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Scientific Games Renews Contract For Exclusive Use Of Iconic Fremantle TV Game Show Brands In Lottery Games

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Scientific Games Renews Contract For Exclusive Use Of Iconic Fremantle TV Game Show Brands In Lottery GamesReading Time: 3 minutes

 

THE PRICE IS RIGHT®, FAMILY FEUD® and PRESS YOUR LUCK® Featured in Company’s Large Licensed Properties Portfolio

Scientific Games Corporation announced that it has renewed a contract with Fremantle for the exclusive rights to use three iconic TV game show brands in lottery games through 2022. Scientific Games will continue to create games for lotteries in the U.S. and Canada featuring THE PRICE IS RIGHT® and FAMILY FEUD® and in the U.S. featuring PRESS YOUR LUCK®. From dramas to entertainment, factual and lifestyle shows, Fremantle creates, produces and distributes some of the best known and loved content in the world.

“Fremantle’s game shows and the lottery are the perfect match with Scientific Games. We cannot wait to see more exciting lottery games created around these three iconic game shows,” said Rick Glankler, President of Commercial Operations for Fremantle.

Scientific Games has created and launched more than 100 different lottery games featuring THE PRICE IS RIGHT, FAMILY FEUD and PRESS YOUR LUCK brands over the years. The Company is the world’s largest provider of lottery instant games, and is the largest provider of online/mobile second-chance promotions and winners events for individual and multi-state lotteries.

“Our innovation teams are already at work creating new lottery games themed to these three Fremantle hit TV game shows,” said Kyle Rogers, Executive VP of Lottery Licensing for Scientific Games. “Our goal is to offer the best portfolio of entertaining licensed properties to lotteries around the world and their players.”

Originally making its TV debut in 1983 and returning to TV this summer, PRESS YOUR LUCK is a game of wits, strategy and even higher stakes as contestants try to avoid the iconic and devilish WHAMMY for a chance at life-changing cash and prizes. Network television’s No. 1 rated daytime series and the longest-running game show in television history, THE PRICE IS RIGHT features a variety of games and contests all with the same basic challenge to guess the prices of everyday and not-quite-everyday retail merchandise. The No. 1 game show in syndication, FAMILY FEUD, first premiered in 1976 and has remained one of television’s most popular and enduring game shows. Featuring two families who compete for cash and cars, contestants try to guess the most popular answers to questions posed to 100 people surveyed. In addition to their broadcast success, THE PRICE IS RIGHT AND FAMILY FEUD also offer touring versions. THE PRICE IS RIGHT Live™ has been touring throughout the U.S. and Canada since 2003 with more than 150 shows per year on the road. FAMILY FEUD LIVE: Celebrity Edition® just kicked off a new tour in the U.S., and Carnival Cruise Line just announced a seagoing version of FAMILY FEUD LIVE® debuting abroad the Mardi Gras ship in 2020.

In 2009 Scientific Games turned out a hit multi-state linked game themed to THE PRICE IS RIGHT. Sixteen U.S. lotteries participated, with events held in Las Vegas offering the lottery winners the opportunity to play THE PRICE IS RIGHT Live stage show for cash and prizes—and be selected to spin the iconic ‘Big Wheel’ with the chance to win up to $1 million.

Scientific Games provides games, technology and services to more than 150 lotteries around the globe, including nearly every North American lottery.

FAMILY FEUD, PRESS YOUR LUCK and THE PRICE IS RIGHT: ®/© FremantleMedia North America. 2019. All Rights Reserved.

All ® notices signify marks registered in the United States.  © 2019 Scientific Games Corporation. All Rights Reserved.

 

About Scientific Games:

Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology.

 

Source: Scientific Games Corporation


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Scientific Games Renews Contract For Exclusive Use Of Iconic Fremantle TV Game Show Brands In Lottery Games

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Soft2Bet Wins Three Major Awards at Prestigious Global Gaming Awards EMEA 2025

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Soft2Bet, the leading provider of turnkey solutions to iGaming operators worldwide, is delighted to announce it has won three major awards at the Global Gaming Awards EMEA 2025

The announcement came on the first day of the ICE Barcelona event and is testament to Soft2Bet’s commitment to innovation, excellence and leadership in the iGaming industry.

The award categories included:

  • “Executive of the Year” for Uri Poliavich, Founder and CEO of Soft2Bet
  • “Platform Provider of the Year” for Soft2Bet’s turnkey platform
  • “Product Launch of the Year” for Soft2Bet’s unique gamification solution MEGA

The wins recognise Soft2Bet’s position as a major force in the iGaming industry and highlight its leadership in turnkey solutions and groundbreaking innovations such as Motivational Engineering Gaming Application (MEGA), which has redefined the player experience through gamification, content and engagement.

Soft2Bet cements industry leadership 

Soft2Bet continues to set the bar for the online gaming industry and its cutting-edge platform that offers an extensive range of services to operators and their players. Recognised for its seamless integration, robust scalability and the flexibility it provides to deliver highly-localised solutions, the group’s platform has gone from strength to strength over the past 12 months with launches in major markets such as Romania, Italy, Sweden, Greece, Ontario (Canada) and Mexico. Its adaptable infrastructure delivers full turnkey solutions that enable operators to provide unique experiences to their players that are supported by a powerful technology platform that brings scale and liquidity across multiple regions and verticals, making it the preferred choice for top-tier gaming brands.In addition to its platform, Soft2Bet’s MEGA has strengthened its reputation as a game-changer. Our cutting-edge casino gamification solution drives player engagement and sustainable revenues for Soft2Bet’s B2B partners. Winning three Global Gaming EMEA Awards is further recognition of the power of gamification and Soft2Bet’s solutions which play a major role in operators committing to partnering with a platform that drives innovation, growth while bringing the best user experience to life for their players.

