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Re-emerging from the Shadows: McLaren Shadow Project season 2 launches
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McLaren announced the season 2 launch of the McLaren Shadow Project, the most inclusive and diverse esports racing competition on the planet, which attracted more than half a million competitors in 2018. The competition format, which will span multiple games and platforms, continues McLaren’s search for the brightest and best racing talent in esports.
From early July, gamers around the world will be able to enter qualifiers via mobile, PC, and console on the respective titles – Real Racing 3, rfactor 2 and Forza Motorsport 7 – as well as via multiple rounds of the Logitech G Challenge around the world to be in with a chance to be crowned the 2019 McLaren Shadow Project Champion. The prize offers winners once in a lifetime experiences and prizes including a seat on McLaren Shadow esports team and access to the McLaren DNA driver development programme. In addition to going racing with McLaren, the champion will have a custom sim-racing set up installed in their home with help from McLaren Shadow Project partners, Logitech G and Alienware.
Alongside the online qualifiers, motorsport fans and racing gamers will have more opportunities to engage with McLaren Shadow Project in key markets across the world. Physical qualifiers will also be taking place later in the year with details to follow soon.
Winners from each qualifier will be invited to the McLaren Technology Centre in Woking UK in early December for the grand finals. As well as game play, finalists will be put through their paces in a programme that truly shadows McLaren’s real world. They will be put through the same tests an F1 driver faces by the Human Performance division of McLaren Applied Technologies, and even get out onto a real-world track behind the wheel of a McLaren Automotive supercar.
In January 2019 20-year old Brazilian Igor Fraga won the McLaren Shadow Project. Igor has over 16 years of racing experience, competing in more than 200 races across multiple platforms and spanning four continents in his trailblazing career. His journey has taken him from karting through Formula 3 to esports and sim racing, with an unrelenting ambition to one day reach Formula 1. He is currently racing in the all new European F3 Regional Championship.
Alongside searching the elite end of the talent pool, this year’s programme is also focused on engaging a broader, more diverse audience with the fun of racing gaming – with new initiatives including a monthly magazine show, keep an eye on mclaren.com/esports over the summer as these initiatives are announced.
Ben Payne, Head of esports at McLaren commented:
“We’ve said before that the transference of skills between virtual and real racing are both direct and profound. Seeing both Igor and Enzo [Bonito – another member of the McLaren Shadow team] racing single seaters is incredibly exciting, and we couldn’t be more excited to launch the second season of the McLaren Shadow Project.
“Following the success of last year’s competition, we’ve been working hard off-season with our best-in class technology and gaming partners including Logitech G, Alienware and Sparco to deliver a format and prize that excites and engages gamers and fans around the world. We are looking forward to the qualifiers kicking-off soon and seeing who we get through the qualifiers to join us at finals in December.”
Zak Brown, Chief Executive Officer McLaren Racing commented:
“At McLaren we’re proud to be at the forefront of esports, and McLaren Shadow Project season 1 exceeded all expectations. Our experience across the McLaren Group puts us in a unique position to be able to deliver a competition of this calibre and one that truly shadows McLaren’s real-world racing programme. It connected us with new audiences, partners and generated a huge amount of excitement internally. I’m looking forward to seeing how this year’s talent shapes up.”
To keep up to date with the latest competition news, including qualifier details please follow the McLaren Shadow Project YouTube series.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Re-emerging from the Shadows: McLaren Shadow Project season 2 launches
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PG Soft sponsors Manila’s Waterbomb 2025
PG Soft, a world-class digital mobile games company, is thrilled to sponsor the highly anticipated Waterbomb World Tour 2025 in Manila, taking place on February 22-23, 2025, at the Quirino Grandstand in Rizal Park Luneta.
Known as the “best summer experience,” Waterbomb promises an unforgettable blend of dazzling K-POP performances, vibrant HIP-HOP acts, and explosive sets by Korean DJs, delivering a sensory spectacle like no other.
As part of the sponsorship agreement, PG Soft will gain significant brand exposure, with its logo featured on the Waterbomb Official Poster and Official Homepage ahead of the event. On-site, the brand will be prominently promoted across the venue, including a special Main Artist visit to the VVIP Booth and the hosting of VVIP Tables to elevate attendee experiences.
PG Soft’s spokesperson commented: “PG Soft is excited to be part of this iconic event, blending the worlds of cutting-edge gaming and electrifying live entertainment.”
The post PG Soft sponsors Manila’s Waterbomb 2025 appeared first on European Gaming Industry News.
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NOVOVISION™ casino management solution celebrates fantastic ICE in Barcelona
The year started excellent for the NOVOMATIC systems unit: After successful recent installations with renowned customers in Portugal and the UK, the NOVOVISION™ casino management system celebrated its “best ICE ever” at the new show venue in Barcelona. Perfectly integrated in the comprehensive NOVOMATIC product portfolio, but also as a standalone solution, NOVOVISION™ has become a CMS force to be reckoned with.
Visitor interest was accordingly high at the NOVOVISION™ sector of the NOVOMATIC stand as international operators took a deep dive into the manifold functionalities that combine casino management, efficiency optimization and player satisfaction in one powerful and yet highly scalable CMS solution. The system was presented at ICE in two distinct set-ups, showcasing the different functionalities and choices for club operations and for casino venues. A biometrically supported NOVOVISION™ access installation with elegant flap gates served as a divider between the two demo-venues.
Especially the casino side focused on a high-traffic architecture with options for TITO, Cashless or biometrically supported wallet solutions, highlighting detailed player tracking and attractive loyalty functionalities across a player journey that is highly individualized, appreciative and fully compliant with Responsible Gaming protocols.
