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Betsson Group Bets on Ada as its Official Automated Customer Experience Partner

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Betsson Group strengthens its award-winning customer service with Ada’s instant, multilingual support

 

Betsson Group, a global leader in online gambling, officially announced its partnership with Ada, the market leader in automated customer experience (ACX). Using Ada’s AI-powered platform, Betsson Group has built and launched three chatbots that speak eight languages to provide its 600,000+ active customers with 24/7 engagement across the brand’s top websites including Betsson, Betsafe and NordicBet.

This investment in automation reflects Betsson’s commitment to strengthening its award-winning customer experience through digital transformation for customer convenience, while empowering its service agents to take on more complex inquiries that drive customer value. By introducing Ada as a key component of its customer service offering, the partnership allows Betsson Group to elevate their quality of self-serve support by providing always-on, instant support that reduces customer time and effort to get the information and answers they need, anytime they need it.

“At Betsson, we’re focused on creating the best possible experience for our customers, and that means the tools we use need to be powerful and flexible enough to match our vision,” said Jesper Svensson, CEO of Betsson Operations. “By implementing Ada’s AI-powered automation, our customers can now trust that support is available anytime they need it, in their first language.”

With Ada’s easy-to-use platform, Betsson Group’s customer service team has been able to:

  • Build and launch each chatbot in less than a month;
  • Integrate with Betsson Group’s existing live chat provider to provide automated answers in seconds; and
  • Provide a seamless contextual handoff from chatbot to live human when requested

The partnership is a landmark implementation for Ada as well. “Betsson Group is consistently honoured with top industry awards that recognize its commitment to driving customer service excellence,” said Mike Murchison, CEO of Ada. “We are proud to work with Betsson to ensure the automated experience matches and enhances the high-quality, award-winning support their customers have come to expect.” Betsson Group has won several prestigious awards within the industry including ‘Customer Service Operator of the Year’ for the fourth consecutive year at the EGR Nordic Awards 2019, and the ‘Socially Responsible Operator of the Year’ at the International Gaming Awards 2019.

About Betsson Group:

With 17 brands, including Betsafe.com, Betsson.com, NordicBet.com and CasinoEuro, offering Sportsbook, Casino and other games, Betsson Group is one of the world’s largest gaming groups, at the heart of entertainment for over five decades. The company’s vision is to provide the best customer experience in the industry – listening to, and learning from, its customers, and then exceeding their expectations. Betsson Group has won several prestigious awards within the industry with the latest being the ‘Customer Service Operator of the Year’ for the fourth consecutive year at the EGR Nordic Awards 2019 and the ‘Socially Responsible Operator of the Year’ at the International Gaming Awards 2019. Betsson Group is wholly owned by Betsson AB – listed on Nasdaq Stockholm Large Cap.

About Ada:

As the market leader in Automated Customer Experience (ACX), Ada personalizes engagement across the customer journey by putting the power of AI in the hands of the people who know your business best. Ada makes it simple for non-technical teams to build an automated, enterprise-class chatbot that saves time, reduces costs, and improves engagement.

Headquartered in Toronto, Ada enables clients around the world, like TELUS, Square, and Air Asia, to provide their customers with 24/7 personalized support in more than 100 languages.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betsson Group Bets on Ada as its Official Automated Customer Experience Partner

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Kaizen Foundation and UEFA Foundation for Children send strong message on inclusion through continued partnership

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The Kaizen Foundation participates in UEFA Foundation for Children’s 10th Anniversary celebration, supporting amputee football and raising awareness about inclusion through sport. The partnership will expand into the summer through the “Legacy for the Future” project.

Kaizen Foundation, the Social Purpose Foundation funded exclusively by Kaizen Gaming, is announcing its participation in the 10th Anniversary celebrations of the UEFA Foundation for Children. During the celebrations, the Kaizen Foundation will be sponsoring a showcase match of two amputee teams with players from Greece, England and Poland at the Colovray Stadium in Nyon on April 28th at 15:30-16:45 CEST. This will be followed by a dedicated cup ceremony.

