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Degree 53 successfully completes Betfred.com website migration
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Degree 53, specialists in the UX, design and software development for the online gambling industry, have finalised the migration of the entire sports betting website for one of the leading UK bookmakers and their long-term client, Betfred. The developers created a fully adaptive web application, utilised across Betfred.com, to support access for all devices and enable product owners to easily manage it from a single codebase. The project has improved the overall user experience and increased efficiency of managing the site.
Degree 53 built a fully responsive framework to enable all website features to respond to the customer’s device. This means that Betfred’s website changes its layout and content responsively to adopt the best view. Betfred already had a tablet view in the new framework and Degree 53 extended this to desktop. The team built new frontend templates for all website features and functionalities to have a desktop version – Lotto, Games, Bingo and Virtual, PickYourPunt Builder, Racing Post data and Watch Live. This has made Betfred.com more user-friendly and easier to interact with on all platforms.
Previously, Betfred was using two separate codebases for web and mobile views respectively (Betfred.com and Betfred.mobi). This required doubling up on any updates that needed to be built and released for both platforms, which added time, resource and cost to manage. As Degree 53 had built Betfred.mobi and have been supporting Betfred with the development and design of their products, the team took up the migration of the entire codebase to help the operator improve the running of the website and increase its efficiency.
Rakesh Chablani, managing director of Betfred Digital comments: “This project has been very important to us and has changed how we operate our digital channels. Before, managing two separate codebases had been quite challenging in terms of launching updates, fixing issues and adding new content in general. This meant that we had to employ two different teams, which also incurred additional costs. We’d created one of the easiest sportsbook apps and we wanted to bring the same experience to desktop. The website migration has been a massive success and we have already noticed how much quicker and easier it is to have just one codebase. Our customer feedback has also been very positive and I am glad that, together with Degree 53, we’ve been able to create a modern product that our customers can access regardless of their device. ”
Andrew Daniels, managing director at Degree 53 says: “The Betfred website migration is one of our biggest projects to date. It involved a significant amount of work to ensure there would be no downtime to Betfred services and all features were supported on any type of device. We carried out various performance tests to address this and designed frontend templates to adapt to relevant screen sizes for maximum efficiency. I’m happy that we’ve been able to help Betfred once again to not only offer an intuitive product for their customers, but also help them reduce operational costs with this migration. I’m excited to see where this project will take us and look forward to our continued partnership.”
Degree 53 has been working with Betfred for over five years. They created the Betfred mobile sportsbook in 2014 and have been continuously developing it alongside other services from the bookmaker.
About Degree 53:
Degree 53 is a leading online gambling technology provider, specialising in the development of bespoke gambling and betting platforms, web and mobile solutions, as well as UX, design and consultancy services. Degree 53 holds the Remote Gambling Software licence accredited by the UK Gambling Commission and its portfolio includes projects, such as comprehensive gaming platforms, sportsbook development, bespoke betting mobile apps and websites, third-party integrations and more. Degree 53 aims to improve the digital experience for the operators and their customers in the gambling industry. More information can be found at www.degree53gaming.com
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Degree 53 successfully completes Betfred.com website migration

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FBMDS launches Zaltik Empire – An Aztec-Inspired Adventure in the Titan Series
FBMDS proudly announces the release of Zaltik Empire, the latest addition to its Titan Series of online slot games. Drawing inspiration from the ancient Aztec civilization, this 6×5 tumble slot invites players to uncover mystical secrets hidden within lush jungles, stepped pyramids, and sacred temples.
Guided by Itzalco, the guardian of ancestral wisdom, players journey through sacred symbols — including Gold, Moon, Shield, and Temple — in search of long-lost riches. Zaltik Empire captivates with immersive animations, atmospheric sound design, and versatile mechanics optimized for Desktop, Tablet, and Mobile.
Key Features:
- Tumble slot mechanics with unlimited cascading wins
- All-symbols-pay-anywhere for flexible win patterns
- Free Spins feature with progressive multipliers
- Scatter symbol pays anywhere and retriggers spins
- Buy Bonus or Double Chance 25x for enhanced engagement
- Max win of 5000x the base bet
- RTP: 96.50%
As part of the expanding Titan Series, Zaltik Empire reinforces FBMDS’ commitment to delivering culturally rich, high-performing content. It follows the successful launches of Secrets of Scarabs and other Momentum Series titles like Piñata Rush, Magical Garden, and Arctic Jumper, offering operators modular game solutions for today’s dynamic player base.
