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Bulgarian gambling industry becoming more and more interesting for international companies
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EGT Interactive Legal Counsel / Compliance Manager to share industry insight about the Bulgarian market at CEEGC 2019 Budapest.
Recent headlines in the gambling industry media outlets have reported that the Bulgarian Ministry of Finance has appointed Alexander Georgiev as the new Head of Bulgaria’s State Gambling Commission, however, there has been quite a few movements in the region that need mentioning.
The former head, Maria Filipova, is appointed as the deputy chairman of the Financial Supervision Commission (FSC) and is now in charge of the Investment Activity Supervision Division.
The naming of the new and now former Head of Bulgaria’s State Gambling Commission comes after the dismissal of Ohnemir Mitev, who was accused by media publications in regards to the commissions’ inaction against the aggressive advertising of gambling on national televisions.
Besides the shifts in the state-wide industry management, there have been quite a few large names mentioned that have entered the market or established strategic offices.
Kambi Group plc is now powering the international sports betting expansion of Bulgaria’s National Lottery JSC after the two companies strengthened their partnership by signing an extended sportsbook agreement.
The new deal which is already in effect enables Kambi to continue to provide its Sportsbook and managed services to the National Lottery JSC’s 7777.bg brand in Bulgaria and in addition, support the operator’s planned entry into Moldova this summer.
Scientific Games has also successfully launched the first in a series of online slot games with National Lottery Bulgaria and within 24 hours following the initial launch of nine player-favorite digital games, the games generated over a half million Euros in sales.
Scientific Games’ partnership with National Lottery Bulgaria builds on the Company’s presence in regulated European gaming markets, where it is reaching new players with a portfolio of immersive online games. The launch in Bulgaria included globally renowned favorites like 88 Fortunes®, Giant’s Gold®, and Rainbow Riches. Scientific Games plans to launch more titles with National Lottery Bulgaria in 2019 to entertain a broader audience and drive player engagement.
Microgaming, one of the industry’s leading software providers, is also now live with National Lottery AD to provide its award-winning poker platform in Bulgaria.
The major poker deal, signed through Prima Networks Limited, marks the first time that Microgaming’s poker network has been made available in the Bulgarian market. The move is in line with Microgaming’s strategic goal of continuing to expand its presence in key regulated markets.
All these movements are recorded on the supplier side, however, when we examine the operators’ side, it is a totally different story. However, this doesn’t mean that the industry isn’t booming at the moment in Bulgaria.
The Bulgarian Trade Association of Manufacturers and Operators in the Gaming Industry’s (BTAMOI) has reported in at the end of 2018 that the country’s online gaming revenues showed a growth in the last financial year. The industry paid €57 million in taxes to the government, which corresponds to a 17 percent rise year on year. BTAMOI said in a press release: “For the period 2017/2018 the gaming industry in Bulgaria has shown very good results at a national level, based on the country’s upward economic performance.”
The online gambling segment in Bulgaria represents about 10 percent of the country’s total gambling market. The segment posted revenue of €89 million in the nine months to September 30, a spike of 30 percent compared to the figure same time last year.
At the 4th edition of the yearly Central and Eastern European Gaming Conference, which takes place on the 24th of September at the Ritz-Carlton Budapest, Georgi Dimitrov, Legal Counsel / Compliance Manager at EGT Interactive will join the “Regulated Central and Eastern European jurisdictions” compliance panel discussion and share the latest insights on the subject and how Bulgaria can be a good opportunity for operators to expand in regulated markets.
About Georgi Dimitrov
Georgi Dimitrov is a legal counsel at EGT Interactive Ltd., with a focus on legal, regulatory and technical compliance matters related to the iGaming industry. He specializes in international gambling regulation and provides guidance on licensing and certification frameworks, policy drafting, and compliance processes. His line of work involves communication with local stakeholders in the business such as testing labs, regulators and operators. He has background in company structuring, M&A, business and corporate development and extensive expertise in competition law. As a lawyer, he has advised the Bulgarian operations of large-scale corporate clients and public authorities.
Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the CEE and Balkans region via the CEEGC platform which is committed to bringing together industry shareholders and government officials from the region on a yearly base.
Register here or View the Agenda!
Browse the official event website here: www.ceegc.eu
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Bulgarian gambling industry becoming more and more interesting for international companies

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Swintt extends presence in key markets through Play North partnership
Sought-after software provider joins forces with innovative online gaming company to distribute Elysium Studios – Driven by Swintt titles in MGA and NL markets
Rapidly expanding online casino software supplier, Swintt, has doubled down on its mission to increase its presence in regulated markets worldwide after announcing a new partnership with Play North that will share Elysium Studios games with a wide new audience.
With the deal being specifically targeted at MGA and NL-regulated jurisdictions, Swintt will now share its full library of content with Play North brands Kansino and Pikakasino, with a particular emphasis being placed on the newer Elysium Studios – Driven by Swintt collection of slots.
This will no doubt be the case for the Elysium Studios title, I Hate Fairytales, which plunges players into a darkly whimsical world where twisted versions of beloved fairytales set the stage for thrilling gameplay
Of course, with Play North’s mission since forming in 2018 being to always put the player at the heart of the action, the new range of Elysium Studios games will assist the group in providing a more engaging experience to customers while helping Swintt raise its profile in two key markets.
