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Amelco launches FinXpress
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Innovative product to enable punters to bet on short-term movements of bitcoin
Amelco, the leading sports betting software and trading services provider, has announced the launch of a one-of-kind Bitcoin betting product that allows punters to bet on the short-term fluctuations of the cryptocurrency over a set time period, such as a minute.
Operable as an extension to Amelco’s singular platform used by sportsbooks, it has been created to complement existing betting features – such as a lull during half-time of a football match, where punters will be able to make quick bets on the movement of bitcoin as it fluctuates over a short time scale.
Designed to be integrated into the existing Amelco Trading System (ATS) already used extensively by major sportsbook operators, it is set to offer an entertaining, side-betting option as part of a main event, or for a quick, enjoyable ‘gamified’ betting experience in its own right – with the chance to enjoy a quick win at any time.
Commenting on the launch, Amelco’s Head of Global Financial Products, Justin Head, said:
“We are very excited to be launching FinXpress, an entirely new type of side-bet that will keep punters entertained during betting lulls.
“Compulsive viewing and engaging, it is user-friendly and has no hidden extras – simply offering broker-free betting fun on the volatility of cryptocurrency.
“The best part is that Bitcoin never sleeps, so punters can have a simple, affordable bet whenever they fancy, with the chance to know if they’ve won in as short as minute.”
Available as part of Amelco’s existing platform and designed to be as easy to use as possible – it will be expanded to also offer short-term bets on other financial indices, such as currency, oil and gold in the near future, introducing punters to a completely new way to bet on the financial markets in the most engaging way possible.
With more than a decade of experience in supplying tailored software solutions for pricing, trading and execution, Amelco provides bespoke enterprise sports betting and trading platforms to a large number of leading sportsbooks around the world.
About Amelco:
Founded in 2006 by veterans of the global financial sector, Amelco builds bespoke trading and sportsbook solutions for the sportsbook industry’s tier-1 operators.
Headquartered in the City of London, Amelco utilises the best technical talent available to supply some of the most cutting edge modular and end to end solutions ever seen in the industry. Born out of a history of building software solutions for pricing, trading and execution platforms in the fintech sphere, Amelco is the supplier of choice for a number of the industry’s tier-one multi-territory tier-one operators, including Paddy Power Betfair, GVC and BetStars.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Amelco launches FinXpress
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7777 gaming obtains supplier license in Brazil
7777 gaming is thrilled to announce its latest milestone: obtaining a supplier certification for the Brazilian market. This achievement allows the company to bring its exciting portfolio of online casino games to local operators, marking a significant step in its expansion across Latin America.
“We are incredibly proud to enter Brazil, one of the most dynamic and promising gaming markets in the region,” shared Zhana Aleksandrova, Business Development Manager for Spain & Latin America at 7777 gaming. “This certification opens the door to collaborating with local operators and introducing Brazilian players to our innovative and engaging games. We’re excited to become part of this vibrant gaming landscape.”
The certification highlights 7777 gaming’s dedication to meeting local regulatory requirements and delivering top-quality gaming content tailored to diverse audiences. Players in Brazil can now enjoy fan-favorite titles like Crazy 100 Bucks, Candy Anyways, and Devil’s Deal Soul for Sale, all known for their captivating designs and immersive gameplay. The first pack of 20 thrilling titles is already certified and ready to be integrated into the local online operators’ platforms.
This expansion into Brazil is part of 7777 gaming’s broader strategy to establish itself as a leading provider in regulated markets worldwide. With its creative game portfolio and commitment to excellence, the company is set to make a strong impression in Brazil and beyond.
Stay tuned for more updates as 7777 gaming continues to bring its cutting-edge gaming experiences to players across the globe.
Meet 7777 gaming team at SBC Summit Rio, 25-27 February 2025, Riocentro, Rio de Janeiro, Brazil.
The post 7777 gaming obtains supplier license in Brazil appeared first on European Gaming Industry News.
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Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025
Sportradar is pleased to announce that it was recognized with two prestigious honors at the European iGaming Awards during ICE Barcelona. The company’s innovative Alpha Odds solution was honored in two competitive categories, continuing to solidify Sportradar as a leader in the online gaming industry. The European iGaming awards, a benchmark for excellence in the sector, celebrate groundbreaking achievements and advancements that redefine the gaming experience.
Alpha Odds received recognition in the following categories:
- 2024 Innovation of the Year: Celebrating the pinnacle of innovation and creative thinking in iGaming.
- Best Sports Betting Innovation: Honoring extraordinary advancements in the sports betting arena.
A service offered through Sportradar’s Managed Trading Services (MTS), Alpha Odds leverages AI-driven odds personalization technology to deliver bespoke betting prices for sportsbook operators. Alpha Odds recalculates financial exposure in real time, enabling operators to manage liability with unparalleled precision, reduce risk and enhance profitability. Since its launch, Alpha Odds has generated an average 13% improvement in margin performance for sportsbooks using the solution.
Through Alpha Odds, Sportradar’s MTS continues to optimize trading strategies and elevate sportsbook profitability, while reinforcing Sportradar’s position as a trusted technology partner for operators worldwide.
The post Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025 appeared first on European Gaming Industry News.
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Xanada Investments Announces Strategic Investment in Bettorify
Xanada Investments has announced a strategic partnership with Bettorify, an emerging platform provider delivering localized and premium iGaming solutions.
Bettorify’s core differentiator lies in its dedication to localization. The company specializes in white-label and turnkey platforms that resonate with local players, particularly across Asia’s diverse and rapidly growing iGaming market.
By integrating local payment methods and offering a tailored game portfolio, Bettorify enables operators to meet the unique needs of players while navigating regional complexities with ease.
Xanada Investments’ role goes beyond capital infusion. The fund brings extensive expertise, a powerful network, and a shared vision for success. With this partnership, Bettorify is set to improve its offerings further, expand operations across Asia, and bring tailored, competitive solutions to operators navigating the region’s complex landscape.
Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, shared his thoughts:
“Bettorify offers a compelling answer to the growing demand for localized solutions in Asia’s iGaming market, which remains one of the most dynamic and under-served regions globally. Their approach to building deeply customized platforms for local audiences is both innovative and necessary.
Hanna Rai, CEO of Bettorify, expressed enthusiasm about the partnership: “Our collaboration with Xanada Investments marks a pivotal moment for Bettorify. Their strategic guidance and support will help us accelerate our growth, expand our footprint across Asia, and continue delivering unmatched platforms that operators and players love. Together, we aim to set a new standard in the iGaming industry.”
The post Xanada Investments Announces Strategic Investment in Bettorify appeared first on European Gaming Industry News.
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