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Better Collective establishes strong position in the US market with the acquisition of the RotoGrinders Network

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Better Collective establishes strong position in the US market with the acquisition of the RotoGrinders NetworkReading Time: 4 minutes

 

Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, has today completed an acquisition of 60% of the shares in Rical LLC (“RotoGrinders”) (which operates rotogrinders.com, pocketfives.com, sportshandle.com, usbets.com, and pennbets.com) for 21 million USD. In the period 2022-2024, Better Collective will acquire the remaining 40% of the shares of RotoGrinders at a valuation based upon an EBITDA multiple between 5x and 10x. The valuation will be determined by the future growth and profitability of RotoGrinders and Better Collective’s other business in the United States.

RotoGrinders strongly positioned within US iGaming

Founded in 2009 and headquartered in Nashville, Tennessee, RotoGrinders owns a strong network of platforms for sports betting and daily fantasy sports (“DFS”) in the US, including rotogrinders.com, pocketfives.com, sportshandle.com, usbets.com and pennbets.com. In 2018, RotoGrinders generated revenue of >8 million USD and operating earnings of >3 million USD (EBITA) (un-audited). RotoGrinders has historically focused on DFS, however, with the changing regulation in the US market since 2018, the business focus has increasingly been directed towards affiliation to sports betting and other online gambling. Combined with Better Collective’s current business, the total (annualised) revenue from the US market is expected to exceed 10 million USD in 2019.

The remaining 40% of the shares in RotoGrinders are held by the company’s three founders and certain key employees. The three founders will continue managing the daily business of RotoGrinders. The company has approximately 50 employees.

Better Collective US boosted by acquisition

Better Collective has had US-focused products up and running for some time, leading to revenue streams from online sports betting since last year. Building a presence and taking part in this new market opportunity is now boosted by the acquisition of RotoGrinders. Better Collective intends that RotoGrinders will remain headquartered in Nashville, Tennessee and be the centre for operating US focused products and business. Furthermore, Better Collective USA, Inc. (“Better Collective USA”) has opened an office in New York, which will coordinate all of Better Collective’s activities in the US, including sales and marketing activities. Better Collective USA will be managed by VP of Business Development and Sales, Marc Pedersen.

Better Collective USA key points after the acquisition:

  • Expected revenue of > 10 million USD in 2019 (annualised)
  • Anticipated profitable business with strong foundation in both DFS and online gambling
  • Organisation with > 50 employees specialised in US Sports and affiliate marketing
  • Founder-led organisation in RotoGrinders with significant ownership until 2022-2024
  • Offices in Nashville and New York

The transaction

Pursuant to a purchase agreement entered into on this date, Better Collective USA, a wholly owned subsidiary of Better Collective A/S, has acquired 60% of the shares of RotoGrinders for 17.85 million USD in cash and shares of Better Collective A/S with an approx. market value of 3.15 million USD to be issued no later than June 17, 2019. The share price of 75.66 SEK is determined as a weighted average over 10 trading days prior to closing. In addition thereto, it has been agreed, that Better Collective in the period 2022-2024 will acquire the remaining 40% of the shares of RotoGrinders at a valuation based upon EBITDA multiple between 5x and 10x. The multiple is determined by future profitability of RotoGrinders and certain aspects of Better Collective’s business in the United States.

Up to 35% of the future payments may be paid in the form of shares in Better Collective, at the discretion of Better Collective. The new shares to be issued as part of the initial payment as well as any shares paid as part of the future payments will be subject to a 12-month lock-up period from the date of the respective share issue.

RotoGrinders will be fully (100%) consolidated into the Better Collective accounts as from June 1, 2019. The value of the assets and remaining committed tranche payments will be included in the accounts at an estimated fair value.

Market development in the US

On May 19, 2018, the Supreme Court of the United States repealed the Professional and Amateur Sports Protection Act (PASPA), making the legal status of sports betting a state matter, thereby removing the previous federal ban. Since then, several states that have been in favour of repealing the act, including New Jersey, have legalised sports betting within their state. While some states may abstain from legalising sports betting, Better Collective anticipates that most states will do so over the coming years. Dependent on this process, various market sources expect the regulated US sports betting market to surpass 6 billion USD in five years.

