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RISQ and Media Hut partner to offer operators direct to door jackpots
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RISQ, the iGaming Insurance Platform iGiP that allows operators to unleash the full power of jackpots, has teamed up with Media Hut, the direct mail company, specialising in worldwide direct mail campaigns in the gambling industry, to create a multi-channel marketing campaign solution, to help operators reach and activate their core demographic.
Media Hut the direct mail experts with a long history in the gambling market, has taken advantage of the RISQ Integrated partner program to offer their clients life-changing jackpots directly to players doors. Leveraging the iGaming Insurance Platform iGiP, MediaHut is now in a position to conceptualise multiple jackpot delivery mechanisms as an acquisition and retention campaign. For example, by utilising a code they find on a golden ticket which can be redeemed on the operator’s website, the player can either register for the first time, passing the ticket to a friend, or trigger anything else the operator desires. This gives the operator the leverage to convert clients to run through a process that most free-spins won’t incentivise.
Media Hut direct mail campaigns are personalised and tangible, which allows operators to combine them with highly attractive tailor-made jackpot promotions. In addition to this, it is the ONLY communication channel that is GDPR compliant, without having to rely on consent. In an environment where exabytes of online information has increased by 900% over the last ten years, and GDPR has reduced B2C online player reach significantly, the most effective way to grab your target audience’s attention is via a less busy medium like a physical letter. According to a study, 92% of mail recipients are driven to an online or digital activity – with the greatest influence on the first-time recipient.
“Direct mail is the ONLY communication channel that is GDPR compliant, without having to rely on consent”. Karl Dukes
The unique flexibility of odds and jackpot size of RISQ’s iGaming insurance Platform iGiP combined with a direct mail approach is an effective tool to acquire and retain players at a low cost of acquisition across all product verticals particularly for sportsbook, casino and lottery. RISQ’s iGaming insurance platform iGiP is backed by a team of innovative and experienced professionals in both risk management and predictive analytics, and leverages the capacity of over twenty global reinsurance markets.
The platform includes a range of insurance backed applications, including Game & Sports Jackpots, Promotional Prize-Draws including gamification of casino and sportsbook operators, Betting on Lottery, Casino Financial Risk mitigation High Stakes, and consultancy for Sportsbooks.
Julian Borg-Barthet, Director of Business Development at RISQ, said:
“Seeing the conversion rate from direct mail as compared to email is absolutely insane and RISQ wanted to be a part of that. We can see our clients using Media Huts Direct Mail to send golden tickets direct to players door to redeem them online for a chance to win multiple tiers of prizes including a headlining life-changing amount of money, all backed by the RISQ iGaming Insurance Platform of course”.
Karl Dukes, Media Hut said: “We are very pleased to be integrating with RISQ. In a market space where players are bombarded with ineffective emails and in-app messaging, a personalised letter in the post with an individualised and relevant jackpot offer will catch the attention of players. Once the unique URL / jackpot code has been entered into a web browser, a direct Mail campaign is as trackable as an online campaign which makes the direct mail channel an essential part of the marketing mix.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: RISQ and Media Hut partner to offer operators direct to door jackpots
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Principle Networks Announces Partnership with Buzz Bingo
Principle Networks has announced a major wireless transformation project with Buzz Bingo, a part of the Buzz Group Ltd.
The new project, which will be co-managed by Principle Networks and Buzz Bingo’s IT team over a five-year term, will see the implementation of Cisco Meraki wireless access points. These enterprise-grade cloud-managed access points are designed to connect IoT devices and security solutions and will enable Buzz Bingo to offer a range of new services and improve customer experiences across its clubs.
“Absolutely delighted to share news of this partnership! David Cutts (CTO) is driving an ambitious technology transformation at Buzz Bingo to enhance overall customer experience and we’re super proud to be playing our part in supporting its success,” Principle Networks CEO said.
“A key part of our growth will be driven by enhancing customer experiences through investments in our clubs and the latest technologies. The concept of bingo has evolved. Today, customers have a wide range of choices of how they want to play — and our omnichannel approach is unique — with technology sitting at the heart. Principle Networks demonstrated a deep understanding of our objectives and have the expertise required to deliver them. We’re excited about this partnership’s possibilities and look forward to working with the team,” David Cutts, Chief Technology Officer at Buzz Bingo, said.
