The Global Gambling Guidance Group (G4), a world leader in responsible gambling accreditation, is proud to announce a new strategic partnership with SG:certified, a pioneering provider of sustainability, compliance, and governance audit technology.

Through this collaboration, G4 will now utilize SG:certified’s advanced audit platform, streamlining its assessment process and enhancing efficiency, transparency, and ease of use for operators, suppliers of the industry and auditors alike.

“This partnership marks a major step forward in our commitment to delivering world-class responsible gambling standards,” said Ynze Remmers, Lead Auditor at G4. “SG:certified provides the all-in-one solution we’ve been searching for — integrating our auditing framework, evidence submission tools, and auditor management features into a single, seamless portal.”

The SG:certified platform allows G4-accredited operators and applicants to manage their compliance documentation with clarity and control. Auditors benefit from intuitive tools that facilitate evidence review, scoring, and reporting, ensuring an easy and accessible audit process. This digital integration elevates the G4 accreditation program to meet the demands of a rapidly evolving gambling industry.

Eric Hollreiser, Advisor at SG:certified, added: “We are delighted to support G4 in their mission to raise the bar for responsible gambling worldwide. Our platform is designed to empower organizations that are serious about integrity, accountability, and measurable impact. G4’s leadership in these areas makes this partnership a natural fit.”

With this collaboration, G4 and SG:certified reaffirm their shared dedication to promoting safer gambling practices and operational transparency across the global gaming landscape.

Play’n GO, one of the world’s leading casino entertainment providers, has today announced a new operator partnership in the UK with Betfred.

In a further nod to the growth of the Swedish gaming giant’s UK business, this newly announced partnership will see classic Play’n GO titles such as Fire Joker, Rise of Olympus 100 and Boat Bonanza now available to Betfred players in the UK.

Play’n GO has enjoyed a landmark year, expanding its reach globally, and recently announced the launch of two brand new slots mechanics, Blitzways™ and Cashback™.

Play’n GO recently launched smash hit sequels to both the Moon Princess and Rich Wilde series of titles that have captured the attention of players in regulated markets all around the world, but especially in the UK.

Anna Mackney, Head of Regional Sales UK at Play’n GO, commented “Betfred has an unmatched pedigree in the UK, and I’m delighted to be launching our games with them today. As one of the premier regulated markets in the world Play’n GO focuses hugely on the UK, and I’m confident that Betfred’s players will love our portfolio of games. I look forward to many years of working alongside the standout Betfred team.”

Andy Horne, Head of eGaming at Betfred, added: “Play’n GO has long been in our sights and we are delighted to now be able to include their games within our portfolio. We have no doubt that the addition of Play’n GO slots to Betfred Games will go down well with our existing customers, as well as other players out there looking for that best RTP experience.”

The huge creative contribution made by exhibitors to the ICE Experience is being recognised with a new set of prestigious Awards which are being launched for ICE Barcelona 2026.

Marking the innovative ways in which brands utilise the global business platform provided by ICE, the Stand-Out Award categories include Best ICE Newcomer, Most Sustainable Stand, Best Stand Entertainment, Best Pre-Show Marketing Campaign, Best Innovation at ICE and Best Onsite Marketing Activation.

Judged by the ICE team and awarded on the morning of the second day, the ICE Stand-Out winners will receive a Trophy and framed gold foiled certificate, news coverage in the Wednesday edition of the ICE Daily Show Newspaper and coverage across Clarion Gaming’s in-house media channels.

Announcing the new Awards Clarion Gaming Managing Director Stuart Hunter said: “One of the memorable features of ICE is the sheer energy and creativity that our exhibitors bring to the event and in the process make it such a captivating spectacle.

“Whilst the physical presence is important and ICE has showcased some quite brilliant stand designs, getting the most out of a dynamic live event involves a range of disciplines and thinking including pre-show marketing, onsite activation, the deployment of creative initiatives and of course having outstanding product.

“For so many of our stakeholders ICE represents the most important business event of the year a fact which is reflected in the skill, insight and resource they bring to the biggest b2b gambling event in the world and the opportunity it generates to engage with a global community of industry professionals.”