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A liberal, open and fair betting industry is worth the gamble for Ukraine
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The new President of Ukraine, Volodmyr Zelensky, has wasted no time since his election in May, with Ukraine poised for a series of policy reforms set to pave the way for the country’s economic liberalization and growth.
Following comments made by the President in Istanbul earlier this year in front of Turkish and Ukrainian business delegations, it’s clear that the gambling market is one of the industries set to face major shifts in legislation which could open up the industry, providing a boost to the wider Ukrainian economy.
Rewinding ten years, laws were introduced that prohibited almost all forms of gambling in Ukraine. Sure enough, over the past decade the market has been quietly operating in the shadows through ‘lottery licences’ awarded by three licensing companies said to have close ties with politicians affiliated with the former President Poroshenko.
Under the grip of, what is in effect a lottery monopoly, the industry has been stifled. Loopholes in lottery licences mean there’s been no oversight and accountability for the operators and therefore no protection for consumers. With job creation, innovation and entrepreneurialism restricted, the industry has delivered no real economic benefit to the country, despite the huge potential of the market.
According to estimations of the Finance Ministry of Ukraine, a legalised gambling industry could provide approximately UAH 5 billion of additional revenue to the state’s budget – versus under the current model, which sees less than UAH six million of taxes generated by the industry.
So what’s set to change? Industry insiders are said to be encouraged by the President’s vows to liberalize the economy of Ukraine and create a fairer climate for gambling businesses to operate legitimately, with the potential to grow. Yet there are also concerns over how the legislation will play out, with suggestions that influential oligarchs have become involved in discussions regarding legalisation and the future of the industry.
It has been alleged that oligarchs are pushing for the implementation of a ‘Master Licence’ system, effectively creating a ‘gambling oligopoly’ which will see 10 or less Master Licences sold (or given) to eligible companies, who could then sublease the licences to gambling businesses. In the hands of a small number of entities, the result could be a very similar system to which operates now, where the system is effectively controlled by unaccountable individuals with vested interests.
This falls well short of the best-practice we see in established markets across Europe where betting licenses are awarded by an independent regulator to eligible operators who meet the right standards and regulations, helping to guarantee consumer protection. The implementation of this system would lead to the creation of an open and competitive market, encouraging inward investment and innovation from betting operators and suppliers in the financial services and technology sectors.
It seems if Ukraine is going to seize the opportunity of opening of its betting sector, it must resist the demands of the oligarchs and base its legislation on the fair awarding and scrutiny of gambling licenses. Those set to gain are not just the operators and the consumers, but the country itself – with the creation of thousands of jobs, and a thriving high-tech industry.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: A liberal, open and fair betting industry is worth the gamble for Ukraine

Latest News
National Platform Expands Its International Network of Partners: Memorandum Signed with IBIA
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The National Platform of Sports Integrity of Ukraine and the International Betting Integrity Association (IBIA) have signed a memorandum of understanding.
IBIA is the is the leading global voice on integrity for the regulated betting industry. It brings together more than 90 sports betting operators and over 200 brands across six continents. IBIA’s global monitoring network tracks over USD 300 billion in betting activity annually, detecting suspicious patterns in real time.
The organisation works closely with major international sports institutions such as FIFA, UEFA and the IOC, as well as with national gambling regulators worldwide.
The signing of the Memorandum opens new opportunities for the National Platform in identifying and countering sports competition manipulation, in particular:
- access to IBIA’s Monitoring and Alert Platform;
- the ability to receive alerts on suspicious betting patterns related to matches involving Ukrainian teams or athletes; and
- strengthened international cooperation on sports integrity.
The National Platform stated: “Cooperation with IBIA allows us to integrate into the global system for safeguarding sports integrity. For Ukraine, this represents a qualitatively new level of detection and prevention of competition manipulation. We gain access to advanced international response mechanisms and become part of the worldwide network fighting corruption in sport.”
