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Betinvest develops industry’s first customisable Sportsbook iFrame tech for eSports
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“Sportsbook iFrame solution has the potential to be one of the most profitable products in gaming,” according to Betinvest’s Valentyn Kyrylenko, VP of Business Development as the company continues to develop its ground-breaking new technology. The Sportsbook iFrame, which provides clients with a comprehensive Sportsbook management function, is set to make waves across the gaming landscape by putting the company’s clients in control of their offerings, advertising and international expansion at the push of a button.
New technology permeates all aspects of our lives in today’s society and the gaming industry has continually embodied the most innovative and futurist aspects of pushing new technology to its limits. Embracing this aspect of gaming, Betinvest remains at the forefront of tech development with its latest venture of the Sportsbook iFrame product, giving operators a comprehensive solution with more capability than ever before. Commenting on their latest product, Valentyn Kyrylenko explained: “Our Sportsbook iFrame is very attractive to players and operators alike. With its Sportsbook management function it gives operators the opportunity to use a variety of different tools, such as creating business reports, teasers and promotions, as well as being able to see the turnovers for both main sports and other activities. We spent a lot of time on developing and implementing a variety of innovative features to improve the UI/UX design.”
“I think that Sportsbook iFrame has the potential to be one of the most profitable products in gaming. It makes the process starting Sportsbook business very simple. If we talk about Sportsbook, for example, operators don’t need to employ a large team of experts to work with and support it: when using our Sportsbook iFrame, all that operators need to do is to work with their players. Meanwhile, we take care of all technical, technological and trading aspects of the business. This technology is very promising for the whole gaming industry as it gives us the opportunity to help expand businesses even faster across the world.”
Betinvest offers the only Sportsbook iFrame technology in the industry that is customised specifically for eSports allowing businesses to operate in any region and with unique design and branding capabilities to suit market requirements as well as a company’s personal preferences and needs. Explaining the eSports product within the overall iFrame solution, Kyrylenko said: “For every Sportsbook iFrame client, we create a system tailored to them. The success of this product is all down to our flexibility when it comes to the technical aspects. Sports betting products are our speciality: we know what the sportsbook needs to be successful, and through our iFrame solution, we can offer our whole range of products with the simplest way to start using them. We have also made one of the best solutions on the market for mobile devices, which scales down automatically from the desktop version.”
Cyber security and risk management are key factors when operating online businesses, something which has been a core focus of Betinvest whilst developing their latest iFrame solutions. Whilst the iFrame is a frontend part of the platform, Kyrylenko claims operators will benefit from increased data and security control when processing information such as storing data or using clients’ personal data remains on the operator side. “IFrame means that our clients are in control – they can apply any necessary settings or customisations to ensure the safety of the business themselves. All the data we exchange is encoded, not personalised, so even in the event of a data breach, information about customers and their transactions won’t be compromised.”
In addition to its eSports iFrame option and security capabilities, one of the additional marketing features of the iFrame technology is the enhanced marketing potential. Explaining how operators can benefit, Kyrylenko said: “We also included solutions hugely useful for advertising, so we also offer a number of marketing tools allowing for the creation of teasers, promotions and interface changes autonomously. Operators will swiftly and easily be able to control and adapt to the specifics and trends of the market or sports schedule through their back-end settings. In addition, we provide our partners with very important tools for analysing the operational aspect of their business, which is very rarely found in iFrame based products.”
Ahead of its rollout, Betinvest has clarified the iFrame tech was developed first and foremost with its clients in mind. For Betinvest clients, the company claims the advent of this solution means they’ll save a considerable amount of time when integrating Sportsbook whilst receiving support from the company’s market leading team of sports betting product specialists. Kyrylenko concluded: “Every businessperson is interested in minimising their operational costs and reducing the number of personnel needed to maintain a highly efficient business. Our iFrame solution offers precisely that and more. When we think about new markets, we consider how products can be customised to suit local needs, and about our clients’ options. With the Sportsbook iFrame solution, operators can launch sports betting in a matter of hours, quickly change the frontend view and the manner of providing information because these changes don’t affect the core aspects of the client’s platform. Thanks to this approach and new technology, we can adapt any business for any market.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betinvest develops industry’s first customisable Sportsbook iFrame tech for eSports
FairPlay’s betting technology and AI-powered predictive content drive deeper fan engagement and deliver media opportunities and revenue
FOX Sports Digital and FairPlay Sports Media, the fan-focused and AI-powered global sports media network, have announced a strategic betting tech, affiliate and sports media agreement.