The focus of the celebrations – held in collaboration with the UEFA Foundation’s partners Football Is More and the European Amputee Football Federation – is inclusion in sports. The amputee football match offers a unique opportunity to witness the incredible spirit and talent of amputee athletes as they compete for the trophy. Highlighting the importance of inclusion in football, the game is guaranteed to captivate the audience and showcase football’s unifying power.

In addition, the Kaizen Foundation will be supporting a Conference on Inclusion to discuss football’s role in social responsibility and inclusion. Happening at the Chateau de Bossey, scheduled to take place earlier on the same day at 11.00 – 12.30 CEST, the conference will feature high-profile guests, including Prof. Dr. Jürgen Buschmann from the German Sports University of Cologne.

Kaizen Foundation and UEFA Foundation for Children expand their partnership into the “Legacy for the Future” project

Excitingly, the Kaizen Foundation is also announcing the expansion of its successful partnership with the UEFA Foundation for Children by supporting the “Legacy for the Future” project, aiming to leave a lasting legacy which fosters the empowerment of girls and women in countries from the UEFA participating national associations.

Within the framework of this partnership, Kaizen Foundation shall support initiatives undertaken by Τhe UEFA Foundation for Children across Portugal, Belgium, Germany and Denmark. The initiatives aim to empower girls and women to dismantle barriers in football and beyond, namely in education, legal rights and access to sport. Said initiatives will be associated with the respective women’s national teams, in order to enhance visibility and promote collective social responsibility.

This builds on the Kaizen Foundation’s inaugural partnership with the UEFA Foundation for Children to  support the “10,000 Smiles” project, which provided 10,000 UEFA EURO 2024™ match tickets to associations working with vulnerable children. As part of the expansion of this partnership, Kaizen Foundation shall donate €300,000 to further aid the UEFA Foundation for Children’s aims and ambitions.

“It’s a great honour to be part of the UEFA Foundation for Children’s 10th Anniversary celebrations,” said Panos Konstantopoulos, President of the Kaizen Foundation. “By championing inclusion through the amputee match, we hope to inspire clubs and communities across Europe and the globe to take meaningful steps toward breaking down barriers. The UEFA Foundation for Children does extraordinary work, and we are thrilled to expand our partnership into the Legacy for the Future project, supporting local charities with the mission to dismantle barriers for girls in and out of sports. Our joint initiatives are a powerful reminder that nothing should stand in the way of what people can achieve, regardless of who they are or where they come from.”

“Football has an extraordinary power to bring everybody together. Partnering with organisations like the Kaizen Foundation is key to building a movement that drives real impact and leaves a lasting legacy,” said Carine N’koué, General Secretary of UEFA Foundation for Children. “Not only are we celebrating our 10th Anniversary together, but by deepening our collaboration with the Legacy for the Future project, we can continue to build on our mission to use the power of football to unite and bring joy to millions of disadvantaged children around the world.”

 

The post Kaizen Foundation and UEFA Foundation for Children send strong message on inclusion through continued partnership appeared first on European Gaming Industry News.

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Fanatics Sportsbook Is the Fastest Growing Sportsbook in America – and Is Expanding Its FanCash and Fair Play Initiatives

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Awarded $750k in FanCash last Week and Extended Fair Play Protection to First Half for NBA Playoffs

 Since its inception, Fanatics Sportsbook has been able to set itself apart from the competition with customer-first initiatives like FanCash Drops and Fair Play. Fanatics Sportsbook has expanded those efforts with the launch of the brand-new FanCash Drop game and an exclusive extension of the Fair Play policy from the first quarter to the first half for all games throughout the NBA Playoffs.

Fanatics Sportsbook, now the fastest growing sportsbook in America*, recently debuted FanCash Drop, a new game giving customers the chance to win up to $10k in FanCash.** Last week, Fanatics Sportsbook awarded more than $750k in FanCash as part of the new FanCash Drop game. With 75% of sportsbook customers using FanCash and up to 10% of FanCash being redeemed each month on Fanatics.com and the Fanatics app, FanCash has become a major reason for customers to choose Fanatics Sportsbook. FanCash Drop will be available to sportsbook customers every Friday, and prizing will vary each week.