Khalid Ali, CEO of IBIA stated: “IBIA is delighted to be able to reach this important agreement with the Ukraine National Platform for combating competition manipulation. The move maintains our approach of widening our global integrity collaborations and partnerships and aligns with our Mission 2030 strategic objectives.”
The post National Platform Expands Its International Network of Partners: Memorandum Signed with IBIA appeared first on European Gaming Industry News.
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Ygam achieve milestone of reaching 5 million young people
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Ygam has now surpassed the milestone of reaching an estimated five million children and young people across the UK through its portfolio of prevention programmes.
Founded in 2014, Ygam has now delivered its award-winning training and resources on gaming and gambling harms to over 32,000 delegates.
Ygam’s reach extends beyond the education sector, with training delivered to more than 5,500 professionals working across health and social care — including hospitals, health boards, GP surgeries, and community nursing settings. This work, aligned with a public health approach to preventing gambling harms, has directly contributed to the digital safeguarding of nearly half a million children and young people accessing health services.
With growing concerns from parents and carers about the role of gaming and gambling in the wider online safety conversation, Ygam has become a trusted and respected source of advice and guidance for families. The charity has delivered workshops to more than 4,500 parents and carers.
Ygam is a national charity with a footprint across every region of England, Wales, Scotland, and Northern Ireland, and a presence in 64 of the UK’s 76 cities.
Ygam’s work has also seen a significant increase in the longevity of its reach, with nearly 100,000 resource downloads of its award-winning resources, and at least 50% of educators implementing these materials into their lessons.
Helen Martin, Interim CEO of Ygam, said: “This milestone is more than just a number – it’s a reflection of the positive impact we’re making in every corner of the UK. We’re incredibly proud of the growing community that shares our passion for safeguarding children’s wellbeing in an increasingly complex digital world, where gaming and gambling are more accessible than ever. From schools to sports clubs, parents to practitioners, and colleges to community centres, we’re raising awareness through the powerful tool of education. As we mark this extraordinary achievement, the demand for our resources has never been greater. We remain committed to expanding our reach and deepening our impact, ensuring that every child has the knowledge and confidence to navigate the risks of gaming and gambling harms.”
But there’s so much more to do – help us reach the next 5 million…
The post Ygam achieve milestone of reaching 5 million young people appeared first on European Gaming Industry News.
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Boomerang Partners set to shine at SiGMA Europe 2025 with sports-themed booth activities and the Golden Boomerang League winners celebration
From November 4th to 6th, 2025, Boomerang Partners will participate in SiGMA Europe 2025 in Rome, one of the most important events in the world for the affiliate marketing and iGaming industry. The company’s booth 5046 G will be a focal point, thanks to the signature ‘Boomerang Arena’ concept.
The ‘Boomerang Arena’ symbolizes the strong connection between sports and technological innovations, and reflects Boomerang Partners’ focus on the sports aspect of their business. The booth will be divided into several themed zones dedicated to football, golf, tennis, and boxing, as well as a location for sports-related interactive experiences.
Booth 5046 G will be the must-visit hub for SiGMA Europe 2025’s guests for many reasons. Boomerang Partners is preparing a variety of activities that are sure to generate heightened interest from booth visitors. They can look forward to various sports-related interactive experiences, mini-games, table tennis activity, and a unique gift auction. Details about the participation conditions will be announced later. Stay tuned for updates.
On November 5th, Boomerang Partners will ceremoniously announce and award the winners of its first sports traffic tournament, the Golden Boomerang League. It runs from September 1st to October 31st and is designed for both current and new affiliate partners of the company. The prizes include direct entry into the annual global tournament, the Golden Boomerang Awards 2026, and two all-expenses-paid AC Milan Experience packages, which include flights, accommodations, and tickets to a match at the San Siro Stadium. Boomerang Partners will provide this opportunity as the Official Regional Partner of AC Milan.
Book a meeting with Boomerang Partners’ managers now to learn about collaboration opportunities. There are only a few slots left.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
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