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ESPN and Caesars Entertainment Announce Innovative Collaboration for Sports Betting Content

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Includes New State-of-the-Art, ESPN-Branded Studio at The LINQ Hotel & Casino in Las Vegas

 

ESPN is joining forces with Caesars Entertainment to bring the best in sports betting news and entertainment content to fans around the world. The deal includes building a new ESPN-branded studio at The LINQ Hotel & Casino in Las Vegas, where sports betting-themed content will be created, along with segments for ESPN’s recently launched sports betting-related show, Daily WagerCaesars’ data and branding will also be integrated across ESPN programming within the coming weeks for use across ESPN’s content.

“The sports betting landscape has changed, and fans are coming to us for this kind of information more than ever before,” said Mike Morrison, VP of Business Development at ESPN. “We are poised to expand our coverage in a big way and working with a category leader like Caesars Entertainment will help us serve these highly engaged, diverse sports fans with the best and most relevant content possible.”

Added Chris Holdren, EVP and Chief Marketing Officer at Caesars Entertainment: “We’re really excited about the long-term value this collaboration with ESPN will create and thrilled that, starting immediately, ESPN’s platforms will begin featuring odds information generated by Caesars Entertainment. Millions of sports fans look to ESPN as a sports authority, and Caesars is honored to have been selected for having the best odds to serve those fans. When you combine that level of exposure alongside the unique opportunity to build a studio along the famed Las Vegas Strip, this deal is truly unique.”

The studio will serve as a Vegas hub for odds-related content and will contribute to any number of ESPN linear, digital and social shows as well as ESPN.com and the ESPN app. It will also play a vital role during major sporting events, and especially during the growing number of marquee events hosted in Las Vegas. The new studio will launch in 2020.

Caesars will also serve as ESPN’s official odds data supplier across TV and digital, receiving associated attribution across ESPN. Additional advertising and sponsorship activations will roll out in the coming months and throughout the deal term.

“Between an increased interest in sports betting among fans, regularly hosting marquee sporting events – like the upcoming NFL Draft and NBA Summer League as well as premier UFC and Top Rank bouts – and the arrival of the Golden Knights and the Raiders, Las Vegas has become an epicenter of sports culture,” said Connor Schell, EVP of Content, ESPN. “Having a great partner in Caesars Entertainment and soon a full studio presence in Las Vegas will help us create content that taps into that culture and grows our offerings to avid bettors and more casual fans.”

More than two-thirds of avid sports bettors already watch ESPN (Source: Langer Research Associates, 2018). This agreement with Caesars builds upon a stable of betting-related content that dates back more than 10 years. In addition to the previously referenced Daily Wager on ESPNEWS, ESPN betting-related content has included:

  • Behind the Bets with Doug Kezirian podcast
  • Stanford Steve and The Bear podcast (football season)
  • Betting news, discussion segments in signature shows (SportsCenterOTL)
  • “Bad Beats” on SportsCenter with Scott Van Pelt
  • ESPN Insider content – PickCenter tools, projections, recos, analysis, news articles, etc.

 

About Caesars Entertainment Corporation:

Caesars Entertainment is one of the world’s most diversified casino-entertainment providers and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment’s resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. Caesars Entertainment’s portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. For more information, please visit www.caesars.com/corporate.

 

About ESPN:

ESPN, the world’s leading sports entertainment enterprise, features more than 50 assets – eight   U.S. television networks, direct-to-consumer ESPN+, ESPN Radio, ESPN.com, ESPN International, ESPN The Magazine and more.  ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent by Hearst.

 

Source: Caesars Entertainment Corporation


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ESPN and Caesars Entertainment Announce Innovative Collaboration for Sports Betting Content

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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UNIVERSITY Esports UK and Ireland launches its Spring 2025 Season: learn more about the games, schedules and signups

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UNIVERSITY Esports is back for its Spring 2025 Season, which is open to students from universities across the UK and Ireland and brings with it five tournaments and six weeks of action across Overwatch 2, League of Legends, Teamfight Tactics, and VALORANT. The tournaments will give students the opportunity to showcase their competitive skills against their peers, while also helping to build the grassroots gaming community – as participants play with their friends and make new ones.

This season of UNIVERSITY Esports follows high participation in the previous Winter 2024 Season, where over 600 teams and 3,000 players took part every week. UNIVERSITY Esports currently counts more than 20,000 people across more than 110 universities registered in the community.

