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Betway renews partnership with Hammers
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Betway is delighted to announce the largest partnership deal in its history, renewing the agreement with West Ham to remain as the Club’s principal partner for a further six years.
The leading online bookmaker has been the Hammers’ principal partner for four years, since 2015, and the ongoing success of the partnership has led to the new long-term deal being finalised.
In that time, Betway and West Ham have worked hand-in-hand to bring supporters closer to their heroes, creating memories that will last a lifetime.
Initiatives like the Betway Academy, Betway Fan Taxi and West Ham Supermarket Sweep show Betway’s commitment to understanding the emotions and bonds that Hammers fans have with their Club, and this is something supporters can expect more of with the partnership extension.
Anthony Werkman, CEO of Betway, said: “Our partnership with West Ham United has been a huge success over the past four years and we are proud to be extending it by another six.
“They are a club with one of the most passionate fanbases in the game, who we have built up a strong relationship with by giving them some unforgettable experiences and memories.
“This is something we are wholly committed to and we are delighted to be continuing our partnership with the club.”
Karren Brady, West Ham United Vice-Chairman, said: “We are delighted to once again extend our partnership with Betway. After working together successfully for four years, this is a new, long-term, record-breaking commercial deal for the Club, which shows the faith that Betway has in West Ham United and our iconic global identity which has seen us recognised as one of the world’s biggest football brands.
“We look forward to continuing to work with Betway as we embark on the next chapter for our great Club, and we will use this partnership as a platform for success, both on and off the pitch.”
Karim Virani, Digital and Commercial Director at West Ham United, said: “We’re hugely excited to continue working with such a respected and responsible Principal Partner in Betway. Since the front of shirt sponsorship began, Betway has supported the Club in a whole range of ways, by giving their time and energy, as well as their investment.
“This has delivered some fantastic work for good causes around our local boroughs, as well as putting on a number of once-in-a-lifetime experiences for die-hard Hammers fans. Extending this partnership provides the opportunity for this great work to continue for the benefit of our supporters and our communities, which are the lifeblood of West Ham United.”
Paul Adkins, Marketing and Operation Director of Betway, said: “We signed our first deal with West Ham United in February 2015 at a historic time for the club with the upcoming move from Upton Park to the London Stadium.
“We then eagerly extended our deal with the club in August 2016 for a further three years, which was the largest sponsorship agreement in West Ham’s history, something we have been delighted to extend.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betway renews partnership with Hammers

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Adventure Awaits in Boat Bonanza CrocoNile!
Play’n GO takes players on an unforgettable expedition to Egypt’s legendary Nile in Boat Bonanza CrocoNile!, filled with thrills, spills, and crocodile chills!
Captain Jim and Jane Bonanza are here, sailing into the exotic and mysterious waters of the Nile. Legend speaks of untold treasures hidden beneath its waters, guarded fiercely by crocodiles and the ominous Curse of Sobek. Fans of the Bonanza series and Egyptian adventures will find plenty to love in this latest journey packed with intriguing gameplay and captivating storytelling.
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George Olekszy, Head of Game Retention at Play’n GO, said:
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With its engaging narrative, action-packed gameplay, and visually stunning setting, Boat Bonanza CrocoNile! is poised to be an adventurous addition to any slot enthusiast’s favourites.
The post Adventure Awaits in Boat Bonanza CrocoNile! appeared first on European Gaming Industry News.
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WinSpirit Casino Earns AskGamblers Certificate of Trust
WinSpirit is proud to announce that it has officially received the Certificate of Trust from AskGamblers—one of the most respected accolades an online casino can achieve. This certificate is awarded only to platforms that demonstrate exceptional standards in key areas such as fast payouts, high player ratings, and a strong commitment to responsible gambling. It reflects WinSpirit’s dedication to player satisfaction and further strengthens the brand’s reputation as a trustworthy, high-performing casino.
With this recognition, WinSpirit reaffirms its promise to players: that their funds and personal data are protected, their rights are upheld, and their experience is both fair and rewarding.
“Receiving the Certificate of Trust is not just a badge of honour – it reflects the daily effort we put into building a casino that players and partners can rely on” — says Kate Van Engelen, PR Manager at WinSpirit.
“It motivates us to continue setting the bar high in fairness, support, and transparency,” she added.
AskGamblers is an acclaimed casino affiliate website, renowned for offering players unbiased, accurate, and up-to-date information about online casinos. The AskGamblers Certificate of Trust now takes pride of place on the WinSpirit website, serving as a clear symbol of quality, reliability, and transparency.
With over 17,000 games, a wide range of payment methods, 24/7 customer support, and generous bonuses, WinSpirit continues to set the standard for excellence in online gaming.
The post WinSpirit Casino Earns AskGamblers Certificate of Trust appeared first on European Gaming Industry News.
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Mindway AI partners with BetComply to scale safer gambling support
Mindway AI, the award-winning safer gambling software company, has enlisted the skill set of BetComply, iGaming’s most trusted technical and regulatory compliance firm, as it looks to further develop its product offering and support more operators.
The partnership will see BetComply’s Safer Gambling & Sustainability Specialist Jez White and his team advising Mindway AI on how its solutions can be best incorporated into operators’ safer gambling functions.
BetComply will also provide support on Mindway AI’s product roadmap and new business opportunities, with a focus on GameScanner, an advanced software solution that helps gambling operators boost player protection and intervene early to prevent at-risk gambling behaviour.
BetComply’s Safer Gambling & Sustainability Specialist Jez White said: “Mindway AI is at the cutting edge of safer gambling technology, and we’re excited to support their mission to raise the industry standard. Our goal is to help bridge the gap between innovation and implementation, ensuring operators can fully harness tools like GameScanner to deliver more effective, proactive player protection.”
Mindway AI’s CEO Rasmus Kjaergaard added: “We’re thrilled to be working with BetComply, where Jez and his team’s vast operational experience will be a huge asset as we continue delivering our award-winning software to more clients. We’re excited about what we can achieve together.”
In March, White joined BetComply as the firm’s first Safer Gambling & Sustainability Specialist, following more than eight years at Entain, where he served as Director of Player Protection Systems and Analytics.
The post Mindway AI partners with BetComply to scale safer gambling support appeared first on European Gaming Industry News.
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