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PR Crisis Planning in the Gaming Industry
Reading Time: 4 minutes
The gaming industry has an incredible fan-base. These fans will travel the world to take part in tournaments or to watch their favourite players.
There are very active communities that discuss pre-launch and post-launch games. Die-hard fans to recreational players, the community and interactivity that the gaming industry sees is incredible.
The issue with these communities, global and growing fans and channels of interaction is that things can get out of shape pretty fast.
The gaming public loves to speculate and they tend to be pretty good at expectation setting. It’s when things go wrong or the opposite of fan expectations that makes this industry show it’s depth with the public.
Mismatched messaging and mistimed releases spread like wildfire, from one community to another. From one poor review to hundred’s one small trigger can feel like a catalyst for impending doom.
But, like any other company you can be forward thinking and start conducting crisis planning. Discussing any crazy idea that could become a reality which will cause potential disaster makes a big difference. When disaster strikes you do not want to be fixing problems as you go along.
3 Gaming PR Disasters in 2018
You have most likely seen one of the PR disasters below last year, either from industry news. Or you could have seen it all unfold on platforms such as Reddit where the gaming community is strong.
EA’s Battlefield 5
A popular multiplayer franchise with an avid following until it left marketing for BF5 a bit lacklustre. The initial trailers were being accused of showing unrealistic battles and females in the field. This caused a stir with many fans and Patrick Soderlund reply caused a stir:
“These are people who are uneducated—they don’t understand that this is a plausible scenario, and listen: this is a game.” he also added to the statement “And we don’t take any flak. We stand up for the cause, because I think those people who don’t understand it, well, you have two choices: either accept it or don’t buy the game. I’m fine with either or. It’s just not ok”.
Diablo Immortal
Diablo for a lot of gamers is a game that they grew up playing. With it’s unusual style and ‘different’ formula the game has kept a solid and committed fan base.
So at Blizzcon, the Diablo fans were expectant of a Diablo 4 at the very least. Things didn’t pan out as expected and the actual presentation was very much against gamers desires – a mobile version.
Diablo fans started to accuse Blizzard of trying to cash in on mobile gaming. With the presenters response being “Do you guys not have phones?” the announcement didn’t go as planned.
The real problem here is that a Diablo follow-up game was announced after. Which could have avoided this drama and not getting referenced to as it is now.
Bethesda’s Fallout 76
A fantastic and much-loved game series as with the examples above, Fallot 76 was meant to be a big release. Yet, Bethesda went across the grain and instead of sticking with the style and format that the fans are used too, they changed things up.
The real problem was that on release the game was considered unplayable. Endless glitches and problems resulted in many complaints. Many people even requested a refund which was acknowledged at first but soon these were denied. For obvious reasons this didn’t go down well with the community.
Planning for Crises in Gaming
It’s pretty evident that with a gaming series you should stick with what works and not try to cash in on the user base. That’s a first but how can you prepare for the many other circumstances or scenarios that could happen?
PR crisis planning for gaming is exactly the same as any other industry. It takes time and working together to brainstorm the most ridiculous ideas to the most common but it allows you to pre-plan how to fix things.
Planning for a PR crisis needs full attention and to get various people from the company involved. I’ll break down into sections the steps to take in crisis planning.
1. Anticipate All Crises
There are no ideas which are too silly or far-fetched. Get as many ideas added with this exercise. Ensuring you cover all basis and as I said, there are no bad or silly ideas. The world works in mysterious ways so anything can happen.
2. Assemble the Team
You need to gather key people from all areas of your business. Sales, marketing, management and so on. These individuals will provide a unique view of your customers, industry and company that you may not see. Having various roles from parts of the company also make #1 much easier.
3. Spokespeople
Who will run the show during a crisis? The default would be the CEO. But, are they the right person for the situation? Again start to build a list of spokespeople that will be the key individual to speak with media etc during a crisis.
4. Monitoring Systems
In PR, especially a crisis, you need to start controlling the conversation as soon as possible. If the community or media take control, then you have a serious issue on your hands. Monitoring systems provide you with an easy way to hear what people are saying and engage with them.
