Latest News
Why operators must look beyond bonuses in Sweden
Reading Time: 3 minutes
There’s been a lot of talk about the limitations of the newly regulated Swedish market due to operators only being allowed to offer one introductory bonus to players.
But bonuses are not the only thing players are looking for in today’s highly competitive online gambling marketplace. Today many users are more concerned about better service and faster withdrawals.
I believe if operators focused on these they would more than make up for any player churn being experienced due to the inability to offer regular bonuses.
One of the big trends taking off in the Swedish market over the past year has been the so-called ‘no-account’ casino. This term is something of a misnomer as there is indeed an account, but it is created in the background with very little effort required of players.
It would perhaps be more accurate to call it ‘automated registration’ and this would certainly be more popular with regulators, who are understandably concerned about any description that implies inadequate checks are being carried out.
This simplified registration process, made possible by Trustly, is particularly suited to the Swedish market, where consumers are racing towards a cashless society but are at the same time very protective of their privacy.
And, crucially for operators struggling to adapt to the new bonus regime in Sweden, customers using this automated registration process do not expect bonuses.
They do, however, expect to receive their money immediately when they win. One of the big frustrations among players is operators that hold onto their money for longer than they should, sometimes under the guise of doing KYC.
KYC is, of course, very important, but it shouldn’t be used as an excuse to delay payouts to players.
At Altenar we’ve recently launched our first sportsbook client in the regulated Swedish market, LuckyCasino.com, which offers Trustly to players.
While we recognised the attraction of the system and the importance of immediate withdrawals, we also saw the need to adapt the process to account for the fact that compared with casino, in sports betting there is a greater risk of fraud due to the potential for misuse of inside information.
We therefore designed a feature so that limits can be set, varying from operator to operator and segment to segment, and that when payouts go over that limit we have to manually approve the settlement.
By putting such thresholds in place, players can still enjoy the services of Trustly when betting, but there are protections in place to make sure the system is robust.
Operators using the automated registration process have reported huge success so far and I believe in the next 12 months almost all operators in Sweden will have implemented this. We’re shortly about to launch our second Swedish licensed operator using the same feature.
New entrants to the market should look to compete with the more established players by getting ahead of the curve in this way rather than trying to attract customers with huge first-time bonuses.
While many in the industry have complained about the bonus limitations, I believe we will have a better market without the constant slew of bonus offers.
I’ve been involved in the Swedish market for many years, going right back to my time at Expedt in 2002 through to working with Altenar’s partners both before and after the market regulated.
If we look back to the early 2000s, the bonuses that companies were offering their users were simply tools to help them learn the systems. Over time, this evolved into more and more operators throwing large sums of money at players to attract or retain them.
As a marketing tool this simply isn’t sustainable over the long term. It’s time operators started looking at other ways to attract and retain players and automated registration is certainly a good place to start.
Written by Dinos Stranomitis COO Altenar.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Why operators must look beyond bonuses in Sweden

Latest News
GAMOMAT unleashes Dead Legion – brought to life by live orchestra
GAMOMAT, one of the leading independent German software developers for slot games, is raising the stakes again with the release of its horror-themed Dead Legion.
Set on a war-torn battlefield that’s shrouded in mist, Dead Legion unfolds within a macabre world where the dead legions have risen. An epic, dark live orchestral soundtrack intensifies the atmosphere across the 5×3 reels. A skeletal Roman legionary with glowing blue eyes represents the Wild and substitutes for all symbols except Scatters.
Free Games will be triggered with three shown Scatters, which are represented by an undead Roman centurion on horseback. Once Free Games are underway, any undead Roman legionnaire that lands on the reels becomes sticky – haunting red eyes confirm the change – and adds to the final winning total at the end of the round.
GAMOMAT is releasing Dead Legion via its Remote Gaming Server, G‑RGS, and through the Bragg HUB. Dead Legion joins an epic horror-themed line-up featuring Xploding Pumpkins, Book of Madness, and its bold new chapter — Book of Madness 2.
Check out a preview of the game by following this link: https://vimeo.com/1105798819/feb2c9d247
GAMOMAT Distribution GmbH Lead Game Composer Iris Wallner said: “Dead Legion will always be one of those projects I’ll never forget. Standing in front of a 64‑piece live orchestra and hearing that first dark swell of sound was pure magic. Every musician brought their own energy, creating something powerful and raw that no sample can match. Bringing this vision to life isn’t just about adding music – it’s raising the bar for how immersive our games can be. It’s a statement that kicks off our horror-themed line-up in unforgettable style.”
