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ASA dismisses complaints over Betfair TV ad
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The Advertising Standards Authority (ASA) has ruled that the TV ad for Betfair had not breached the advertising code and that no further action is necessary.
The ad in question showed a young man checking his mobile phone while walking down the pavement and going through what appeared to be a “secret” door leading to a room with a large screen that showed horse racing.
A voice-over stated: “My gut says that horse is something special and my smarts say to back it on the Betfair Exchange where I get bigger returns than if I bet with one of these other bookies. That’s why I go to Betfair. Betfair, where gut instinct meets smarts.”
Complaints were submitted, challenging the idea that depicting the betting experience in this manner “exploits the susceptibilities of young men”, however, the regulatory body ruled that there was no breach of advertising rules.
Betfair, responding to the complaints, explained that its advert sought to show customers that the operator could offer better value for money in comparison to other bookmakers. The protagonist was not shown to be placing any bets, thus not suggesting that gambling had any holding over the man’s life. Also, the advertisement did not, in any way, exploit any susceptibilities of under-18s, but rather was attempting to educate its customers about the range of odds available.
Considering the response to the complaints from the operator, the ASA ruled that while they considered the character to be deemed aspirational—in reference to his “smarts”—the decision to place a bet using the Betfair Exchange was deemed to be depicted responsibly.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ASA dismisses complaints over Betfair TV ad
Latest News
White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia
Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State
White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.
The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.
Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.
Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.
Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.
White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.
The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.
Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.
“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”
Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”
The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.
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Games Global and Slingshot Studios expand Cashingo™ series with Eruption Blaze Cashingo™
Title pairs advanced Cashingo experience with ULTRA Link&Win enhancements
Games Global, together with its exclusive studio partner, Slingshot Studios, has released Eruption Blaze Cashingo, bolstering the popular series with a feature-rich release, where jackpots up to 5,000x chart a path to 13,283x win potential.
Set against the backdrop of a lava-spewing volcano, every cash and jackpot coin that lands is added to the mirrored Cashingo grid, with the value of all prizes paid out when a horizontal, vertical or diagonal row is completed.
Adding further variety to the action is the integrated ULTRA Link&Win feature, which can be activated by landing six or more coins. The feature begins with three respins on a 5×5 reel set, with three extra rows initially locked. Keys can unlock additional rows, expanding the reels and increasing win potential.
Special Boosters can appear during the round, including Doublers that increase the value of up to four cash prize coins and Collectors that gather all visible cash coin values at once. Persistent versions of these boosters remain active, while Extra Life coins award an extra spin once the initial respins are exhausted.
Free Spins offer a change of pace and greater depth, with a Power Stacks feature enhancing wild and coin symbols to elevate potential.
Eruption Blaze Cashingo showcases Slingshot Studios’ continued refinement of the Cashingo franchise, delivering an engaging, well-paced gameplay experience.
Richard Vermaak, Creative Director at Slingshot Studios, said: “Our goal with Eruption Blaze Cashingo was to take what players enjoy about Cashingo and give it more room to develop.
“The combination of the Cashingo and Power Stacks mechanics introduces a dynamic element to the base game, and the enhanced ULTRA Link&Win feature adds clear progression as the grid expands. We are delighted with how the experience comes together.”
David Reynolds, Director of Games Strategy & Partner Management at Games Global, added: “Eruption Blaze Cashingo is a strong addition to our portfolio and a great evolution of the Cashingo concept. Cash and jackpot coins open up new ways for the game to build, while the updates to the ULTRA Link&Win feature bring more variety to each round.
“Slingshot Studios has continued to grow the series in a way that feels natural and engaging.”
The post Games Global and Slingshot Studios expand Cashingo™ series with Eruption Blaze Cashingo™ appeared first on Gaming and Gambling Industry Newsroom.
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13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden
BOS – The Swedish Trade Association for Online Gambling – is today submitting a letter to the government. The letter is signed by 13 gambling company executives and BOS’s secretary general. In the letter, the signatories urge the government not to support the gambling company ATG in their proposal to raise the general gambling tax in favour of a reduction in the tax on horse racing.
As a main argument, the signatories highlight the fact that the level of the gambling tax affects the proportion of consumers who choose to gamble on the legal licensed gambling market, and that too many consumers are already opting out of the safety of the licensed market with its extensive consumer protection.
“Horse betting has a channelisation rate of between 98-99 percent. Online casino, according to the most optimistic estimates, has a channelisation rate of between 72-82 percent. The higher the tax, the greater the risk that the consumer will choose unlicensed gambling, where neither gambling tax nor consumer protection exists. To then lower the gambling tax for horse betting, which already has a very strong channelisation, and raise it for online casino, which has a very weak channelisation, would be completely incomprehensible. At least for those who prioritize consumer protection,” says BOS Secretary General Gustaf Hoffstedt.
You can read the full letter here: Letter to Government on ATG gambling duty
The post 13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden appeared first on Gaming and Gambling Industry Newsroom.
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