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BOSS. Gaming’s new boss talks big ‘firsts’ for the brand

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BOSS. Gaming’s new boss talks big ‘firsts’ for the brandReading Time: 3 minutes

 

With more than a decade in the iGaming industry under his belt, Jeff Letlat is keen to meet new challenges head on in his new role as CEO of BOSS. Gaming Solutions. With experience managing 500 employees across more than 20 countries of the world, from Europe to Africa, Letlat discusses setting big goals for the company, the importance of brand visibility and his strong impetus for all things responsible…

As the new CEO, what attracted you to the company and in particular to their goals going forward?
It’s a pleasure for me to hold this appointment. BOSS. Gaming Solutions has great potential. From its team of experts and innovative approaches to its huge desire to become number one in the industry, this is a great challenge for me and it’s so attractive to complete it.

With new regulatory changes and advances in technology it’s an exciting time for the industry, what are your plans for BOSS. over the coming months?
This industry has always wanted to evolve and be at the forefront of the latest technology. Being a supplier and at the same time an operator this means we are open to a wider competition and our goal is always to provide our customers & partners the best experience. In relation to this, now all our customers can benefit from our in-house omni-channel platform which includes sportsbook and Casino serving both online and land-based operations.

The importance of a Customer First strategy for the company is a key emphasis for you, can you explain a bit more about how you hope to deliver this across the brand?
I am thrilled to see customer centricity coming first in BOSS. Gaming Solutions. Customer centricity is not just about offering great customer service, it means offering a great experience from the awareness stage, through the purchasing process and finally through the post-purchase process. It’s a strategy that’s based on putting our customer first, and at the core of our business.

You have expressed strong concerns about Responsible Gaming and BOSS. Gaming’s customers, in terms of regulations do you feel enough can ever be enough and can it ever keep pace with an industry that’s powered by pioneering technology?
Yes, at BOSS. Gaming we take responsible gambling as a very serious subject and a cornerstone for our brand values.  We are trying to innovate and be up to date with the modern solutions, so our customers can always enjoy the best that the technology has to offer. Regulations and pioneering technology are connected together and can’t develop without each other. Sometimes regulations dictate which way technology should go and vice versa. In the modern gambling industry regulators and industry professionals have to work very closely to define what is enough and what damages customers and businesses.

How are you hoping to strike a balance between responsible gambling and driving revenue?
The best way to demonstrate a balance between revenue and raising standards of responsible gambling is a genuine and public commitment that doesn’t contravene your business’ social responsibilities. We want to ensure that any time spent with us stays enjoyable.  As I mentioned we use gamification and special bonus system, create recognizable characters, which motivate our players to stay tuned. Activity and engagement mean revenue for us. However, a key area of social responsibility is customer interaction. It’s about identifying a player who is at risk of harm and interacting with them to reduce that risk. Of course we are giving a special attention to several major problems: underage gambling prevention, self-exclusion option etc. BOSS. Gaming Solutions has a professional risk management and 24/7 customer support team to control the process so it’s definitely at the forefront of our strategy.

With reference to social responsibility, in what areas do you think the industry is succeeding and where is it failing?
The industry is still not perfect. We still see underage gambling and gambling addiction which goes out of control. Some businesses are not fair with clients and disrespect their rights. From the other side gambling becomes more innovative: new products and technologies allow to solve problems, monitor industry and make changes. This is what we do now: implementing new mechanics to make gambling a responsible, friendly form of entertainment and break stereotypes about its social danger.

What are your key business goals for BOSS. Gaming in your first year as CEO?
One of the most necessary things is to set big goals that inspire and motivate your team. Established communication is one of the most important features of a good leader, so I try to help my team make good decisions on achieving their goals. We discuss everything together and I implement my own goals as CEO to the general business strategy. For now our main task is to make BOSS. Gaming Solutions a recognisable and admired brand in the gambling industry. We test new features, involve new experts in the team and establish new connections by visiting conferences and making partnerships online and offline. New, innovative, breaking stereotypes, impressive – my aim is to make BOSS. Gaming Solutions to connote with these words.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BOSS. Gaming’s new boss talks big ‘firsts’ for the brand

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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National Platform Expands Its International Network of Partners: Memorandum Signed with IBIA

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The National Platform of Sports Integrity of Ukraine and the International Betting Integrity Association (IBIA) have signed a memorandum of understanding.

IBIA is the is the leading global voice on integrity for the regulated betting industry. It brings together more than 90 sports betting operators and over 200 brands across six continents. IBIA’s global monitoring network tracks over USD 300 billion in betting activity annually, detecting suspicious patterns in real time.

