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ESPN and Caesars Entertainment Announce Innovative Collaboration for Sports Betting Content
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Includes New State-of-the-Art, ESPN-Branded Studio at The LINQ Hotel & Casino in Las Vegas
ESPN is joining forces with Caesars Entertainment to bring the best in sports betting news and entertainment content to fans around the world. The deal includes building a new ESPN-branded studio at The LINQ Hotel & Casino in Las Vegas, where sports betting-themed content will be created, along with segments for ESPN’s recently launched sports betting-related show, Daily Wager. Caesars’ data and branding will also be integrated across ESPN programming within the coming weeks for use across ESPN’s content.
“The sports betting landscape has changed, and fans are coming to us for this kind of information more than ever before,” said Mike Morrison, VP of Business Development at ESPN. “We are poised to expand our coverage in a big way and working with a category leader like Caesars Entertainment will help us serve these highly engaged, diverse sports fans with the best and most relevant content possible.”
Added Chris Holdren, EVP and Chief Marketing Officer at Caesars Entertainment: “We’re really excited about the long-term value this collaboration with ESPN will create and thrilled that, starting immediately, ESPN’s platforms will begin featuring odds information generated by Caesars Entertainment. Millions of sports fans look to ESPN as a sports authority, and Caesars is honored to have been selected for having the best odds to serve those fans. When you combine that level of exposure alongside the unique opportunity to build a studio along the famed Las Vegas Strip, this deal is truly unique.”
The studio will serve as a Vegas hub for odds-related content and will contribute to any number of ESPN linear, digital and social shows as well as ESPN.com and the ESPN app. It will also play a vital role during major sporting events, and especially during the growing number of marquee events hosted in Las Vegas. The new studio will launch in 2020.
Caesars will also serve as ESPN’s official odds data supplier across TV and digital, receiving associated attribution across ESPN. Additional advertising and sponsorship activations will roll out in the coming months and throughout the deal term.
“Between an increased interest in sports betting among fans, regularly hosting marquee sporting events – like the upcoming NFL Draft and NBA Summer League as well as premier UFC and Top Rank bouts – and the arrival of the Golden Knights and the Raiders, Las Vegas has become an epicenter of sports culture,” said Connor Schell, EVP of Content, ESPN. “Having a great partner in Caesars Entertainment and soon a full studio presence in Las Vegas will help us create content that taps into that culture and grows our offerings to avid bettors and more casual fans.”
More than two-thirds of avid sports bettors already watch ESPN (Source: Langer Research Associates, 2018). This agreement with Caesars builds upon a stable of betting-related content that dates back more than 10 years. In addition to the previously referenced Daily Wager on ESPNEWS, ESPN betting-related content has included:
- Behind the Bets with Doug Kezirian podcast
- Stanford Steve and The Bear podcast (football season)
- Betting news, discussion segments in signature shows (SportsCenter, OTL)
- “Bad Beats” on SportsCenter with Scott Van Pelt
- ESPN Insider content – PickCenter tools, projections, recos, analysis, news articles, etc.
About Caesars Entertainment Corporation:
Caesars Entertainment is one of the world’s most diversified casino-entertainment providers and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment’s resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. Caesars Entertainment’s portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. For more information, please visit www.caesars.com/corporate.
About ESPN:
ESPN, the world’s leading sports entertainment enterprise, features more than 50 assets – eight U.S. television networks, direct-to-consumer ESPN+, ESPN Radio, ESPN.com, ESPN International, ESPN The Magazine and more. ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent by Hearst.
Source: Caesars Entertainment Corporation
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ESPN and Caesars Entertainment Announce Innovative Collaboration for Sports Betting Content
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Frogo Wins “Anti-Fraud Innovation of the Year” at SiGMA Central Europe 2025
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Frogo has won the “Anti-Fraud Innovation of the Year” award at the SiGMA Central Europe B2B Awards 2025. The award recognizes companies that are redefining how businesses approach risk, security and operational transparency.
