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Luminosity Gaming partners with BIG Digital to launch first of its kind esports and gaming experience
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Luminosity Gaming, one of the largest and most successful esports organizations in North America, has partnered with experiential technology company BIG Digital to develop an innovative first-of-its-kind interactive gaming activation and experience, with the first event taking place recently at Bud Light Dreams Festival on June 29 and 30, 2019.
Dreams is a two-day, three-stage outdoor sensorial celebration of Toronto’s music and arts community. Luminosity, well known for its overwhelming success in engaging with esports and gaming fans, landed at Dreams with its mobile tour that included interactive touchscreen gameplay, on-site gaming stations and merchandise sales.
“We believe there is a massive intersection of fans between the worlds of gaming and music. Our launch and presence at Dreams validated that belief. We received an overwhelmingly positive response throughout the weekend and can’t wait to replicate this success at other events in the future,” said Steve Maida, founder and president of Luminosity Gaming.
The esports category is exploding and becoming one of the most requested categories that brands want to activate against. BIG and Luminosity are building programs and products that educate brand partners and provide an easy entry point to connect with Luminosity audiences.
“The intent is to provide the esports experience to a wider range of audience groups. A key aspect was designing mobile and flexible structures for customizing the experience. The combination of gaming containers and digital technology, including a giant LED billboard and pop-up digital screens, featured Luminosity content that showcased team and player segments as well as a curated social conversation to festival attendees. A Wi-Fi network enabled mobile contesting and further interactions and engagement by the attendees,” said Michael Girgis, co-founder of BIG Digital.
Luminosity‘s success in connecting with a music-focused audience is not new. In April 2019, Grammy-nominated artist Tory Lanez joined Luminosity’s ownership group. As an ambassador for the franchise, Lanez continues to engage with fans, grow the brand, create content, and help the franchise continue its track record of success through creative ideas and by leveraging Tory’s wealth of experience in the music industry.
In addition to the launch at Dreams, Luminosity has recently made multiple game-changing moves:
The Official LG Fortnite House, a content hub and house in Florida featuring four of the most popular and innovative creators in gaming, launched on June 16, 2019. Formula, Kiwiz, Nicks, and Randumb joined an already stacked roster of Luminosity creators, bringing with them over 900,000 Twitter followers, 7 million YouTube followers, and close to 1 billion total video views. With their addition, the Luminosity online fanbase increased from approximately 50 million to approximately 58 million followers in total.
On May 31, 2019, Luminosity Gaming and Enthusiast Gaming announced a proposed merger. The merger and partnership includes eight esports teams (including Luminosity’s management of the Vancouver Titans Overwatch League franchise), 40 esports and gaming influencers, 80+ gaming media websites, and 900+ YouTube and Twitch channels, and will create a globally leading organization that will produce the best and most engaging experiences for a massive audience of approximately 200 million.
As the franchise continues its growth mission by investing in new teams, players, streamers, and influencers, stay connected with Luminosity for updates:
ABOUT LUMINOSITY GAMING:
Luminosity Gaming (LG) is a North American professional esports organization. Founded in 2015 in Canada by Steve Maida with the goal of giving aspiring competitive gamers sustainable careers, the company now hosts some of the best professional gamers in the World. Luminosity has teams and championships in game titles such as Fortnite, Counter-Strike, Call of Duty, Overwatch, PUBG, Halo, Madden, and more. Luminosity scouts for and hires players and teams who compete on the company’s behalf in tournaments online and in arenas around the world for prize money. Through those efforts, Luminosity has grown to be one of the largest and most successful esports organizations, not only in North America but in the world.
ABOUT BIG DIGITAL:
BIG Digital is a leader in experiential media and marketing technologies, providing top brands, retailers, and venues with the latest digital and interactive solutions. As the industry leader in digital out-of-home and interactive activations since 2001, BIG Digital enables all types of brands to engage audiences in unique and immersive ways. BIG Digital’s tech-based approach to creating and executing innovative campaigns using pop-up and permanent videowalls, projection mapping, augmented reality, and touchscreen kiosks continues to fuel the company’s leadership in the marketing, out-of-home, and retail verticals.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Luminosity Gaming partners with BIG Digital to launch first of its kind esports and gaming experience
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WinSpirit Redesigns VIP Experience to Drive Retention and Long-Term Player Value
Player loyalty is evolving — and so is WinSpirit’s approach. They’ve unveiled a fully redesigned VIP program, merging loyalty mechanics and exclusive rewards into one clear, gamified journey. The goal? Drive deeper engagement, long-term satisfaction, and higher lifetime player value (LTV) through transparency and simplicity.
This combination of permanent progression and time-limited campaigns positions WinSpirit’s VIP Club as a modern retention tool — one designed to reduce churn while giving players a clearer sense of achievement.
Data-Driven Response
The updated VIP model is a direct response to user behavior and feedback. WinSpirit observed that, for some users, the previous program might have been a little complex — primarily due to separated loyalty levels and the pressure of maintaining temporary statuses. So the brand decided to simplify the progression path.
“We consistently listen to our players, and their desire to retain earned progress was clear,” said a WinSpirit representative. “This redesign is our commitment to them—we’re replacing complexity with simplicity, ensuring every player feels valued and their long-term journey is rewarding.”
How the New VIP Club Works
The redesigned VIP Club merges lifetime progress with seasonal engagement to create a system that rewards both consistency and activity. Players unlock a permanent VIP status that never resets — a key benefit that builds trust and long-term motivation.
