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Boyd Gaming Reports Fourth-Quarter, Full-Year 2018 Results

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Boyd Gaming Reports Fourth-Quarter, Full-Year 2018 ResultsReading Time: 13 minutes

 

Fourth-Quarter 2018 Highlights

 

Boyd Gaming Corporation reported financial results for the fourth quarter and full year ended December 31, 2018.

Keith Smith, President and Chief Executive Officer of Boyd Gaming, said: “The strategic initiatives we have executed over the past several years continued to pay off in the fourth quarter of 2018.  Our recent acquisitions, efficiency programs and marketing refinements all contributed to strong results.  We delivered revenue, Adjusted EBITDAR and margin growth in every segment of our business in the fourth quarter as well as the full year.  Our consumer remains healthy, and we believe we are in a solid position to continue creating value for shareholders in 2019 and beyond.”

Smith continued: “During the full year 2018 we diversified our nationwide portfolio and significantly enhanced our free cash flow profile with the acquisition of six new assets across five states.  We also entered into a strategic partnership with FanDuel Group, providing us a market-leading partner to pursue sports-betting and mobile wagering opportunities now emerging across the United States. And we continued to successfully execute a balanced approach to capital allocation, returning capital to shareholders while actively investing in strategic growth opportunities and prudently controlling leverage.”

Boyd Gaming reported fourth-quarter revenues of $791.6 million, up 33.0% from $595.1 million in the fourth quarter of 2017.  The Company reported net income of $22.9 million, or $0.20 per share, for the fourth quarter of 2018, compared to $82.1 million, or $0.71 per share, for the year-ago period. The Company’s fourth-quarter 2017 tax provision included a $60.1 million noncash income tax benefit to recognize the impact of the federal tax legislation on its deferred tax liabilities.  Project development, preopening and writedown expenses increased $12.1 million in the fourth quarter of 2018 over the prior-year period due to acquisition and development-related activities, and the launch of the Company’s redesigned player loyalty program. Corporate expense increased as compared to the fourth quarter of 2017, primarily due to the recent acquisitions.

Total Adjusted EBITDAR(1) was $208.6 million in the fourth quarter of 2018, up 40.7% from $148.3 million in the fourth quarter of 2017. Adjusted Earnings(1) for the fourth quarter of 2018 were $37.0 million, or $0.32 per share, compared to Adjusted Earnings of $25.5 million, or $0.22 per share, for the same period in 2017.

Results for the fourth quarter of 2018 include $186.8 million in revenues and $48.0 million in Adjusted EBITDAR from Ameristar Kansas City, Ameristar St. Charles, Belterra Resort and Belterra Park, acquired on October 15, 2018; Valley Forge Casino Resort, acquired by the Company on September 17, 2018; and Lattner Entertainment, acquired on June 1, 2018.

(1)      See footnotes at the end of the release for additional information relative to non-GAAP financial measures.

Operations Review

Las Vegas Locals

In the Las Vegas Locals segment, fourth-quarter 2018 revenues were $222.6 million, increasing from $219.8 million in the year-ago quarter. Fourth-quarter 2018 Adjusted EBITDAR was $73.0 million, up 13.4% from $64.4 million in the fourth quarter of 2017.

Continued operating efficiencies, marketing refinements, enhancements to the Company’s player loyalty program and strong economic conditions contributed to the 15th consecutive quarter of Adjusted EBITDAR growth in the Las Vegas Locals segment.  Operating margins improved by more than 350 basis points across the segment, as every major Locals property recorded year-over-year Adjusted EBITDAR growth.

Downtown Las Vegas

In the Downtown Las Vegas segment, revenues were $67.3 million in the fourth quarter of 2018, up from $65.1 million in the year-ago period.  Adjusted EBITDAR was $18.4 million in the fourth quarter of 2018, growing 9.6% from $16.8 million in the year-ago quarter.

Strong operating trends continued throughout the segment, with further gains in pedestrian traffic as well as increased visitation from Hawaiian customers.  Operational efficiencies and marketing improvements also contributed to an increase of more than 155 basis points in operating margins.

