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Genting online unveil revamped GentingBet website to consolidate digital offering
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Leading leisure and entertainment operator Genting will rebrand its online casino, live casino and sportsbook offering as GentingBet, as it brings its product range together as one brand for the first time online across desktop and mobile devices.
The new mobile first GentingBet platform will offer customers an improved experience via a range of new tools, new games and new sports betting markets together with a new design which provides intuitive functionality and navigation. The branding has also been overhauled to create a more distinct, consistent and recognisable look and feel, and one that supports Genting’s vision of being the most prestigious, accessible and responsible online operator.
The launch of the new website is a significant part of GentingBet’s move to establish the brand in key European territories. As part of its ambitious growth strategy, the operator has applied for gaming licences in Malta and Spain with further applications to follow in due course.
With an expansive array of casino games already available to its customers, GentingBet users will have access to an enhanced selection of new casino, live casino and slot games. Newly signed partnerships with leading game developers NetEnt, PlayNGo and Red Tiger will see the market’s most popular titles, including Starburst, Gonzo’s Quest and Butterfly Staxx, all available on GentingBet for the first time.
Genting’s exclusive Live From casino games will be more prominent on the website as GentingBet brings together its offline and online casino experiences. The Live From games allow online players and in casino customers to play at the same tables on the main gaming floor of a range of Genting’s premiere land-based casinos. The existing Live From products gives customers the chance to play live roulette or baccarat via live streams at Genting venues in Birmingham, Edinburgh, Manchester and exclusive venues in London such as the world famous Crockfords and Palm Beach, with more locations set to follow shortly.
The GentingBet sportsbook will continue to offer competitive prices on all the top sports markets, while a series of virtual sports betting games in horse racing, football and greyhounds provide a unique gaming experience. The website relaunch will give customers access to two new virtual games, a motor sports one and a cycling title.
Having recently been named the first gambling company to achieve GamCare’s Safer Gambling Standard, the social responsibility quality standard for the gambling industry, Genting’s longstanding commitment to responsible gaming is evident as it continues to exceed the regulatory standard to ensure a safe and responsible gaming environment. On the new website there is increased visibility of its safer gambling tools to help customers set their own loss limits, deposit limits and wagering limits. Genting have also partnered with customer service provider Zendesk for the new site launch to provide users with access to a call back service which offers customer support round-the-clock via telephone and an online chat function.
Jeremy Taylor Managing Director of Genting Online said: “Our new GentingBet digital offering draws upon our 50 years heritage of providing a premium world class casino experience across the globe to create a prestigious, unique and safe online gaming environment for our customers, 24/7 on any device.
“Following significant research and development, we’ve created a user-friendly and intuitive experience which we believe provides our customers with a truly world class digital offering. We have also continued to place the highest priority on our commitment to responsible gambling. Through the tools we have in place on the website we have ensured our new gaming environment exceeds the expectations of the regulator rather than simply complying with the minimum requirements.”
He added: “GentingBet is the online destination of choice for customers who want to enjoy the best of a premium and authentic land-based experience combined with a dynamic, exciting and safe online environment.
“And, as part of our evolution we’re constantly refreshing and refining our product offering to ensure we provide the best selection for our customers. We have a fantastic range of online casino games, plus a dynamic and comprehensive sportsbook, but what is truly unique is our immersive range of live streamed casino games – all available regardless of what device customers play on.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Genting online unveil revamped GentingBet website to consolidate digital offering
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Gaming Americas Weekly Roundup – February 3-9
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
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Governor Joe Lombardo has announced the appointment of Chandeni Sendall to the Nevada Gaming Control Board. Since 2015, Ms. Sendall has served as a Deputy City Attorney for the City of Reno, practicing in the civil division. Before her work in the Reno City Attorney’s Office, Ms. Sendall worked in civil and commercial litigation, served as an in-house legal intern for Caesars Entertainment, and clerked for the Honorable James W. Hardesty at the Nevada Supreme Court. While attending the William S. Boyd School of Law, Ms. Sendall served as the Editor-in-Chief of the UNLV Gaming Law Journal. Before her legal career, she served for several years as an Internal Auditor for Caesars Entertainment.
TheLotter US has send a reminder to customers to be vigilant against online phishing scams and fraudulent websites. With online lottery courier services growing in popularity, cybercriminals often target unsuspecting individuals with fraudulent emails and messages that falsely claim recipients have won a lottery prize. TheLotter Group’s announcement follows their fraud team’s discovery of phishing attempts, including several fraudulent websites impersonating the courier service’s platform.
The Pennsylvania Gaming Control Board has approved three consent agreements presented by its Office of Enforcement Counsel resulting in total fines of $282,205. The largest of the fines is $260,905 and was assessed against Interactive Gaming Operator BetMGM for 152 instances in which an individual on the Board’s Interactive Self-Exclusion List was permitted to gamble on their sites. Licensed operators of iGaming sites in Pennsylvania must deny individuals on the self-exclusion list from establishing or maintaining an interactive gaming site.
