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Nearly 40 Million Americans to Wager on the NFL During League’s 100th Season
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One Million More Americans Will Place Legal Bets This Season
Thirty-eight million American adults—15 percent of the U.S. adult population—are planning to bet on National Football League (NFL) games this season, according to a new survey by the American Gaming Association (AGA).
The rapid expansion of legal sports betting has provided increased opportunity for millions of Americans to bet safely with a licensed, regulated sportsbook. This year, 7 million Americans say they will bet legally at a casino sportsbook, 1.2 million more than last year, and tens of millions of others will place bets with friends, participate in pools or squares contests or place their bets online.
“During this centennial NFL season, more Americans than ever before can wager on football in safe, well-regulated environments,” said Bill Miller, AGA’s president and chief executive officer. “It is clear that as jurisdictions enact policies to provide a legal alternative to the dangerous illegal market, consumers follow suit and seek the protections they deserve.”
The survey, conducted by Morning Consult, also found that nearly one-in-four (24%) American adults say they would place a bet on the NFL if it was legal in their state. As legal sports betting continues to expand, fan engagement with NFL games will see an impact:
- 39 percent of avid NFL fans plan to place a bet on the NFL this season.
- 75 percent of NFL bettors say they are more likely to watch a game they bet on.
- 28 percent are more likely to attend a game they have bet on.
- 51 percent are more likely to watch pregame shows and commentary.
- 63 percent are more likely to gather with friends or family to watch a game.
“Sports betting clearly impacts fans’ enthusiasm for engaging with the NFL. As the legal market grows, it is imperative for gaming and adjacent industries to focus on implementing and promoting legal sports betting responsibly to protect consumers and ensure the viability of legal markets to the continued detriment of illegal operators,” Miller added.
Among NFL fans, the New England Patriots are the favorite to win the Super Bowl (23 percent), followed by the Kansas City Chiefs (8 percent), Dallas Cowboys (7 percent) and New Orleans Saints (6 percent).
Background
- Since the U.S. Supreme Court repealed the Professional and Amateur Sports Protection Act—the failed federal ban on sports betting—in May 2018, more than $10 billion has been legally wagered on sports.
- Thirteen states now offer legal, regulated sports betting, with five more states and the District of Columbia poised to open legal markets in the coming months.
- Last September, an AGA study showed that the NFL stands to gain $2.3 billion annually from legalized sports betting, largely due to increased fan engagement.
- AGA’s Sports Betting Consumer Study found sports bettors are more interested in the NFL than any other professional sports league (93 percent interested).
Methodology
Morning Consult conducted this poll online between Aug. 7-12, 2019 among a national sample of 11,001 American adults. The data were weighted to approximate a target sample of adults based on age, educational attainment, gender, race and region. Results from the full survey have a margin of error of +/- 1 percent.
About AGA:
The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.
SOURCE American Gaming Association
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Nearly 40 Million Americans to Wager on the NFL During League’s 100th Season

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Evoplay’s premium titles hit SkillOnNet platform in multiple markets
Global entertainment brand SkillOnNet has bolstered its already diverse platform by rolling out Evoplay’s cutting-edge games across multiple regulated markets worldwide.
Players at SkillOnNet’s flagship gaming sites like PlayOJO, PlayUZU, and BacanaPlay can now sink their teeth into Evoplay’s award-winning portfolio, including fan-favourite slots such as The Greatest Catch Bonus Buy and Hot Triple Sevens, as well as engaging instant games such as Penalty Shoot-out.
Instant games are especially popular in Brazil – a key market for both companies. SkillOnNet recently entered the newly regulated jurisdiction with its BacanaPlay and PlayUZU brands and sees the Evoplay deal as an opportunity to offer high quality content to the burgeoning Brazilian market.
Jani Kontturi Head of Games at SkillOnNet said: “Evoplay has redefined online gaming with its next-generation instant games and visually stunning slots. Their content is a perfect addition to our platform as we continue expanding into new regulated markets. With Brazil now a big focus, we’re confident that Evoplay’s innovative titles will resonate strongly with players there.”
Ihor Zarechnyi, CCO at Evoplay said: “SkillOnNet is a powerhouse in the industry and shares our passion for innovation and quality. We look forward to a successful partnership that will bring exceptional gaming experiences to players around the globe.”
The post Evoplay’s premium titles hit SkillOnNet platform in multiple markets appeared first on European Gaming Industry News.
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Former Entain exec Jez White joins BetComply
BetComply, iGaming’s most trusted technical and regulatory compliance firm, has hired the former Entain executive Jez White in a new role overseeing safer gambling and sustainability.
White joins BetComply as the firm’s first Safer Gambling & Sustainability Specialist, following more than eight years at Entain, where he served as Director of Player Protection Systems and Analytics. His expertise across responsible gaming, risk management, and player protection technology has been instrumental in shaping industry standards.
In his new position, White will design and implement safer gambling strategies, audit existing safer gambling models and design CRM strategies for BetComply clients.
Daniel Brookes, CEO of BetComply said: “We’re thrilled to welcome Jez, who has been at the very cutting edge of regulated online gaming for many years now. Few, if any, can match his level of expertise, and this is a major coup for BetComply and our partners. His insights and experience will be invaluable as we continue to set new benchmarks in compliance and sustainability.”
Jez White, Safer Gambling & Sustainability Specialist at BetComply, added: “I’m incredibly proud of the advancements made in player protection during my eight years at Entain, and I’m now excited to join BetComply. They have very quickly emerged as the leading compliance firm in our industry, and I’ll be contributing to their vision of creating a safer and more sustainable gaming sector.”
While at Entain, White led the implementation of an industry-leading safe gambling strategy that incorporated pattern recognition models and real-time interaction technology.
BetComply has been expanding its senior team over recent weeks. In February, Paola Menchem was brought in to lead its legal and regulatory compliance services.
The post Former Entain exec Jez White joins BetComply appeared first on European Gaming Industry News.
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Darts Player Prakash Jiwa Gets Eight-year Ban for Match Fixing
Darts player Prakash Jiwa has been banned from all Darts Regulation Authority (DRA) events for eight years after being found guilty of match-fixing and betting on darts.
The UK Gambling Commission’s Sports Betting Intelligence Unit (SBIU) supported the investigation by facilitating information gathered in the course of its enquiries.
Following a hearing before the DRA Disciplinary Committee on 21 January 2025, Jiwa was found guilty of fixing four matches and betting on darts. He was found not guilty of obstructing the enquiry.
The Committee has suspended him from playing in or being involved in any DRA-regulated events until 6 November 2031, provided he pays costs of £17,741.46 in full.
There is no suggestion that the other players in these matches were involved.
John Pierce, Commission Director of Enforcement, said: “All betting customers in Britain should have confidence that bets placed with licensed gambling businesses are on markets that are fair and free from betting-related corruption.
“Our Sports Betting Intelligence Unit works closely with partners such as the Darts Regulation Authority to support sporting integrity investigations and combat match-fixing. This decision sends a clear message that betting-related corruption in sport will not be tolerated.”
The post Darts Player Prakash Jiwa Gets Eight-year Ban for Match Fixing appeared first on European Gaming Industry News.
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