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Enlabs: Launching live casino from Evolution Gaming in Estonia

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Enlabs continues its product development with the launch of live casino from Evolution Gaming in Estonia via Optibet, the Baltics leading gaming brand.
In line with the company’s strategy of having the best and most complete experience for their customers across the Baltics this is yet another step in positioning Optibet as the obvious choice for the customer.

The Estonia launch is the first stage of a long-term collaboration with Evolution Gaming, the world’s leading live casino provider.

“I believe that live casino represents a big opportunity for Enlabs in the Baltics and beyond, our decision to partner with Evolution Gaming is a clear indication of this. This new provider addition is the most important live casino product improvement in Enlabs history. Live casino has become a popular product and the fact that Evolution Gaming is the market leader in this vertical, we have no doubt that this partnership will generate continued growth for what is already our fastest growing brand. The Evolution Gaming integration is part of a larger focus on the live casino vertical. To compliment this new provider arrival, we have also revamped our live casino lobby and have improved our promotional capabilities. I look forward to seeing the results of this hard work and rolling out these product improvements into our other markets as well” says Chris Davis, Head of Product.

Robert Andersson, CEO and President continues: “With this, we have delivered on all our launch plans for Q2 and will continue our plans for Q3 and Q4. On top of many minor launches and updates we have now also delivered BestCasino for the US, the new betting product in Lithuania, Poker and now Evolution Gaming in Estonia. All this sets us up for a strong finish to the year and further strengthens our position as the most competitive operator in the Baltics and beyond.”

 

About ENLABS:
ENLABS stands for Entertainment Laboratories. We are a company that creates entertainment through innovative thinking within three business areas: Gaming, Media and Solutions. The corporate group has offices in Tallinn, Riga, Vilnius, Malta, Marbella and Stockholm. The operating subsidiaries hold national licenses for their operations and the Group employs approximately 200 employees. ENLABS AB is listed on Nasdaq First North in Stockholm. The company’s Certified Adviser is Redeye, +46 (0) 8 121 576 90, [email protected] For more information, visit enlabs.se


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Enlabs: Launching live casino from Evolution Gaming in Estonia

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ACR POKER ANNOUNCES TEAM ONLINE CHAMPIONSHIPS HOME GAME STARTING THURSDAY, FEBRUARY 6TH

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Play weekly with your favorite ACR Team Online members and win your way into an exclusive cash game alongside them

Players eager to take on ACR Team Online members every week will now have the opportunity as ACR Poker launches its first-ever ACR Team Online Championships, a brand-new online home game series kicking off on Thursday, February 6th.

The ACR Team Online Championships home game takes place on the first three Thursdays of each month—this February on the 6th, 13th, and 20th—and features a guaranteed prize pool of $1,500 and a buy-in of just $2.20.

Participants will compete against ACR Poker’s Team Online members:

  • Evan ‘Gripsed’ Jarvis,
  • Mark ‘Weazel_1991’ Rubbathan,
  • Svitlana ‘Svetarik’ Dryha,
  • Oskar ‘Deckflow’ Ojaveer,
  • and recently signed Irish poker pro Conor ‘Ccoonnoorr’ O’Driscoll.

“The ACR Team Online Championships are a great way for the poker community to come together, have some fun, and interact with us on a whole new level,” said O’Driscoll. “I can’t wait to dive in and see who steps up to the challenge.”

Players that make it to the Final Table each Thursday will be entered into a random drawing, streamed live on the ACR Show on ACR Poker’s Twitch channel the following Friday. If selected, the winner will receive $1,000 to participate in a private, streamed $5/10 cash game table on the final Saturday of each month.

The excitement will really peak during the cash game as players battle it out against ACR Team Online members, who will have their own single $1,000 buy-in. The game will conclude once three players remain or after two hours of play. All remaining players will have the opportunity to cash out their winnings.

To learn more about the ACR Team Online Championships, visit acrpoker.eu.

 

The post ACR POKER ANNOUNCES TEAM ONLINE CHAMPIONSHIPS HOME GAME STARTING THURSDAY, FEBRUARY 6TH appeared first on European Gaming Industry News.