The post GAMOMAT unleashes Dead Legion – brought to life by live orchestra appeared first on European Gaming Industry News.
Latest News
Endorphina Launches New Brand for Crash and Instant Games – Klikz
The leading slot game provider, Endorphina, has announced the launch of Klikz, a separate new brand specializing in crash and instant games. This marks a significant new chapter in Endorphina’s history and a bold move forward in the iGaming industry. With the launch of Klikz, Endorphina aims to expand its portfolio and reach a brand-new audience.
Through its innovative slot games and player-centered approach to game development, Endorphina has established itself as a leading player in the world of online entertainment. Over the past few years, the company has remained focused on innovation, expressing its growing interest in creating memorable gaming experiences for players worldwide. With the launch of Klikz, Endorphina continues to raise the bar in game development, providing a fresh and dynamic experience designed for a completely new audience.
While the global trend in slots is moving toward more advanced visuals and new mechanics, the trend for crash and instant games is simplicity. Klikz is a next-generation iGaming brand specializing in Instant Win and Crash-style games, focused on delivering thrilling mechanics, visually captivating design, and scalable iGaming solutions. The appeal of Klikz crash games lies in their fast-paced and straightforward gameplay, making them suitable for every player.
With the launch of Klikz, players can expect games like:
* AceX – a high-flying crash action game with an increasing multiplier, featuring a provable fair algorithm, real-time multiplayer betting, mobile-optimized and seamless gameplay, and a possibility for customization with branded planes and customizable skins.
* DiceX – a pure probability Instant Win game with an intuitive and simple UI, flexible volatility, and super-fast rounds for high engagement. In DiceX, players win when the dice is rolled within their selected winning range.
* Tower of Squeaks – an Instant Win game where risk meets strategy. In Tower of Squeaks, players win by climbing the tower when they select a safe tile on each floor. With its addictive “just one more step” feel and adjustable difficulty level, this game is designed to keep retention high.
“Slots will always be at the heart of Endorphina, but Klikz is our way to play in a new arena. Crash and instant games are simple, quick, and engaging — and we know that’s exactly what a lot of players are looking for today. With Klikz, we’re opening the door to a whole new audience and showing that Endorphina can innovate far beyond slots,” said Artyom Moskvin, COO of Endorphina.
With the launch of Klikz, Endorphina aims to reach a completely different audience and expand its presence in the dynamic iGaming world. What makes Klikz instant games stand out is their instant gratification through minimal waiting, constant engagement, and potentially high wins. Klikz games offer a mobile-first experience and are built for replayability, featuring high RTP and session stickiness.
The post Endorphina Launches New Brand for Crash and Instant Games – Klikz appeared first on European Gaming Industry News.
Latest News
Team K9 Esports crowned champions of BGMS Season 4; secure INR 60 lakh in prize money
Hydro was crowned the tournament’s MVP with 27 finishes, while TraceGod received the TVS Most Wicked Player award for his 113 finishes across the season
The three-day LAN finals garnered over 10 million views on YouTube and more than 500k views on JioHotstar across the Hindi, English, and Gujarati live streams.
The curtains have come down on the OnePlus Android Battlegrounds Mobile India Masters Series (BGMS) Season 4, with Team K9 Esports emerging as the undisputed champions of India’s most-watched esports tournament. After three days of high-octane LAN action at the NODWIN Gaming Arena in Chhatarpur, New Delhi, the champions walked away with the coveted BGMS trophy and the lion’s share of the INR 1.5 crore prize pool.
The grand finals, held from September 12 to 14, brought together the top 16 teams in the country for 12 intense matches and were broadcast live on NODWIN Gaming’s YouTube channel as well as on Star Sports Khel and JioHotstar, making it the only esports tournament in India with a national television presence. On YouTube, the finals drew more than 10 million views across Hindi, English, and Gujarati broadcasts over the three days, while on JioHotstar, they registered over 500k views during the same period, surpassing 200k on the final day alone.