Midwest and South

In the Midwest and South segment, revenues were $501.8 million, up from $310.2 million in the fourth quarter of 2017.  Adjusted EBITDAR increased 64.3% to $141.8 million, compared to $86.3 million in the year-ago period.

Fourth-quarter 2018 results for the segment include $186.8 million in revenues and $48.0 million in Adjusted EBITDAR from Ameristar Kansas City, Ameristar St. Charles, Belterra Resort, Belterra Park, Valley Forge, and Lattner Entertainment.  Adjusted EBITDAR was also positively impacted in the fourth quarter of 2018 by a one-time favorable property tax benefit of $2.7 million at Kansas Star.

Segment results reflect broad-based same-store revenue and Adjusted EBITDAR gains, as nearly all of the Company’s same-store properties grew Adjusted EBITDAR during the quarter.  Same-store operating margins rose more than 110 basis points year-over-year, driven by continued operating efficiencies and marketing refinements, as well as widespread economic strength.

Full-Year 2018 Results

For the full year ended December 31, 2018, Boyd Gaming reported revenues of $2.63 billion, compared to $2.40 billion for the full year 2017. Total Adjusted EBITDAR for the full year 2018 was $681.3 million, up from $595.9 million for the full year 2017.   Full-year 2018 net income was $115.0 million, or $1.00 per share, compared to $189.4 million, or $1.64 per share, for the full year 2017. The Company’s prior-year tax provision included a $60.1 million noncash income tax benefit to recognize the impact of the federal tax legislation on its deferred tax liabilities.  Project development, preopening and writedown expenses for the full year 2018 increased $31.2 million over the prior-year period due to acquisition and development-related activities, and the launch of the Company’s redesigned player loyalty program.  Corporate expense increased as compared to the prior year primarily due to incremental costs arising from the 2018 acquisitions.  Share-based compensation expense also increased year-over-year due primarily to higher incentive stock program costs.

Full-year 2018 Adjusted Earnings were $152.9 million, or $1.33 per share, up from Adjusted Earnings of $119.0 million, or $1.03 per share, for the full year 2017.

Results for the full year 2018 include $206.6 million in revenues and $52.3 million in Adjusted EBITDAR from Ameristar Kansas City, Ameristar St. Charles, Belterra Resort and Belterra Park, acquired on October 15, 2018; Valley Forge Casino Resort, acquired on September 17, 2018; and Lattner Entertainment, acquired on June 1, 2018.

Balance Sheet Statistics

As of December 31, 2018, Boyd Gaming had cash on hand of $249.4 million, and total debt of $4.03 billion.

Full-Year 2019 Guidance

For the full year 2019, Boyd Gaming projects total Adjusted EBITDAR of $885 million to $910 million.

BOYD GAMING CORPORATION

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)





Three Months Ended



Year Ended



December 31,



December 31,

(In thousands, except per share data)

2018 (a)



2017 (b)



2018 (a)



2017 (b)

Revenues















Gaming

$

590,413





$

430,346





$

1,925,424





$

1,740,268



Food and beverage

108,882





87,134





367,888





346,379



Room

54,170





44,511





199,500





186,795



Other

38,158





33,097





133,918





127,377



Total revenues

791,623





595,088





2,626,730





2,400,819



Operating costs and expenses















Gaming

265,025





190,015





845,486





759,612



Food and beverage

101,136





83,789





347,624





335,506



Room

26,040





20,594





90,915





85,188



Other

23,755





21,115





87,354





83,615



Selling, general and administrative

105,635





86,099





369,313





362,037



Master lease rent expense (c)

20,682









20,682







Maintenance and utilities

37,501





26,955





127,027





109,462



Depreciation and amortization

70,092





55,794





229,979





217,522



Corporate expense

29,226





24,760





104,201





88,148



Project development, preopening and writedowns

17,869





5,723





45,698





14,454



Impairments of assets





(426)





993





(426)



Other operating items, net

(22)





