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Managing the ‘Invisible’ client is key to iGaming’s future, states Imovo’s CO
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At a time where traditional businesses are struggling to keep pace with an ‘invisible’ customer, and when digital communication is the new norm, the online gaming industry is faring better than most. But this is no time to rest on its laurels, claims Hadrian Sammut, Chief Officer Advisory and Projects at Malta-based data experts iMovo Limited.
The Malta-based company, which is an international leader in the fields of Customer Experience Management (CEM), Business Intelligence (BI) and Big Data Analytics, Artificial Intelligence and Workforce Management, has been building up its experience and client list across a number of sectors in recent years but Sammut believes iGaming is the frontrunner in terms of digital adoption and embracing digital natives. As the first partner in the EMEA region to achieve Zendesk Premier Implementation Partner status and with KYC driving online betting’s future prospects, he explains why managing the ‘invisible’ client is key to capitalising on the digital revolution.
“The European iGaming industry has always been at the forefront of the application of technology to meet the requirements of the ‘invisible’ client,” he advised. “With tighter compliance and AML requirements proposed across European iGaming we are already seeing various initiatives that address the increasing and stringent statutory requirements necessary for better customer protection. In a way, we view these tighter requirements as part and parcel of the overall customer experience within a rational regulatory framework. One thing is very clear; the emphasis should not be overtly on the tightening regulatory requirements as much as the higher need to know and understand the ‘invisible’ client and place this understanding within a context of improved customer experience.”
“The industry has always faced new challenges and the current compliance and AML requirements were clearly envisaged. However, we are discussing an industry that has unfailingly promoted technological advances and innovation, evidenced by the steady growth that is continues to experience year on year.”
As we hurtle towards 2020, for Sammut, we are living in a ‘Fourth Industrial Revolution’ as technology continues to evolve at a rate that is astounding. Focusing on how advancements in tech are subverting more traditional ways of doing business, and sometimes even rendering them redundant, he is concerned that most organisations are finding issues with dealing with an ‘invisible’ customer; one they never meet face-to-face but only recognise through online behaviour.
“We are experiencing rapid advances in the way we live, work and, more importantly within the context of this discussion, the way we relate to one another. With the advent of this digital revolution many analysts used to talk about the importance on implementing a reasonable technology balance that was often defined as ‘high-tech, high-touch.’
“But this very advancement has had an impact on the interaction between people, as more and more employees turn to email and social media to communicate with their clients. So, it is not surprising to discover that the traditional forms of communications are on a sharp decline. We can extrapolate the same concept to the business world and find that the very same phenomenon is taking place; the traditional ways of doing business has become more impersonal, at a distance and, very often, with an ‘invisible’ client. But has customer service always adapted to this new reality?”
“Undoubtedly, the ‘invisible’ client is becoming the norm,” he continued. “Over the last few years we have been in discussions with clients and asked them for the ratios of traditional vs. invisible. As recently as 2013 the balance was largely in favour of the traditional, but over the last few years the scale has been tipping largely on the other side. I would dare say that today the balance is largely in favour of the ‘invisible’ customer.”
The unseen presence of this new demographic brings with it the adoption of new tech and uses of data to meet the demands of online clients. Sammut believes there is a balance to be struck when measuring up face-to-face interactions in contrast to a wholly digital one. “With the tech-savvy, sophisticated customer of today, we cannot aim to just successfully attain good service, it is just as important to consider how that service was delivered, the ‘experience’ if you will,” he proposes. “Take the use of A.I., very often we highlight this experience in terms of its efficacy and value within an organisation, with little thought to the customers’ perspective. Various studies indicate that when A.I. is applied with little thought to the customer, this tends to have an adverse effect on the organisation, as customers start to feel more and more detached from the very organisation. This is one situation where it is important to maintain the ‘high-tech, high-touch’ model; it is good to apply high-tech solutions but not at the detriment of the contact with the client.”
New tech and the prevalence of big data are driving business onto unknown paths, following the recent Cambridge Analytica and Google Home Start scandals, the issue of customer protection is one reason online interaction is still met with scepticism from more traditional clients. “As more and more business organisations become data-driven, the issue of data governance will become more and more critical and acute. To achieve such a future-looking analysis companies will need to gather ever fragment of customer data as part of an overall data discovery process. They will also need to garner massive amounts of accurate and relevant data as part of the corporate objective.”
