagering requirements work and how to set limits to manage their play.
For us, we want to be referring players that are healthy and happy when playing at online bingo and casino sites – both for their own well-being and the sustainability of our business.
What we would like to see from operators:
The vast majority of online gambling brands we work with are very helpful and accommodating when it comes to compliance.
That being said, we believe it would be hugely beneficial if operators could provide affiliates with compliance guidelines and documents.
This should include the correct welcome offer and terms and conditions, and any requirements around certain terminology and phrasing.
In addition to this, they should provide the latest logos, graphics and images to be used, as well as guidance around publishing content of social media.
Most will provide this if asked, but it really should be sent automatically when an affiliate signs up to an operator’s programme.
Joining forces for improved compliance:
We also believe that more needs to be done when it comes to regulators and watchdogs working with operators and affiliates to better protect players.
At present, it seems as though the regulator has told operators the buck stops with them but haven’t provided crystal clear guidelines as to what is and is not acceptable.
For operators and affiliates to truly understand what standards they should be meeting, it is vital that regulators provide such guidance.
While there have been some complaints about the new requirements operators and affiliates have to adhere to, they are ultimately the right approach for the industry to take.
These changes are flushing out the bad actors and ensuring only those meeting the highest standards remain and this can only be a good thing for operators, affiliates and players.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Affiliate compliance and working together
Global entertainment brand SkillOnNet has bolstered its already diverse platform by rolling out Evoplay’s cutting-edge games across multiple regulated markets worldwide.
Players at SkillOnNet’s flagship gaming sites like PlayOJO, PlayUZU, and BacanaPlay can now sink their teeth into Evoplay’s award-winning portfolio, including fan-favourite slots such as The Greatest Catch Bonus Buy and Hot Triple Sevens, as well as engaging instant games such as Penalty Shoot-out.
Instant games are especially popular in Brazil – a key market for both companies. SkillOnNet recently entered the newly regulated jurisdiction with its BacanaPlay and PlayUZU brands and sees the Evoplay deal as an opportunity to offer high quality content to the burgeoning Brazilian market.
Jani Kontturi Head of Games at SkillOnNet said: “Evoplay has redefined online gaming with its next-generation instant games and visually stunning slots. Their content is a perfect addition to our platform as we continue expanding into new regulated markets. With Brazil now a big focus, we’re confident that Evoplay’s innovative titles will resonate strongly with players there.”
Ihor Zarechnyi, CCO at Evoplay said: “SkillOnNet is a powerhouse in the industry and shares our passion for innovation and quality. We look forward to a successful partnership that will bring exceptional gaming experiences to players around the globe.”
The post Evoplay’s premium titles hit SkillOnNet platform in multiple markets appeared first on European Gaming Industry News.
BetComply, iGaming’s most trusted technical and regulatory compliance firm, has hired the former Entain executive Jez White in a new role overseeing safer gambling and sustainability.
White joins BetComply as the firm’s first Safer Gambling & Sustainability Specialist, following more than eight years at Entain, where he served as Director of Player Protection Systems and Analytics. His expertise across responsible gaming, risk management, and player protection technology has been instrumental in shaping industry standards.
In his new position, White will design and implement safer gambling strategies, audit existing safer gambling models and design CRM strategies for BetComply clients.
Daniel Brookes, CEO of BetComply said: “We’re thrilled to welcome Jez, who has been at the very cutting edge of regulated online gaming for many years now. Few, if any, can match his level of expertise, and this is a major coup for BetComply and our partners. His insights and experience will be invaluable as we continue to set new benchmarks in compliance and sustainability.”
Jez White, Safer Gambling & Sustainability Specialist at BetComply, added: “I’m incredibly proud of the advancements made in player protection during my eight years at Entain, and I’m now excited to join BetComply. They have very quickly emerged as the leading compliance firm in our industry, and I’ll be contributing to their vision of creating a safer and more sustainable gaming sector.”
While at Entain, White led the implementation of an industry-leading safe gambling strategy that incorporated pattern recognition models and real-time interaction technology.
BetComply has been expanding its senior team over recent weeks. In February, Paola Menchem was brought in to lead its legal and regulatory compliance services.
The post Former Entain exec Jez White joins BetComply appeared first on European Gaming Industry News.
Darts player Prakash Jiwa has been banned from all Darts Regulation Authority (DRA) events for eight years after being found guilty of match-fixing and betting on darts.
The UK Gambling Commission’s Sports Betting Intelligence Unit (SBIU) supported the investigation by facilitating information gathered in the course of its enquiries.
Following a hearing before the DRA Disciplinary Committee on 21 January 2025, Jiwa was found guilty of fixing four matches and betting on darts. He was found not guilty of obstructing the enquiry.
The Committee has suspended him from playing in or being involved in any DRA-regulated events until 6 November 2031, provided he pays costs of £17,741.46 in full.
There is no suggestion that the other players in these matches were involved.
John Pierce, Commission Director of Enforcement, said: “All betting customers in Britain should have confidence that bets placed with licensed gambling businesses are on markets that are fair and free from betting-related corruption.
“Our Sports Betting Intelligence Unit works closely with partners such as the Darts Regulation Authority to support sporting integrity investigations and combat match-fixing. This decision sends a clear message that betting-related corruption in sport will not be tolerated.”
The post Darts Player Prakash Jiwa Gets Eight-year Ban for Match Fixing appeared first on European Gaming Industry News.
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