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Scientific Games Reveals Enhanced Casino Partner Programme
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Introducing CONNECT and AMPLIFY to Elevate Digital Casino Games
Scientific Games Corporation unveiled its rebranded casino partner programme for SG Digital, creating an improved service for operators, third-party content providers and games studios that aims to bring the next generation of casino games to the global industry.
As part of the rebrand, the programme’s two partner streams have been renamed CONNECT and AMPLIFY. Games studios that join CONNECT will benefit from SG Digital’s world-class expertise in developing content to deliver next-level player experiences. Third-party providers which become AMPLIFY partners simply connect their games through a simple integration with SG Digital Casino platform and significantly expand the reach of their content.
The enhanced two-sided network brings operators and games developers together under SG Digital’s innovative and feature-rich casino platform, bringing world-class content from game developers to players in regulated jurisdictions across the globe. Industry leading promotional features being developed on the platform will be available across all games, and not just Scientific Games’ in-house studio games.
Both CONNECT and AMPLIFY partners will have unrivalled access to more than 130 operators across the globe in 20 regulated jurisdictions. A dedicated team provides partners with assistance throughout the streamlined and simplified onboarding process, with flexible integration options tailored to meet individual needs.
Rob Procter, Studio Director at SG Digital, said: “Our newly-enhanced partner programme provides games studios with an exciting opportunity to connect with the world’s largest online distribution network while simplifying and strengthening onboarding and integration. At SG Digital, we have an experienced and dedicated team that can help take studios to the next level to produce innovative and entertaining content, alongside a stable platform that provides them with access to operators across the globe.”
Steve Mayes, Partnership Director at SG Digital, said: “Operators continue to look for new and exciting content. It’s vital that we push the boundaries to provide our partners with the best features to ensure we attract the most exciting content in the market for our Customers. Our two-sided network approach allows us to provide fantastic flexibility across multiple game providers, to ensure our customers have all the tools they need to create the best possible player experience.”
Additional benefits include data-driven insights that demonstrate how games are performing to maximise performance, as well as market-leading GCM technology to protect partners from regulatory changes in new and existing markets.
© 2019 Scientific Games Corporation. All rights reserved.
About Scientific Games:
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Scientific Games Reveals Enhanced Casino Partner Programme

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ICONIC21 launches first-person, high-suspense game where players open doors to reveal win multipliers or the possibility of losing it all
A door opens, but what’s behind it? That’s the question players will be able to answer when they take on the latest game from in-demand iGaming content provider, ICONIC21.
In Knock Knock, nothing is guaranteed as players find themselves in front of a door that they must choose whether to open or not.
What’s on the other side? It could be an Increasing Multiplier, or it could be the players’ accrued winnings and original bet being cruelly taken away from them.
Knock Knock takes the first-person, high-suspense format and gives player control over how far they progress into the game – do they want to open another door for the chance to multiply their current win, or do they want to cash out?
This generates unrivalled levels of excitement and anticipation. Do players go for a long door-opening streak, or does the pressure get too much and they opt to lock in their winnings and step away?
Either way, one wrong move and the run comes to an abrupt end.
Knock Knock also comes with a visual path history. The main difference between the three levels lies in the probability of the multiplier: the harder the level, the higher the multiplier – but also the greater the chance of losing.
Either way, players are left with the same question. Do you walk away, or do you knock again?
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Knock Knock offers an intense, high-suspense experience that players will want to experience again and again.
They must put their nerves to the test as they open doors in search of the game’s biggest win multipliers, but in doing so, they risk losing it all.
Knock Knock is designed for all types of risk-takers – from cautious players to fearless thrill-seekers. By choosing the difficulty level, each player tailors their own balance of success odds and potential multipliers, making every round as safe or as bold as they want.
This marks a milestone in the growth of our RNG portfolio, reinforcing our position as a forward-thinking iGaming content provider and expanding our footprint in the non-traditional games space.”
The post ICONIC21 launches first-person, high-suspense game where players open doors to reveal win multipliers or the possibility of losing it all appeared first on European Gaming Industry News.
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New Ways to Play: ELA Games Recognised for Casino Entertainment Innovation Subheader: The studio continues to garner industry recognition for its products
Various developments, such as the Winpot game mechanics and standout titles such as Joker Winpot and Shoot Happens, underscore ELA Games’ innovative philosophy.
The Winpot mechanic introduces a progression-based experience that gives players more agency over their gameplay. At the essence of the mechanic, player wins are stored in the Winpot, where they can then choose to continue playing and accumulate a larger payout or cash out at any point.
Joker Winpot and the newly released Shoot Happens are examples of how ELA Games’ creativity and innovation led to commercial success. The former is a 1×1 game that’s simple to understand with high replayability due to the decision-making aspects and accessibility. The latter is a narrative and progression-based title where players have 3 shots to defeat increasingly tougher opponents. Both games break from traditional gameplay with tactical depth, high replayability, and fresh mechanics.
Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “What makes innovation meaningful and impactful is when it changes how players interact with content. For example, with Joker Winpot and Shoot Happens, our innovation was not adding complex features but stripping back gameplay to include the player more in decision-making to create a new game archetype. This nomination shows us that we’re making meaningful strides in challenging overplayed and stale gaming experiences, and we’re honoured to receive such recognition.”
The ELA Games team will attend the SBC Summit Lisbon from 16 – 18 September.
The post New Ways to Play: ELA Games Recognised for Casino Entertainment Innovation Subheader: The studio continues to garner industry recognition for its products appeared first on European Gaming Industry News.
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Feel the Malta energy: meet Slotegrator at SiGMA Euro-Med in September
This September, the Slotegrator team is heading to the heart of the Mediterranean to join one of the industry’s most vibrant events, SiGMA Euro-Med, taking place September 1-3 in Valletta, Malta. What will Slotegrator wow us with this time?
Malta isn’t just a picturesque island, but a global iGaming hub. With its robust regulatory framework, thriving business ecosystem, and long-standing reputation as a home for iGaming, Malta is the perfect place for meaningful conversations and strategic partnerships.
SiGMA Euro-Med unites key players from Europe, Africa, and Latin America, creating a dynamic space for networking, learning, and discovering what’s next in the world of iGaming — and Slotegrator will be right at the center of it all.
Slotegrator is coming to SiGMA with its full arsenal of solutions designed to elevate online casino and sportsbook businesses:
- A Turnkey online casino solution for operators who desire a fast, flexible, and future-proof launch.
- One of the industry’s best game aggregation solutions: APIgrator, which integrates 30,000+ games from 180+ top game providers in a single session.
- The latest updates and features that reflect the company’s vision of what modern iGaming should be.
“Every time we attend SiGMA, we come back inspired. Malta is a symbol of where the industry is going, and a place where ideas ignite and opportunities are born. Expect high energy, big conversations, and unforgettable moments. Our team will be on hand to share insights, explore trends, and connect with both longtime partners and new faces. We’re bringing our passion, our technology, and our vision for the future of iGaming,” says Svetlana Kirichenko, head of marketing at Slotegrator.
Whether you’re launching your first brand or expanding your existing empire, Slotegrator is your partner for growth. Don’t miss your chance to connect with the Slotegrator team at SiGMA Euro-Med 2025. See you in Malta at stand 5020!
Slotegrator has been proudly shortlisted in the category BEST AGGREGATOR 2025 for the SiGMA Euro-Med Awards 2025, which recognize excellence in the iGaming industry. You can show your support by voting for the company here.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Feel the Malta energy: meet Slotegrator at SiGMA Euro-Med in September appeared first on European Gaming Industry News.
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