Under the multi-year agreement, FairPlay will serve as the exclusive sports betting affiliate technology provider of FOX Sports Digital, deploying its market-leading odds components, advanced AI-powered predictive data and analytics, and cutting-edge technology solutions on FOXSports.com and the FOX Sports mobile application.
The new relationship powers the newly released FOX Sports Betting Hub which integrates FairPlay’s innovative sports betting-related content enhanced with bespoke, value-added experiences derived from FairPlay’s deep relationships with global sportsbook operators.
“FOX Sports is one of the largest sports rights holders in the world, with incredible access to live games and global events,” said Stuart Simms, Group CEO of FairPlay Sports Media. “FairPlay is excited to work with the FOX Sports Digital team, and we’re honored to serve their millions of users with more engaging, insightful sports media experiences that have proven to drive loyalty, engagement and deliver on brand differentiation.”
FairPlay’s advanced AI technology and robust odds components are already delivering real-time, data-driven insights to help FOX Sports fans and bettors, while monetization frameworks being deployed create revenue opportunities for operators, sportsbooks and digital media buyers.
The agreement enhances and elevates fan engagement by bringing FairPlay’s betting information technology and AI-powered tools to FOX Sports’ digital platforms. FairPlay’s approach enables FOX Sports digital users and fans to access personalized, data-driven betting analytics that deepen their connection and engagement with sports content. As the sports media and betting landscapes continue to evolve, the FOX Sports and FairPlay agreement delivers pioneering, scalable digital experiences for fans and operators alike.
The post FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering
Checkd Dev, part of the award-winning Checkd Group and a leading iGaming technology provider, has signed a multi-year agreement to supply its Automated Betting System (ABS) to UK bookmaker Betfred, introducing new levels of efficiency and engagement to pre-match football accumulator betting.
Through the partnership, Betfred has launched a suite of pre-configured, one-click accumulator bets, powered by Checkd Dev’s ABS technology and seamlessly integrated with Betfred’s proprietary pricing.
The solution enhances the customer betting journey while equipping Betfred’s trading team with a robust backend platform to streamline bet creation, management, and settlement. Customers benefit from football bets that are dynamically assigned probabilities based on historic form, providing greater insight and confidence in their selections.
The launch of ABS reinforces Betfred’s reputation as an industry innovator, offering customers smarter, faster, and more engaging betting experiences.
Checkd Dev has refined its ABS user interface through deployments with multiple tier-one operators. Betfred has further strengthened the proposition by integrating its competitive Acca Flex bonus offer, available from launch. Customers can access additional bonuses if their bet wins, while also benefiting from a money-back guarantee if a single leg loses.
Since its introduction two years ago, Checkd Dev’s ABS has evolved from a statistics-driven tool to increase operator conversion rates into a comprehensive system designed to meet the growing demand for automated, pre-configured betting products, powered by the company’s proprietary BRUNO platform.
This agreement extends Checkd Dev’s recent growth trajectory, following high-profile partnerships with William Hill on a fully automated, stats-powered Bet Builder, and a three-year deal with OpenBet to launch a new Trending BetBuilder to market.
Andrew Grimshaw, Commercial Director at Checkd Dev, commented: “We are delighted to be working with fellow Mancunians Betfred on our Trending Bets product. More and more major bookmakers are recognising the tangible value of our automated betting solutions, and it is especially gratifying to collaborate with a local partner on this launch.”
Mark Hartley, Head of Product at Betfred, added: “Since moving onto our propriety platform, we’ve been able to bring new ideas to market much faster. This partnership with Checkd Dev is a great example, helping us solve a simple problem for football fans: researching and building an accumulator can sometimes feel like hard work!
“With one-click, data-driven selections we’ve made the process quicker and easier, while still giving customers the choice and depth they want. Accas are already one of our most compelling propositions, thanks to our popular promotion Acca Flex, and this launch makes them even more engaging. We’re also looking forward to exploring further opportunities to work with Checkd Dev in the future.”
The post Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering appeared first on Gaming and Gambling Industry Newsroom.
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The post Slotland’s Crown Jewel, Gods of Egypt, Resurrects with Enhanced Features appeared first on Gaming and Gambling Industry Newsroom.
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