This release marks another milestone in FBMDS’ strong pace of innovation and product delivery in 2025. With a sharp focus on localized content, intuitive mechanics, and trend-responsive game design, FBMDS continues to roll out high-quality titles across multiple categories.
The brand’s agile roadmap and cross-functional development strategy have enabled it to launch new games at unprecedented speed, strengthening its position as a top-tier provider in competitive iGaming markets.
The post FBMDS launches Zaltik Empire – An Aztec-Inspired Adventure in the Titan Series appeared first on European Gaming Industry News.
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ReferOn in the Spotlight with Two Nominations at the SBC Affiliate Leaders Awards
ReferOn, the next-gen affiliate management system, has been shortlisted in two key categories at the SBC Affiliate Leaders Awards: “Affiliate Management Platform of the Year” and “Affiliate Technology of the Year.”
These nominations reflect ReferOn’s strides in reshaping how operators run their affiliate operations and making affiliate marketing a key strategy for global brands. In 2025, the platform has expanded its capabilities, delivering new features that make management more transparent, scalable, and efficient, while maintaining its user-focused approach.
To date, ReferOn has become synonymous with making affiliate marketing simple. It has undertaken the goal of challenging legacy platforms to help empower affiliate managers with powerful yet easy-to-understand solutions, such as dynamic reporting, intuitive reward logic, multi-brand consolidation, and streamlined workflows. In turn, ReferOn has positioned itself as a trusted platform for businesses aiming to scale and maximise ROI with smarter technology.
Alex Bukin, ReferOn’s General Manager, commented on the nominations, “Recognition at this level isn’t a result of a single achievement, but from years of refining our product, listening to our users, and constant effort to improve. Our team has combined technical excellence and a deep understanding of the market to provide tools that actually work and help real affiliate managers. To be nominated for these awards reflects ReferOn’s dedication to serving our customers and delivering the best possible solutions.”
The SBC Affiliate Leaders Awards ceremony will take place on 17 September at the MEO Arena in Lisbon for a night of celebrating innovation and excellence. The ReferOn team looks forward to attending and networking with peers who push the boundaries of their respective industries.
Voting for the SBC Affiliate Leaders Awards 2025 is now open. Support ReferOn by submitting your votes here: sbcevents.com/affiliate-leaders-awards/
The post ReferOn in the Spotlight with Two Nominations at the SBC Affiliate Leaders Awards appeared first on European Gaming Industry News.
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BetBrain Expands into the UK Market with Launch of British-Focused Platform
BetBrain, the very first odds comparison platform, launched in 2000, announces its expansion into the British market with BetBrain UK. The platform serves as a premier odds comparison solution focusing on informational value and responsible betting.
The launch of BetBrain UK marks a pivotal step in BetBrain’s evolution. Owned and operated by GSH Online Media, the brand continues to strive for accuracy, insight, and enhanced player protection. Its recent expansion with BetBrain NZ reflects the same mission.
Following continuous redevelopment and upgrades to the initial model, BetBrain UK represents the culmination of the brand’s identity, adding various services and guidance methods.
With this British-focused platform, the company continues its quest to steer bettors towards worthwhile and responsible opportunities in the UK market.
A Bespoke Model for UK Audiences
BetBrain UK follows sound principles and creates a user-friendly environment for users looking to compare odds across British bookmakers. It does so by providing accurate, valuable, and responsible gambling-focused guidance.
All of its listed bookmakers and casino brands are from operators with active licences from the UKGC, providing access to legitimate and qualitative betting opportunities. The main solutions provided by BetBrain UK include:
- An efficient odds comparison tool aggregating the offerings from over 100 UKGC-licensed bookmakers.
- Football predictions, match results, and free betting tips.
- A database of online casino bonuses from UKGC-approved brands.
- An AI-powered service for generating accumulators.
- Written informational support, catered to the UK iGaming context and sensibilities.
- Ongoing commitment to educating and protecting users.
Viorel Stan, GSH Online Media CEO, Addresses the Launch: “The UK digital gambling sector demands legitimacy, precision, and truthfulness. With the launch of BetBrain UK, we’ve committed to upholding these principles and providing our British audience with the utmost quality. Our development process, our work ethic, and focus on user-centric values have steered us towards a continuous improvement of our model, allowing us to provide a solution worthy of the savvy and knowledgeable British users. I am thankful for our team’s effort in this endeavour.”
The post BetBrain Expands into the UK Market with Launch of British-Focused Platform appeared first on European Gaming Industry News.
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