“A secure and reliable network infrastructure is central to delivering the best possible customer experience, whether online or in a club. As the UK’s biggest bingo operator, Buzz Bingo is continually looking for innovative ways to enhance its offering, and we’re very proud to have been chosen as its IT partner for the next five years,” Russell Crowley, Co-founder of Principle Networks, said.
The post Principle Networks Announces Partnership with Buzz Bingo appeared first on European Gaming Industry News.
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ACR POKER ANNOUNCES TEAM ONLINE CHAMPIONSHIPS HOME GAME STARTING THURSDAY, FEBRUARY 6TH
Play weekly with your favorite ACR Team Online members and win your way into an exclusive cash game alongside them
Players eager to take on ACR Team Online members every week will now have the opportunity as ACR Poker launches its first-ever ACR Team Online Championships, a brand-new online home game series kicking off on Thursday, February 6th.
The ACR Team Online Championships home game takes place on the first three Thursdays of each month—this February on the 6th, 13th, and 20th—and features a guaranteed prize pool of $1,500 and a buy-in of just $2.20.
Participants will compete against ACR Poker’s Team Online members:
- Evan ‘Gripsed’ Jarvis,
- Mark ‘Weazel_1991’ Rubbathan,
- Svitlana ‘Svetarik’ Dryha,
- Oskar ‘Deckflow’ Ojaveer,
- and recently signed Irish poker pro Conor ‘Ccoonnoorr’ O’Driscoll.
“The ACR Team Online Championships are a great way for the poker community to come together, have some fun, and interact with us on a whole new level,” said O’Driscoll. “I can’t wait to dive in and see who steps up to the challenge.”
Players that make it to the Final Table each Thursday will be entered into a random drawing, streamed live on the ACR Show on ACR Poker’s Twitch channel the following Friday. If selected, the winner will receive $1,000 to participate in a private, streamed $5/10 cash game table on the final Saturday of each month.
The excitement will really peak during the cash game as players battle it out against ACR Team Online members, who will have their own single $1,000 buy-in. The game will conclude once three players remain or after two hours of play. All remaining players will have the opportunity to cash out their winnings.
To learn more about the ACR Team Online Championships, visit acrpoker.eu.
The post ACR POKER ANNOUNCES TEAM ONLINE CHAMPIONSHIPS HOME GAME STARTING THURSDAY, FEBRUARY 6TH appeared first on European Gaming Industry News.
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BetMGM Boosts Customer Engagement and Retention with Enteractive
Enteractive, the premier player conversion and reactivation service provider, has announced its latest partnership with BetMGM, a leading iGaming and sports betting operator.
With a focus on sustainable growth and player engagement, BetMGM continues to innovate in the competitive online gambling sector.
This partnership will enhance BetMGM’s existing CRM strategies with targeted reactivation campaigns aimed at converting non-funded registrations and re-engaging lapsed accounts across its U.S. markets.
Claus Hansen, Senior Director, CRM at BetMGM, shared his enthusiasm about the collaboration: “Enteractive’s expertise in one-on-one player engagement is a game-changer for us. Their unique approach allows us to re-engage specific audience segments that may not respond to traditional CRM methods, ultimately driving higher retention and increasing player lifetime value.”
Enteractive is the industry leader in player conversion and reactivation, boasting over 17 years of experience engaging millions of players worldwide. The company is recognized as having one of the most advanced and efficient customer engagement tools in the iGaming and sports betting sectors.
Mikael Hansson, CEO of Enteractive, commented, “BetMGM’s decision to partner with Enteractive underscores our commitment to enhancing player engagement and retention in the U.S. market. We’re excited to contribute to their success by driving conversions and reactivations, ensuring a stronger and more loyal player base.”
Over the past years, Enteractive has interacted with 50,000 customers per day, supported by its Reactivation Cloud software. A unique, person to person approach, bringing substantial revenues to multinational operators in Europe, USA and rest of the world.
Hansson concluded, “Our personalized and sustainable engagement strategies are key to unlocking long-term player loyalty and revenue growth. We’re eager to support BetMGM in strengthening its position as a leader in the U.S. online gaming industry.”
The post BetMGM Boosts Customer Engagement and Retention with Enteractive appeared first on European Gaming Industry News.
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