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Oneida Indian Nation and Caesars Entertainment to Unveil “The Lounge with Caesars Sports”
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Branding and marketing alliance brings sports betting game day excitement to Turning Stone Resort Casino and Point Place Casino on August 1, with the sports book at Yellow Brick Road Casino to open later this summer. Sports fans who sign up for the new, exclusive “Champions Fan Club” in advance of the Grand Opening will be eligible to win a Grand Opening prize, featuring a special VIP experience at the sports book for a group of four.
The Oneida Indian Nation announced today it is partnering with Caesars Entertainment to open sports books known as “The Lounge at Caesars Sports” at the Oneida Nation’s award-winning Turning Stone Resort Casino in Verona, NY, and Point Place Casino in Bridgeport, NY, with a grand opening celebration planned for August 1. “The Lounge with Caesars Sports” is planned to open at Yellow Brick Road Casino before the start of the NFL season.
Additional details about the August 1 grand opening festivities will be revealed next week.
The Lounge with Caesars Sports
“The Lounge with Caesars Sports” venues at the Oneida Indian Nation’s casinos will feature LED terminals with high-definition resolution, state-of-the-art odds boards that constantly update and offer opportunities for in-game wagers, as well as new full-service bars, ticket windows, ultra-comfortable seating, and VIP areas with their own dedicated TV screens.
At Turning Stone, “The Lounge with Caesars Sports” will be prominently located at the resort’s main entrance. It will feature a massive 500-square-foot curved LED screen, with acuity similar to Times Square, visible from three sides and to visitors entering from the main entrance and the parking garage. Plus, there are an additional 16 large LED TVs throughout the sports book, including a mix of 65-inch screens and 85-inch screens to put the viewers at the center of the sports action.
The new sports book at Point Place Casino will be in the newly expanded gaming floor, with the primary video wall featuring a 24-foot HD LED screen, plus an additional 30 LED TVs throughout the space, a mix of both 65-inch screens and 85-inch screens.
Champions Fan Club
Sports fans also have an opportunity to join the Oneida Indian Nation’s just-launched Champions Fan Club to receive the latest sports book news and information about exclusive events and become eligible for special offers. The Champions Fan Club is completely free to join.
Champions Fan Club members who sign up before the grand opening on August 1 will be eligible for a selection of prizes and exclusive opportunities, including one lucky member who will win a Grand Opening Prize package. This prize package will entitle the winner and three friends to be among the first to enjoy the VIP experience at Turning Stone’s new sports betting lounge, including premium seating, $50 in food and beverage credit, a $100 cash voucher and much more. All Champions Fan Club members present at the grand opening will receive a free “The Lounge with Caesars Sports” t-shirt and a chance to win additional prizes during the day’s festivities.
Integrated Rewards Program
Through this new relationship, Turning Stone, Yellow Brick Road and Point Place Casino players will be able to exchange and redeem their TS Rewards loyalty points, as well as have their player tier levels matched, for Caesars Rewards Points at all Caesars properties, with the same exchange available for Caesars players at Oneida Indian Nation properties. Caesars will also sponsor special player promotions and events at its new partner venues, further bringing the excitement of Las Vegas to New York at the Oneida Indian Nation’s gaming venues.
About the Oneida Indian Nation:
The Oneida Indian Nation is a federally recognized Indian nation in Central New York. A founding member of the Haudenosaunee Confederacy (also known as the Six Nations or Iroquois Confederacy), the Oneida Indian Nation sided with the Americans in the Revolutionary War and was thanked by Congress and President George Washington for its loyalty and assistance. Today, the Oneida Nation consists of about 1,000 enrolled Members, most of them living in Central New York. The Nation’s enterprises, which employ more than 4,750 people, include Turning Stone Resort Casino, Yellow Brick Road Casino, Point Place Casino, Maple Leaf Markets, SāvOn Convenience stores, RV Park and three marinas. Proceeds from these enterprises are used to rebuild the Nation’s economic base and provide essential services, including housing, health care, and education incentives and programs, to its Members.
About Caesars Entertainment Corporation:
Caesars Entertainment is one of the world’s most diversified casino-entertainment providers and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment’s resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. Caesars Entertainment’s portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. For more information, please visit http://www.caesars.com/corporate.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Oneida Indian Nation and Caesars Entertainment to Unveil “The Lounge with Caesars Sports”
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Bombay Group Enters a New Era with Kevin McGowen taking the lead as CEO
Bombay Group, renowned for its innovative approach to luxury gaming and hospitality, is set to embark on an exciting new chapter by appointing Kevin McGowen as the new CEO.
