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Digital Fuel Marketing Expands US Reach with New Jersey Licence Application Acceptance
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Specialist wagering industry online marketing agency Digital Fuel Marketing has taken a huge step forward in their expansion plans across the USA with approval to operate in New Jersey having completed an Ancillary Casino Service Industry Enterprise License application. The New Jersey state government granted the go-ahead for Digital Fuel Marketing’s license application, opening up the door to a whole host of new commercial agreements for the fast-growing firm.
With the rapid development of the US sports betting market, Digital Fuel’s readiness to collaborate with the many new online sportsbook operators in New Jersey signals their intent to bring customer acquisition and retention specialism to the Garden State before rolling out operations across the USA as more states open up to regulated sports betting. The move will allow Digital Fuel to offer marketing strategy, media buying and customer lifetime management services as well as being able to deliver affiliate marketing solutions on both a revenue share and fixed fee basis whilst building on their existing relationships with gaming providers across the region.
Having been working in the US space for the past two years, delivering campaigns focused on daily fantasy sports (DFS), poker, casino and sports betting, Digital Fuel is ideally placed to react to the growing demands of the emerging US market.
Digital Fuel Marketing Founder and CEO Toby Oddy announced “there has never been a more exciting opportunity within the sports betting community as the explosion of demand for sports wagering products in the USA shows no sign of slowing down and Digital Fuel is delighted to be among the first US pioneers in the highly competitive wagering customer acquisition space.”
Oddy added “Our ACSIE License application reflects our commitment to helping shape the development of New Jersey’s fledgling sports betting market as we ensure the responsible approach to affiliate licensing and regulation becomes the model adopted US-wide as sports betting sweeps the nation.”
Originally founded in 2013, Digital Fuel has rapidly expanded their global reach adding offices in Hong Kong and New York to their Australia and UK bases, allowing for round-the-clock servicing of clients in the notoriously demanding iGaming space. The agency’s wagering industry expertise is drawn from a team boasting experience gained at the likes of Mansion, Coral, Tabcorp and 888 so there is a wealth of talent across their 50 strong staff roster which Oddy believes sets them apart from the competition.
“When I started Digital Fuel my goal was to bring a no-nonsense data driven approach to high value customer acquisition and retention in the highly competitive betting and gaming sector” Oddy said. “As we cement our foothold in the US market with this latest move into New Jersey I am delighted that the straightforward ethos behind the business resonates as much today as it did when we launched. To have built the reputation we have through the relationships we’ve formed across four continents is testament to the drive and determination shown by everyone throughout the business and I could not be more proud of how far we have come. 2019 is set to be another milestone year for Digital Fuel and I’m incredibly excited to see how the burgeoning US market develops!”
About Digital Fuel Marketing:
Founded in 2013 by experienced wagering industry professional Toby Oddy, Digital Fuel Marketing was born out of a desire to offer global betting and gaming brands strategic and executional support across marketing functions. Now servicing operators across the UK, US, Australia and Asia, Digital Fuel Marketing continues to deliver high end player acquisition and user engagement strategies with a focus on a scalable ROI. www.digitalfuel.marketing
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Digital Fuel Marketing Expands US Reach with New Jersey Licence Application Acceptance
Latest News
Will Bolton named ‘David Orrick Journalist of the Year’ at ICE Barcelona
Will Bolton, Editor of G3 has been named the first ‘David Orrick Journalist of the Year’. Presented at ICE Barcelona by Clarion Gaming Managing Director Stuart Hunter, the Award has been created in memory of respected gambling industry writer David Orrick who passed in September 2024 aged 75.
Making the presentation, Stuart Hunter said: “Last year the industry sadly lost one of its most ardent and articulate supporters with the passing of David Orrick. David worked in the industry first as a journalist editing trade title EuroSlot and then heading-up PR and media relations for a raft of internationally recognised gambling brands.
“From the moment he joined the industry in 1995 he participated in our events first as a journalist and then as an exhibitor handling comms for many of the land-based sector’s best known manufacturers.
“David was a formidable personality steeped in the industry, highly knowledgeable and internationally respected. When David shared his opinion you listened and took note of his insights. He was a true ‘critical friend’ and made important contributions to the success of our brands not least ICE which he supported with a passion. He is greatly missed by everyone who knew him.
“In David’s honour and having consulted with his family we decided to launch a special award which carries his name. The David Orrick Journalist Of The Year Award recognises the talent and dedication which exists within the community of writers who report on the industry. Often overlooked, they provide an essential service helping to bring together games creators and providers with consumer-facing brands.
“To launch the David Orrick Award we invited publishers to nominate one of their star writers. From what was an extremely high quality short list a judging panel comprising members of the Clarion team identified our inaugural winner. Described by our judges as being extremely talented, diligent, easy to build a rapport with incisive and knowledgeable. I am delighted to confirm G3’s Will Bolton as the winner of the inaugural David Orrick Journalist of the Year.”
