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Re-emerging from the Shadows: McLaren Shadow Project season 2 launches
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McLaren announced the season 2 launch of the McLaren Shadow Project, the most inclusive and diverse esports racing competition on the planet, which attracted more than half a million competitors in 2018. The competition format, which will span multiple games and platforms, continues McLaren’s search for the brightest and best racing talent in esports.
From early July, gamers around the world will be able to enter qualifiers via mobile, PC, and console on the respective titles – Real Racing 3, rfactor 2 and Forza Motorsport 7 – as well as via multiple rounds of the Logitech G Challenge around the world to be in with a chance to be crowned the 2019 McLaren Shadow Project Champion. The prize offers winners once in a lifetime experiences and prizes including a seat on McLaren Shadow esports team and access to the McLaren DNA driver development programme. In addition to going racing with McLaren, the champion will have a custom sim-racing set up installed in their home with help from McLaren Shadow Project partners, Logitech G and Alienware.
Alongside the online qualifiers, motorsport fans and racing gamers will have more opportunities to engage with McLaren Shadow Project in key markets across the world. Physical qualifiers will also be taking place later in the year with details to follow soon.
Winners from each qualifier will be invited to the McLaren Technology Centre in Woking UK in early December for the grand finals. As well as game play, finalists will be put through their paces in a programme that truly shadows McLaren’s real world. They will be put through the same tests an F1 driver faces by the Human Performance division of McLaren Applied Technologies, and even get out onto a real-world track behind the wheel of a McLaren Automotive supercar.
In January 2019 20-year old Brazilian Igor Fraga won the McLaren Shadow Project. Igor has over 16 years of racing experience, competing in more than 200 races across multiple platforms and spanning four continents in his trailblazing career. His journey has taken him from karting through Formula 3 to esports and sim racing, with an unrelenting ambition to one day reach Formula 1. He is currently racing in the all new European F3 Regional Championship.
Alongside searching the elite end of the talent pool, this year’s programme is also focused on engaging a broader, more diverse audience with the fun of racing gaming – with new initiatives including a monthly magazine show, keep an eye on mclaren.com/esports over the summer as these initiatives are announced.
Ben Payne, Head of esports at McLaren commented:
“We’ve said before that the transference of skills between virtual and real racing are both direct and profound. Seeing both Igor and Enzo [Bonito – another member of the McLaren Shadow team] racing single seaters is incredibly exciting, and we couldn’t be more excited to launch the second season of the McLaren Shadow Project.
“Following the success of last year’s competition, we’ve been working hard off-season with our best-in class technology and gaming partners including Logitech G, Alienware and Sparco to deliver a format and prize that excites and engages gamers and fans around the world. We are looking forward to the qualifiers kicking-off soon and seeing who we get through the qualifiers to join us at finals in December.”
Zak Brown, Chief Executive Officer McLaren Racing commented:
“At McLaren we’re proud to be at the forefront of esports, and McLaren Shadow Project season 1 exceeded all expectations. Our experience across the McLaren Group puts us in a unique position to be able to deliver a competition of this calibre and one that truly shadows McLaren’s real-world racing programme. It connected us with new audiences, partners and generated a huge amount of excitement internally. I’m looking forward to seeing how this year’s talent shapes up.”
To keep up to date with the latest competition news, including qualifier details please follow the McLaren Shadow Project YouTube series.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Re-emerging from the Shadows: McLaren Shadow Project season 2 launches
155.io, the live content studio built for a mobile-first world, has appointed Raúl Cué as Head of Integration to accelerate its mission of bringing chaos-fueled content to the next-gen of players.
With extensive iGaming experience, Cué joins the 155.io team to help operators and aggregators seamlessly connect with the studio’s 24/7 live portfolio, featuring Marbles.io, Stairpon
Raúl Cué, Head of Integration at 155.io, said: “It’s rare you see a company in this space do something truly unique and that instantly drew me to Sam and 155.io. They’ve quickly curated a revolutionary portfolio of titles where my goal is elevating the integration experience for operators and aggregators. I’m looking forward to being in Lisbon for the SBC Summit where we’re bringing our live chaos to the show – watch this space!”
He will also support partners in quickly making these cutting-edge titles live, whether through Hub88.io or via simple direct integrations. Cué’s role extends to working with providers to identify and implement practical solutions, ensuring integrations are efficient as well as impactful, sustainable, and future-ready.
Cué joins 155.io from Live Casino provider EEZE, bringing an impressive track record across Live Casino, Slots, and the sweeps market.
