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Sportradar, PlaySight and Belgian EuroMillions Basketball League Bring Automated Production and AI Technology to the Court
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PlaySight, a global sports technology platform, is excited to announce a new partnership with Sportradar, the leading provider of sports data intelligence, and the EuroMillions Basketball League (EMBL), the professional men’s basketball competition in Belgium. All EMBL games and associated content will now be produced and distributed via PlaySight’s Smart AI and automated production sports technology through Sportradar OTT.
This partnership will also see automated graphics from LIGR (Live Graphic Systems) embedded into all EMBL games – providing a professional viewing experience to fans of the league throughout Belgium and the rest of the world.
PlaySight’s Smart sports AI and connected camera technology is already installed in all the league’s arenas, enabling full-service production at a much more efficient and affordable level. PlaySight’s cameras also provide real-time video for officiating and instant replay, as well as video breakdowns for coaches on the sidelines. The live video feed from PlaySight will be distributed via Sportradar OTT to drive fan engagement and maximise betting opportunities.
“We believe that this will be a blueprint for other professional leagues across the world,” said Wim Van de Keere, the General Manager of the EMBL. “We can’t wait to get started on this new collaboration for next season and have carefully selected best-in-class partners with the capabilities offered by Sportradar, PlaySight and LIGR. Beyond the enhanced viewing experience, we look forward to adding real-time video for coaching and instant replay purposes for our referees to further enhance the quality of our basketball. It will also open up additional commercial opportunities for the clubs and the league.”
Backed by more than 15 years’ experience in the industry and a scalable infrastructure, Sportradar OTT streams over 50,000 live sports events globally, delivering more than 50,000,000 video sessions a month to upwards of 100 partners all over the world. Powered by a combination of market-leading data and a fully customisable OTT solution, it enables rights holders to grow engagement and maintain lasting relationships with fans, while also generating substantial digital revenue.
Felix Blank, Sportradar’s Director, Digital Platforms, said: “PlaySight’s live and on-demand video capabilities will integrate seamlessly with the Sportradar OTT platform, improving operational efficiency while ensuring fans enjoy the best possible experience when watching the EuroMillions Basketball League live or on demand. “Sport is all about the relationships fostered with fans and we can’t wait to help that process for the EMBL by combining top-quality video production with innovative data products to ensure a best-in-class OTT offering for the league and its followers.”
“Our AI and connected camera platform are proving to be a great fit for leagues looking to provide the best possible service while also improving operational efficiency,” said PlaySight CEO Chen Shachar. “Our technology, which we have branded the SmartCourt, truly does get smarter over time – backed by an AI platform, we get better at streaming, tracking and capturing each sport with every dribble, pass and shot. We are also providing an entire ecosystem for all of the league’s stakeholders – broadcasting, coaching, officiating, and more. This partnership will also enable the EMBL to reach its fans in new and innovative ways with more content and highlights.”
The team at LIGR expects its technology to have a positive impact on the broadcasts. “We are rapidly expanding our team and technology within our automated, cloud graphics platform and continue to be led by a deep passion for sports and basketball on the world stage,” said Luke McCoy, CEO of LIGR. “We are excited to help expose the talent within the EMBL, engage new and old fans with in-game statistics and highlight key performances while opening up live, in-game commercial opportunities that previously didn’t exist.”
The 2019-20 EMBL season kicks off on September 14th and all the action will be broadcast live and on demand via Sportradar OTT.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sportradar, PlaySight and Belgian EuroMillions Basketball League Bring Automated Production and AI Technology to the Court

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Thunderkick launches debut crash game Heads Will Roll
Studio combines arcade and dice mechanics in ominous release
Independent slots studio Thunderkick has marked its first foray into a new product vertical with the release of Heads Will Roll.
The crash game, set in an eerie underground vault, tasks players with climbing a multiplier ladder by rolling a die with three possible outcomes: level-up, Fate Mode, or game over.
The level-up icon progresses the player to the next rung of the prize ladder, boosting the available cash out, Fate Mode replaces the standard die, increasing both the number of steps climbed and the chance of landing a game over symbol, which ends the betting round instantly.