Fortunately for gaming as an industry, data shows it as one of the global pioneers in terms of communicating with and responding to this modern phenomenon of tech-savvy, unseen customers often referred to as digital natives and made up currently of predominantly millennials. “Gaming is traditionally a very cash rich sector which invests in futuristic solutions whereas other sectors can be more conservative. As a forward-thinking industry there is an advantage, especially as iGaming was born online so is already well equipped to working within a digital landscape. However, it’s important not to be complacent and lose sight of what keeps an industry competitive. The key to future proofing industries going forward will be the ability to know and predict what the invisible customer will do. The iGaming industry is largely targeting millennials, but it’s starting to recognise there is growth in educating and building relationships with older generations, or digital migrants, and that’s where CEM, BI and Big Data Analytics come into play.”
As a leader in these three fields and with its office based in the hub of European online gaming, iMovo understands the need for a strong self-service focus and client engagement strategy across as many channels of communication as technically possible. “At iMovo we have always prided ourselves as being the ‘Know Your Client’ company,” Sammut added. “In other words, we seek to make the modern-day ‘invisible’ client as ‘visible’ as technology today allows us. In fact, our services have consistently reflected this critical requirement. Our strategy has consistently been based at being at the forefront of exploiting technology across self-service, engagement and omni-channel support, and our recent appointment as the first partner in the EMEA region to achieve Zendesk Premier Implementation Partner status will help drive this.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Managing the ‘Invisible’ client is key to iGaming’s future, states Imovo’s CO
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TrueLayer, Europe’s leading Pay by Bank network, today announced that it has signed an agreement to acquire Zimpler, the fastest growing Pay by Bank network in the Nordics. The acquisition will bring together two of Europe’s most innovative Pay by Bank providers, further strengthening TrueLayer as a formidable force in the European payments industry.
This acquisition marks a pivotal moment in the evolution of Pay by Bank across Europe. By expanding TrueLayer’s pan-European network and deep expertise in payment technology with Zimpler’s strong position in the Nordic market, TrueLayer will be uniquely positioned to further accelerate the shift from legacy card payments to smarter, faster, and more secure payments via Pay by Bank.
The acquisition is another clear step forward for TrueLayer in its mission to build a powerful alternative to legacy payments in Europe, fostering greater competition, innovation and value for businesses and their consumers.
With some of the highest adoption rates of account-to-account (A2A) payments anywhere in the world, the Nordic region has been a proving ground for Pay by Bank. By acquiring Zimpler, TrueLayer will have more than 20 million users and will add coverage across key markets such as Sweden, Finland, and will add additional A2A capabilities through the Swish payment rail integration. This significantly strengthens TrueLayer’s pan-European network, accelerating the shift to smarter, safer, and more cost-effective payments.
Founded in 2012 by Johan Friis and Kristofer Ekman Sinclair, Zimpler has grown rapidly to become a Pay by Bank leader in the Nordics. TrueLayer is proud to welcome Zimpler’s founders and shareholders on this journey – joining the likes of Stripe, Northzone, and Tiger Global in backing its mission to transform the way the world pays.
“I am excited to welcome the Zimpler team to TrueLayer,” said Francesco Simoneschi, Co-founder and CEO of TrueLayer. “We’ve long admired their progress, and we’re excited to add such an incredible group of builders and payment experts to the TrueLayer team We’re not just expanding our footprint in the Nordics – we’re combining talent, technology, and scale to accelerate Pay by Bank adoption across the continent, and further strengthening Pay by Bank as a force of disruption that is changing how the world pays.”
“Joining forces with TrueLayer is a fantastic opportunity to build the leading Pay by Bank provider in Europe” said Johan Strand, CEO of Zimpler. “TrueLayer has a proven track record of innovation and a powerful network. Our combined strengths will allow us to offer an even more compelling proposition to the market. Joining TrueLayer will enable us to reach new heights and drive the next wave of growth in the industry. At the same time, we remain firmly anchored in Sweden, with our local licence and expertise ensuring continuity for our customers.”
The post TrueLayer to Acquire Zimpler, Creating a European Pay by Bank Powerhouse appeared first on European Gaming Industry News.
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Sportradar Group AG (NASDAQ: SRAD) has been granted a gaming-related vendor license from the United Arab Emirates’s General Commercial Gaming Regulatory Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords Sportradar the opportunity to provide its products and services to licensed operators.
Sportradar looks forward to bringing its 20+ year expertise and proprietary sports technology to operators and clients in the region.
The post SPORTRADAR AWARDED UNITED ARAB EMIRATES LICENSE appeared first on European Gaming Industry News.
Why Today’s Affiliate Ecosystem Demands an Upgrade
The global iGaming landscape, and especially the crypto-casino sector, is undergoing explosive growth. Data from Yield Sec shows that the total gross profit of crypto casinos in 2024 reached approximately $81.4 billion — a three- to fourfold increase compared to two years before.