Sam Jones, CEO of 155.io, commented: “Welcoming Raúl to the 155.io set-up adds real momentum to the significant progress we’ve made. His expertise will help us bring even more chaos, flipping the tables on real-world, awesome content that the new wave of players love. He’s exactly who we need to drive the next growth stage.”
The post 155.io names Raúl Cué as Head of Integration to unleash chaos content worldwide appeared first on European Gaming Industry News.
Latest News
First Look Games and Zillion Games Partner to Bring 50+ Award-Winning Titles to Global Affiliate Network
First Look Games, the London-based B2B marketing platform empowering iGaming game studios, has announced a new partnership with Zillion Games, the award-winning Cyprus-based game developer known for high-performing HTML5 slots and custom casino solutions. The partnership takes effect immediately.
Founded in 2018, First Look Games enables game studios to distribute certified marketing assets, demo games, and game information to a network of over 1000 approved affiliated publishers who collectively reach more than 40 million players worldwide. The platform offers advanced reporting tools, including Accuracy Management and Sentiment Analysis, which are set up to bring unique insights to game studios to support their growth.
Zillion Games, established in 2021, has quickly built a reputation for innovation and quality in online slots, with a portfolio of more than 50 titles, including popular releases such as Candy Stash Deluxe, Gems Sky, and Golden Dragon Deluxe. RNG-certified by iTech Labs, Zillion supports 190+ currencies, including fiat and crypto, and delivers its games to 900+ operators worldwide. Its content is available across Europe, Australia, New Zealand, Canada, Brazil, USA, Brazil and other key markets, with notable growth marked by multiple EGR award wins, including EGR Europe Awards 2025 “European casino content supplier. Under 5 years” and EGR Italy Awards 2024 “Rising Star.”
Through this partnership, Zillion Games’ complete catalogue is now available to First Look Games’ affiliate network. Affiliates gain instant access to promotional materials, demo links, and game information to deliver accurate, engaging & compliant content. The collaboration aims to expand Zillion’s market reach, support growth in new jurisdictions, and set higher standards for compliance and review quality.
Partnership Benefits
Faster time to market for Zillion Games releases
Access to high-quality visuals, game sheets, and demo tools
Enhanced compliance and Accuracy Management features
Support for expansion into new regulated markets
The partnership meets the rising demand for streamlined content distribution. Affiliates will have instant access to accurate marketing materials and compliance documentation, enabling them to serve their audiences more effectively while maintaining regulatory standards.
“Partnering with First Look Games is a powerful step forward for Zillion Games,” said Tasha Sokolova, Head of Marketing at Zillion Games. “Our mission has always been to deliver unlimited excitement and massive winning opportunities to players worldwide, and now we can extend that reach through a network of trusted affiliates who share our passion for quality and innovation. With First Look Games’ advanced tools, we’re able to launch games faster, maintain the highest standards of compliance, and connect with millions of players in new and exciting ways.”
Tom Galanis, Co-Founder and CEO at First Look Games said: “We’re delighted to welcome Zillion Games to the First Look Games platform. Their recent titles have hit the mark with players and partners alike, combining standout gameplay with innovative features that set new standards in the market. We’re excited to support them on their journey by connecting them with our global network of affiliate publishers and provide them new data insights to support their growth.”
The post First Look Games and Zillion Games Partner to Bring 50+ Award-Winning Titles to Global Affiliate Network appeared first on European Gaming Industry News.
MightyTips has been shortlisted for the Sports Affiliate category at the EGR Operator Awards 2025, one of the industry’s most respected events celebrating excellence in online gaming.
Over the past year, MightyTips has continued to strengthen its position as a trusted partner for sportsbooks worldwide, expanding into new markets and delivering innovative content formats to enhance user engagement. The nomination reflects the company’s commitment to providing bettors with reliable insights, comparison tools, and exclusive content that connects them with the best betting opportunities.
Operated by SEOBROTHERS, MightyTips has also introduced fresh features, including redesigned bonus listings, faster daily predictions, and exclusive interviews with sporting icons. These initiatives underline the brand’s dedication to combining affiliate expertise with media presence.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “This nomination is a testament to our teams’ efforts to innovate while maintaining the highest standards of performance, transparency, and user experience. We are proud and determined to win in this category.”
The post MightyTips has been nominated for Sports Affiliate at the EGR Operator Awards 2025 appeared first on European Gaming Industry News.
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