“Time has arrived to welcome all suitable discerning players from across the globe to experience our unparalleled gaming offerings,” said Mr McGowen as he sees Bombay Group as a global leader in redefining the gaming experience that combines cutting-edge technology, cashless systems, and private, exclusive environments to reshape the traditional casino industry. “I’m hugely impressed by the Bombay team’s dedication to elevating standards in the high-end gaming industry from a product and compliance perspective. One of my goals for the near future is to engage even broader global experience in the team,” added the new CEO.
The company’s interim CEO, Anita Brinke, has set the stage for Bombay Group’s next phase of growth as the final preparations for the opening of the unique venue are concluded, and the organisation is well-prepared for its ambitious goals. “The ultimate goal of my work of recent years has been to realise the unique vision of a destination that is totally worth a separate journey regardless of how much one has experienced in life. Only a few weeks remain until the opening of The Burman and in combination with the Bombay Club they will complete the redefining of modern high quality entertainment. Now is a good time to pass the baton so that Kevin can give our crown jewel the final shine,” said Brinke assuredly.
Kevin McGowen, a Chief Executive has over 30 years of experience in gaming, hospitality and relationship marketing. Most recently, he served as CEO of Les Ambassadeurs, a prestigious private members’ casino in Mayfair, London. Kevin’s career spans across major global gaming jurisdictions and client feeder markets, including Las Vegas, The Bahamas, London, the Far East, and the Middle East. Kevin’s extensive experience in both land-based and online gaming will play a pivotal role in realising the Group’s ambitious vision.
The Group is also pleased to announce Dajana Tiitsaar as Chief Operating Officer. Dajana’s strong operational background and extensive knowledge of local market dynamics will play a critical role in ensuring seamless daily operations. Dajana joined Bombay Group from Enefit, an Estonian based energy company where she last held the country manager position, she also has over a dozen years of experience in tourism, hospitality and marketing. Her appointment underscores Bombay Group’s commitment to operational efficiency and long-term success.
In August 2024, Bombay Group proudly opened the Bombay Club, alongside world-class restaurant, bars, and lounges in Tallinn. Looking ahead to March 2025, Bombay is set to open its highly anticipated hotel, The Burman, in Tallinn’s historic Old Town. Dating back to 1850, The Burman is among the city’s historic gems. The hotel will open with two additional restaurants, a bakery, and a spa, further enhancing and enriching the character of Tallinn’s historic Hanseatic town. This addition will complete the full buildout of the project, cementing Bombay Group’s commitment of delivering premium world-class experiences in gaming and hospitality.
The post Bombay Group Enters a New Era with Kevin McGowen taking the lead as CEO appeared first on European Gaming Industry News.
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Galaxsys Launches PLAY ME – A New Take on Turbo and Crash Games
Galaxsys releases new PLAY ME turbo and crash games.
Galaxsys, the award-winning game studio known for its diverse portfolio of games, has introduced Play Me, a game that brings a fresh twist to the popular game concept and combines fast decision-making with the thrill of chasing big wins.
About PLAY ME
In the game, tiles scroll down the screen in sync with the background music. Players can tap and hold any tile to increase their winnings but must release it before the odds crash. Players decide when to start and when to stop, thus making every moment a test of skill and intuition.
Key Features That Set PLAY ME Apart
Fast-Paced & High-Stakes Gameplay
The game offers a seamless mix of turbo and crash mechanics where players can join the action at any time. The longer they hold, the higher the risk—and the reward.
Boost Mode for Bigger Wins
A randomly triggered mode turns held tiles gold. During this mode, odds grow rapidly and continuously, guaranteeing no losses.
Bonus System
FreeBet and FreeAmount promotional tools provide an option to reward bonuses to the players, with the terms set by the operator.
Player-Based UI/UX
The design elements, features, and interactions within the game are carefully crafted to align with the expectations and preferences of the players.
With PLAY ME, Galaxsys once again raises the bar in instant gaming, offering a fresh take on turbo and crash mechanics. The game’s fast pace and strategic depth make it a standout choice that keeps the action going with every move.
The post Galaxsys Launches PLAY ME – A New Take on Turbo and Crash Games appeared first on European Gaming Industry News.
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The Future of Responsible Gaming: AI’s Role in Player Protection – Atlaslive’s View
How does the Atlaslive Platform leverage AI to enhance responsible gaming and player protection as a leading B2B iGaming tech provider?
At Atlaslive, we see AI as a game-changer in responsible gaming, offering smarter, data-driven solutions to protect players while empowering operators. Our platform integrates machine learning tools that continuously analyze player activity, detect early signs of risky behavior, and provide personalized interventions—all while maintaining a seamless gaming experience. The goal is to equip operators with proactive tools that support player well-being without unnecessary friction.
Looking ahead, we’re diving deeper into AI’s potential, exploring more advanced profiling techniques to refine risk assessments and deliver interventions that feel intuitive and effective. The responsible gaming landscape is evolving rapidly, and we’re committed to staying ahead, ensuring our solutions meet market demands and regulatory expectations.