In parallel, the affiliate marketing market is also seeing significant expansion. According to SOFTSWISS, revenue generated via crypto affiliate services doubled in the first half of 2024 versus the same period in 2023. The upward trend continues in 2025: transaction activity is growing, and the number of engaged users in the crypto iGaming space keeps rising month after month.
Yet, most traditional crypto casino affiliate programs still rely on outdated models — CPA and RevShare — that come with notable drawbacks: limited flexibility, insufficient analytical transparency, delayed reward distribution, and negative carryover issues.
All these factors highlight the need for a new kind of affiliate ecosystem — transparent, mutually beneficial, and focused on long-term value. It is in this context that the Qzino affiliate program launches, redefining the role of affiliates in the crypto-iGaming industry.
Next-Generation Crypto iGaming Experience with Qzino
Qzino is a crypto-iGaming platform set to launch in fall 2025 (Explore the Qzino launch). The platform will feature over 10,000 games — from global hits to in-house titles — along with sports and esports betting powered by AI analytics, its own token,Qzino profit sharing model, provably fair crypto casino mechanisms, and tokenized affiliate rewards.
The Qzino profit sharing model is a core innovation — distributing 50% of the revenue daily among token holders. They receive daily passive income, ensuring long-term motivation to stay connected to the platform and benefit from its growth.
Behind the project stands a team of over 100 professionals with proven experience in building platforms ranked among the top-10 global crypto casinos. The platform operates under an official Anjouan Gambling License and utilizes provably fair crypto casino technology.
Qzino Crypto Affiliate Program — Launch Roadmap with Rewards
The Qzino affiliate program is structured in multiple phases, ensuring sub-affiliate earnings, community expansion, and transparent analytics at every stage:
- Stage 1: Mini App — current phase. An initial opportunity to invite users through free-to-play mechanics with real value, no deposit, and no complex registration. All referred users are permanently linked to the affiliate and automatically transferred to the full Web3 platform after launch — continuing to generate revenue.
- Stage 2: Platform launch & farming season — Fall 2025. The full platform goes live with gamified farming where users earn points for every bet. Affiliates receive dual rewards — a share of the platform’s profit and points for an upcoming airdrop, later converted into tokens.
- Stage 3: TGE, Airdrop & Scaling — at this stage, tokenized affiliate rewards and daily profit sharing are launched. Affiliates benefit from the growth of lifetime revenue share, additional sub-affiliate earnings, and the advantages of participating in the highest-paying affiliate program in gambling, with up to 50% revenue share.
How Qzino Offers Daily Profit Sharing and Lifetime Revenue Share for Affiliates
The Qzino affiliate program offers affiliates not just commissions, but a multi-tiered earning system across all stages:
- Revenue from each user — affiliates earn up to 50% revenue of the income generated by their referrals;
- Airdrop points — every user activity brings affiliates points later converted into tokens;
- Qzino tokens — provide access to the Qzino profit sharing model with daily profit sharing and asset growth potential;
- Sub-affiliate networks — affiliates can build their own network by inviting other partners and earning from their activity — creating long-term passive income in crypto affiliate partnerships.
Qzino crypto casino provides personal support at all collaboration stages, regular contests, challenges, exclusive drops and bonuses for active partners. The program is a crypto affiliate worldwide — open globally with no geographic restrictions.
All of this is managed in a dedicated affiliate dashboard, providing real-time commission tracking, so affiliates can monitor their earnings and activity. The affiliate dashboard ensures data transparency, accessibility, and automatic updates.
Exclusive Early Affiliate Rewards with Qzino Crypto Casino
Currently, the Qzino platform and affiliate program are in the Pre-Launch phase via MiniApp on Telegram — a unique moment for early affiliates.
The potential audience has not yet been distributed among partners, and most users are still available for acquisition. This gives affiliates the opportunity to build their own referral base using the free MiniApp mechanics. Most importantly, all referred users are automatically transferred to the full Web3 platform after launch and remain permanently linked to the affiliate.
The Next Step for the Crypto iGaming Industry
The Qzino affiliate program offers up to 50% revenue share, tokenized affiliate rewards, a long-term profit-sharing model, and scalable income through sub-affiliate earnings. Unlike traditional systems, Qzino doesn’t rely on outdated models — it establishes a new industry standard where partnership means real involvement in the project’s growth and profits, from early MiniApp participation to becoming a true co-owner of the ecosystem.
Qzino: join as a partner — emerge as a co-owner.
Visit the official website, apply now, and join the Qzino Affiliate Program — be part of the next generation of transparent, profit-sharing partnerships.
Contacts
Website: https://qzino.com
Email: [email protected]
X (Twitter): https://x.com/qzino_official
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