Four difficulty variants each present a unique risk level, granting the user complete control over their experience. The likelihood of rolling a game over symbol increases with each difficulty level, as does the maximum multiplier, which ranges from 35x in Easy mode up to 2,400x in Brutal mode.
Once the player moves within one or two steps of the final multiplier, the All or Nothing round is triggered. Played on a red and gold die, the number of sides is determined by the active difficulty level, and there are just two possible outcomes: maximum win or game over.
Following a successful cashout, the multiplier which would have been reached if the player kept rolling is revealed, providing a unique opportunity for the development of game strategy.
Heads Will Roll is Thunderkick’s first venture outside of the slots vertical, demonstrating the studio’s commitment to diversifying its product portfolio in alignment with the latest industry trends.
Mike Collins, Game Product Owner at Thunderkick, said: “There has been a huge increase in the number of players opting for crash and arcade-style games in 2025, with the fast-paced betting rounds providing that instant gratification they are seeking.
“Heads Will Roll marks our first step outside of the world of slots, offering Thunderkick players a distinct, action-packed experience where the player has complete autonomy over how they play.
“While the gameplay moves away from our classic slots, visually, it feels reassuringly familiar, retaining the signature Thunderkick flair.”
The post Thunderkick launches debut crash game Heads Will Roll appeared first on European Gaming Industry News.
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CT Interactive Partners with Mr Bit, Strengthening Position in Bosnia and Herzegovina
CT Interactive has officially launched its certified content on Mr Bit, a new licensed casino platform for a young audience, marking another significant step in its expansion across the regulated markets of Southeastern Europe. This move strengthens CT Interactive’s presence in Bosnia and Herzegovina, following the successful partnership between the two companies in Romania.
As part of this launch, 50 of CT Interactive’s top-performing slot games — including popular titles like Win Storm, 40 Treasures, Lucky Clover, and Hot 7’s x2 — are now available to Mr Bit’s players in Bosnia and Herzegovina. The integration also includes CT Interactive’s Hot Luck jackpot system, bringing an added layer of excitement and engagement to the platform.
“Expanding our partnership with Mr Bit into Bosnia and Herzegovina is a strategic move aligned with our broader European growth strategy,” said Antonio Donov, Head of Business Development EMEA and Asia, COO at CT Interactive. “The success we achieved together in Romania laid the foundation for this next step. We’re excited to deliver our engaging, certified content to even more players in this promising market.”
This launch underscores CT Interactive’s continued commitment to expanding its reach in regulated jurisdictions and providing operators with top-tier, market-adapted content that drives engagement and retention.
The post CT Interactive Partners with Mr Bit, Strengthening Position in Bosnia and Herzegovina appeared first on European Gaming Industry News.
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REEVO Games Go Live on NetBet
REEVO is proud to announce its new partnership with NetBet, one of the world’s leading online casino platforms.
Through this collaboration, NetBet customers will now gain access to REEVO’s full portfolio of immersive slot and table games, showcasing REEVO’s commitment to delivering cutting-edge technology, exciting gameplay mechanics, and unforgettable player experiences.
Founded in 2021, REEVO has quickly established itself as a trusted and forward-thinking provider, developing a diverse range of high-quality titles that combine innovative features with striking visuals. This partnership with NetBet marks another important milestone in REEVO’s mission to expand its global footprint and bring its growing collection of games to more players around the world.
Shared Vision for Excellence
Commenting on the partnership, Claudia Georgevici, PR Manager at NetBet, said: “REEVO is an innovative company which really caught our eye. Once we looked through their product range, we agreed that their core values and business goals align perfectly with ours. We look forward to our players experiencing REEVO and all their incredible games.
Karl Grech, Head of Business Development at REEVO, added: “As a relatively new company within the iGaming world, this partnership with NetBet means so much to us. It shows we’re well and truly on the right path, and we have so many new, exciting ideas ready to unleash. Of course, our current selection of casino games is almost unparalleled, which is just perfectly suited to the players at NetBet.”
The post REEVO Games Go Live on NetBet appeared first on European Gaming Industry News.
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