5. Know Your Stakeholders
With the crisis examples above it may feel as if the company forgot about their stakeholders. Which makes this exercise even more valuable. When running through this everyone will get a reminder of who they are appealing to and why – avoiding any potential crisis too.
6. Holding Statements
These are silent press releases or dedicated newsrooms that wait in darkness for crisis to strike. They tend to be a selection of statements to address most of the scenarios that you have played out. With placeholders to swap in/out wording on the go.
Prepping for a crisis needs time, care and attention otherwise there are many risks that come with a runaway disaster. To maximize the crisis plan you can check out this indepth crisis planning guide that I also created with a downloadable spreadsheet.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: PR Crisis Planning in the Gaming Industry
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JioBLAST Launches All Stars vs India powered by Campa Energy: A New Era of Creator-Driven Esports Entertainment
Reading Time: 2 minutes
JioBLAST today announced the launch of JioBLAST All Stars vs India powered by Campa Energy, an exciting new creator-led, competitive entertainment format featuring BGMI, that brings gaming icons and fans together on one stage. The high-octane event will take place on 29th–30th November 2025 at NESCO, Mumbai, with registrations open on the JioGames app.
JioBLAST All Stars marks JioBLAST’s debut in India’s rapidly growing gaming and esports entertainment landscape and will headline GamingCon Bharat 2025, one of the country’s premier gaming festivals. Designed for India’s massive gaming audience base, All Stars vs India is a unique format that allows fans to either team up with or take on their favourite creators, transforming audiences into participants in an immersive, interactive show experience.
The tournament is a first-of-its-kind creator-led esports entertainment format featuring two fan-driven competitions, including a Jio Solo Tournament, exclusive for Jio customers to play with their favourite stars and an open Team Tournament for squads across India to play against the All stars.
Speaking on the announcement, Charlie Cowdrey, CEO, JioBLAST, said: “We’re thrilled to launch JioBLAST All Stars vs India, a fan-first, creator-powered format designed to bring India’s next wave of gamers into the spotlight. This is just the beginning of how JioBLAST will redefine competitive entertainment in India – more events, bigger line-ups, and new formats that level up every season. We’re thankful to KRAFTON for enabling us to bring this experience to the BGMI community.”
On the partnership, Megha Raturi, CMO, Reliance Consumer Products Ltd, said: “Campa Energy is more than a beverage; it’s an attitude. By partnering with JioBLAST, we’re tapping into the spirit of India’s unstoppable youth, those rewriting the rules of competition and resilience through gaming. All Stars vs India is a celebration of that unbreakable drive.”
At its core, JioBLAST All Stars represents a new era of competitive entertainment, where creators, fans, and communities converge in a format that celebrates participation. With open online qualifiers for players, JioBLAST is enabling aspiring gamers to share the stage with some of India’s most followed and respected gaming content creators at GamingCon Bharat.
Star-Studded Creator Line-up
- Payal Gaming
- Shreeman Legend
- Soul Regaltos
- Snax Gaming
Fans can qualify through open tournaments hosted on JioGames, leading to the Creator vs Community showcase matches on the main stage. The live event will feature professional production, live shoutcasting, fan meet-and-greets, and exclusive creator-driven content, ensuring a premium experience both on-ground and online.
JioBLAST All Stars vs India Registration Details:
- Event: JioBLAST All Stars vs India powered by Campa Energy
- Venue: GamingCon Bharat, Nesco, Mumbai
- Dates: 29–30 November 2025
- Game: Battlegrounds Mobile India
- Registrations to compete: Open until November 14th on the JioGames app
- Team Tournament: Open for all players across India
- Jio Solo Tournament: Exclusive for Jio users
- Total tournament Prize Pool : INR 10,00,000
Gaming enthusiasts can buy GaminCon Bharat 2025 tickets from District by Zomato. JioBLAST is a joint venture between Jio, BLAST, and RISE Worldwide Limited, combining Jio’s 500+ million-strong digital ecosystem with BLAST’s global expertise in esports entertainment and RISE’s leadership in sports and event management. Together, they aim to build India’s most engaging and scalable esports IP ecosystem – from world-class tournaments to creator-driven entertainment formats.
