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Neds enhances player props offering with Digital Sports Tech partnership
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Popular player performance markets to differentiate GVC brand’s product portfolio
Digital Sports Tech (DST), the industry-leading, specialist provider of player props betting markets, has launched its Props Data Feed service with Neds, the GVC Holdings brand, in a deal which has enabled the Australian operator to significantly broaden its offering within the fastest-growing segment in sports betting.
An integration of DST’s Props Data Feed, which is powered by its industry-leading props platform and pricing engine, has allowed Neds to exponentially scale its offering and end up with the most extensive player props portfolio in the Australian market.
DST’s Props Data Feed, which provides up to 900 pre-match and 100 in-play player markets per game, expands Neds’ props coverage across all major US sports (NBA, NFL, MLB, NHL), including NCAA college football and basketball, as well all the top tier European football leagues and Australian Rules Football.
Players can wager on a wide range of player statistical performance bets, such as LeBron James to finish with 30+ points, Cristiano Ronaldo to have 4+ shots on target or Tom Brady to throw for over 300 passing yards.
A combination of DST’s proprietary predictive models, pricing algorithms and team of experienced traders and sports analysts helps ensure that the best and most accurate prices for prop markets are made available to the Australian operator.
Following a seamless integration of DST’s low latency push service feed, the player props markets have further differentiated the GVC-owned online site’s offering and paved the way for increased turnover and profits for this fast-growing betting segment.
James Burnett, Group Chief Marketing Officer at Neds, said: “Digital Sports Tech is renowned as the market leader and preeminent supplier of player prop markets, so partnering with them gives us the perfect platform to expand our offering with exciting new markets for our customers.
“The vast volume and variety of markets available through Digital Sports Tech is impressive, and our strong performance to date for these markets is a testament to the high quality of its offering.”
Ari Lewski, Executive Director at Digital Sports Tech, said: “We’re absolutely thrilled to have partnered with Neds, one of the leading operators in Australia, and provide them with our player props offering.
“Betting on player performance continues to grow in popularity across the globe, and our leading service will enable Neds to capitalise on this growth as well as target and convert the next generation of sports bettors.”
About Digital Sports Tech:
Digital Sports Tech is the market leader and preeminent supplier of player prop betting solutions to the global sports betting industry. The company has built a strong reputation for servicing sportsbook operators, with more than three years’ experience operating in this niche segment, specialising in originating, pricing and settling player performance betting markets.
It operates a purpose-built proprietary platform that utilises state of the art technology to offer competitive pricing, combining advanced machine learning and predictive models with its team of highly-experienced sports analysts and traders. For more information visit www.digitalsportstech.com.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Neds enhances player props offering with Digital Sports Tech partnership

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BHA Initiates Campaign Against Tax Hike
The British Horseracing Authority (BHA) has urged the sport to collectively lobby the Government to back British racing and axe the Treasury’s proposal to hike tax on horserace betting by bringing existing online betting duties into one single rate.
The call comes ahead of the launch of “Axe the Racing Tax”, a BHA-led public campaign against the proposal which will be rolled out over the summer.
A tax hike for bookmakers in the Autumn Budget would be the third leg of a triple whammy of financial threats caused by Government policies which jeopardise the future of the sport in Britain.
Economic analysis commissioned by the BHA shows that aligning the current 15% tax rate paid by bookmakers on racing with that of online games of chance – currently taxed at 21% – by harmonising all remote gambling duties, could hit racing’s finances to the tune of £66m in lost income via the Levy, media rights and sponsorship. This is because operators are likely to seek to mitigate significant tax rises through cutting bonuses, reducing advertising and marketing budgets and increasing prices.
Should the Treasury seek to raise the proposed single duty rate further to help balance the books, the impact on racing’s finances would be devastating, with a projected £97m loss at a tax rate of 25%, a £126m loss at 30% and a £160m loss at 40%.
Brant Dunshea, Acting Chief Executive of the British Horseracing Authority, said: “It is vital that everyone working in racing, the media and bettors fully support and promote this campaign.
“The Government’s consultation on harmonising online betting duties, if followed through, poses one of the gravest risks to racing the sport has ever seen.
“It will punch a huge hole in racing’s finances, risk thousands of jobs across Britain and threaten the future of the country’s second most-popular sport and a cherished national institution.