Better Collective has been licensed in New Jersey since 2014, and the market share is growing. There are still only a few operators live within sports betting, but more are expected to come online during the next 3-6 months. In 2019, West Virginia, Rhode Island, and Pennsylvania are expected to launch online sports betting, thereby increasing the market potential. In addition, Indiana, Iowa, Montana and Tennessee recently enacted sports betting laws, many of which are expected to include online sports betting.

Jesper Søgaard, CEO of Better Collective:

“Since PASPA was repealed by the US Supreme Court last year, we have carefully evaluated how best to establish Better Collective in the growing US market. We have assessed various acquisition opportunities, searching for access to strong products and dedicated people with insight into this market. We strongly believe that we found exactly that in RotoGrinders, where we see a strong and dedicated management team and talented employees. Management and key employees remain shareholders in RotoGrinders for the coming years, in which the US market is expected to unfold, whereby management and key employees on the one side and Better Collective on the other to a large extent share the potential risks and upside. We are truly excited about this opportunity.”

Calvin Spears, CEO and co-founder of RotoGrinders

“Joining the Better Collective group will help us fully realize the potential we’ve created with the RotoGrinders network. Regulated online sports betting will create an enormous affiliate marketing opportunity in the US.  We feel Better Collective is the perfect partner for us as this opportunity unfolds.  The experience, resources, and technology they’ve built up over the past 15 years in European sports betting will prove incredibly valuable here.  Our combined goal is to be the largest US sports betting affiliate and we’re in a great position to make it happen.”

 

About Better Collective:
Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products, among other bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Better Collective establishes strong position in the US market with the acquisition of the RotoGrinders Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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LambdaTest Unveils the World’s First Platform to Test AI Agents: Introducing Agent-to-Agent Testing

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AI-native Multi-Agent System Delivers Smarter, Faster, and More Comprehensive Software Testing

LambdaTest, the leading AI-native testing platform, has launched the private beta release of its Agent-to-Agent Testing, the world’s first platform designed to validate and assess AI agents. With the rise of AI agents in developer workflows, the platform is set to revolutionize the way organizations test and validate their AI agents across conversation flows, intent recognition, tone consistency, complex reasoning, and beyond.

As enterprises increasingly rely on AI agents to power customer experiences, a critical challenge has emerged: no standard way of testing various AI Agents. These agents interact with users and systems in ways that are dynamic and unpredictable, making it hard to ensure their reliability and performance. Traditional testing methods fall short when the system under test is inherently unpredictable.

Organizations need a new, smarter way to test AI applications at scale, which is where Agent-to-Agent Testing comes in. LambdaTest’s Agent-to-Agent Testing platform is the first of its kind. The platform uses a suite of specialized AI testing agents to rigorously validate chat and voice AI agents..

Teams can upload existing requirement documents in various formats, such as text, images, audio, and video, and the system automatically handles multi-modal analysis to generate relevant test scenarios, simulating real-world challenges that could break the AI agent under test. Each scenario includes precise validation criteria and expected responses, evaluated within HyperExecute, LambdaTest’s next-gen test orchestration cloud, delivering up to 70% faster test execution than standard automation grids.

The platform highlights different key metrics like Bias, Completeness, Hallucinations, etc., to help teams analyse the quality of their AI agent

By integrating agentic AI and GenAI technologies, it generates real-world scenarios such as tone of personality agents, data privacy considerations, and executes test cases with unparalleled accuracy. This ensures much broader and more diverse test coverage compared to traditional testing tools. Unlike single-agent systems, LambdaTest’s Agent-to-Agent Testing leverages multiple large language models (LLMs), which the agents use for reasoning and test generation. This multi-agent approach results in a much more comprehensive and detailed test suite, enabling deeper, more robust testing of AI applications.

“Every AI agent you deploy is unique, and that’s both its greatest strength and its biggest risk! As AI applications become more complex, traditional testing approaches simply can’t keep up with the dynamic nature of AI agents,” said Asad Khan, CEO and Co-Founder at LambdaTest. ” Our Agent-to-Agent Testing platform thinks like a real user, generating smart, context-aware test scenarios that mimic real-world situations your AI might struggle with. Each test comes with clear validation checkpoints and the responses we’d expect to see.”