Fanatics Sportsbook customers have enjoyed more than $6 million in winning payouts thanks to Fair Play since the start of the football season. Every year during the NBA playoffs, the game’s brightest stars rise to meet the moment, so it’s only fitting that Fanatics Sportsbook does the same, with an exclusive Fair Play protection extension from the first quarter to the first half for the entire NBA Playoffs. Fair Play will kick in whether it’s a straight, parlay or Same Game Parlay (SGP). In addition, Fanatics Sportsbook will introduce the Fair Play Hub in the app, where customers can track live player news and Fair Play payouts.

Customers can download the Fanatics Sportsbook app on iOS and Android and for up to date news and information on Fair Play follow the Fanatics Sportsbook social channels on X @FanaticsBook and on Instagram @FanaticsSportsbook.

 

The post Fanatics Sportsbook Is the Fastest Growing Sportsbook in America – and Is Expanding Its FanCash and Fair Play Initiatives appeared first on European Gaming Industry News.

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Vixio’s Chief Analyst James Kilsby Honored As Silver Stevie® Award Winner In 2025 American Business Awards®

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Vixio, a leading provider of regulatory intelligence solutions, is proud to announce that James Kilsby, Chief Analyst, has been named the winner of a Silver Stevie® Award in the Thought Leader of the Year – Business category in the 23rd Annual American Business Awards®. The American Business Awards are the United States’ premier business awards program.

Kilsby was honored for his impactful leadership in providing intelligence on regulatory and compliance trends affecting the global gambling industry, particularly in emerging markets like Brazil. In an industry where compliance monitoring is cumbersome, his analysis, forecasts, and deep expertise help take the complexity out of compliance. His work in 2024 included in-depth analysis of the new regulated Brazilian gambling market and the launch of Vixio’s Technical Compliance Tool.

Roseanne Spagnuolo, Chief Research & Data Officer, Vixio, said: “James’ contributions to the gambling industry and to Vixio are significant. Some of the world’s biggest brands trust Vixio to monitor regulatory developments affecting their licences and identify new market and product opportunities. James’ expertise, especially in emerging markets in the Americas such as Brazil, is a significant contributor to those efforts.”

“I’m deeply honored to receive this recognition from the American Business Awards,” said James Kilsby, Chief Analyst, Vixio. “This award is a reflection of the trust our clients place in us and the incredible team at Vixio that brings clarity to such a complex and fast-moving global industry. As jurisdictions like Brazil evolve, our mission remains the same: to empower organizations with the intelligence they need to navigate compliance challenges confidently and responsibly.”

Stevie® judges praised Kilsby’s clear and actionable insights in an often opaque industry. One judge said: “James Kilsby has demonstrated exceptional thought leadership in the gambling compliance sector. His deep expertise in gambling regulations, particularly in emerging markets like Brazil, has positioned him as a key industry voice. His contributions include high-impact research, frequent media appearances, and direct influence on product innovation, notably with Vixio’s Technical Compliance Tool.”

Another judge added: “The gambling industry is often an opaque field where it is hard to understand what is and what is not allowed. James’s ability to provide clarity in this area and use that to support compliance and responsible gambling are commendable.”

More than 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.

“Organizations across the United States continue to demonstrate resilience and innovation,” said Stevie Awards president Maggie Miller. “The 2025 Stevie winners have helped drive that success through their innovation, persistence, and hard work. We congratulate all of the winners in the 2025 ABAs and look forward to celebrating their achievements during our June 10 gala event in New York.”

Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Tuesday, June 10.

Details about The American Business Awards and the list of 2025 Stevie winners are available at StevieAwards.com/ABA.

To learn more about simplifying compliance management with Vixio’s award-winning regulatory intelligence solutions, visit vixio.com.

 

The post Vixio’s Chief Analyst James Kilsby Honored As Silver Stevie® Award Winner In 2025 American Business Awards® appeared first on European Gaming Industry News.

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