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Degree 53 successfully completes Betfred.com website migration

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Degree 53 successfully completes Betfred.com website migrationReading Time: 3 minutes

 

Degree 53, specialists in the UX, design and software development for the online gambling industry, have finalised the migration of the entire sports betting website for one of the leading UK bookmakers and their long-term client, Betfred. The developers created a fully adaptive web application, utilised across Betfred.com, to support access for all devices and enable product owners to easily manage it from a single codebase. The project has improved the overall user experience and increased efficiency of managing the site.

Degree 53 built a fully responsive framework to enable all website features to respond to the customer’s device. This means that Betfred’s website changes its layout and content responsively to adopt the best view. Betfred already had a tablet view in the new framework and Degree 53 extended this to desktop. The team built new frontend templates for all website features and functionalities to have a desktop version – Lotto, Games, Bingo and Virtual, PickYourPunt Builder, Racing Post data and Watch Live. This has made Betfred.com more user-friendly and easier to interact with on all platforms.

Previously, Betfred was using two separate codebases for web and mobile views respectively (Betfred.com and Betfred.mobi). This required doubling up on any updates that needed to be built and released for both platforms, which added time, resource and cost to manage. As Degree 53 had built Betfred.mobi and have been supporting Betfred with the development and design of their products, the team took up the migration of the entire codebase to help the operator improve the running of the website and increase its efficiency.

Rakesh Chablani, managing director of Betfred Digital comments: “This project has been very important to us and has changed how we operate our digital channels. Before, managing two separate codebases had been quite challenging in terms of launching updates, fixing issues and adding new content in general. This meant that we had to employ two different teams, which also incurred additional costs. We’d created one of the easiest sportsbook apps and we wanted to bring the same experience to desktop. The website migration has been a massive success and we have already noticed how much quicker and easier it is to have just one codebase. Our customer feedback has also been very positive and I am glad that, together with Degree 53, we’ve been able to create a modern product that our customers can access regardless of their device. ”

Andrew Daniels, managing director at Degree 53 says: “The Betfred website migration is one of our biggest projects to date. It involved a significant amount of work to ensure there would be no downtime to Betfred services and all features were supported on any type of device. We carried out various performance tests to address this and designed frontend templates to adapt to relevant screen sizes for maximum efficiency. I’m happy that we’ve been able to help Betfred once again to not only offer an intuitive product for their customers, but also help them reduce operational costs with this migration. I’m excited to see where this project will take us and look forward to our continued partnership.”

Degree 53 has been working with Betfred for over five years. They created the Betfred mobile sportsbook in 2014 and have been continuously developing it alongside other services from the bookmaker.

About Degree 53:
Degree 53 is a leading online gambling technology provider, specialising in the development of bespoke gambling and betting platforms, web and mobile solutions, as well as UX, design and consultancy services. Degree 53 holds the Remote Gambling Software licence accredited by the UK Gambling Commission and its portfolio includes projects, such as comprehensive gaming platforms, sportsbook development, bespoke betting mobile apps and websites, third-party integrations and more. Degree 53 aims to improve the digital experience for the operators and their customers in the gambling industry. More information can be found at www.degree53gaming.com


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Degree 53 successfully completes Betfred.com website migration

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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EGT’s high-potential novelties to fascinate operators and players at Belgrade Future Gaming 2025

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Belgrade Future Gaming 2025 is just around the corner. EGT will traditionally participate in the event, showcasing a well-curated selection of brand-new and top-performing products, which will be available at stand E1.

The company will showcase its latest series of slot cabinets Supreme, presented by the S 32-32 St and S 32-32 Up models. Powered by the Exciter IV platform, they will captivate visitors’ attention with their 2 high-resolution 32-inch UHD 4K monitors and a frameless UHD 4K display. The machines will dive players into the fascinating world of Supreme Selection multigames – Supreme Green Selection, Mega Supreme Fruits Selection, Supreme Red Selection, and Bonus Prize Bonus Buy Supreme Selection, offering a wide diversity of new games and well-known classic titles from EGT’s portfolio.

