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LeoVegas launches GoGoCasino – with eye to take market shares in growing target group
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LeoVegas is launching GoGoCasino as the first brand on its proprietary multibrand platform. GoGoCasino complements and diversifies the Group’s brand portfolio, which is operated under the collective name “Brands of Leo”.
“Shortly after going live with our multibrand portfolio we are now launching GoGoCasino. The brand has a modern and fun tone that conveys a smooth experience and fills a hole in the market,” comments Gustaf Hagman, LeoVegas’ Group CEO. “For customers who value simplicity and speed, GoGoCasino sets an entirely new standard for the industry. The start and response from customers have been very positive and we are capitalising on the Group’s strengths, experience and economies of scale. GoGoCasino is initially being launched in Sweden, but will go live in more markets soon.”
GoGoCasino – First brand to be launched on the Group’s multibrand platform
GoGoCasino combines the best functions in casino with a high level of user friendliness and alluring design. The brand features an inventive and innovative product that offers one of the industry’s smoothest gaming experiences. Try it here: GoGoCasino.com.
GoGoCasino has been developed by a small team that has used existing resources within the Group, all in line with LeoVegas’ plan to increase efficiency in the Company with existing resources. The aim of the proprietary multibrand platform is to launch more customised brands.
The multibrand strategy and Brands of Leo are part of the Company’s expansion strategy and will contribute to the achievement of the financial targets for 2021 of EUR 600 m in revenue and EUR 100 m in EBITDA.
About the LeoVegas mobile gaming group
LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is the premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a number of local brands in the UK. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: LeoVegas launches GoGoCasino – with eye to take market shares in growing target group

Latest News
PAGCOR chief pushes for stricter regulation, not online gaming ban
Philippine Amusement and Gaming Corporation (PAGCOR) Chairman and CEO Alejandro H. Tengco on Monday, September 8, pushed for stricter regulations for online gaming instead of an outright ban, saying that prohibition would only encourage illegal operations and deprive the government of needed revenues.
Speaking before industry stakeholders at the Light & Wonder iGaming Symposium at Newport World Resorts in Pasay City, Mr. Tengco said reforms implemented by PAGCOR — including reductions in license fee rates — has spurred robust growth in the electronic gaming sector.
From Php58.16 billion in 2023, gross gaming revenues (GGR) from Electronic Games climbed to Php154.51 billion in 2024 which accounted for nearly half of the industry’s Php372.33 billion GGR.
In the first half of 2025 alone, the sector contributed Php114.83 billion, surpassing revenues from land-based operations and boosting PAGCOR’s total revenues to Php59 billion.
“The iGaming story in the Philippines is no longer just about growth; it’s about how we grow — safely, fairly, and sustainably,” Mr. Tengco said. “We support stricter regulations to protect our people, but we are against a total ban which will only drive players to illegal operators and result in loss of revenues and jobs.”
Mr. Tengco also emphasized PAGCOR’s ongoing reforms, including the separation of regulatory and operational functions, stronger responsible gaming safeguards, stricter advertising standards, the upcoming launch of a 24/7 helpline, and the adoption of digital tools such as the PAGCOR Guarantee portal and AI-driven monitoring systems.
He also called on industry players to practice “compliance by design” in their operations, strictly follow anti-money laundering regulations, strengthen their KYC (Know Your Customer) guidelines, and fully support PAGCOR’s Responsible Gaming initiatives.
“With responsible growth, compliance, and transparency, the Philippines can develop a safer, stronger, and globally competitive iGaming industry,” he added.
Mr. Tengco also expressed gratitude to Light & Wonder for organizing the event, highlighting its role as a key partner in strengthening the country’s gaming sector.
Light & Wonder, a global leader in cross-platform gaming, provides content, systems, and solutions for casino, online, and social gaming operators worldwide. Its innovations have supported PAGCOR in broadening product offerings and keeping the Philippine gaming industry competitive in the rapidly evolving iGaming market.
The post PAGCOR chief pushes for stricter regulation, not online gaming ban appeared first on European Gaming Industry News.
Latest News
Swedish mom bet SEK 10 and won a jackpot of over SEK 41 million
A mother in Knivsta, Sweden, could hardly believe her eyes when she recently played the slot game Reel King Riches Jackpot King on LeoVegas. With a bet of just SEK 10, she quickly entered a bonus round, where the screen lit up with the words “Jackpot King” and the amount SEK 41,509,344, equivalent to approximately EUR 3,775,603 or GBP 3,275,917. She now plans to pay off her mortgage and invest for the future.
The winner, who wishes to remain anonymous, usually plays a variety of games, with her favorite being the classic Book of Dead. But on this particular day, she decided to try her luck on Reel King Riches Jackpot King from Blueprint Gaming—a decision she will never forget. After selecting a SEK 10 bet and pressing the spin button, the game swiftly triggered a bonus round. Moments later, it was clear: she had hit the top prize, Jackpot King, worth a total of SEK 41,509,344 (EUR 3,775,603/GBP 3,275,917).