OnePlus K9 Esports, led by in-game leader (IGL) Sahil Jakhar (Omega) and comprising Akshit Kumar (Arclyn), Harshit Yadav (Beast), Tanjot Singh (NinjaBoi), and Raghuraj Singh (Slug), dominated across all three days of competition. After topping the table on both Day 1 and Day 2 with consistent performances, the team carried their momentum into the final day to finish with a total of 107 points and three Winner Winner Chicken Dinners, claiming the BGMS Season 4 championship and securing INR 60 lakh in prize money.
They were followed closely by Sinewy Esports, who had qualified through the Battlegrounds Mobile India Challenger Series (BGCS), finishing second with 96 points and earning INR 22.6 lakh. iQOO SouL also ended with 96 points but were placed third on tiebreakers, recording 53 finishes compared to Sinewy’s 54. Infinix True Rippers and iQOO Revenant XSpark rounded off the top five with 93 and 89 points, respectively.
The MVP of the tournament was awarded to TRHydro of Team True Rippers, whose 27 finishes stood out as the highlight of the grand finals. The TVS Most Wicked Player award went to Joel Thomas (TraceGod) of Team Revenant XSpark for his remarkable tally of 113 finishes throughout the tournament.
When asked about their hard-fought victory, Sahil Jakhar, aka Omega, IGL of OnePlus K9 Esports, summed up the team’s emotions perfectly: “One in the bag, more to go!”
Organised by NODWIN Gaming, South Asia’s leading gaming and esports company, the fourth season of BGMS spanned over 28 days in its innovative dual-format structure. This season marked a significant evolution with the introduction of the BGCS as the official feeder league, giving grassroots talent the chance to rise to the professional stage. Through partner-led qualifiers such as OnePlus Campus Dominate and TVS Raider Wicked Battles, new teams and young players earned the opportunity to compete alongside India’s top-tier squads. In a historic step towards inclusivity, all-women rosters also took part in BGCS, breaking barriers and inspiring a new generation of female gamers to envision a future in competitive esports.
“BGMS Season 4 has truly set new benchmarks for esports in India. From the introduction of the dual-format league and the inclusion of all-women teams to welcoming new brands into the fold, this season has been about opening doors and broadening horizons for the entire ecosystem. Congratulations to K9 Esports for delivering an outstanding performance that defined this season. What makes me especially proud is that we continue to bring this action into Indian homes on national television and OTT platforms, ensuring that the very best of esports reaches the masses and cements its place in the mainstream. This journey was also strengthened by the trust and commitment of our Title Sponsor, OnePlus, along with all our partners whose support has helped BGMS evolve from a tournament into a movement that truly resonates across the country,” commented Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming.
BGMS Season 4 was powered by an exceptional lineup of partners, each playing a vital role in making the tournament a success. OnePlus returned as the Title Sponsor and Official Smartphone Partner, while Android continued its association as the Co-Title Sponsor.
TVS Motor Company marked its third consecutive year of partnership, and Red Bull returned for the second year to energise players throughout the competition. Duolingo English Test made its debut as the Official Learning Partner, promoting accessibility and global opportunities for India’s youth. Swiggy came on board for the first time as the Official Food Delivery Partner, keeping players and crew fuelled, while Bisleri joined as the Official Hydration Partner. In a landmark moment, Tesla also made its esports debut in India by showcasing its Model Y cars at the BGMS Grand Finals.
With BGMS Season 4, NODWIN Gaming has not only redefined the scale of competitive gaming in the country but also cemented the tournament’s status as a cultural phenomenon that embodies the energy and aspirations of India’s youth.
The post Team K9 Esports crowned champions of BGMS Season 4; secure INR 60 lakh in prize money appeared first on European Gaming Industry News.
-
Latest News3 months ago
Brand-new projects debuting at iGB L!VE: Casino&You and Win&You Partners!
-
Latest News1 month ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
-
Latest News1 month ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News1 month ago
Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion
-
Latest News2 months ago
2025 PUBG MOBILE WORLD CUP KICKS OFF WITH GROUP DRAW AHEAD OF ESPORTS WORLD CUP
-
Latest News3 months ago
HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova
-
Latest News2 months ago
CEO of MEDIA24 Interviewed: Industry Scams, Business Insights and SEO
-
Latest News2 months ago
HIPTHER Community Voices: Interview with CEO of Media 24 Martins Lasmanis
You must be logged in to post a comment Login