The guests will also be able to try out the Phoenix cabinets PH 27-27 St and PH 50 V St. These models will be among the highlights at EGT’s stand, standing out with their attractive design and numerous ergonomic features. They will be supplied with the jackpot bestseller Bell Link with its popular mixes Bell Link 1 and 2.

EGT will showcase its ETG solutions. The G R6 C roulette will be on display to provide visitors with an exciting gaming experience with its 6 27-inch HD touchscreen monitors and the option to choose between European and American wheels.

The company’s casino management system Spider will introduce its latest modules, allowing operators to make managing the daily activities in their gaming establishments easy and effective.

EGT Digital will also present its wide range of iGaming solutions. The provider will showcase its rich variety of instant and slot games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave with its 4 main modules, giving operators everything they need to build and grow their online business.

Aleksandar Kliska, General Director of EGT Group d.o.o. Serbia, commented: “I am very glad that we will participate in Belgrade Future Gaming once again, as it is among the most important gaming exhibitions not only in Serbia, but also in the region. The event will allow us to showcase our latest products to the key players in the industry, strengthen our current partnerships, and start new collaborations.”

The post EGT’s high-potential novelties to fascinate operators and players at Belgrade Future Gaming 2025 appeared first on European Gaming Industry News.

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Altenar launches Market Bundles to streamline sportsbook navigation

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Front-end feature offers new way to group and display markets under a unified interface for enhanced user experience

Altenar, a leading sportsbook provider, has unveiled its latest platform enhancement with the launch of Market Bundles, a front-end feature designed to streamline the display and navigation of betting markets.

Market Bundles introduce a more engaging and intuitive way for users to explore betting content by grouping markets under a single, translatable title. Each bundle utilises tabbed navigation, allowing for seamless transitions between related markets and improved sportsbook structure.

The new feature also gives operators more control over content presentation, enabling them to strategically organise and display markets for maximum user impact. Once created, bundles can be effortlessly dragged and dropped into existing market groups, allowing for dynamic and flexible layout options.

This smart tool is another clear example of how Altenar is evolving its platform with innovation and operator feedback at the heart of its roadmap, following a string of enhancements since the beginning of the year.

Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, said: “Market Bundles represent a major step forward in how our operator partners can deliver content – offering a more easy-to-use and engaging sportsbook experience. This launch reflects our continued focus on enhancing front-end flexibility, reducing friction and giving operators powerful tools to shape the user journey.”

The post Altenar launches Market Bundles to streamline sportsbook navigation appeared first on European Gaming Industry News.

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Fueling the Fast Lane: Play’n GO Music and MoneyGram Haas F1 Team Drop Esteban Ocon’s High-Octane Playlist: ‘Ocon’s Drive’

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Play’n GO Music and the MoneyGram Haas F1 Team are turning up the volume with the latest instalment in their adrenaline-fueled playlist series—this time, curated by none other than racing star Esteban Ocon.

Titled “Ocon’s Drive” this exclusive playlist is a sonic snapshot of the music that drives Esteban through the intensity of race weekends. From pulse-pounding beats to tracks that help him lock in and focus, each song has been hand-selected to reflect the rhythm of a racer’s mindset.

“Music and racing share the same pulse – high energy and excitement,” says Ocon. “This playlist is a window into my world, and I’m thrilled to share it with fans everywhere.”

Now streaming on Spotify and YouTube, the playlist invites fans to step into Esteban’s racing boots—and headphones—for a ride through his personal soundtrack.

Whether you’re trackside or tuning in from home, this is your chance to connect with the music that fuels one of the world’s most dynamic drivers.

Follow @playngo_music and @HaasF1Team on social media to catch every beat of the campaign.

The Ocon’s Drive Playlist is now available on Spotify. 

Fans are encouraged to listen, share, and engage using #PlaynGOMusic and #HaasF1 on social media.

🎵 Listen now: https://open.spotify.com/playlist/5Jv79tTJih76LiWgCg6mgh?si=ac7eb434f5d54aa6

The post Fueling the Fast Lane: Play’n GO Music and MoneyGram Haas F1 Team Drop Esteban Ocon’s High-Octane Playlist: ‘Ocon’s Drive’ appeared first on European Gaming Industry News.

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