AI is also revolutionizing compliance by automating key processes like KYC verification, real-time player monitoring, and reporting. This not only saves operators time but also strengthens regulatory adherence without adding operational complexity. As AI technology continues to advance, it’s clear that its role in responsible gaming will only grow, creating a safer, more responsible, and ultimately fairer gaming ecosystem where both operators and players benefit.
What AI-driven technologies does the Atlaslive Platform use to detect potentially harmful player behaviors?
The Atlaslive Platform uses real-time behavioral analytics powered by AI to detect patterns that may indicate risky player activity. Our system continuously monitors key behavioral signals, such as sudden increases in deposit frequency or unusually long gaming sessions, helping operators identify potential concerns before they escalate.
We leverage advanced machine learning models to refine these detections, ensuring accuracy and minimizing false positives. However, we also prioritize usability—our AI-driven insights are designed to be clear and actionable, allowing operators to intervene at the right time with minimal disruption. It’s about striking the right balance between cutting-edge technology and practical, real-world solutions that enhance player protection.
What are the opportunities and challenges for suppliers and operators when integrating AI into responsible gaming, player engagement, and operational efficiency?
AI presents significant opportunities for both B2B tech providers and operators in iGaming. On the player engagement side, AI-driven personalization is a game-changer. By analyzing real-time player behavior, AI can recommend games, promotions, or responsible gaming interventions tailored to individual habits. Research shows that AI-powered alerts can be highly effective—over 50% of high-risk players who received targeted warnings adjusted their gambling behavior the same day, with 54% continuing to play more responsibly a week later. This level of personalization not only supports safer gaming but also fosters stronger player loyalty by making interactions more relevant and meaningful.
From an operational perspective, AI enhances efficiency across multiple areas. It automates KYC processes, detects fraud, and streamlines resource allocation. Machine learning models can also identify risk patterns—such as sudden spikes in deposits or extended play sessions—and trigger timely interventions, helping operators act proactively rather than reactively.
However, these benefits come with challenges. Transparency remains a key concern, as players increasingly want clarity on how AI-driven decisions impact them. Studies indicate that over 80% of people have concerns about AI transparency, according to research by Jobin et al. Additionally, navigating evolving regulations, such as the EU’s AI Act, requires operators to ensure their AI tools meet strict standards for fairness, privacy, and accuracy.
Ultimately, while AI is reshaping responsible gaming and operational efficiency, success depends on balancing innovation with compliance and building trust with players. The real challenge lies in leveraging AI’s potential while ensuring ethical, transparent, and player-friendly implementation.
What ethical considerations should iGaming operators keep in mind when implementing AI for responsible gaming?
When it comes to using AI for responsible gaming, operators need to understand that it’s about supporting players, not controlling them. Transparency is very important here, and players should know how AI is being used and feel confident that it’s there to help, not to invade their privacy or manipulate their behavior.
It’s also important to keep the human element in mind. While AI can handle a lot of the heavy lifting, like spotting risky patterns or automating interventions, as I mentioned before, operators should make sure there’s still room for empathy and personalized support when it’s needed. AI should complement human oversight, not replace it entirely.
Another consideration is fairness. AI systems need to be designed and monitored to avoid any unintended biases or outcomes that might negatively impact certain groups. I think it is more about creating tools that genuinely protect players while building trust and a sense of fairness in the gaming environment.
How do you see AI shaping the future at Atlaslive, not just in responsible gaming but across your entire iGaming platform?
AI is set to play an even bigger role at Atlaslive, enhancing multiple aspects of our platform beyond responsible gaming. One of the most exciting areas is real-time odds optimization — AI’s ability to process vast amounts of data instantly allows us to adjust odds dynamically based on live events. This makes betting faster, smarter, and more responsive, ensuring that operators can offer the most competitive and accurate odds at any moment.
Another major focus is automated customer care. AI-powered support systems can efficiently handle player queries, from setting limits to finding specific games or resolving account issues. By streamlining these interactions, AI ensures that customer service is not only faster but also more personalized, creating a smoother user experience.
We’re also exploring AI-driven content personalization. By analyzing player preferences and behavioral patterns, AI can recommend games, bonuses, and features that feel uniquely tailored to each user. This level of customization keeps engagement high and makes every interaction on the platform more relevant and immersive.
Ultimately, AI is helping us refine and elevate every part of the iGaming experience, from betting mechanics to customer engagement and operational efficiency. As technology continues to evolve, its role in optimizing both player satisfaction and operator performance will only grow.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post The Future of Responsible Gaming: AI’s Role in Player Protection – Atlaslive’s View appeared first on European Gaming Industry News.
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