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BetVictor appoints Matt Parkes as Director of Brand and Creative

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BetVictor appoints Matt Parkes as Director of Brand and CreativeReading Time: 2 minutes

 

BetVictor, one of Europe’s leading online gambling companies, has today announced the appointment of Matt Parkes as its new Director of Brand and Creative.

Boasting a 21-year career working in several leading brand and marketing roles developing brand propositions, marketing strategies and integrated campaigns, Matt brings a wealth of experience to BetVictor.

In his new role at BetVictor, Parkes is responsible with providing strategic direction to further build on the business’ brand successes, ensuring brand consistency across channels and overseeing brand positioning, communications, creative and media spend.

Commenting on the appointment, Andreas Meinrad, CEO at BetVictor, said: “Matt’s appointment comes at a significant moment in our brand’s growth. These past few years have been among the most important for the business in terms of developing our brand proposition and assets, and we are looking forward to welcoming him to the team. His extensive marketing experience will be crucial for helping us to grow the brand even further.”    

Matt Parkes added: “I’m very much looking forward to getting started with BetVictor, a company that is at a really exciting stage of its brand journey. They have taken great strides in developing their proposition and are now ready to amplify it even more. I can’t wait to lead the next part of that process and contribute to the overall success of the company.”

Parkes’ career to date includes senior creative and marketing roles for multiple global agencies before joining Betsson Group in July 2017 as Global Head of Publicity and latterly Global Head of Brand and Creative.

 

About BetVictor:

BetVictor is one of Europe’s leading online gambling companies. Its focus is to offer customers a simple, intuitive and personal betting experience. Digitally data-led, BetVictor provides in-house technologies and product development capabilities enabling the company to build successful partnerships. With more than 500 employees, BetVictor is an established innovator in the gaming industry.

BetVictor is an Official Principal Partner of Liverpool Football Club since 2016 and the headline sponsor of Cheltenham’s November Meeting including the feature BetVictor Gold Cup.

Established in 1946, Michael Tabor acquired sole-ownership of BetVictor in 2014 having previously been a major shareholder in the business. BetVictor has its headquarters in Gibraltar with tech hubs in London and Budapest.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BetVictor appoints Matt Parkes as Director of Brand and Creative

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia

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Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State

 White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.

The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.

Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.

Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.

Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.

White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.

The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.

Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.

“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”

Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”

The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.

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Games Global and Slingshot Studios expand Cashingo™ series with Eruption Blaze Cashingo™

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Title pairs advanced Cashingo experience with ULTRA Link&Win enhancements

Games Global, together with its exclusive studio partner, Slingshot Studios, has released Eruption Blaze Cashingo, bolstering the popular series with a feature-rich release, where jackpots up to 5,000x chart a path to 13,283x win potential.

Set against the backdrop of a lava-spewing volcano, every cash and jackpot coin that lands is added to the mirrored Cashingo grid, with the value of all prizes paid out when a horizontal, vertical or diagonal row is completed.

Adding further variety to the action is the integrated ULTRA Link&Win feature, which can be activated by landing six or more coins. The feature begins with three respins on a 5×5 reel set, with three extra rows initially locked. Keys can unlock additional rows, expanding the reels and increasing win potential.

Special Boosters can appear during the round, including Doublers that increase the value of up to four cash prize coins and Collectors that gather all visible cash coin values at once. Persistent versions of these boosters remain active, while Extra Life coins award an extra spin once the initial respins are exhausted.

Free Spins offer a change of pace and greater depth, with a Power Stacks feature enhancing wild and coin symbols to elevate potential.

Eruption Blaze Cashingo showcases Slingshot Studios’ continued refinement of the Cashingo franchise, delivering an engaging, well-paced gameplay experience.

Richard Vermaak, Creative Director at Slingshot Studios, said: “Our goal with Eruption Blaze Cashingo was to take what players enjoy about Cashingo and give it more room to develop.

“The combination of the Cashingo and Power Stacks mechanics introduces a dynamic element to the base game, and the enhanced ULTRA Link&Win feature adds clear progression as the grid expands. We are delighted with how the experience comes together.”

David Reynolds, Director of Games Strategy & Partner Management at Games Global, added:Eruption Blaze Cashingo is a strong addition to our portfolio and a great evolution of the Cashingo concept. Cash and jackpot coins open up new ways for the game to build, while the updates to the ULTRA Link&Win feature bring more variety to each round.

“Slingshot Studios has continued to grow the series in a way that feels natural and engaging.”

The post Games Global and Slingshot Studios expand Cashingo™ series with Eruption Blaze Cashingo™ appeared first on Gaming and Gambling Industry Newsroom.

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13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden

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BOS – The Swedish Trade Association for Online Gambling – is today submitting a letter to the government. The letter is signed by 13 gambling company executives and BOS’s secretary general. In the letter, the signatories urge the government not to support the gambling company ATG in their proposal to raise the general gambling tax in favour of a reduction in the tax on horse racing.

As a main argument, the signatories highlight the fact that the level of the gambling tax affects the proportion of consumers who choose to gamble on the legal licensed gambling market, and that too many consumers are already opting out of the safety of the licensed market with its extensive consumer protection.

“Horse betting has a channelisation rate of between 98-99 percent. Online casino, according to the most optimistic estimates, has a channelisation rate of between 72-82 percent. The higher the tax, the greater the risk that the consumer will choose unlicensed gambling, where neither gambling tax nor consumer protection exists. To then lower the gambling tax for horse betting, which already has a very strong channelisation, and raise it for online casino, which has a very weak channelisation, would be completely incomprehensible. At least for those who prioritize consumer protection,” says BOS Secretary General Gustaf Hoffstedt.

You can read the full letter here:  Letter to Government on ATG gambling duty

 

The post 13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden appeared first on Gaming and Gambling Industry Newsroom.

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