Enterprises using Agent-to-Agent Testing will experience faster test creation, evaluation of Agents, reduced testing cycles, and significant improvements in test coverage. The multi-agent system can generate a 5 to 10-fold increase in test coverage, providing a more comprehensive view of AI agent performance.

Furthermore, the integration with HyperExecute means teams receive rapid feedback, reducing the time between testing and iteration. By automating much of the testing process, companies also reduce their reliance on manual QA efforts, resulting in significant cost savings. With 15 purpose-built AI testing agents ranging from security researchers to compliance validators, LambdaTest Agent-to-Agent testing ensures every deployment is as robust, safe, and reliable as possible. Helping teams ship their AI agents with confidence.

Learn more about Agent-to-Agent Testing by LambdaTest here: lambdatest.com/agent-to-agent-testing

To watch the live unveiling of the platform, join the Testμ Conference 2025 on 20th August, 2025: lambdatest.com/testmuconf-2025

 

The post LambdaTest Unveils the World’s First Platform to Test AI Agents: Introducing Agent-to-Agent Testing appeared first on European Gaming Industry News.

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ADG Launches First-Ever Statewide Campaign to Empower and Protect Consumers

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The Arizona Department of Gaming (“the Department”) is proud to announce the launch of its first-ever statewide Public Education Campaign focused on protecting consumers, promoting public awareness, and reducing the harms associated with unregulated gambling. This is a significant milestone in the Department’s ongoing efforts to protect consumers and ensure a safe and responsible gaming environment.

Arizona offers a variety of legal, regulated gaming options throughout the state, including tribal casinos, event wagering, fantasy sports, and parimutuel wagering. For 30 years, ADG has safeguarded the integrity of Arizona’s gaming industry through rigorous oversight, licensing, and enforcement in accordance with the Tribal-State Gaming Compacts. This new campaign expands on that mission by educating Arizonans on how to avoid illegal gambling and access support services when needed.

The campaign is designed to inform and empower the public by emphasizing the risks of engaging with unlicensed operators and providing them with tools to identify legal, regulated options. It aims to reduce consumer vulnerability, prevent exploitation, and help individuals make informed decisions if they choose to participate in gaming activities.

The campaign kicks off with a series of Public Service Announcements (PSAs), developed in collaboration with the Arizona Media Association, which will be aired across TV, radio, print, and digital platforms. Available in both English and Spanish, the PSAs will:

  • Educate the public on how to identify legal, regulated gaming operators in Arizona
  • Emphasize consumer protection and the safeguards provided by regulated gaming environments
  • Highlight the role regulated gaming plays in supporting Arizona communities and essential services
  • Promote the 1-800-NEXT STEP helpline, which connects individuals to confidential, 24/7 support for problem gambling

To complement the PSAs, ADG has launched the Check Your Bet webpage, which serves as a centralized resource to verify regulated gaming and access consumer protection tools. The webpage includes:

  • A searchable list and interactive map of authorized Tribal Casinos in Arizona
  • A searchable list and interactive map of licensed Event Wagering and Fantasy Sports Operators and their retail locations
  • Information on Advanced Deposit Wagering Providers (ADWPs), Off-Track Betting (OTB) locations, and permitted horse racing tracks in Arizona
  • How to access the Division of Problem Gambling’s Helpline, a confidential Problem Gambling Self-Screening Quiz, and additional supportive resources
  • How to request Self-Exclusion, a voluntary program to prohibit oneself from Tribal Casinos and Event Wagering and Fantasy Sports Contests
  • Guidance on submitting tips about suspected illegal gambling to the Department and filing consumer complaints with the Arizona Attorney General’s Office

For more information, visit the Check Your Bet webpage at gaming.az.gov/checkyourbet.

“We are proud to celebrate 30 years of providing world-class gaming regulation and consumer protection,” said Jackie Johnson, Director of the Arizona Department of Gaming. “This campaign is about empowering Arizonans who choose to participate in gaming with the knowledge to make informed, responsible decisions. As illegal and unregulated options on the market increase, the Check Your Bet webpage serves as a key resource for the public to verify licensed operators and access support. By directing viewers from our PSAs to this tool, we’re helping ensure people not only play safely, but also know where to turn if they or a loved one are struggling with problem gambling.”

Since its founding in 1995, the Department has worked tirelessly to ensure that Arizona’s gaming industry operates with transparency, integrity, and responsibility. The campaign will run through the end of March 2026 and reflects ADG’s commitment to a safe, transparent, and well-regulated gaming landscape in Arizona.

