Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)
728x90 banner available here

Latest News

Eilers & Krejcik Gaming Releases Most Comprehensive Survey of American Sports Bettors to Date

Published

on

Eilers & Krejcik Gaming Releases Most Comprehensive Survey of American Sports Bettors to DateReading Time: 2 minutes

 

‘Why Americans Do (and Don’t) Bet On Sports’ provides an in-depth look at the attitudes and behaviors of Americans with analysis from the leading research firm in the regulated U.S. sports betting market

Eilers & Krejcik Gaming — a leading, objective source for analysis of the U.S. gaming industry — offers a clearer picture of American sports bettors with the release of its survey, “Why Americans Do (And Don’t) Bet On Sports,” which surveyed nearly 3,000 Americans covering hundreds of data points related to legal sports betting.

“For all of the hype surrounding the spread of regulated sportsbooks, there’s still a massive amount of ambiguity around how Americans will actually interact with legal sports betting,” said Chris Grove, a partner at Eilers & Krejcik and director of the firm’s sports betting practice. “Our latest survey provides an additional tool for anticipating how consumers are likely to respond to the rapid expansion of state-sanctioned betting on sports.”

The survey provides a detailed assessment of four segments of American consumers:

  • Mainstream Bettors: A composite picture of all active sports bettors in the U.S.
  • Engaged Bettors: Those with the highest involvement in sports betting among active bettors.
  • Interested Non-Bettors: Those who are not active bettors but would consider betting on sports.
  • Uninterested Non-Bettors: Those who don’t bet now and don’t intend to.

Key findings of the survey include:

  • Professional football is the dominant sport among bettors, with 93% of Mainstream Bettors reporting that they bet on an NFL game in the last 12 months.
  • 41% of Mainstream Bettors are “somewhat satisfied” with their current betting method, and 45% are “extremely satisfied,” pointing to a major challenge for legal sportsbooks hoping to win bettors away from bookies and illegal offshore betting sites.
  • Betting on esports is more popular than some might imagine. 27% of Mainstream Bettors report wagering on an esports event within the last year.
  • Mainstream Bettors report being the most comfortable betting on sports with a casino brand (70%) or a sports organization (66%). A state lottery brand followed far behind at 47%, with media and fantasy sports brands rounding out the list at 42% each.
  • The majority (61%) of Interested Non-Bettors (those who don’t bet now but would consider it) are female.
  • 40% of Interested Non-Bettors report that legalization would positively influence their attitude toward sports betting. Only 5% of Uninterested Non-Bettors said that legalization would positively impact their attitude toward sports betting.
  • Sports betting brand preference among Interested Non-Bettors differs markedly from Mainstream Bettors. The top pick among interested non-bettors? Lottery brands (68%), followed by casino brands (50%) and sports organizations (48%). Media brands (27%) and fantasy sports brands (11%) trailed far behind.

To purchase a copy of the survey, contact DJ Leary: [email protected].

For more information or to subscribe to Eilers & Krejcik Gaming’s research products, visit www.ekgamingllc.com

 

About Eilers & Krejcik Gaming:
Eilers & Krejcik Gaming is a California-based boutique research and advisory firm. The firm’s work on the U.S. regulated sports betting issue includes a series of 50-state projections that have become the widely accepted basis for discussion of the U.S. market’s potential. Recent state-governmental engagements have included West Virginia and Indiana, for which Eilers & Krejcik Gaming provided comprehensive market projections, economic impact projections, and fiscal analyses relating to sports betting and online gambling.

 

SOURCE Eilers & Krejcik Gaming


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Eilers & Krejcik Gaming Releases Most Comprehensive Survey of American Sports Bettors to Date

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

F1 Esports: another four races in Stockholm for Scuderia Ferrari HP

Published

on

Reading Time: < 1 minute

The F1 Sim Racing championship is back in the Stockholm arena (Sweden) for Event 2 of 2025. After the opening four races in January, the Scuderia Ferrari HP Esports Team drivers are confident and ready to score points to be front runners during the second part of the season.

A complicated start – After memorably winning the constructors’ world championship in the 2023/2024 season, Bari Broumand and Nicolas Longuet struggled to repeat that form in the opening event of the year, even if the former secured a stunning win at the Bahrain circuit. Apart from that, there were complications in either qualifying or the race in Australia, China and Saudi Arabia which means the team is currently fifth in the constructors’ standings, 50 points off the leader. It’s a big gap but not an insurmountable one, with eight races remaining.

The calendar – Event 2 takes place from 11 to 13 February and features races on the classic European tracks of Silverstone, Spa-Francorchamps and Zandvoort, as well as the United States GP in Austin. It’s an important step on the way to the final, which runs from 25 to 27 March, with the Grands Prix in Mexico, Brazil, Qatar and Abu Dhabi.

