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Scientific Games Powers Unrivalled Player Experiences During 2019 Cheltenham Festival
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Company’s Sportsbook Platform Processes More Than 48 Million Bets During the Racing Event
Scientific Games Corporation powered another successful Cheltenham Festival this year through its OpenBet product suite. With a focus on providing next level player experiences, the Company saw steady uptime throughout the Festival, enabling maximum engagement across customer sportsbooks.
The Cheltenham Festival runs for four days annually as part of the National Hunt race calendar in the United Kingdom, and it features several high-profile horse races. The Festival is one of the UK’s most popular betting events, often seeing total wager in excess of £400 million. This year, SG Digital’s sportsbook customers processed over 48.2 million bets over the four-day period, marking an increase of over 23% since last year. The Festival was a big acquisition driver for SG Digital’s customers that saw huge spikes in activity with the highest reaching peak bets per minute at 26,000. Processing a volume of 302 million account transactions with 100% platform stability reported through the event, the event is a testament of SG Digital’s continued investment in its technology allowing its customers to grow their player base while ensuring next level player experiences.
Keith O’Loughlin, SVP Sportsbook for SG Digital, said: “The Cheltenham Festival is a fantastic tradition both in the racing industry and the sports betting world. SG Digital’s OpenBet has a track record of reliability that held true during this year’s Festival, further cementing out commitment to partnering with operators to create unmatched player experiences.”
© 2019 Scientific Games Corporation. All rights reserved.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Scientific Games Powers Unrivalled Player Experiences During 2019 Cheltenham Festival

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Lucky Club Sycuan Member Wins Over $500,000 Playing A Poker Table Game at Sycuan Casino Resort
Sycuan Casino Resort celebrated a big win last month when one lucky Club Sycuan member walked away with a $595,375.26 jackpot after playing at the Face Up Pai Gow Poker table on Thursday, July 31.
Face Up Pai Gow Poker is a popular casino card game that is known for being fun, social and easy to play. Each player receives seven cards and splits them into two hands – one with five cards and one with two. Unlike traditional versions, the dealer’s cards are revealed face up before players set their hands, increasing the players chances of winning.
From nonstop table action and thrilling jackpots, Sycuan Casino Resort continues to be one of San Diego’s premier destinations for gaming excitement. The casino offers endless ways to play with its massive 510,000-square-foot gaming floor, featuring 2,400 slot machines and 52 table games.
If you or someone you know is affected by gambling addiction, please call the Problem Gambling Helpline at 1.800.GAMBLER or 1.800.426.2537.
To learn more about Sycuan Casino Resort, please visit sycuan.com.
The post Lucky Club Sycuan Member Wins Over $500,000 Playing A Poker Table Game at Sycuan Casino Resort appeared first on European Gaming Industry News.
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First football sponsorship for Pub Casino
L&L Europe, owner and operator of PubCasino.co.uk, is happy to announce their first sponsorship within the English Football League. The sponsorship is with the historical team Preston North End for the upcoming season. This partnership will include the Pub Casino logo on the back of all 3 kits for the season 2025/26.
At Pub Casino we love football and especially football where a lot of history is involved. Preston North End is one of the first professional football teams in the history of UK professional football. And today still the only team winning both the league and FA cup without conceding a goal. That is what Preston North End breathes: Football history. To be part of that makes us extremely proud.
While discussing the partnership with PNE it became clear who the front of shirt sponsor will be. As a result, we even got more excited. SpudBros on the front of shirt, Pub Casino on the back, what a lovely combination.
Head of Commercial and Partnerships at Preston North End, Lisa Whittaker said: “We are delighted to be teaming up with PubCasino for the upcoming season and thank them for their support in making this happen.”
Jan Wienk, Head of Marketing and Product at PubCasino, said: “We are extremely happy to be part of the Championship this year and are proud to be teaming up with a club with so much history in the English game. It’s great to be on board with the team ahead of the new season and the combination of kit sponsors, with SpudBros on the front, should make it a fun and entertaining year.”
The post First football sponsorship for Pub Casino appeared first on European Gaming Industry News.
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Sky Bet extends sponsorship of The Overlap
Sky Bet has renewed its partnership with The Overlap – the UK’s No.1 football YouTube channel founded by Gary Neville – for a further two years.
As a founding partner since the channel’s launch in April 2021, Sky Bet will continue as the headline sponsor of The Overlap Interviews and Fan Debates, key formats that have helped the channel become a leading voice in football content.
Featuring in-depth conversations with major figures from sport and entertainment, as well as dynamic debates between football legends and fan creators, The Overlap has built a dedicated audience and strong community.
Sky Bet will also maintain its presence in the weekly Stick to Football podcast through the popular Super 6 segment. The feature sees panellists Roy Keane, Ian Wright, Jamie Carragher, Jill Scott, and Gary Neville predict six results from the weekend’s matches in the free-to-play football game, Super 6.
The renewed partnership underscores Sky Bet’s continued commitment to delivering original, fan-first football content that resonates with audiences across platforms.
Gary Neville Quote: “I want to thank Sky Bet for partnering with us over the past four years. Without their support, we wouldn’t have been able to deliver the content you see today. It’s fantastic to have them on board for another two years, and I’m excited to see what we can achieve together.”
The post Sky Bet extends sponsorship of The Overlap appeared first on European Gaming Industry News.
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