 

The post ADG Launches First-Ever Statewide Campaign to Empower and Protect Consumers appeared first on European Gaming Industry News.

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Arizona Department of Gaming Continues Enforcement Against Unlicensed and Unregulated Gaming Operators

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The Arizona Department of Gaming (“ADG”) has issued cease-and-desist orders to four additional unlicensed and unregulated gambling operators targeting Arizona residents. The identified operators are reportedly offering access to illegal online gambling platforms, including “sweepstakes” casino-style models and event wagering sportsbook betting options. Unlicensed operators operating outside the law and without regulatory safeguards pose serious risks to consumer protection and financial security across the state, undermining the integrity of Arizona’s regulated gaming industry.

This latest action underscores the Department’s commitment to protecting the public and upholding Arizona’s gaming laws. ADG continues to actively monitor, investigate, and take enforcement action against entities attempting to exploit Arizona residents through unauthorized gambling activities, including possible enforcement actions in partnership with the Arizona Attorney General’s Office.

The following entities are not licensed by the State of Arizona. Therefore, cease-and-desist orders have been issued to:

  1. Event Wagering Sportsbook:
  • Fliff Online Gambling
  • Thrillzz Mobile Gambling
  1. Sweepstakes:
  • BettySweeps Casino
  • Pulsz Casino

The active operations of these companies and online websites in Arizona are alleged to be felony criminal enterprises, and each operator has been directed to desist from any future illegal gambling operations or activities of any type in Arizona. Due to the unregulated and illegal online gaming offerings on these sites, operators are claimed to be in violation of Arizona gaming laws, including

  • Promotion of Gambling (Felony) — A.R.S. § 13-3303.
  • Illegal Control of an Enterprise (Felony) — A.R.S. § 13-2312.
  • Money Laundering (Felony) — A.R.S. § 13-2317.

Each aforementioned operator has been directed to immediately cease all online (or other) gambling operations and activities in Arizona and take the necessary steps to immediately prevent and exclude Arizona residents and visitors from gambling on their websites.

Consumer Protection Advisory:

As illegal online gaming activity continues to rise, the ADG urges all residents and visitors to be cautious when participating in gaming, whether online or in person. Regulated gaming offers important consumer protections, helping ensure fair play, data security, accountability, and a safer overall experience.

Many online platforms currently accessible in Arizona are neither licensed nor regulated, exposing users to significant risks, including fraud, identity theft, and financial loss. Because these operations fall outside the state’s regulatory authority, ADG cannot assist with complaints or disputes involving unregulated or illegal gaming activities, often leaving victims with no recourse for recovering lost funds. It is important to remember: just because you can download the app, access the website, and play the games does not mean the platform is legal or safe.

Individuals are encouraged to verify the legitimacy of any gaming platform before placing bets or engaging in gameplay. To protect yourself, always use legally authorized and state-regulated operators. A complete list of authorized casinos, event wagering operators, fantasy sports operators, and off-track betting and advanced deposit wagering providers for horse racing is available on ADG’s official website: gaming.az.gov/checkyourbet.

How to Report Suspicious Gaming Activity, Fraud, or Identity Theft:

  • If you encounter what appears to be an illegal gaming website, app, or an operation impersonating an authorized Arizona casino or licensed operator, take the following steps:
  • Document the website URL, app, business name, and any promotional materials associated with the platform or operator.
  • Report it to ADG at [email protected] and the Arizona Attorney General’s Office Consumer Information and Complaints Unit at (602) 542-5763 or by visiting azag.gov/consumer.
  • Cease activity on the platform and monitor financial accounts for unauthorized transactions.
  • If you suspect identity theft, report it to the Federal Trade Commission (“FTC”): for help in English, go to IdentityTheft.gov, and for help in Spanish, go to RobodeIdentidad.gov.

ADG takes complaints about all illegal gambling seriously. To report any form of suspected illegal gambling, visit gaming.az.gov/about/contact-us, call ADG at (602) 255-3886, or email [email protected]. Reports can be made anonymously.

 

The post Arizona Department of Gaming Continues Enforcement Against Unlicensed and Unregulated Gaming Operators appeared first on European Gaming Industry News.

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