193





2,174





1,900



Total operating costs and expenses

696,939





514,611





2,271,446





2,057,018



Operating income

94,684





80,477





355,284





343,801



Other expense (income)















Interest income

(553)





(451)





(3,721)





(1,818)



Interest expense, net of amounts capitalized

60,300





43,397





204,188





173,108



Loss on early extinguishments and modifications of debt





729





61





1,582



Other, net

112





(715)





(276)





(184)



Total other expense, net

59,859





42,960





200,252





172,688



Income from continuing operations before income taxes

34,825





37,517





155,032





171,113



Income taxes (provision) benefit

(11,958)





44,556





(40,331)





(3,115)



Income from continuing operations, net of tax

22,867





82,073





114,701





167,998



Income from discontinued operations, net of tax









347





21,392



Net income

$

22,867





$

82,073





$

115,048





$

189,390



















Basic net income per common share















Continuing operations

$

0.21





$

0.72





$

1.01





$

1.46



Discontinued operations













0.19



Basic net income per common share

$

0.21





$

0.72





$

1.01





$

1.65



Weighted average basic shares outstanding

114,276





114,506





114,401





114,957



















Diluted net income per common share















Continuing operations

$

0.20





$

0.71





$

1.00





$

1.45



Discontinued operations













0.19



Diluted net income per common share

$

0.20





$

0.71





$

1.00





$

1.64



Weighted average diluted shares outstanding

114,833





115,205





115,071





115,628



_________________________________________

(a)

Results for the three months and year ended December 31, 2018 include Lattner Entertainment, acquired on June 1, 2018, Valley Forge Casino Resort, acquired on September 17, 2018, and Ameristar Casino Kansas City, Ameristar Casino St. Charles, Belterra Resort and Belterra Park, acquired on October 15, 2018, for the periods after the date of the respective acquisitions (collectively, the “Acquired Businesses”). See Boyd Gaming’s Form 10-Q for the period ended September 30, 2018, for further information regarding the Acquired Businesses.

(b)

Prior-period information has been restated for the adoption of Accounting Standards Codification Topic 606 (“ASC 606”), Revenue from Contracts with Customers, which the Company adopted effective January 1, 2018, utilizing the full retrospective transition method.

(c)

Rent expense incurred by those properties subject to a master lease with a real estate investment trust.

BOYD GAMING CORPORATION

SUPPLEMENTAL INFORMATION

Reconciliation of Adjusted EBITDA to Net Income

(Unaudited)





Three Months Ended



Year Ended



December 31,



December 31,

(In thousands)

2018 (a)



2017 (b)



2018 (a)



2017 (b)

Total Revenues by Reportable Segment















Las Vegas Locals

$

222,574





$

219,797





$

873,504





$

868,377



Downtown Las Vegas

67,277





65,081





248,110





244,441



Midwest and South

501,772





310,210





1,505,116





1,288,001



Total revenues

$

791,623





$

595,088





$

2,626,730





$

2,400,819



















Adjusted EBITDAR by Reportable Segment















Las Vegas Locals

$

73,045





$

64,396





$

274,344





$

249,906



Downtown Las Vegas

18,388





16,772





56,517





54,613



Midwest and South

141,773





86,280





432,366





364,458



Property Adjusted EBITDAR

233,206





167,448





763,227





668,977



Corporate expense (c)

(24,563)





(19,196)





(81,938)





(73,046)



Adjusted EBITDAR

208,643





148,252





681,289





595,931



Master lease rent expense (d)

(20,682)









(20,682)







Adjusted EBITDA

187,961





148,252





660,607





595,931



















Other operating costs and expenses















Deferred rent

275





290





1,100





1,267



Depreciation and amortization

70,092





55,794





229,979





217,522



Share-based compensation expense

5,063





6,201





25,379





17,413



Project development, preopening and writedowns

17,869





5,723





45,698





14,454



Impairments of assets





(426)





993





(426)



Other operating items, net

(22)





193





2,174





1,900



Total other operating costs and expenses

93,277





67,775





305,323





252,130



Operating income

94,684





80,477





355,284





343,801



Other expense (income)















