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iGaming motivators: a case study with gamification
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Different players have individual motives that make them play, but do they have something in common? Of course, they have. It can be classified in one way or another, we tried to identify the most common types of motivators.
Winning
One of the basic needs of every person is to win. And everyone wants to win by some miracle than by hard work. Therefore, when it comes to iGaming, so it would make sense that winning is a big motivator. However, in study after study and survey after survey, the chances of a big win are not the main driving force for the players. Instead, this factor tends to be the second or third most important issue for the majority of people. But what is higher?
Entertainment
Some people can’t understand what would motivate someone to want to play at a casino for fun because they feel it is a waste of money. However, there are some individuals who play slots or table games with low buy-in. They spend money without any expectation of a return and solely for entertainment value, any winnings on top of this are considered a bonus.
The main reason for them to play is to have an exciting gaming experience. For a casino, one way to ensure this is to come up with a large number of various proposals.
For example, Bootlegger has a wide selection of the most popular online games from well-known providers — NetEnt, BetSoft, Evolution, Microgaming — for the enjoyment of all guests. There are new high-tech offers mixed in with casino classics there, so anyone can choose a preferred one from a variety of classic and video slots, live games, table games, video poker and jackpot games. Each player can choose by the name of their prefered game or by category.
Loyalty programs
Another way to engage players to the casino is a special program for loyal clients. There are some reasons for this: to thank the player for his/her constancy, to make the player feel the importance and to offer him/her individual approach in order to get the most out of the game at the casino and to discover more.
One of the most popular loyalty programs is based on the calculation of complimentary points. Every player earns complimentary points by playing slots at the casino. Each bet increases its amount, points can be exchanged for real money. The more points a player earns, the higher his status is and the exchange rate will be. There are 6 stages of the VIP Program at Bootlegger: Bartender, Tester, Sommelier, Cavist, Collector, Bootlegger with a growing number of privileges.
The casino also offers bonuses that motivate online players and they return to these websites again and again to get more bonuses and in the hope of becoming richer. Players continue to make more money and the gambling houses earn trust and loyalty in the process.
The most known bonus is a welcome bonus. This is a regular promotion for newcomers, almost every casino offers it on different conditions. At Bootlegger, this is a 100% welcome bonus up to 500 EUR/USD on deposit and a chance to get 100 free spins.
Another way to reward a player is to offer him/her unique bonuses which are specific for this casino. An excellent example of creating the unique bonus is the Journey program at Bootlegger, developed using the modern gamification techniques.
Case study: BOSS. Gaming Platform for Bootlegger
BOSS. Gaming Platform has shown an innovative approach in creating a bonus system for its Bootlegger project. The company has created a unique bonus system with great motivation for players to make more deposits and do more actions on the website. The logic of the system was created in order to change the usual system of bonuses and motivate players to make them more passionate about the game.
A galaxy of the most delicious and best-flavoured alcoholic drinks was created at Bootlegger.
The journey begins on Earth that consists of six continents and the player can explore all the traditional and unique drinks on each. The website will guide you from one country to another and give you trophies for completing each task.
The player receives a trophy for his/her actions (registration, depositing, etc.) and unlocks locations with various bottles of alcohol. Information about new unlocks will be displayed in the main menu next to the Journey item. Passive actions such as a player’s birthday, a year at the website etc. are also included in the bonus system. Complete the map step by step and get a classic drink of the country and additional bonuses. All progress appears on Progress Bar.
When all countries on the continent are completed you will receive a bonus. All your trophies are stored in the cellar. You can check the bottles and see which continents they are from any time during the game. After completing all 139 tasks and receiving all the bottles, the player will be rewarded with an extra bonus.
So, Journey is a really exciting quest that gives additional motivation to players and provides them with interesting facts about local alcohol culture in each country. Extra bonuses are also a good implementation in this unique promotion.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: iGaming motivators: a case study with gamification
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Gaming Americas Weekly Roundup – February 3-9
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
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Governor Joe Lombardo has announced the appointment of Chandeni Sendall to the Nevada Gaming Control Board. Since 2015, Ms. Sendall has served as a Deputy City Attorney for the City of Reno, practicing in the civil division. Before her work in the Reno City Attorney’s Office, Ms. Sendall worked in civil and commercial litigation, served as an in-house legal intern for Caesars Entertainment, and clerked for the Honorable James W. Hardesty at the Nevada Supreme Court. While attending the William S. Boyd School of Law, Ms. Sendall served as the Editor-in-Chief of the UNLV Gaming Law Journal. Before her legal career, she served for several years as an Internal Auditor for Caesars Entertainment.
TheLotter US has send a reminder to customers to be vigilant against online phishing scams and fraudulent websites. With online lottery courier services growing in popularity, cybercriminals often target unsuspecting individuals with fraudulent emails and messages that falsely claim recipients have won a lottery prize. TheLotter Group’s announcement follows their fraud team’s discovery of phishing attempts, including several fraudulent websites impersonating the courier service’s platform.