Zitro Digital has announced its entry into the newly regulated Brazilian iGaming market. With deep roots in Brazil, Zitro Digital is to bring its portfolio of in-house content to local players, marking a new chapter in the company’s long-standing connection with the country. Brazilian players can now enjoy a selection of Zitro Digital’s slots, including the popular series Fu Frog, as the company introduces its offerings to operators within the country. The move comes as part of Brazil’s ongoing efforts to create a regulated and secure online gaming environment for players, offering a responsible platform for gaming activities.
Partnerships
Everi Holdings Inc in an agreement with 1/ST, North America’s preeminent Thoroughbred horse racing and pari-mutuel wagering company, announced the launch of their new mobile app and wagering experience, Gulfstream Racing. The new Gulfstream Racing App is now available in the Apple App Store. This launch is part of Everi’s strategic expansion into Sports and Entertainment following its acquisition of Venuetize in 2023 and expands the company’s footprint in the horse racing segment. Gulfstream Racing will be a valuable companion app for guests seeking the premier hospitality experience that 1/ST provides.
Payflo Inc. has entered into a partnership with MoneyGram to deliver cash-in and cash-out payment solutions tailored for U.S. gaming, lottery and marker settlement, marking a first-of-its-kind milestone in the industry. Payflo and MoneyGram introduced a customer-driven solution—enabled by the simple integration of Payflo’s advanced payment processing technology with MoneyGram’s technology-powered, extensive network and trusted financial infrastructure.
The post Gaming Americas Weekly Roundup – February 3-9 appeared first on European Gaming Industry News.
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Enjoy the Year of the Wooden Snake with Fortune Snake!
Fortune Snake is Endorphina’s newest oriental slot that teleports players to a sacred temple, straight to the heart of the Wooden Snake. With cascading reels and Free Games with Extra Multipliers up to x100, Fortune Snake invites players to explore the mysteries of the hidden temple.
According to the Chinese calendar, the Year of the Wood Snake brings a unique blend of wisdom, luck, and transformation – and we’ve immortalized this experience in our slot game! In Fortune Snake, players will travel to a misty land, where the temple of the Snake stands hidden and untouched, only visible to the keen observer and brave explorer. The red paper lanterns swing in the melody of the wind, patiently waiting for the next daring traveler to uncover the secrets buried beneath.
Fortune Snake is a 6-reel, 5-row oriental slot with scattered payouts, offering thrilling features including:
- Powerful Firecrackers – enhancing the gaming experience by exploding and blasting off symbols from the same line and reel except Multipliers and Bonus symbols.
- High-quality Graphics – fully immersing players into the world of the Wooden Snake, taking them on a thrilling adventure.
- Mobile-friendly Design – allowing players to have a seamless gaming experience from their mobile devices.
- Classic Risk Game – giving players the opportunity to double their winnings up to 10x.
- Bonus Pop feature – triggering the Free Games instantly.
The Year of the Wood Snake brings excitement and incredible luck as it rolls in, and our Fortune Snake embodies this perfectly! Mystical and lively, this slot game welcomes the new year with eye-catching fireworks and irreplaceable firecrackers, setting the stage for an incredible year ahead!
As a leading casino content provider for over 10 years, we at Endorphina have focused on creating unique gaming experiences for many different audiences. Starting from our player-centered approach to game development, Endorphina game slots provide outstanding entertainment for players, from crisp graphics and innovative mechanics to engaging gameplay and unique themes.
The post Enjoy the Year of the Wooden Snake with Fortune Snake! appeared first on European Gaming Industry News.
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FairPlay joins Mastercard Start Path, shaping the future of AI-driven finance
Mastercard just announced the latest cohort of Start Path, its award-winning startup engagement program, and FairPlay has been selected as one of the eight companies pioneering the next generation of financial technology.
Why does this matter? AI is playing an increasingly critical role in financial decision-making—determining who gets approved for a loan, what terms they receive, and even how compliance is maintained. But without the right infrastructure, AI models can reinforce old biases instead of driving better, more inclusive outcomes.
“My vision for the future of financial technology is to build fairness infrastructure for financial services, allowing all financial institutions to de-bias their digital decisions in real time,” says Kareem Saleh, CEO of FairPlay.
As part of the Start Path New Networks program, FairPlay will work with Mastercard and its partners to scale solutions that help financial institutions refine their AI models, fix blind spots, and ultimately improve both revenue and outcomes for consumers.
With AI decision-making under increasing regulatory and public scrutiny, this collaboration raises important questions about the future of financial technology that Saleh can speak on:
- How can AI-driven decisioning improve financial inclusion without increasing risk?
- What role will open banking play in making AI models more accurate and transparent?
- How should financial institutions prepare for a future where AI accountability is a market expectation, not just a regulatory requirement?
The post FairPlay joins Mastercard Start Path, shaping the future of AI-driven finance appeared first on European Gaming Industry News.
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