“It’s completely unreal! I thought, this can’t happen to me. When the words Jackpot King appeared and the numbers started rolling, I couldn’t believe it was true—I was in shock. Is this really happening? I told my partner right away, and he didn’t believe it either. But it was real! Now I’ll be investing for the future and paying off the mortgage!” says the winner of the jackpot worth over SEK 41 million.
“This is one of the biggest jackpots ever at LeoVegas, and we are incredibly proud to bring this kind of excitement to players in Sweden. I would like to congratulate her once again on the win and wish her the very best with her future investments!” says Mattias Wedar, CEO of LeoVegas Group.
LeoVegas Group offers an ever-growing jackpot, which now stands at over SEK 388 million, across its online casinos LeoVegas, expekt, and BetMGM. All of the Group’s brands, including GoGoCasino, feature games from the Reel King series, with Reel King Riches Jackpot King available on several of them.
The post Swedish mom bet SEK 10 and won a jackpot of over SEK 41 million appeared first on European Gaming Industry News.
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EXPRESSVPN JOINS TEAM VITALITY AS OFFICIAL PARTNER TO ENHANCE ONLINE SECURITY
- Team Vitality is proud to welcome ExpressVPN as an official partner. This collaboration brings together one of the leading digital privacy services with one of the most successful international esports clubs, aligning seamlessly with the needs of gamers, streamers, and esports fans across more than 180 countries.
- Already active in the gaming ecosystem, ExpressVPN will provide tangible benefits to Team Vitality’s community of fans, staff, and players, optimizing and securing their digital experience.
- By joining forces with a world-renowned digital privacy partner such as ExpressVPN, Team Vitality reaffirms its position as a leader in the global esports industry. Together, the two brands share a mission: to raise awareness around the importance of digital security while giving users greater control over their online experience.
Team Vitality is delighted to welcome ExpressVPN to its family of official partners. Designed to meet the needs of gamers, ExpressVPN’s technology is a natural fit for the esports community. For Team Vitality, this collaboration reflects shared values of performance and innovation, while placing digital privacy and security at the heart of joint initiatives aimed at a new generation of players and fans.
ExpressVPN has also recently partnered with the League of Legends EMEA Championship (LEC) 2025 and Premier League club Tottenham Hotspur. This new agreement with Team Vitality marks another step in ExpressVPN’s commitment to esports and its international growth.
AN EXCLUSIVE LAUNCH FOR THE TEAM VITALITY COMMUNITY!
The one-year partnership will span Team Vitality’s main competitive titles in Europe. Throughout the season, ExpressVPN and Team Vitality will deliver unique activations tailored to the esports community and Vitality fans worldwide.
Starting today, supporters of the club can enjoy a 14-day free trial of ExpressVPN through a dedicated platform, via this link expressvpn.com/vitality.
A VPN is a vital tool for gamers to have in their digital toolbox, offering:
- Protection against DDoS attacks and ISP throttling
- More stable connections and reduced ping during competitions
- Lag free access to your favourite gaming streamers
- Enhanced security on public Wi-Fi networks
This partnership reflects ExpressVPN’s commitment to delivering a fast, secure, and transparent digital experience for all. By taking advantage of an ExpressVPN subscription, players and fans alike can safeguard their online privacy across multiple devices simultaneously, while tapping into a worldwide network of servers. Its proprietary Lightway protocol is engineered for speed and efficiency, offering strong protection against DDoS attacks and ISP throttling. This means gamers can maintain a secure, high-performance connection that keeps them competitive during play. Additional activations will be rolled out across the year to provide practical, meaningful solutions for the esports community.
DRIVING BETTER DIGITAL EXPERIENCES FOR ESPORTS FANS
In a world where gamers and fans live increasingly online, ExpressVPN and Team Vitality aim to continue to empower online users by raising awareness of the importance of cybersecurity and supporting the gaming community to take greater control over their digital lives.
This partnership also underscores Team Vitality’s ability to attract leading global brands through strategic marketing initiatives. Together with ExpressVPN, the focus will be on delivering innovative, high-value solutions to an engaged international community. Leveraging Team Vitality’s advanced expertise in brand marketing, the two organizations will launch impactful campaigns throughout the year.
“We are thrilled to welcome ExpressVPN as one of our official partners. As Team Vitality strengthens its position as a leader in global esports, working with a recognized digital security brand like ExpressVPN perfectly aligns with our mission to serve our international community. Together, we want to drive performance and deliver the best possible digital experience to our fans. We cannot wait to kick off this exciting season.” said Nicolas Maurer, CEO and Co-Founder of Team Vitality.
“We’re excited to squad up with Team Vitality, one of the most competitive and successful organizations in esports. Like Vitality’s players, we’re focused on keeping the win streak going, whether that’s protecting against DDoS attacks, securing fast and stable connections, or giving gamers a free pick to play wherever they are. We’ve seen first-hand how our partnerships come in clutch for the gaming community, most recently as a Summer Split Partner of Riot Games. We can’t wait to build on that success with Vitality’s players and fans around the world.” added Zac Eller, GM, Global Partnerships, ExpressVPN.
The post EXPRESSVPN JOINS TEAM VITALITY AS OFFICIAL PARTNER TO ENHANCE ONLINE SECURITY appeared first on European Gaming Industry News.
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