Unlike traditional systems focused on blocking individual cases of fraud, Frogo’s approach is built around strategic prevention and real-time decision support. The platform helps businesses to understand their data, predict potential risks and act before losses occur. It combines artificial intelligence, behavioral analytics, graph-based forensics and – most importantly – deep industry expertise in a single environment that enables teams to identify fraud patterns and adapt instantly to changing traffic or threat dynamics.
“We’ve always seen fraud prevention as more than a reactive process,” said Volodymyr Todurov, CEO at Frogo. “Our goal is to help companies think strategically about risk, to build systems that recognize patterns, not just red flags. That’s what makes prevention sustainable.”
The SiGMA jury highlighted Frogo’s ability to balance automation with flexibility, allowing companies across sectors such as iGaming, fintech and e-commerce to maintain both security and user trust. Businesses using Frogo can automate complex fraud checks, reduce operational noise and focus on making informed, timely decisions rather than manual investigations.
The post Frogo Wins “Anti-Fraud Innovation of the Year” at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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BOS in debate with Svenska Spel and ATG on SvD Debatt on bonuses in the gambling market
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On November 7, the CEOs of the gambling companies Svenska Spel and ATG published an op-ed in one of Sweden’s main newspapers – Svenska Dagbladet – in which they propose a total ban on all bonuses in the Swedish licensed gambling market.
BOS – the Swedish Trade Association for Online Gambling – responds today in the same paper that such a ban would unilaterally benefit Svenska Spel and ATG commercially, at the cost of poorer consumer protection in Sweden. The latter is related to the fact that a total bonus ban is expected to contribute to an accelerated transition from legally licensed gambling to unregulated unlicensed gambling.
“The elephant in the room for consumer protection is that consumers are to such a large extent absent from the legally licensed part of the gambling market. Instead, they have chosen the unregulated unlicensed market to an alarming extent, partly because of the very generous bonus systems offered there. We should not have that kind of excesses with sky-high bonuses in the licensed market, but to completely ban any form of moderate bonus offer is to give up the fight of defending the licensed gambling market and its consumer protection,” says BOS Secretary General Gustaf Hoffstedt.
Svenska Spel’s and ATG’s debate article is available here: https://www.svd.se/a/nyky6B/bonusar-maste-bort-driver-pa-ungas-spelande-skriver-debattorer
BOS’ debate article is available here, signed by Gustaf Hoffstedt, published today, November 14: https://www.svd.se/a/GyvAK4/spelbolagschefer-driver-spelarna-till-olagliga-spel-skriver-gustaf-hoffstedt
A translated version of Gustaf Hoffstedt’s op-ed can be read below:
Svenska Spel and ATG sacrifice consumer protection
Tighten the conditions for licensed gambling companies even further, demand gambling company CEOs Anna Johnson and Hasse Lord Skarplöth, Svenska Spel and ATG respectively, on SvD Debatt. Today, all forms of programs for loyal gambling customers are already prohibited in the Gaming Act. Johnson and Lord Skarplöth want this ban to now be extended to the currently permitted bonuses for new gambling customers. All in the name of protecting the gambling consumer.
Their reasoning may seem logical to someone who is not more deeply familiar with the conditions in the gambling market. What the reasoning, however, completely ignores is the elephant in the room when it comes to consumer protection in the Swedish gambling market: that consumers are increasingly abandoning licensed gambling companies in favour of companies that operate outside the regulated gambling market. According to a recent study by ATG, one of the signatories of the op-ed, the share of unlicensed online casino gambling can now account for just over 40 percent of turnover. In the unlicensed gambling market, the absence of consumer protection is total. The Swedish state receives zero kronor in gambling tax there and zero kronor in profit from its own state-owned gambling operations.
In the name of good consumer protection, the 40 percent lost to the unlicensed gambling market outweighs the 60 percent who still play licensed. This is because most high-volume gamblers are found among the 40 percent. High-volume gamblers are not synonymous with problem gamblers, but it is among these 40 percent that Swedish consumer protection needs to reach. Which it does not do today.