David Mann, Chief Executive Officer at Swintt, said: “Increasing our presence in regulated markets has always been at the heart of Swintt’s growth strategy, so teaming up with an exciting brand like Play North obviously comes as great news for our ongoing expansion plans.
“Like us, Play North are a young company with a firm focus on putting the player at the centre of everything they do – and with a strong presence in MGA and NL-regulated markets, the deal will help us share our exciting Elysium Studios titles with audiences on both of their online platforms.”
Daphne Xerri, Chief Product Officer at Play North, said: “With a mission statement to always put players at the core, Play North is dedicated to bringing the very best in online casino content to customers in MGA and NL-licensed markets – and partnering Swintt will only further this aim.
“In particular, the provider’s popular range of Elysium Studios – Driven by Swintt games look to have all the right ingredients to really make an impact with players on both our Kansino and Pikakasino brands and we’re really excited to discover how they perform over the coming weeks.”
The post Swintt extends presence in key markets through Play North partnership appeared first on European Gaming Industry News.
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Evoplay introduces betting-inspired mechanics in new release Instant Soccer
Evoplay, the award-winning game development studio, has released Instant Soccer, a football-themed instant game designed to provide quick, strategic gameplay.
Developed with simplicity in mind, the game blends intuitive mechanics with the thrill of sports betting, allowing players to engage quickly and effortlessly.
By combining the excitement of football with familiar betting-inspired features, Instant Soccer offers a fresh take on instant games that appeals to a broad player base.
The title allows players to set their target multiplier before the round begins, aiming to match or exceed it when the final multiplier is revealed. The more ambitious the target, the greater the risk and reward, with a maximum win of up to 10,000x the bet.
To support a tailored experience, Instant Soccer includes a Chance of Winning indicator based on the selected target and Advanced Autoplay, enabling players to automate rounds with customisable conditions.
A Quick History feature also enhances transparency and engagement, allowing users to track round outcomes and view top player rankings in real-time.
Ivan Kravchuk, CEO at Evoplay, said: “With Instant Soccer, we’ve created a game that merges the simplicity of instant play with the energy of football and the strategy of sports betting.
“It’s designed to appeal to a wide audience, whether you’re a football fan, a casual gamer, or someone looking for short, engaging sessions. We’re confident it will deliver strong results for our partners across multiple markets.”
The post Evoplay introduces betting-inspired mechanics in new release Instant Soccer appeared first on European Gaming Industry News.
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“Play’n GO will never supply games to sweepstakes casinos” – CEO Johan Törnqvist
Swedish gaming giant confirms its ongoing commitment to regulated markets globally and raises concerns over the circumventing of existing legal frameworks regarding so-called ‘sweepstakes casinos’
Play’n GO, the world’s leading casino entertainment provider, has today announced that the company’s unmatched portfolio of games will never be supplied to so-called ‘sweepstakes casinos’.
Play’n GO CEO and Co-Founder Johan Törnqvist, said: “Sweepstakes casinos do not operate inside a regulated framework and that’s not something we support. Our commitment to regulated markets is absolute. We will never supply our games to sweepstakes casinos.”
The announcement comes as so-called sweepstakes casinos are increasingly under scrutiny by regulators and lawmakers, especially in the US.
Shawn Fluharty, Head of Government Affairs for Play’n GO, added: “Sweepstakes casinos threaten the regulated market model that many of us in the industry have worked so hard to achieve, which protects players first and foremost, and delivers much-needed revenue to jurisdictions.
“Regulators across the US in particular are rightfully beginning to crack down on these unregulated operations. And I can say with confidence that regulators have long memories – anyone doing business with sweepstakes casinos today will find it very difficult to do business in a future regulated market.
“Additionally, lawmakers certainly have an interest in protecting licensees and state revenues going forward.”
Play’n GO has been a vocal advocate for increased regulation in the online gaming space for many years.
The company was the first supplier in the industry to publicly rule out producing ‘bonus buy’ games, now banned by the UK and Dutch regulators and under discussion by many other regulators too.
In a further sign of the increasingly rapid divergence between regulated and unregulated spaces within the industry, Play’n GO was recently recognised as a priority partner by German casino operator Tipico. The partnership programme sees Tipico give Play’n GO games increased visibility and promotional spaces while, crucially, removing games entirely produced by other suppliers who serve both the regulated and black market in Germany.
Magnus Olsson, Chief Commercial Officer of Play’n GO, commented: “It’s no secret that with this decision – much like with our stance towards Bonus Buy games – we have been, and continue to leave a lot of money on the table. But everyone in the industry has a choice about what kind of industry we want.
“We want to see a fully regulated and sustainable industry that protects players, promotes innovation, and ensures that we actually have an industry in the future.
“We are starting to see both regulators and operators, such as with Tipico in Germany, recognise that the future of the industry is through regulation. It’s time for other suppliers to do their part too and I’m delighted to see Play’n GO leading the way once again.”
The post “Play’n GO will never supply games to sweepstakes casinos” – CEO Johan Törnqvist appeared first on European Gaming Industry News.
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