The organisation works closely with major international sports institutions such as FIFA, UEFA and the IOC, as well as with national gambling regulators worldwide.

The signing of the Memorandum opens new opportunities for the National Platform in identifying and countering sports competition manipulation, in particular:

  • access to IBIA’s Monitoring and Alert Platform;
  • the ability to receive alerts on suspicious betting patterns related to matches involving Ukrainian teams or athletes; and
  • strengthened international cooperation on sports integrity.

The National Platform stated: “Cooperation with IBIA allows us to integrate into the global system for safeguarding sports integrity. For Ukraine, this represents a qualitatively new level of detection and prevention of competition manipulation. We gain access to advanced international response mechanisms and become part of the worldwide network fighting corruption in sport.

Khalid Ali, CEO of IBIA stated: “IBIA is delighted to be able to reach this important agreement with the Ukraine National Platform for combating competition manipulation. The move maintains our approach of widening our global integrity collaborations and partnerships and aligns with our Mission 2030 strategic objectives.

The post National Platform Expands Its International Network of Partners: Memorandum Signed with IBIA appeared first on European Gaming Industry News.

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Ygam achieve milestone of reaching 5 million young people

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Ygam has now surpassed the milestone of reaching an estimated five million children and young people across the UK through its portfolio of prevention programmes.

Founded in 2014, Ygam has now delivered its award-winning training and resources on gaming and gambling harms to over 32,000 delegates.

Ygam’s reach extends beyond the education sector, with training delivered to more than 5,500 professionals working across health and social care — including hospitals, health boards, GP surgeries, and community nursing settings. This work, aligned with a public health approach to preventing gambling harms, has directly contributed to the digital safeguarding of nearly half a million children and young people accessing health services.

With growing concerns from parents and carers about the role of gaming and gambling in the wider online safety conversation, Ygam has become a trusted and respected source of advice and guidance for families. The charity has delivered workshops to more than 4,500 parents and carers. 

Ygam is a national charity with a footprint across every region of England, Wales, Scotland, and Northern Ireland, and a presence in 64 of the UK’s 76 cities. 

Ygam’s work has also seen a significant increase in the longevity of its reach, with nearly 100,000 resource downloads of its award-winning resources, and at least 50% of educators implementing these materials into their lessons. 

Helen Martin, Interim CEO of Ygam, said: “This milestone is more than just a number – it’s a reflection of the positive impact we’re making in every corner of the UK. We’re incredibly proud of the growing community that shares our passion for safeguarding children’s wellbeing in an increasingly complex digital world, where gaming and gambling are more accessible than ever. From schools to sports clubs, parents to practitioners, and colleges to community centres, we’re raising awareness through the powerful tool of education. As we mark this extraordinary achievement, the demand for our resources has never been greater. We remain committed to expanding our reach and deepening our impact, ensuring that every child has the knowledge and confidence to navigate the risks of gaming and gambling harms.”

But there’s so much more to do – help us reach the next 5 million…

The post Ygam achieve milestone of reaching 5 million young people appeared first on European Gaming Industry News.

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Boomerang Partners set to shine at SiGMA Europe 2025 with sports-themed booth activities and the Golden Boomerang League winners celebration

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From November 4th to 6th, 2025, Boomerang Partners will participate in SiGMA Europe 2025 in Rome, one of the most important events in the world for the affiliate marketing and iGaming industry. The company’s booth 5046 G will be a focal point, thanks to the signature ‘Boomerang Arena’ concept.

The ‘Boomerang Arena’ symbolizes the strong connection between sports and technological innovations, and reflects Boomerang Partners’ focus on the sports aspect of their business. The booth will be divided into several themed zones dedicated to football, golf, tennis, and boxing, as well as a location for sports-related interactive experiences.

Booth 5046 G will be the must-visit hub for SiGMA Europe 2025’s guests for many reasons. Boomerang Partners is preparing a variety of activities that are sure to generate heightened interest from booth visitors. They can look forward to various sports-related interactive experiences, mini-games, table tennis activity, and a unique gift auction. Details about the participation conditions will be announced later. Stay tuned for updates.

On November 5th, Boomerang Partners will ceremoniously announce and award the winners of its first sports traffic tournament, the Golden Boomerang League. It runs from September 1st to October 31st and is designed for both current and new affiliate partners of the company. The prizes include direct entry into the annual global tournament, the Golden Boomerang Awards 2026, and two all-expenses-paid AC Milan Experience packages, which include flights, accommodations, and tickets to a match at the San Siro Stadium. Boomerang Partners will provide this opportunity as the Official Regional Partner of AC Milan.

Book a meeting with Boomerang Partners’ managers now to learn about collaboration opportunities. There are only a few slots left.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

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