Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)
728x90 banner available here

Latest News

LeoVegas launches proprietary multibrand platform

Published

on

LeoVegas launches proprietary multibrand platformReading Time: 2 minutes

 

To further complement and diversify the Group’s brand portfolio, LeoVegas Gaming Plc is now introducing a proprietary multibrand platform that will allow the Group to launch new, customised brands under the collective name “Brands of Leo”.

 

“LeoVegas’ goal has always been to market a global brand with a local touch – a successful strategy for leovegas.com that continues to take market shares. To meet needs that have emerged in certain markets, we now plan to launch more brands. These will be distinctly targeted to different customer groups – some of which are looking for niche functionality and others that are driven by the charm of novelty that a new and fresh brand offers,” comments Gustaf Hagman, LeoVegas’ Group CEO.

“The multibrand functionality that we have developed on our proprietary core platform will allow us to now launch new brands with a high level of flexibility and scalability. Our ambition is to raise the bar in the industry and always offer something new and unique while maintaining our overall focus on responsible gaming. We plan to launch the first brand shortly, and it will be exciting to follow its development.”

Technology and economies of scale enabling next step in multibrand strategy
The multibrand strategy and Brands of Leo are made possible by LeoVegas’ flexible and scalable proprietary technical platform. The upgrade of the platform that was conducted in 2018 was part of this strategy and now enables the Group to develop and expand the platform with more brands.

The venture entails a competitive advantage, and new brands will benefit from the strong position that LeoVegas has in the industry. This in the form of credibility and history in relation to suppliers – both in terms of cooperation as well as to contract negotiations. Brands of Leo is being spearheaded by a small entrepreneurial team within the Group, which is in line with LeoVegas’ plan to increase the efficiency of its existing resources. The economies of scale are distinct with respect to knowledge, technology and personnel, and are one of the keys to the Group’s ability to launch more brands in a cost efficient manner.

The multibrand strategy and Brands of Leo are part of LeoVegas’ expansion strategy and will contribute to the achievement of the financial targets for 2021 of EUR 600 m in revenue and EUR 100 m in EBITDA.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: LeoVegas launches proprietary multibrand platform

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

ACR PRO AND AMBASSADOR MEET-UP GAME RETURNS FRIDAY, JANUARY 31ST AT ACR POKER

Published

on

Reading Time: 2 minutes

 

Challenge Chris Moneymaker and top ACR Pros at the virtual tables in the ultimate global poker community meet-up

Following the success of last year’s inaugural event, ACR Poker is thrilled to announce the return of its highly-anticipated ACR Pro and Ambassador Meet-Up Game on Friday, January 31st, offering poker fans and players the unique opportunity to connect with ACR Pros and Ambassadors for a fun and interactive experience that unites the global poker community.

The ACR Pro and Ambassador Meet-Up Game kicks off on Friday, January 31st, starting at 12pm PT / 3pm ET, and runs for two hours. Joining the action this year will be ACR Pros and Ambassadors Chris Moneymaker, Chris Moorman, Ebony Kenney, Rene Nezhoda, and others. Players of all levels will have the chance to test their skills against the poker pros at custom cash game tables, featuring a variety of stakes to suit everyone.

“Last year’s ACR Meet-Up Game was awesome, we had a lot of people from the stream coming on and playing with us,” said ACR Pro Chris Moneymaker. “I can’t wait to dive in again on January 31st, it’s a great way to bring the poker community together and connect with fans of ACR Poker.”

Playing alongside the poker pros is easy. On the day of the event, players can visit the social media pages of any ACR Pro or Ambassador to find passwords for the “ACR Pro and Ambassador” cash game tables in the ACR Poker client.

For those looking to battle it out against the pros, watch the action unfold or potentially win prizes, players can tune in to catch all the excitement online on ACR Poker’s Twitch channel, featuring commentary from Justin Kelly and other special poker guests.

For a recap of last year’s event and to learn more about January’s ACR Pro and Ambassador Meet-Up Game, visit the ACR Poker blog.

The post ACR PRO AND AMBASSADOR MEET-UP GAME RETURNS FRIDAY, JANUARY 31ST AT ACR POKER appeared first on European Gaming Industry News.

Continue Reading

Latest News

IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension

Published

on

Reading Time: < 1 minute

 

International Game Technology PLC  announced that its subsidiary, IGT Global Services Limited, has signed a seven-year contract with the Thuringian State Lottery (“LOTTO Thüringen”) in Germany to deploy its retail central system technology, Aurora™, and related software upgrades. The contract term will begin upon go-live of the new platform, planned for March 2026.

An integral part of OMNIA™, IGT’s player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities which will handle all of LOTTO Thüringen’s transaction processing, game management and back-office operations.

“LOTTO Thüringen has relied on IGT’s versatile and strong-performing central system technology throughout the course of our decades-long relationship,” said Jochen Staschewski, LOTTO Thüringen Chief Executive Officer. “Upgrading our central retail system to IGT’s advanced platform and back-end software will enable us to streamline our business processes and continue operating with the highest levels of efficiency.”

“IGT’s retail central system incorporates a suite of flexible solutions designed to help manage, transform and further grow LOTTO Thüringen’s business,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery. “With this long-term contract extension, LOTTO Thüringen is well-positioned to continue benefiting from IGT’s secure, responsible and modernized technology and software. Leveraging these best-in-class solutions will aid in the Lottery’s goals of supporting good causes throughout the state.”

The post IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension appeared first on European Gaming Industry News.

Continue Reading

Latest News

Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot!

Published

on

Reading Time: < 1 minute

 

The new title from leading Spanish e-Gaming provider MGA Games is an innovative game with a truly original theme: a journey through carnival festivities filled with legendary creatures. Its design combines the excitement of street parties with the richness of mythological creatures from around the world, providing a totally unique experience.

This new casino slot features 25 paylines, with winning combinations paid from left to right. By landing 3 or more Scatter symbols, players gain access to the Free Spins screen, which includes an innovative prize system. Players can enjoy an accumulator feature and a final Super Respin spin that awards the accumulated winnings. It also includes Money and Collect symbols, which when combined offer an additional bonus prize.

Global Audience
By showcasing mythologies from all over the world, the game is set to appeal to a global audience, enhancing its market potential and attracting players from various countries. Its visual and auditory elements, featuring vibrant graphics and immersive music, will captivate players and deliver a fully immersive experience in a fantastic world.

In this new release, every spin of the reels will surprise players with its themed symbols. As if that weren’t enough, the game features an optional Buy Free Spins button, speeding up the path to big rewards. Mythical Legends Carnival will be available in all of Spain’s best online casinos starting February 3rd and across .com markets from January 27th.

The post Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot! appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.