Broadcasts of the Winter 2024 Grand Finals were produced by students from the Confetti Institute of Creative Technologies (at Nottingham Trent University), in partnership with UNIVERSITY Esports staff to support the next generation of broadcasters.

Beyond competition

UNIVERSITY Esports, a grassroots esports organiser in the UK and Ireland operated by NUEL (a subsidiary of GGTech Entertainment), is about much more than just online competition, and also plays a big role in fostering communities and providing career opportunities and education.

Winter also saw the return of the UNIVERSITY Tour, an in-person series of events aimed at raising awareness of the esports community and building real-life connections between players. Nottingham Trent University and the University of Staffordshire hosted these face-to-face activities, with hundreds of students engaged about the benefits of participating in the esports community both professionally and to have fun.

Spring 2025 Tournament schedule

Signups are now open for the UNIVERSITY Esports Spring 2025 Season, and the tournaments will take place over February and March. Winning teams will be awarded with a shared £2,550 prize pool.

Key dates are as follows:

Overwatch 2

– Signups Close: Saturday 8th February

– Games Begin: Monday 10th February

Teamfight Tactics

– Signups Close: Sunday 9th February

– Games Begin: Tuesday 11th February

Women and Non-Binary VALORANT

– Signups Close: Tuesday 11th February

– Games Begin: Tuesday 18th February

League of Legends

– Signups Close: Monday 10th February

– Games Begin: Wednesday 12th February

Open VALORANT

– Signups Close: Tuesday 11th February

– Games Begin: Thursday 13th February

To take part, players need to verify their student status (if they haven’t already in Winter), and either create or join a team. Interested players can find out more information and register at universityesports.co.uk, and on the Discord.

The post UNIVERSITY Esports UK and Ireland launches its Spring 2025 Season: learn more about the games, schedules and signups appeared first on European Gaming Industry News.

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GGBET UA is the official sponsor of FC Dynamo Kyiv’s winter training camp

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FC Dynamo Kyiv are continuing their winter training in Turkey, in preparation for the second half of the season in 2025. Their partner for the training period this year is GGBET UA.

The club’s CEO, Dmytro Brif, thanked GGBET UA for its support and underscored the importance of the training camp for the team’s future success:

“We are hugely grateful to GGBET UA for its partnership during this important period. Today, our efforts are focused on improving our game, working on our mistakes, and getting ready for upcoming matches. In the spring, we’re set on achieving the very best results we can in all tournaments.”

GGBET UA CEO Sergii Mishchenko stated that partnering up with Dynamo involves not just working together on the winter training camp, but also continuing with larger-scale joint projects geared towards the team’s fans:

“Within the partnership, we’re actively working with the club and are planning to create exciting content featuring the players and coaches. All of this helps to reduce the distance between the professional footballers and the regular fans, which is what we’re striving to do.”

Dynamo’s next winter training camp match will take place on 6 February at 17:00 in the Turkish city of Belek. The club will be facing off against KF Shkëndija, a team from North Macedonia. A live stream will be available on Dynamo’s YouTube channel.

The post GGBET UA is the official sponsor of FC Dynamo Kyiv’s winter training camp appeared first on European Gaming Industry News.

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Blask integrates comprehensive licensing data

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Blask, the AI-driven market analytics ecosystem, has added extensive regulated market data to its algorithm, which now analyses hundreds of reports from gambling commissions, tax authorities, industry experts and operators around the world.

The new input means Blask can deliver an accurate, multilingual, real-time picture of the regulatory situation in more than 40 iGaming markets, with many more to be added over the coming months.

By integrating verified data from regulatory bodies and gambling commissions, Blask can now provide:

  • A market-by-market breakdown of local and offshore licence holders

  • Tax rate insights to assess market profitability

  • Advanced dashboards for strategic decision making

Max Tesla, CEO of Blask, said: “Regulated markets are evolving rapidly these days, and staying ahead requires accurate, real-time data. By integrating verified regulatory data directly into the Blask platform, we’re giving operators and other stakeholders the ability to make smarter decisions with absolute confidence. This is a huge leap forward in strategic market analysis.”

The new data has been seamlessly integrated into the Blask dashboard. Users can view details of the regulatory authority governing a market. For brands operating under local licences, Blask now features comprehensive licence information, including type and dates of issuance and expiration.

The Blask team has worked tirelessly to automate the analysis of hundreds of reports in multiple languages and from numerous different trusted sources. This includes brands that offer open data.

The post Blask integrates comprehensive licensing data appeared first on European Gaming Industry News.

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