A highlight in both demo set-ups was the triple version of a highly accessible new self-service station demonstrating its uses as a loyalty kiosk, as a promotional service point and as a Self-Registration Terminal (SRT), that turns customer registration into an intuitive, fast and secure self-service. The new NOVOVISION™ SRT uses 32” Full HD screen with PCAP touch that serves as an intuitive customer interface with customized language selection and clear menu navigation. It can be equipped with a customized registration set-up according to the individual operator preferences and prevailing regulatory requirements, fully satisfying detailed player tracking or anonymous play environments with a variety of optional components such as OCR document scanner, ID card reader, camera, QR code printer and more.
Another popular product premiere was the NOVOVISION™ panorama picture-in-picture feature that transfers the PTM player interface to the bottom game screen to enhance the usability, along with any other streaming content inserts. But also, the sophisticated NOVOVISION™ tournament solution as well as the latest functionalities for in-depth BI, jackpot management and powerful loyalty features drew large crowds.
Jens Einhaus, Head of Sales and Marketing NBS, says: “I am not exaggerating, when I say that this was the best ICE ever for us. Many factors have added to that. Apart from the excellent new location in Barcelona, the superb venue and well-planned show layout according to industry sectors as well as the new stand, it is definitely our product that is now attracting a lot of attention. And the reason is quite simple: it is an excellent solution for today’s and tomorrow’s CMS requirements. While many legacy casino management systems are approaching end-of-life and lack support for modern loyalty and jackpot programs, NOVOVISION™ has been developed from the ground up, by operators for operators. As a visionary state-of-the-art CMS platform, it is the sustainable and future-proof choice for operators who now need to assess whether their current CMS can comply with the increasingly complex gambling regulations. And, NOVOVISION™ has been designed as a solution.”
The post NOVOVISION™ casino management solution celebrates fantastic ICE in Barcelona appeared first on European Gaming Industry News.
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QCI Heatmap: A Modern Evolution of Classic Data Visualization with Cutting-Edge Technology
Quick Custom Intelligence (QCI) is revolutionizing data exploration and visualization with the launch of QCI Heatmap, an advanced contour heatmapping tool that transforms the way casinos interact with slot performance data.
This release represents a unique modernization of classic data visualization techniques, reimagined using state-of-the-art graphics processing, machine learning, and QCI’s proprietary intellectual property.
A Modern Take on a Proven Approach
Heatmapping has long been a valuable tool for understanding gaming floor performance, but traditional implementations were often limited by static visualizations, sluggish responsiveness, and an inability to scale dynamically. With QCI Heatmap, we have re-engineered these foundational techniques using modern high-performance rendering technology, GPU acceleration, and AI-driven insights, enabling real-time, interactive exploration at a level never seen before.
According to Andrew Cardno, QCI’s CTO and a two-time Smithsonian Laureate for Heroism in Information Technology: “The fundamental principles of heatmapping have remained relevant for decades, but previous implementations lacked the speed, depth, and interactive flexibility needed for modern, data-driven decision-making. With today’s powerful graphics processing engines, we can now dynamically render images at over 60 frames per second, making QCI Heatmap the most responsive and flexible data exploration tool I’ve ever built. This new approach seamlessly integrates with the QCI Enterprise Platform, offering unparalleled real-time insights.”
Patented IP Meets High-Speed Data Exploration
QCI Heatmap is built on a unique combination of proprietary intellectual property (IP) and modern visualization technology, setting it apart from legacy heatmapping tools by:
- Leveraging GPU Acceleration: for real-time heatmap rendering, eliminating lag and increasing user engagement.
- Integrating Machine Learning Algorithms: to enhance pattern detection and predictive slot performance analysis.
- Enhancing Customization & Flexibility: allowing casino operators to interactively explore multiple data layers and adjust visual perspectives instantly.
Replacing QCI Slots View & Expanding Capabilities
With the introduction of QCI Heatmap, QCI is retiring the legacy QCI Slots View module and elevating data visualization to the next level. This tool provides:
- Full Gaming Floor Visibility: Real-time interactive overlays of slot performance, customer behavior, and revenue patterns.
- Seamless Multi-Platform Use: Optimized for both desktop and iPad, ensuring a fluid experience across devices.
- Advanced Metric-Driven Exploration: Deep integration with the QCI Enterprise Platform, unlocking multi-dimensional analysis for decision-makers.
To ensure customers can fully leverage this next-generation tool, QCI College will offer specialized training courses on QCI Heatmaps, covering both desktop and iPad applications.
Industry Leaders Praise QCI Heatmap’s Unprecedented Performance
The impact of QCI Heatmap is already being felt across the industry. Tony Toohey, CEO of Gaming Dynamics, shared his experience: “The ability to see and interact with an entire gaming floor through a dynamic heatmapping tool is game-changing. Our Australian deployments have seen an overwhelmingly positive reception, and working alongside the QCI development team has ensured this tool delivers maximum impact upon release.”
Pioneering the Future of Casino Data Visualization
QCI Heatmap is more than just an update—it’s a paradigm shift in how casinos leverage visualization technology. By combining time-tested heatmapping concepts with modern rendering engines, AI, and proprietary QCI innovations, Quick Custom Intelligence has redefined what’s possible in gaming data exploration.
The future of casino intelligence is visual, interactive, and powered by QCI Heatmap.
The post QCI Heatmap: A Modern Evolution of Classic Data Visualization with Cutting-Edge Technology appeared first on European Gaming Industry News.
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