With India emerging as one of the world’s largest gaming markets and the Online Gaming Bill 2025 actively supporting industry growth, JioBLAST is set to accelerate the nation’s journey towards becoming a global esports powerhouse.
The post JioBLAST Launches All Stars vs India powered by Campa Energy: A New Era of Creator-Driven Esports Entertainment appeared first on European Gaming Industry News.
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Rapidly-expanding software provider enters its 13th regulated market following Italian regulator’s approval of Elysium Studios – Driven by Swintt titles
Having previously outlined its intentions to enter more regulated markets throughout 2025, sought-after software provider Swintt has announced that it has now officially been greenlit by Italy’s Agencia delle Dogane e dei Monopoli (ADM) to offer its slots in the country.
The new certification has initially been granted for Elysium Studios – Driven by Swintt titles, and though further approval is planned for both SwinttPremium and SwinttSelect releases in the not-too-distant future, the provider has already put pen to paper with two of Italy’s leading operators.
Launched in 2024 following Swintt’s acquisition of Elysium Studios, Elysium Studios – Driven by Swintt is a cutting-edge collection of releases that incorporates elements of social, mobile and casino gaming to deliver a more engaging experience that’s custom-made for the modern player.
Featuring inventive themes, innovative features and intuitive, mobile-first game mechanics, some of the biggest hits to come from the collaboration to date include the quirky, folk lore-inspired I Hate Fairytales and the swashbuckling skull and bones epic, Pirate Pledge Hold & Win.
Given both titles boast a cast of characters that includes everything from punk rock princesses to salty sea dogs and a huge selection of rewarding bonus rounds, the two games and many more from the Elysium Studios line-up are certain to prove a popular addition among Italian audiences.
With Swintt’s successful acquisition of ADM certification now paving the way for the provider to enter its 13th regulated market, the decision will significantly expand the company’s European footprint and enable it to form further partnerships with Italian operators in the months to come.
David Mann, Chief Executive Officer at Swintt, said: “At Swintt, our focus has always been on ensuring that our content gets put in front of players in as many regulated markets as possible – and acquiring ADM approval to offer our games in Italy is another significant step on this journey.
“As an established iGaming market with a huge emerging player base, we feel our Elysium Studios – Driven by Swintt line-up can make a big impact in the region and we look forward to being able to roll out our other core line-ups very soon.”
The post Swintt games go live in Italy after receiving ADM certification appeared first on European Gaming Industry News.
Reading Time: 6 minutes
Here are this weeks latest slots releases compiled by European Gaming
Relax Gaming is diving to the ocean floor for Treasure Tumble Dream Drop, an 8×8 cluster-pays adventure in the hit Tumble series starring fearless explorer Scarlett Spinz. Momentum is everything as position multipliers build, cluster wins cascade and a suite of blocker-busting power-ups keeps the action flowing, with a maximum win potential of 10,000x.
Get ready for a fresh, fruity adventure with Amusnet’s newest slot – 20 Bulky Fruits Buy Bonus! This colourful game brings classic fruit symbols to life across 20 paylines, offering plenty of ways to hit winning combinations and enjoy nonstop excitement. The Buy Bonus feature lets you jump straight into the action, unlocking bonus rounds whenever you want for instant thrills.
TaDa Gaming, has added to its renowned TriLuck series with a classic Chinese themed slot game, 3 Lucky Baozhu. Offering multiple ways to win, 1000x max and 97% RTP, this gorgeously colourful game sparkles and crackles with fortune and good luck. The five reels, three rows, 50 fixed paylines grid holds traditional symbols including Caishen god of wealth, lucky red envelopes, lanterns and musical instruments.
Spinomenal has released Demi Gods VII Ultra Mode as part of its hugely successful Demi Gods Series. This is a 5×4 reel 50 lines video slot that takes players on an epic journey through the realm of the immortals, where financial fate rests with the gods. A powerful, surging soundtrack amplifies the gameplay and makes for a thunderous reels experience.