“From now until the Budget we will be hammering home a very simple message to MPs, Peers and the Government on behalf of millions of racing fans. It’s time for the Government to back British racing and axe the racing tax.”
The post BHA Initiates Campaign Against Tax Hike appeared first on European Gaming Industry News.
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Change of Chairmanship in the GGL Board of Directors as of 1 July 2025
On the occasion of the four-year anniversary of the Joint Gambling Authority of the Federal States (GGL) on 1 July 2025, Sandro Kirchner, State Secretary in the Bavarian State Ministry of the Interior, for Sport and Integration, has taken over the chairmanship of the GGL Administrative Board, succeeding Reiner Moser, Head of Office in the Ministry of the Interior, for Digitalisation and Municipalities for Baden-Württemberg.
During Reiner Moser’s term as Chairman of the Board of Directors, the GGL further established itself as a reliable institution for the supervision and monitoring of the online gambling market.
“The online gambling market has developed rapidly in recent years. The GGL has met the resulting challenges with great commitment and can already demonstrate remarkable results both in combating illegal gambling and in regulating and supervising the legal market. The exchange between the states and the GGL is always trusting and results-oriented. I would like to sincerely thank the Board of Directors and all GGL employees for this constructive cooperation over the past year,” said Head of Department Moser.
State Secretary Kirchner takes over the chairmanship at a time when the GGL is pursuing ambitious goals, including stronger international networking, particularly to further curb the illegal gambling market.
“The consistent prosecution of illegal offerings and player protection are my highest priorities. The work of the GGL must continue to be significantly geared towards ensuring that the business model of illegal gambling is not profitable in Germany,” said Sandro Kirchner.
With regard to his role as Chairman of the Board of Directors, he added: “I look forward to continuing the successful work of everyone involved over the past four years. We will certainly continue to face many challenges. However, I believe the GGL is well positioned to achieve this.”
The Board of Directors is the supervisory and steering body of the GGL. It consists of the heads of departments or state secretaries of the ministries responsible for gaming supervision in the 16 member states. The chair of the Board of Directors rotates annually on July 1st in alphabetical order of the member states.
The post Change of Chairmanship in the GGL Board of Directors as of 1 July 2025 appeared first on European Gaming Industry News.
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Betsson Extends Partnership with Nordea Open – Sweden’s Premier Tennis Tournament on Clay
Betsson will continue as the official betting partner of the ATP tennis tournament Nordea Open, held in Båstad, Sweden, from 13–20 July, 2025. This renowned clay court event – formerly known as the Swedish Open – will this year feature standout players including Grigor Dimitrov, Francisco Cerúndolo, and defending champion Nuno Borges.
Celebrating its 75th anniversary in 2023, the Swedish Open in Båstad is one of the most established tournaments on the ATP 250 calendar. Held almost every summer since 1948 – with the exception of 2020 due to the pandemic – it was voted Tournament of the Year by players for 11 consecutive seasons between 2002 and 2012, and continues to grow in prestige and popularity.
“We’re very pleased that Betsson is extending its partnership with us. It not only strengthens the tournament’s reputation and presence on the international tennis scene, but also reflects Betsson’s long-term commitment to the sport,” said Christer Hult, Managing Director at Arena Båstad.
As part of the sponsorship, Betsson will have prominent visibility throughout the venue and will offer a wide range of betting options on the tournament.
“Tennis plays a key role in Betsson’s sponsorship strategy – both in Sweden and globally. We’ve supported the sport at various levels and across different regions, but few places compare to the unique atmosphere of Båstad. For us, this is more than just a tournament – it’s a cherished summer tradition we’re proud to support,” said Robin Olenius, Head of PR at Betsson Group.
This partnership adds to Betsson’s already robust global sponsorship portfolio. Betsson Group is the main sponsor of football clubs such as Inter, Boca Juniors, Atlético Nacional, and Club Brugge. In tennis, Betsson is the main sponsor of the BNP Paribas Nordic Open, has previously partnered with former world-class player Jonas Björkman as brand ambassador, and has sponsored multiple ATP tournaments across South America.
The post Betsson Extends Partnership with Nordea Open – Sweden’s Premier Tennis Tournament on Clay appeared first on European Gaming Industry News.
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