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BetMGM Boosts Customer Engagement and Retention with Enteractive

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Enteractive, the premier player conversion and reactivation service provider, has announced its latest partnership with BetMGM, a leading iGaming and sports betting operator.

With a focus on sustainable growth and player engagement, BetMGM continues to innovate in the competitive online gambling sector.

This partnership will enhance BetMGM’s existing CRM strategies with targeted reactivation campaigns aimed at converting non-funded registrations and re-engaging lapsed accounts across its U.S. markets.

Claus Hansen, Senior Director, CRM at BetMGM, shared his enthusiasm about the collaboration: “Enteractive’s expertise in one-on-one player engagement is a game-changer for us. Their unique approach allows us to re-engage specific audience segments that may not respond to traditional CRM methods, ultimately driving higher retention and increasing player lifetime value.”

Enteractive is the industry leader in player conversion and reactivation, boasting over 17 years of experience engaging millions of players worldwide. The company is recognized as having one of the most advanced and efficient customer engagement tools in the iGaming and sports betting sectors.

Mikael Hansson, CEO of Enteractive, commented, “BetMGM’s decision to partner with Enteractive underscores our commitment to enhancing player engagement and retention in the U.S. market. We’re excited to contribute to their success by driving conversions and reactivations, ensuring a stronger and more loyal player base.”

Over the past years, Enteractive has interacted with 50,000 customers per day, supported by its Reactivation Cloud software. A unique, person to person approach, bringing substantial revenues to multinational operators in Europe, USA and rest of the world.

Hansson concluded, “Our personalized and sustainable engagement strategies are key to unlocking long-term player loyalty and revenue growth. We’re eager to support BetMGM in strengthening its position as a leader in the U.S. online gaming industry.”

The post BetMGM Boosts Customer Engagement and Retention with Enteractive appeared first on European Gaming Industry News.

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ZITRO ARRIVES AT PLAYCITY CASINOS MÉRIDA WITH CONCEPT AND NEW GAMES

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The prestigious Mexican casino PlayCity Mérida is elevating its entertainment offer with the arrival of Zitro’s CONCEPT cabinet line, which is reaping great success in multiple markets.

Alongside this, players can enjoy new titles such as Legendary Sword, Fairyland Quest, Triple Charm Journey, and Lucky Vault, all designed to cater to a wide range of players.

In Legendary Sword, players embark on an epic adventure in a medieval world, where the Magic Sword paves the way to achieve Honor and Glory. The game is played on a large 6×5 reel set, enhanced by different combinations of features such as “Honor,” which multiplies prizes; “Glory,” which grants additional spins; and the “Magic Sword,” which doubles all the prizes in its column.

For its part, Fairyland Quest transports players to an enchanted forest full of surprises. The Magic Mushrooms give access to a different bonus each, while the enchanted Fairy gives you a special bonus that doubles the playing area, offering a magical and different experience.

Triple Charm Journey surprises with features such as “Rise,” which increases winnings with each spin until the end of the bonus; “Collect,” which accumulates the values ​​of Link symbols; and “Enigma,” which multiplies its value and that of some Link symbols on the screen.

Finally, Lucky Vault challenges players to open 3 colorful vaults, which grant additional rewards in both the base and free games. In Free Games, the “Multiplier” feature grants Wild Multipliers and the “Bank” feature, the Mega, Super, Minor, or Mini jackpots, by collecting the matching symbols. The player can unlock their corresponding Jackpot values with 4 identical Minor/Mini symbols or 5 identical Mega/Super symbols.

José Fernando López, product manager of PlayCity Casino, commented: “The CONCEPT cabinets have had an outstanding performance, and it is to be expected when you combine new games with superior graphic quality, a unique design, and innovative game mechanics. Having a product like this has helped us position PlayCity as a preferred destination for entertainment in Mérida.”

For his part, Johnny Viveiros Ortiz, founder of Zitro, affirmed: “It is a pleasure to see how our CONCEPT cabinet line and games continue to gain ground in Mexico. We are confident that these additions will continue to provide memorable experiences to players at PlayCity Mérida and throughout the country.”

 

The post ZITRO ARRIVES AT PLAYCITY CASINOS MÉRIDA WITH CONCEPT AND NEW GAMES appeared first on European Gaming Industry News.

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