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‘We live for the iGaming industry’ states EMIRAT AG’s COO
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EMIRAT AG, the world’s leading risk management specialist in covering lottery jackpots, is set to take the iGaming sector by storm in July as they bring their promotional proficiency and consumer marketing campaigns expertise to iGB Live! (16 – 19 July 2019 RAI, Amsterdam). The company’s COO Andrea Bargholz underlines the synergy between lottery and iGaming, the rise of Private Lotteries and why iGB Live! is ideally suited for EMIRAT AG’s forward thinking approach to the industry…
iGB Live! Is primarily an iGaming event, how is the EMIRAT AG brand tapping into this market and what are your core aims?
Our company EMIRAT AG lives for the iGaming industry. The fact that we are not only specialized in one field of raffles but individually conceive each promotion, we are the right contact for this. As IGB Live! is one of the most important events in Europe for the Gaming industry we will definitely meet some of our clients to discuss how to grow business together. Our main goal is of course to cooperate with new potential customers. We will draw attention to our booth with an exciting on-site promotion where our potential clients will be entertained and see how easy it could be to address even more clients for their own business.
With regards to lotteries place alongside iGaming, should lotteries be competing for players with casinos and iGaming and if so, how?
Competition is certainly around the world and in many forms. However, in terms of iGaming and lottery, I don’t believe a competitive battle has to exist. The market for casinos and iGaming is so huge and diverse, there is space for everyone. From our point of view, one industry can learn from the other one. There are some players in the market that bundle lotteries to other products, so why can’t they bundle together with iGaming products?
iGB Live!’s conference agenda will investigate the fast rise of Private Lotteries, what do you believe are the benefits of these and how are you working with your client base to promote these?
The advantage is clear: a growing customer base as well as new orders. We support our customers that offer lotteries in different ways and so with Private Lotteries it’s about marketing, communication of high jackpots etc. The exciting thing is you can design individual lotteries so differently that it fits perfectly with the needs of the specific markets. Thus, the player has a wide selection of lottery options. Due to our cooperation with RNG (Random Number Generator) WorldWide it is quite easy to develop new lotteries for our customers. If you look into different countries all over the world you will find many different requirements we can definitely match. We leave no stone unturned!
With your expertise in lottery insurance, how do you see the sector changing in the coming years and how are you looking to tap into this at iGB Live!?
Due to the currently growing number of lottery operators, we expect a lot of development in the international markets. On the one hand, as lottery businesses become more digital and more mobile, the higher the jackpots are the more attention you get and the more clients you will attract. However, at the other end lotteries need to fit to your individual business. So even if you bundle it with other already existing products you need to make sure that the jackpots will be covered as trust is one of the most important values in gaming industry. That’s what we will bring into the game at IGB Live!
Do you feel events such as iGB Live! are essential with regards to expanding the relationship between iGaming and lottery?
IGB Live! is one of the top networking events. In our opinion, this trade show is of great importance, which is why we continue to actively participate in events like this throughout the year to expand our reach in the industry. We offer so many different products in the gaming sector that are essential to so many attendees.
We’re also excited to see where the market goes next. All of our products are customised, so that’s why we enjoy talking about new ideas early. We love to change opinions with market experts and IGB Live! is a perfect place to accomplish that for both iGaming and lottery business.
Andrea Bargholz and the EMIRAT AG team will be showcasing the company’s full portfolio of risk management offerings and marketing campaigns with a unique on-site promotion from Stand S10 at IGB Live! To set up a meeting at the event, please contact +49 (0) 89 / 255 41-0
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ‘We live for the iGaming industry’ states EMIRAT AG’s COO
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GAMSTOP reports surge in self-exclusion amongst under-25s
- 31% increase in 16-24-olds registering with national online self-exclusion scheme
- GAMSTOP heat map reveals UK postcodes with highest percentages of registration
GAMSTOP, the national self-exclusion scheme for online gambling, has reported a 31% year-on-year increase in under-25s registering with the service in the second half of 2024.
Consumers aged 16-24 now account for nearly one in four (24%) of new GAMSTOP registrants, a significant trend in a record year for the self-exclusion service, which featured major global sporting events including the Euros and the Olympics.
With a 14% year-on-year increase, the second half of 2024 saw record volumes, as well as bucking the usual trend of higher registrations in the first half of the year.
In total, 532,484 people have registered with GAMSTOP between its launch in April 2018 and December 31st, 2024, which equates to over 1% of the adult UK population.
GAMSTOP has for the first time analysed detailed data to provide a regional breakdown of registration, which will help local authorities to target their services. The postcode area with the highest proportion of GAMSTOP registrants is Hull (HU), equating to 1.5% of the local population, followed by Teesside (TS) and Sunderland (SR) on 1.4%, with Doncaster and Blackpool also in the top five for self-exclusions.
In the second half of 2024, nearly half of GAMSTOP registrants (48%) signed up for a five-year exclusion – the longest timeframe available. Consumers can also choose to self-exclude for shorter periods of six months or one year.
Last month, GAMSTOP introduced a new ‘5 years with auto-renewal’ exclusion, for vulnerable consumers looking to extend their exclusion from gambling websites and apps. The new 5 -year auto-renewal option was developed in direct response to feedback from users.
