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Incentive Games: New Products Release

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Incentive Games is a business-to-business (B2B) software developer specializing in building games which deliver value to the iGaming industry. Incentive Games’ proprietary software platform, STAR (Sports Tool for Acquisition & Retention), assists their clients to drive traffic through the gamification of real-life sports and betting events that people are passionate about. They then upsell highly customised versions of their clients’ high value products and services based on the user’s in-game choices and behaviour.

Whether reinvigorating stale userbases or building them from scratch, Incentive Games engages and monetises users by delivering high quality, dynamic gaming content set within a casual, social framework – making users go further.

Formerly ‘Premier Punt Group’, Incentive Games have been moving from strength to strength since completing their B2B rebrand in late 2018. Previously designing industry-specific customer acquisition and retention software, Incentive Games has diversified their offering significantly with general purpose products now applicable to any industry.

Incentive Games are announcing two new jackpot-driven products:

Predict 6, a score results predictor game, and
Quick 6, a single match fantasy game.

These games can be combined with other games into a single application or as progressive web apps (PWAs) located on the client website/app.

Both of these new games are market-ready and available on the new Incentive Games’ STAR platform – a single, centralised games platform which hosts their full range of products. Incentive Games’ clients can now ‘plug and play’, choosing from their full suite of games with each being fully customisable to different sports, leagues and more.

Combining these games in one platform offers a uniquely comprehensive fantasy sports experience for both seasoned fantasy players and the casual sports fan, with instantaneous match updates and best-in-class user experience from beginning to end. And this combination is likely to entice iGaming operators too, by allowing an upsell to both player and team markets by the nature of the two games.
To win the Jackpot in Predict 6, users must accurately predict score-lines from a day or week’s matchups, and for Quick 6; users are challenged to build the best performing fantasy team of players from a chosen match to beat out the competition. Once users have entered the competitions, Incentive Games’ proprietary algorithms take the user’s predictions and line-up selections and produce bespoke pre-populated betting slips tailored to each user that link directly to the same bet slips prepopulated on the client’s sportsbook.

Continuing from initial success in the UK and Africa, Incentive Games are expanding to target the US sports market. Beginning with deploying the ‘big 4’ American sports, American Football, Baseball, Basketball and Ice Hockey, with new games designed specifically for the Americas that offer a novel, localised user experience.

With stats refreshed live by the second, the ‘Sports Tool for Acquisition and Retention’ boasts industry-leading update latency – refreshing in seconds: with every pass, yard, hit, dunk, and goal users can keep up to date with the action live in-play and never miss out on the action.

Incentive Games will be exhibiting at this year’s Betting on Sports America conference in New Jersey. If you would like to book a meeting with Incentive Games at either event, please contact [email protected] or visit the team in New Jersey in April at stand number 428.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Incentive Games: New Products Release

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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7777 gaming obtains supplier license in Brazil

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7777 gaming is thrilled to announce its latest milestone: obtaining a supplier certification for the Brazilian market. This achievement allows the company to bring its exciting portfolio of online casino games to local operators, marking a significant step in its expansion across Latin America.

“We are incredibly proud to enter Brazil, one of the most dynamic and promising gaming markets in the region,” shared Zhana Aleksandrova, Business Development Manager for Spain & Latin America at 7777 gaming. “This certification opens the door to collaborating with local operators and introducing Brazilian players to our innovative and engaging games. We’re excited to become part of this vibrant gaming landscape.”

The certification highlights 7777 gaming’s dedication to meeting local regulatory requirements and delivering top-quality gaming content tailored to diverse audiences. Players in Brazil can now enjoy fan-favorite titles like Crazy 100 Bucks, Candy Anyways, and Devil’s Deal Soul for Sale, all known for their captivating designs and immersive gameplay. The first pack of 20 thrilling titles is already certified and ready to be integrated into the local online operators’ platforms.

This expansion into Brazil is part of 7777 gaming’s broader strategy to establish itself as a leading provider in regulated markets worldwide. With its creative game portfolio and commitment to excellence, the company is set to make a strong impression in Brazil and beyond.

Stay tuned for more updates as 7777 gaming continues to bring its cutting-edge gaming experiences to players across the globe.

Meet 7777 gaming team at SBC Summit Rio, 25-27 February 2025, Riocentro, Rio de Janeiro, Brazil.

The post 7777 gaming obtains supplier license in Brazil appeared first on European Gaming Industry News.

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Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025

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Sportradar is pleased to announce that it was recognized with two prestigious honors at the European iGaming Awards during ICE Barcelona.  The company’s innovative Alpha Odds solution was honored in two competitive categories, continuing to solidify Sportradar as a leader in the online gaming industry. The European iGaming awards, a benchmark for excellence in the sector, celebrate groundbreaking achievements and advancements that redefine the gaming experience.

Alpha Odds received recognition in the following categories:

  • 2024 Innovation of the Year: Celebrating the pinnacle of innovation and creative thinking in iGaming.
  • Best Sports Betting Innovation: Honoring extraordinary advancements in the sports betting arena.

A service offered through Sportradar’s Managed Trading Services (MTS), Alpha Odds leverages AI-driven odds personalization technology to deliver bespoke betting prices for sportsbook operators. Alpha Odds recalculates financial exposure in real time, enabling operators to manage liability with unparalleled precision, reduce risk and enhance profitability. Since its launch, Alpha Odds has generated an average 13% improvement in margin performance for sportsbooks using the solution.

Through Alpha Odds, Sportradar’s MTS continues to optimize trading strategies and elevate sportsbook profitability, while reinforcing Sportradar’s position as a trusted technology partner for operators worldwide.

The post Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025 appeared first on European Gaming Industry News.

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Xanada Investments Announces Strategic Investment in Bettorify

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Xanada Investments has announced a strategic partnership with Bettorify, an emerging platform provider delivering localized and premium iGaming solutions.

Bettorify’s core differentiator lies in its dedication to localization. The company specializes in white-label and turnkey platforms that resonate with local players, particularly across Asia’s diverse and rapidly growing iGaming market.

By integrating local payment methods and offering a tailored game portfolio, Bettorify enables operators to meet the unique needs of players while navigating regional complexities with ease.

Xanada Investments’ role goes beyond capital infusion. The fund brings extensive expertise, a powerful network, and a shared vision for success. With this partnership, Bettorify is set to improve its offerings further, expand operations across Asia, and bring tailored, competitive solutions to operators navigating the region’s complex landscape.

Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, shared his thoughts:
“Bettorify offers a compelling answer to the growing demand for localized solutions in Asia’s iGaming market, which remains one of the most dynamic and under-served regions globally. Their approach to building deeply customized platforms for local audiences is both innovative and necessary.

Hanna Rai, CEO of Bettorify, expressed enthusiasm about the partnership: “Our collaboration with Xanada Investments marks a pivotal moment for Bettorify. Their strategic guidance and support will help us accelerate our growth, expand our footprint across Asia, and continue delivering unmatched platforms that operators and players love. Together, we aim to set a new standard in the iGaming industry.”

The post Xanada Investments Announces Strategic Investment in Bettorify appeared first on European Gaming Industry News.

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