David’s son James Davidson reflected: “David lived and breathed the industry with everything that he had. It wasn’t a job , it was a way of life and something that he cherished dearly. David is hugely missed but he would be undoubtedly proud of the fact that his work and commitment to the industry has been valued. This Award would be something he would have hugely endorsed and shared avidly with the winners. Thank you for creating an award that shares and recognises David’s work.”
The post Will Bolton named ‘David Orrick Journalist of the Year’ at ICE Barcelona appeared first on European Gaming Industry News.
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Toshi.bet Expands in Crypto Gambling Market with Instant Withdrawals and Privacy-Focused Gaming
Toshi.bet introduces a streamlined crypto gambling experience with instant transactions, no KYC requirements, and tailored deposit bonuses.
Toshi.bet, a growing cryptocurrency casino, is expanding its presence in the online gambling industry with a focus on instant withdrawals, privacy, and a broad selection of gaming options. Operating as a no-KYC platform, Toshi.bet provides players with an alternative to traditional online casinos by leveraging blockchain-backed security and provably fair gaming.
Key Features of Toshi.bet
- Notable Growth in the Crypto Casino Sector – Toshi.bet has seen an increase in its user base, with thousands of players engaging in its gaming platform daily.
- Instant Deposits & Withdrawals – The platform supports Bitcoin (BTC), Ethereum (ETH), USDT, and various other cryptocurrencies, enabling near-instant, fee-free transactions.
- Privacy-Focused Gaming – With no KYC requirements, Toshi.bet offers users the ability to place bets while maintaining their anonymity.
- Deposit Bonuses & Reward Programs – Players can access tailored deposit bonuses of up to 200%, free spins, and rakeback rewards.
- Diverse Game Selection – The platform features a variety of gaming options, including slots, live casino, Plinko, dice, and other blockchain-optimized games.
The post Toshi.bet Expands in Crypto Gambling Market with Instant Withdrawals and Privacy-Focused Gaming appeared first on European Gaming Industry News.
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PopOK Gaming Introduces Poly Live Casino Studio by Alec Monopoly, Featuring Poly Blackjack & Poly Roulette
PopOK Gaming, a leading innovator in the iGaming industry, is pleased to announce the launch of the groundbreaking Poly Live Casino Studio by world-renowned street artist Alec Monopoly.
This one-of-a-kind live casino experience merges the excitement of classic table games with Monopoly’s signature artistic flair, offering an electrifying new dimension to online gaming.
The Poly Live Casino Studio introduces two premium live dealer games – Poly Blackjack and Poly Roulette – delivering an unparalleled fusion of art, entertainment, and immersive gameplay. Featuring exclusive designs by Alec Monopoly, the studio is set to captivate players with its bold visuals and dynamic atmosphere, transforming traditional casino gaming into a work of art.
A Live Casino Experience Like No Other
The Poly Live Casino Studio is a fully interactive, high-energy gaming environment where players can engage with professional dealers in real time. Designed to reflect Alec Monopoly’s iconic street art style, every element of the studio – from the tables to the backdrops – exudes creativity and luxury.
- Poly Blackjack: A fresh take on the timeless classic, featuring a customized table design with bold, colorful artwork and dynamic visuals that elevate the traditional roulette experience. Players can enjoy all the standard inside and outside bets, complemented by an electrifying atmosphere inspired by Monopoly’s signature art.
- Poly Roulette: This exclusive Blackjack table offers a seamless combination of strategy and style. With a fully immersive studio setting and high-quality streaming, players can engage in classic Blackjack gameplay while surrounded by a unique artistic backdrop. The game maintains all standard rules while offering an elevated, collector’s edition feel.
A Collaboration That Redefines Gaming
Alec Monopoly, known for his vibrant and unconventional artistic expressions, brings his signature touch to the live casino space in collaboration with PopOK Gaming. This partnership pushes the boundaries of iGaming by blending fine art with cutting-edge technology, offering players a gaming experience that is as visually striking as it is thrilling.
Elevating the Future of Live Casino Gaming
The launch of the Poly Live Casino Studio marks a new era for live dealer games, where creativity and gaming converge to create a uniquely engaging atmosphere. With PopOK Gaming’s cutting-edge technology and Monopoly’s artistic brilliance, this live casino experience is set to redefine industry standards.
The Poly Live Casino Studio is now available for operators worldwide, bringing a visually stunning and highly interactive gaming experience to players across multiple platforms.
For more information about Poly Blackjack, Poly Roulette, and the Poly Live Casino Studio, visit popokgaming.com.
The post PopOK Gaming Introduces Poly Live Casino Studio by Alec Monopoly, Featuring Poly Blackjack & Poly Roulette appeared first on European Gaming Industry News.
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