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Social inclusion, integration, sharing: When a bookmaker ‘bets’ on the human factor
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From diversity management to healthy lifestyles and careers tips, the international bookmaker SKS365 makes the Company Culture Book for employees in four countries available to everyone
No longer traditional regulations, codes and disciplinaries, not just company profiles or classical mission or vision descended from above and communicated to employees as a mantra. With the increase in professional skills and diversity, individual needs and the simultaneous development of the HR in Italy, attention is also growing on social and personal relationships in companies, on the quality of life of employees and – among the more recent trends – the common sharing of a corporate culture to be transmitted, even before the outside, to internal resources. A specific identity based on precise values and transparency at all levels.
Abroad, companies like Facebook, Netflix, Spotify or LinkedIn have translated this concept into a “manual”, a company culture book that is aimed primarily at employees, directly involved to become an active part of the company, embracing the philosophy while, for its part, the management itself is committed to enhancing the relationship not only in words, but also through economic bonuses, extra benefits and measures for balancing work and private life.
The Italian response has arrived in recent days from the world of betting, specifically from the SKS365 Group, an international bookmaker that has decided not only to create its own Company Culture Book, but to make it completely accessible to anyone: just visit the link https://sks365.com/employees-guide/.
“The term ‘value’ in today’s society is mainly related to money or to the utility or importance of an object. However, if we look at the plural term ‘values’, a more interesting and profound meaning resides in it. Values are the set of beliefs that guides us in the right direction regarding our daily actions and relationships with other people. As a result they represent a useful and valuable tool – explained the SKS365 Chief People Officer, Brian Dean – Making visible to all the fundamental values of SKS365 helps to spread not only a better understanding of the company, but also a better understanding of the actions SKS365 undertakes in its business.”
It’s a new initiative for italian context, where SKS365 works to keep itself at the top of the reference market and, at the same time, stand out as one of the best workplace with the ability to attract the excellence of the technology, financial and IT sector. The Group currently has over 500 internal employees in the three offices: Serbia, Malta, and Italy (Rome). 16 nationalities live together under the one roof of a reality that, according to the Company Culture Book, is against all forms of discrimination regarding age, gender, sexual or religious orientation, ethnicity or nationality and disability.
“The fundamental values contained in the Employee’s Guide are the virtues linked to our identity, they reflect who we are. This means that they are implicit and translate into the daily conduct of our employees. Furthermore, our Company Culture Book is a perfect business card to attract talented potential candidates to the labor market ”– concluded Brian Dean.
Alongside the policies of integration and enhancement of diversity, a training, updating and professional growth program to allow each employee to advance within the company; greater importance to the achievement of objectives – and relative rewards for individual or team – rather than time spent in the office; a health insurance plan but, above all, continuous encouragement to the cultivation of personal passions and to personal fulfillment even far from PCs and desks.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Social inclusion, integration, sharing: When a bookmaker ‘bets’ on the human factor
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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture
Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.
Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.
Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.
The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.
The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.
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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games
Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.
Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.
Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.
QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”
Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”
The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.
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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia
Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State
White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.
The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.
Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.
Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.
Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.
White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.
The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.
Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.
“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”
Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”
The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.
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