Fiona Palmer, CEO of GAMSTOP, said: “The increase in the number of under-25s registering for GAMSTOP has become an accelerating trend, with a 31% year-on-year increase in the second half of 2024, following a 12% increase in the first half of the year. There is a clear need for targeted education and support aimed at this group which is why we continue to put so much emphasis on collaborating with Ygam and Gamcare reaching out to students. We go to where they are to ensure they are aware of tools, such as self-exclusion, which can help to prevent gambling harm.
GAMSTOP allows vulnerable consumers to take a break from gambling and we want to raise awareness of the service amongst those who need it most. Our detailed regional data has highlighted the postcodes where self-exclusion has been most widely adopted, and we hope this will help local authorities and other bodies to target appropriate support in the areas where the need is greatest”.
The post GAMSTOP reports surge in self-exclusion amongst under-25s appeared first on European Gaming Industry News.
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Soft2Bet Wins Three Major Awards at Prestigious Global Gaming Awards EMEA 2025
Soft2Bet, the leading provider of turnkey solutions to iGaming operators worldwide, is delighted to announce it has won three major awards at the Global Gaming Awards EMEA 2025.
The announcement came on the first day of the ICE Barcelona event and is testament to Soft2Bet’s commitment to innovation, excellence and leadership in the iGaming industry.
The award categories included:
- “Executive of the Year” for Uri Poliavich, Founder and CEO of Soft2Bet
- “Platform Provider of the Year” for Soft2Bet’s turnkey platform
- “Product Launch of the Year” for Soft2Bet’s unique gamification solution MEGA
The wins recognise Soft2Bet’s position as a major force in the iGaming industry and highlight its leadership in turnkey solutions and groundbreaking innovations such as Motivational Engineering Gaming Application (MEGA), which has redefined the player experience through gamification, content and engagement.
Soft2Bet cements industry leadership
Soft2Bet continues to set the bar for the online gaming industry and its cutting-edge platform that offers an extensive range of services to operators and their players. Recognised for its seamless integration, robust scalability and the flexibility it provides to deliver highly-localised solutions, the group’s platform has gone from strength to strength over the past 12 months with launches in major markets such as Romania, Italy, Sweden, Greece, Ontario (Canada) and Mexico. Its adaptable infrastructure delivers full turnkey solutions that enable operators to provide unique experiences to their players that are supported by a powerful technology platform that brings scale and liquidity across multiple regions and verticals, making it the preferred choice for top-tier gaming brands.In addition to its platform, Soft2Bet’s MEGA has strengthened its reputation as a game-changer. Our cutting-edge casino gamification solution drives player engagement and sustainable revenues for Soft2Bet’s B2B partners. Winning three Global Gaming EMEA Awards is further recognition of the power of gamification and Soft2Bet’s solutions which play a major role in operators committing to partnering with a platform that drives innovation, growth while bringing the best user experience to life for their players.
The post Soft2Bet Wins Three Major Awards at Prestigious Global Gaming Awards EMEA 2025 appeared first on European Gaming Industry News.
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Playzia Signs Major Deal with SOFTSWISS, Expanding Reach with Top Aggregator Platform
Playzia’s thrilling portfolio of games, including Billionaire Wolf and Billionaire Rhino, as well as upcoming highly anticipated Love Island series, set to go live on SOFTSWISS award-winning platform
Playzia, one of the fastest-growing game providers to the iGaming industry, is thrilled to announce a new partnership with SOFTSWISS, a recognised industry leader in iGaming software solutions development. This collaboration will see Playzia’s portfolio of innovative and thrilling games go live on SOFTSWISS award-winning aggregation platform, offering operators worldwide access to Playzia’s exciting content.
The partnership marks a significant milestone in Playzia’s continued expansion into global markets. Exciting titles from the dynamic studio developer, including Billionaire Wolf, Cosmos Cash, Sweet Candy Fortune, The Great Fishing Adventure, along with the newly released Volcanic Coins and Billionaire Rhino, are now available on the SOFTSWISS Game Aggregator. In addition to the steady rollout of 3 exciting titles per month, Playzia is committed to delivering unique branded content, including a recently announced series with ITV, inspired by the global phenomenon Love Island. This marks just the beginning of the Playzia’s ongoing growth and development in the iGaming industry.
Penning the agreement with SOFTSWISS and expanding its network of partners allows the fast-paced studio to further its mission of bringing its thrilling and innovative games to an even broader audience, ensuring players around the world who Love to Play can enjoy top-tier, one-of-a-kind gaming experiences.
“We are delighted to partner with SOFTSWISS and make our games accessible to operators through their renowned aggregation platform,” said Vlad Modorcea, CPO at Playzia. “This collaboration represents an exciting opportunity to reach new markets, and we’re confident that players will enjoy the high-quality content we bring to the table. Our games are designed to captivate, and we can’t wait to share them with SOFTSWISS global network.”
Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator added: ‘We welcome Playzia as our new partner, and we are proud to expand our portfolio with new games. We have already surpassed the 27,000 games mark and are excited to offer the market the best and most diverse games from the wide range available.’
Beginning this year, Playzia is gearing up to unveil an exciting roadmap, with three new games launching each month. Looking ahead, partners and players can anticipate the introduction of trademarked mechanics, innovative new game types including crash, table, instant, and probability games, along with exciting jackpots and tournaments, all designed to elevate the gaming experience to new heights.
The post Playzia Signs Major Deal with SOFTSWISS, Expanding Reach with Top Aggregator Platform appeared first on European Gaming Industry News.
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