 

The post Soft2Bet Wins Three Major Awards at Prestigious Global Gaming Awards EMEA 2025 appeared first on European Gaming Industry News.

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Playzia Signs Major Deal with SOFTSWISS, Expanding Reach with Top Aggregator Platform

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Playzia’s thrilling portfolio of games, including Billionaire Wolf and Billionaire Rhino, as well as upcoming highly anticipated Love Island series, set to go live on SOFTSWISS award-winning platform

Playzia, one of the fastest-growing game providers to the iGaming industry, is thrilled to announce a new partnership with SOFTSWISS, a recognised industry leader in iGaming software solutions development. This collaboration will see Playzia’s portfolio of innovative and thrilling games go live on SOFTSWISS award-winning aggregation platform, offering operators worldwide access to Playzia’s exciting content.

The partnership marks a significant milestone in Playzia’s continued expansion into global markets. Exciting titles from the dynamic studio developer, including Billionaire Wolf, Cosmos Cash, Sweet Candy Fortune, The Great Fishing Adventure, along with the newly released Volcanic Coins and Billionaire Rhino, are now available on the SOFTSWISS Game Aggregator. In addition to the steady rollout of 3 exciting titles per month, Playzia is committed to delivering unique branded content, including a recently announced series with ITV, inspired by the global phenomenon Love Island. This marks just the beginning of the Playzia’s ongoing growth and development in the iGaming industry.

Penning the agreement with SOFTSWISS and expanding its network of partners allows the fast-paced studio to further its mission of bringing its thrilling and innovative games to an even broader audience, ensuring players around the world who Love to Play can enjoy top-tier, one-of-a-kind gaming experiences.

“We are delighted to partner with SOFTSWISS and make our games accessible to operators through their renowned aggregation platform,” said Vlad Modorcea, CPO at Playzia. “This collaboration represents an exciting opportunity to reach new markets, and we’re confident that players will enjoy the high-quality content we bring to the table. Our games are designed to captivate, and we can’t wait to share them with SOFTSWISS global network.”

Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator added: ‘We welcome Playzia as our new partner, and we are proud to expand our portfolio with new games. We have already surpassed the 27,000 games mark and are excited to offer the market the best and most diverse games from the wide range available.’

Beginning this year, Playzia is gearing up to unveil an exciting roadmap, with three new games launching each month. Looking ahead, partners and players can anticipate the introduction of trademarked mechanics, innovative new game types including crash, table, instant, and probability games, along with exciting jackpots and tournaments, all designed to elevate the gaming experience to new heights.

The post Playzia Signs Major Deal with SOFTSWISS, Expanding Reach with Top Aggregator Platform appeared first on European Gaming Industry News.

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BETBY ENHANCES BETTING TIPS API WITH EXPANDED SPORTS AND MARKET COVERAGE

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BETBY, a premium supplier of innovative sportsbook solutions, has announced a major update to its Betting Tips API, introducing expanded sports and market coverage. Incorporated in the award-winning AI Labs suite of tools, the Betting Tips API is designed to elevate the player experience, drive higher conversion rates, and increase betting frequency by creating a more informed and confident betting environment for users.

With this latest update, the Betting Tips API now provides insights from the latest news, interesting team facts, and other relevant information on nine sports: Soccer, Basketball, Baseball, Hockey, Tennis, Handball, American Football, Cricket, and Volleyball. For each of them, BETBY offers 10 main markets, allowing users to diversify their betting opportunities.

Unlike many suppliers that limit their Betting Tips to major leagues, BETBY can provide insights for all lower tier leagues across the covered sports. This enables operators to activate specific, niche leagues on demand according to their preferences, showcasing BETBY’s commitment to adaptability and client satisfaction by granting access to localized content.

For the first time, the Betting Tips API is also integrated into BETBY’s proprietary esports feed, BETBY Games, providing data-driven tips that enhance the gaming experience.

Moreover, the Betting Tips API is now available in 16 languages: English, Portuguese (Brazilian and European), Spanish, Turkish, Russian, German, Japanese, French, Italian, Kazakh, Azerbaijani, Uzbek, Kyrgyz, Estonian, and Finnish. This multilingual support ensures higher accessibility and usability for a broad range of both operators and end-users.

“This update to the Betting Tips API significantly enhances our ability to generate sports content independently of any data provider. We are rapidly expanding content coverage and are prepared to offer niche sports and leagues. This highlights our commitment to innovation and client-centric solutions, reinforcing our leadership in the sports betting sector,” said Danil Emelyanov, Head of BETBY’s AI Labs. “It also marks another milestone for AI Labs, which remains dedicated to delivering state-of-the-art AI-driven solutions by improving existing tools and developing new ones.”

The post BETBY ENHANCES BETTING TIPS API WITH EXPANDED SPORTS AND MARKET COVERAGE appeared first on European Gaming Industry News.

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