We believe that everyone agrees and is concerned that gambling among young people under the age of 18 is a growing problem, but to claim that this is due to the welcome bonuses that are currently offered to adult players, without mentioning how today’s young people learn to play for money through so-called skins and loot boxes in their favourite games, is not serious. Especially since data from our neighbouring country Denmark clearly points to the latter as the main reason for the increase in youth problem gambling there.
A high proportion of legally licensed gambling is achieved through striking a balance between consumer protection and gambling pleasure. The gambling consumers must themselves want to be in the licensed gambling market. If this is not achieved, the entire system will collapse.
The gambling authority Spelinspektionen has asked gambling consumers why they prefer to play unlicensed in Sweden to such a large extent. Among the main explanations is always the absence of loyalty programs for existing customers. Now Johnson and Lord Skarplöth also want to remove the possibility of giving a bonus to a new gambling customer. If they get their way, we probably haven’t seen the bottom yet in how low the proportion of legally licensed gambling can fall. As a reference, the Netherlands can be mentioned, whose gambling authority KSA recently announced that the proportion of illegal gambling now accounts for more than half of their gambling market.
So why are Svenska Spel and ATG acting in this way? Well, because even in a shrinking legal gambling market, there are market shares to defend. Both of these gambling companies, which emerged from the Swedish gambling monopoly, took significant market shares with them from the start when the Swedish gambling market was reregulated in 2019. The fact that their competitors, who in many cases start with zero customers on their data base, are prohibited from offering a bonus when a new customer is recruited is of course tempting for the old monopolists.
But they bite their own tail. Because with demands for further restrictions on the legal licensed gambling market, they can only defend their market share in an increasingly shrinking license market.
This is sad to see, because the Swedish gems ATG and Svenska Spel, where in the latter case all Swedes are part-owners of the company, could instead have shown leadership in defending a sustainable gambling license market. These two companies could have brought together the gambling market, or at least the members of their own trade association, for some common good. However, they ignore this and run solo games for short-term benefit for themselves, but not for Sweden and above all not for consumer protection in the gambling market.
Gustaf Hoffstedt, Secretary General, BOS – The Swedish Trade Association for Online Gambling
The post BOS in debate with Svenska Spel and ATG on SvD Debatt on bonuses in the gambling market appeared first on European Gaming Industry News.
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Explore the Galaxy with BGaming’s Star Trek™: The Next Generation
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Rapidly expanding content provider brings an iconic franchise to life with Star Trek: The Next Generation
Popular iGaming content provider BGaming boldly goes where no slot studio has gone before with the release of Star Trek: The Next Generation.
The slot honours the legacy of the show, beaming players into a new dimension with an entertainment-first approach that will please Star Trek fans and newcomers alike.
Star Trek: The Next Generation is a feature-rich adventure that captures the atmosphere and excitement of the legendary sci-fi show. Players will encounter iconic characters from the series, including Captain Jean-Luc Picard, Worf, and Data. Sci-fi sound effects play as the reels spin, while intergalactic-style animations bring the action to life, immersing players in the fast-paced bonus features.
The slot uses a 5×5 set-up, with 3,125 ways to win on every spin, with a cascading win mechanic, ensuring the action never lets up. It also boasts an impressive RTP of 96.46%.
Bonuses are inspired by popular elements from the show, with players able to enjoy Next Generation Free Spins, a Respin Bonus round, and the Warp Speed Wheel, with out-of-this-world wins of up to x10,000 the stake available. Players will also have the option of buying their way into the Respin Bonus and the Free Spins round for x30 and x75 their stake, respectively.
Igor Bondarenko, Product Owner of Publishing at BGaming, said, “We are massive sci-fi enthusiasts at BGaming, so it is an honour to bring one of the greatest sci-fi properties of all time to the reels with Star Trek: The Next Generation.
While this is a celebration of the show’s legacy, the gameplay is engaging enough to attract players who have never seen the series, while also satisfying long-time Trekkies.”
The post Explore the Galaxy with BGaming’s Star Trek™: The Next Generation appeared first on European Gaming Industry News.
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