The post F1 Esports: another four races in Stockholm for Scuderia Ferrari HP appeared first on European Gaming Industry News.

Continue Reading

Latest News

Grace Media bolsters senior team with new hires and promotions

Published

on

Reading Time: < 1 minute

Grace Media, the leading provider of white-label online gaming solutions, has strengthened its senior leadership team with two new hires and two promotions.

James Goodliffe joins as Head of Sportsbook, a role to which he’ll bring more than 25 years of experience at some of the biggest names in the industry, including Ladbrokes, Gamesys and LiveScore Group.

Also joining the Grace Media team is Frazer McNaughton, as Head of Compliance, having previously held safer gambling roles at companies including William Hill and Midnite.

Grace Media has also promoted two existing staffers to senior positions. Chris Prentice assumes the new role of Head of Revenue & Commercial Partnerships, where he’ll be tasked with expanding the company’s portfolio of partners.

And Gary Barber becomes Grace Media’s new Marketing & Operations Director, expanding his remit to include a focus on ROI within the marketing spend.

Grace Media CEO Warren Jacobs said: “It is exciting to see the Grace Media team growing, and these appointments reflect our commitment to delivering the very best to our partners. James and Frazer add significant experience and know-how, while Chris and Gary are now even better positioned to drive the business forward. With such a strong team in place, it’s set to be a landmark year for Grace Media.”

Grace Media helps some of the biggest gaming brands in the world into the UK market via white-label agreements, as well as providing support across CRM, compliance, payments and fraud protection and more.

Last year, the company partnered with Rollbit for the fast-growing operator’s UK debut.

The post Grace Media bolsters senior team with new hires and promotions appeared first on European Gaming Industry News.

Continue Reading

Latest News

Esports World Cup Foundation Announces Partnership with Riot Games as VALORANT Joins League of Legends and Teamfight Tactics at EWC 2025

Published

on

Reading Time: 2 minutes

The Esports World Cup Foundation (“EWCF”) and Riot Games today announced a three-year partnership that will see VALORANT, the award-winning 5v5 tactical shooter and one of the world’s most popular esports, make its highly anticipated debut at the Esports World Cup 2025, alongside the return of League of Legends and Teamfight Tactics (TFT).

As the leading titles in their respective genres, all three games will showcase the best clubs, players and talent the esports world has to offer when they come on stage in Riyadh this summer. League of Legends fans can look forward to an international event featuring the best teams battling it out for prestige on a global stage and a life-changing prize pool; VALORANT will bring together some of its most compelling players for the largest major tournament outside the VCT structure; and TFT will provide opportunities for top, international talent to compete in an exciting team format.

The collaboration strengthens the EWC’s position as a global platform for the industry’s most influential games, uniting top esports titles under one competitive banner to expand their reach, engage new audiences, and shape the future of esports as mainstream entertainment. The addition of VALORANT further solidifies this mission, bringing one of the most impactful games to the esports ecosystem in recent years to the event. To date, 23 tournaments in 22 games – including first-person shooters, MOBAs, battle royales, real-time strategy and fighting games – have been announced for 2025, with more to come.

In addition, the agreement includes a global commercial partnership between EWCF and LOL Esports, the VALORANT Champions Tour (VCT), and the TFT 2025 competitive circuit. Kicking off at VCT Masters Bangkok on February 20, 2025, the collaboration will feature EWC in-broadcast activations at LoL Esports, VCT, and TFT global LAN events.

“Riot Games has shaped the cultural impact of competitive gaming, transforming esports into a global entertainment force,” said Fabian Scheuermann, Chief Games Officer, Esports World Cup Foundation. “With League of Legends’ iconic World Championship – which continues to set new standards for immersive experiences, VALORANT’s cultural collaborations, and Teamfight Tactics’ community-driven events, Riot has pioneered an ecosystem far beyond competition. By bringing these titles to the Esports World Cup, we are not just celebrating elite gameplay – we are, together, expanding esports as a global entertainment movement, creating deeper connections with fans across gaming, music, and digital culture.”

League of Legends, one of the world’s most popular games with 100 million active monthly players, delivered a standout moment at the EWC 2024 Grand Final as esports legend Lee “Faker” Sang-hyeok led T1 to victory in front of 12.5 million viewers online and thousands of fans in Riyadh. Meanwhile, in the Teamfight Tactics Grand Finals, T1 fell just short, as Wolves Esports, representing English Premier League club Wolves, claimed the title with a 3-1 win, led by MVP Li “LiShao” Chengyu.

Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.

The post Esports World Cup Foundation Announces Partnership with Riot Games as VALORANT Joins League of Legends and Teamfight Tactics at EWC 2025 appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.