On top of this, rotating seasonal levels introduce fresh challenges and time-limited bonuses that keep engagement high. Even when players take a break, their status stays — removing pressure and encouraging steady play.
All progression and rewards are tracked in a centralized VIP dashboard, giving players full visibility and control without the need to contact support. This clarity minimizes friction and churn.
Seasonality as a Strategic Engagement
WinSpirit’s new format introduces quarterly campaigns, each with a dedicated theme and bonus structure. The current activation, Flame of Thrill, designed to re-ignite player motivation during autumn campaigns, features:
- Increased cashback tiers and deposit insurance
- Personalized bonuses and access to exclusive promotions
- Limited seasonal rewards and much more
Even for long-term players, these rotating seasons bring something new — keeping the program exciting well beyond the first few tiers.
Why It Matters for Business
From a business perspective, the redesigned VIP Club introduces several measurable advantages:
- Increased retention (reduced status loss anxiety).
- Higher LTV (steady progression over time).
- More consistent activity (recurring seasonal goals).
- Fewer negative touchpoints (clear rules).
The introduction of a permanent VIP threshold (VIP Iron) creates a strong psychological anchor for re-engagement — aligning well with known gamification strategies in product design.
Overall, WinSpirit’s transformation reflects a broader commitment to listening to players. The brand is shifting toward a more sustainable model that fosters long-term relationships through clarity, fairness, and flexible progression. It’s a big step toward a smarter, player-first future — where loyalty is truly rewarded, and progress never goes unnoticed.
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INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC
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Inspired Entertainment, Inc. (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, has launched Gold Cash Free Spins Super Wheel, a supercharged evolution of Inspired’s classic hit slot, Gold Cash Free Spins. Available across the UK and Malta iGaming markets.
Gold Cash Free Spins Super Wheel introduces a new industry-first shared bonus mechanic named, Player Link (United States Patent No. 12,350,596). For the first time, players can share and compete in the anticipation and excitement of a bonus trigger in the form of the Super Wheel. This innovative mechanic generates a sense of community and competition, delivering the lucrative “Super Bonus” to a winning player, before resetting and starting the competition all over again.
Set on 5×4 reels with 40 win-lines, the game combines the much-loved Gold Cash Free Spins gameplay with electrifying new features. The shared Super Wheel awards instant cash prizes, lucrative Super Cash rewards, or triggers the high-value Super Bonus. Each spin of the super wheel builds suspense, with segments that progressively upgrade to increase the chances of hitting the Super Bonus. The Super Bonus awards eight Super Free Spins featuring only the highest-paying symbols and dramatic Wild Spins, with Wilds dropping onto the reels for big win potential.
Steven Collett, Chief Product Officer at Inspired Entertainment, commented: “Gold Cash Free Spins Super Wheel is a major leap forward in slot innovation. With the revolutionary Player Link mechanic, we’ve created a shared, community-driven experience that builds excitement for every player. This game blends the trusted Gold Cash Free Spins brand with fresh, competitive gameplay designed to engage players and deliver strong results for operators. We’re excited to see its performance and look forward to launching more fun content, featuring our groundbreaking Player Link technology. Each title will incorporate the Super Wheel as a consistent feature while offering a distinct Super Bonus aligned with the game’s theme.”
With escalating rewards, shared excitement, and iconic features, Gold Cash Free Spins Super Wheel sets a new benchmark for iGaming. It combines big wins, big action, and a shared sense of fun, to keep players engaged and highly entertained.
The post INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC appeared first on European Gaming Industry News.
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Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience
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Million Games, in partnership with Wagercomms, has officially launched Hard Eight Poker, a high-speed, strategic casino table game that combines classic card play with dual progressive jackpots and sleek, mobile-first design.
Developed under the Million Stars partner program, Hard Eight Poker represents the next step in Wagercomms’ mission to deliver proprietary, high-performing table content for online operators.
The game introduces a dynamic mix of Ante betting, Red/Black decisions, and optional Progressive Eight side bets, giving players the freedom to raise, insure, or cash in at every stage. With multi-tier payouts — including 5:1 for a Pair of Eights, 25:1 for a Hard Eight, and 50:1 for Triple Eights — the action builds round after round.
“Hard Eight Poker delivers exactly what today’s casino audience wants — something fast, strategic, and fair,” said Thomas Nimstad, CEO of Million Games. “Wagercomms has created a table game that’s easy to learn but layered with strategic depth, giving operators a powerful new addition to their lobbies. It’s the perfect example of how the Million Stars program helps studios like Wagercomms transform great concepts into market-ready games”
Following Draw Sevens, Hard Eight Poker marks the next milestone for Wagercomms under its Wagercomms Originals series — a growing portfolio designed for lasting player engagement and differentiation in slot-heavy environments.
“With Hard Eight Poker, we wanted to create a table game that feels familiar but plays with a fresh edge — fast, strategic, and designed for the modern player,” said Peter Bengtsson, CEO of Wagercomms. “Working with Million Games allowed us to focus on gameplay depth and balance, while their platform and publishing expertise helped us bring it to operators worldwide.”
With a 2.74% house edge, mobile-first design, and certified RNG, Hard Eight Poker is now available for integration via Million Games, offering both casual and competitive players an elevated table experience.
The post Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience appeared first on European Gaming Industry News.
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