The Pennsylvania Gaming Control Board has approved three consent agreements presented by its Office of Enforcement Counsel resulting in total fines of $282,205. The largest of the fines is $260,905 and was assessed against Interactive Gaming Operator BetMGM for 152 instances in which an individual on the Board’s Interactive Self-Exclusion List was permitted to gamble on their sites. Licensed operators of iGaming sites in Pennsylvania must deny individuals on the self-exclusion list from establishing or maintaining an interactive gaming site.
Zitro Digital has announced its entry into the newly regulated Brazilian iGaming market. With deep roots in Brazil, Zitro Digital is to bring its portfolio of in-house content to local players, marking a new chapter in the company’s long-standing connection with the country. Brazilian players can now enjoy a selection of Zitro Digital’s slots, including the popular series Fu Frog, as the company introduces its offerings to operators within the country. The move comes as part of Brazil’s ongoing efforts to create a regulated and secure online gaming environment for players, offering a responsible platform for gaming activities.
Partnerships
Everi Holdings Inc in an agreement with 1/ST, North America’s preeminent Thoroughbred horse racing and pari-mutuel wagering company, announced the launch of their new mobile app and wagering experience, Gulfstream Racing. The new Gulfstream Racing App is now available in the Apple App Store. This launch is part of Everi’s strategic expansion into Sports and Entertainment following its acquisition of Venuetize in 2023 and expands the company’s footprint in the horse racing segment. Gulfstream Racing will be a valuable companion app for guests seeking the premier hospitality experience that 1/ST provides.
Payflo Inc. has entered into a partnership with MoneyGram to deliver cash-in and cash-out payment solutions tailored for U.S. gaming, lottery and marker settlement, marking a first-of-its-kind milestone in the industry. Payflo and MoneyGram introduced a customer-driven solution—enabled by the simple integration of Payflo’s advanced payment processing technology with MoneyGram’s technology-powered, extensive network and trusted financial infrastructure.
The post Gaming Americas Weekly Roundup – February 3-9 appeared first on European Gaming Industry News.
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Enjoy the Year of the Wooden Snake with Fortune Snake!
Fortune Snake is Endorphina’s newest oriental slot that teleports players to a sacred temple, straight to the heart of the Wooden Snake. With cascading reels and Free Games with Extra Multipliers up to x100, Fortune Snake invites players to explore the mysteries of the hidden temple.
According to the Chinese calendar, the Year of the Wood Snake brings a unique blend of wisdom, luck, and transformation – and we’ve immortalized this experience in our slot game! In Fortune Snake, players will travel to a misty land, where the temple of the Snake stands hidden and untouched, only visible to the keen observer and brave explorer. The red paper lanterns swing in the melody of the wind, patiently waiting for the next daring traveler to uncover the secrets buried beneath.
Fortune Snake is a 6-reel, 5-row oriental slot with scattered payouts, offering thrilling features including:
- Powerful Firecrackers – enhancing the gaming experience by exploding and blasting off symbols from the same line and reel except Multipliers and Bonus symbols.
- High-quality Graphics – fully immersing players into the world of the Wooden Snake, taking them on a thrilling adventure.
- Mobile-friendly Design – allowing players to have a seamless gaming experience from their mobile devices.
- Classic Risk Game – giving players the opportunity to double their winnings up to 10x.
- Bonus Pop feature – triggering the Free Games instantly.
The Year of the Wood Snake brings excitement and incredible luck as it rolls in, and our Fortune Snake embodies this perfectly! Mystical and lively, this slot game welcomes the new year with eye-catching fireworks and irreplaceable firecrackers, setting the stage for an incredible year ahead!
As a leading casino content provider for over 10 years, we at Endorphina have focused on creating unique gaming experiences for many different audiences. Starting from our player-centered approach to game development, Endorphina game slots provide outstanding entertainment for players, from crisp graphics and innovative mechanics to engaging gameplay and unique themes.
The post Enjoy the Year of the Wooden Snake with Fortune Snake! appeared first on European Gaming Industry News.
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FairPlay joins Mastercard Start Path, shaping the future of AI-driven finance
Mastercard just announced the latest cohort of Start Path, its award-winning startup engagement program, and FairPlay has been selected as one of the eight companies pioneering the next generation of financial technology.
Why does this matter? AI is playing an increasingly critical role in financial decision-making—determining who gets approved for a loan, what terms they receive, and even how compliance is maintained. But without the right infrastructure, AI models can reinforce old biases instead of driving better, more inclusive outcomes.
“My vision for the future of financial technology is to build fairness infrastructure for financial services, allowing all financial institutions to de-bias their digital decisions in real time,” says Kareem Saleh, CEO of FairPlay.
As part of the Start Path New Networks program, FairPlay will work with Mastercard and its partners to scale solutions that help financial institutions refine their AI models, fix blind spots, and ultimately improve both revenue and outcomes for consumers.
With AI decision-making under increasing regulatory and public scrutiny, this collaboration raises important questions about the future of financial technology that Saleh can speak on:
- How can AI-driven decisioning improve financial inclusion without increasing risk?
- What role will open banking play in making AI models more accurate and transparent?
- How should financial institutions prepare for a future where AI accountability is a market expectation, not just a regulatory requirement?
The post FairPlay joins Mastercard Start Path, shaping the future of AI-driven finance appeared first on European Gaming Industry News.
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