Endorphina has released its newest Halloween title, 3 Witch Pots. The slot features 5 reels, 4 rows, and 40 fixed paylines. This Halloween addition to the Endorphina slots portfolio takes players on a mystical journey to help a skillful witch’s lair.
Witness the downfall of John, a man of order, a devoted father, a loyal husband and a pillar of routine. Nolimit City’s latest release, Disorder, unearths the twisted origin story of Mental and Mental II. This highly anticipated slot falls under the extreme themed category of Nolimit City slots such as Serial and Disturbed.
BGaming invites players to saddle up and head to the Wild West in the brand-new Wild Wick online slot. The game is the latest to be developed in collaboration with Strmlytics, a leader in live-streaming data analytics. Wild Wick introduces players to a charismatic bounty hunter inspired by classic Western Heroes from Clint Eastwood’s Man with No Name and Terence Hill’s Lucky Luke to the animated cowboys of the Soviet cartoon Treasure Island.
Stakelogic is closing out spooky season in style with Soul Slayer, a gripping slot experience where every spin becomes a battle for survival. Set in a world consumed by demonic forces, Soul Slayer challenges players to embrace their inner warrior and strike back with precision, fury, and Wild-filled rewards.
Red Rake Gaming presents Get the Coins!, a slot that combines gold coins with Major, Minor, and Grand prizes in a dynamic, fast-paced experience. This release offers rapid gameplay and an exclusive Mini-Game that delivers unique reward opportunities in every session. With its 3×3 reel format, each spin can generate coins and trigger the “Get the Coins!” Mini-Game with collectible coins whenever at least one coin appears on each reel.
Spinmatic announced the launch of Elemental Fusion, a revolutionary title that fuses the mechanics of Video Slots with the engaging features of Plinko games. This innovative product release highlights Spinmatic’s commitment to developing unique and compelling gaming experiences for the igaming market.
Amusnet has released 20 Golden Coins: Reel Fishing, a next-generation video slot that combines the charm of the game classics with the thrill of modernity. This 5-reel, 20-payline release brings the joy of fishing to life with vibrant visuals, engaging features and a soundtrack that fully immerses players in a sunny day by the water.
Evoplay has launched Sky Sentinels, a new slot that lets players decide their fate under the Egyptian sky. Every spin offers a choice between the Sun and the Moon. The radiant Sun guides wins from right to left, while the mysterious Moon moves them from left to right, each creating a unique way to play and win.
Million Games has announced the launch of Gatsby Gold, a 5×3, 243-ways video slot that combines the elegance of 1920s art deco with dynamic modern gameplay. The game offers 243 ways to win, a 96.3% RTP, and a maximum payout of 8,100x the bet, making it as rewarding as it is stylish.
Evoplay has launched Young Deer Song, a festive high-volatility slot that takes players deep into a mystical forest where nature’s creatures lead the way to great rewards. As the moon rises over the treetops, the reels come alive in this Christmas themed title with the fox, owl, raccoon, and wolf, each carrying their own charm and fortune.
Take to the skies and soar like an eagle, then swoop in and grab big wins by spinning the reels of Thunder Eagle Hold and Win Extreme from Booming Games. This action-packed, feature-filled slot is a wild adventure with a chance to win up to 10,000x. Thunder Eagle Hold and Win Extreme is a 5×3, 25-fixed payline slot.
Squid Gold X2 by 18Peaches invites players to dive deep into a world of mystery, magic and forgotten riches. Set within a sacred castle filled with ancient relics and hidden chambers, every spin feels like a step deeper into the unknown. The legendary golden squid is said to guard untold fortunes, and only the bravest adventurers will uncover its secrets.
With Swintt having already opened the way to a world of wonder in the original Lucky Fortune Door, this month the award-winning software provider is back in action again with Lucky Fortune Door Wild – an exciting reboot that gives players even more ways to win! Like its SwinttPremium predecessor, Lucky Fortune Door Wild is a five-reel slot that can be played with either five or ten paylines.
The post Week 45/2025 slot games releases appeared first on European Gaming Industry News.
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