Interest income

(553)





(451)





(3,721)





(1,818)



Interest expense, net of amounts capitalized

60,300





43,397





204,188





173,108



Loss on early extinguishments and modifications of debt





729





61





1,582



Other, net

112





(715)





(276)





(184)



Total other expense, net

59,859





42,960





200,252





172,688



Income from continuing operations before income taxes

34,825





37,517





155,032





171,113



Income taxes (provision) benefit

(11,958)





44,556





(40,331)





(3,115)



Income from continuing operations, net of tax

22,867





82,073





114,701





167,998



Income from discontinued operations, net of tax









347





21,392



Net income

$

22,867





$

82,073





$

115,048





$

189,390



_______________________________________________

(a)

Results for the three months and year ended December 31, 2018 include the Acquired Businesses, which are included in the Midwest and South segment, for the periods after the date of the respective acquisitions.

(b)

Prior-period information has been restated for the adoption of ASC 606, which the Company adopted effective January 1, 2018, utilizing the full retrospective transition method.

(c)

Reconciliation of corporate expense:









Three Months Ended



Year Ended



December 31,



December 31,

(In thousands)

2018



2017



2018



2017

Corporate expense as reported on Consolidated

Statements of Operations

$

29,226





$

24,760





$

104,201





$

88,148



Corporate share-based compensation expense

(4,663)





(5,564)





(22,263)





(15,102)



Corporate expense as reported on the above table

$

24,563





$

19,196





$

81,938





$

73,046







(d)

Rent expense incurred by those properties subject to a master lease with a real estate investment trust.

BOYD GAMING CORPORATION

SUPPLEMENTAL INFORMATION

Reconciliation of Net Income to Adjusted Earnings and Net Income Per Share

to Adjusted Earnings Per Share

(Unaudited)





Three Months Ended



Year Ended



December 31,



December 31,

(In thousands, except per share data)

2018 (a)



2017 (b)



2018 (a)



2017 (b)

Net income

$

22,867





$

82,073





$

115,048





$

189,390



Less: income from discontinued operations, net of tax









(347)





(21,392)



Income from continuing operations, net of tax

22,867





82,073





114,701





167,998



Pretax adjustments:















Project development, preopening and writedowns

17,869





5,723





45,698





14,454



Impairments of assets





(426)





993





(426)



Other operating items, net

(22)





193





2,174





1,900



Loss on early extinguishments and modifications of debt





729





61





1,582



Other, net

112





(715)





(276)





(184)



Total adjustments

17,959





5,504





48,650





17,326



















Income tax effect for above adjustments

(3,851)





(1,964)





(10,463)





(6,231)



Impact of tax legislation





(60,091)









(60,091)



Adjusted earnings

$

36,975





$

25,522





$

152,888





$

119,002



















Net income per share, diluted

$

0.20





$

0.71





$

1.00





$

1.64



Less: income from discontinued operations per share













(0.19)



Income from continuing operations per share

0.20





0.71





1.00





1.45



Pretax adjustments:















Project development, preopening and writedowns

0.15





0.05





0.39





0.13



Impairments of assets









0.01







Other operating items, net









0.02





0.01



Loss on early extinguishments and modifications of debt





0.01









0.01



Other, net





(0.01)











Total adjustments

0.15





0.05





0.42





0.15



















Income tax effect for above adjustments

(0.03)





(0.02)





(0.09)





(0.05)



Impact of tax legislation





(0.52)









(0.52)



Adjusted earnings per share, diluted

$

0.32





$

0.22





$

1.33





$

1.03



















Weighted average diluted shares outstanding

114,833





115,205





115,071





115,628



__________________________________________

(a)

Results for the three months and year ended December 31, 2018 include the Acquired Businesses for the periods after the date of the respective acquisitions.

(b)

Prior-period information has been restated for the adoption of ASC 606, which the Company adopted effective January 1, 2018, utilizing the full retrospective transition method.

Non-GAAP Financial Measures

Regulation G, “Conditions for Use of Non-GAAP Financial Measures,” prescribes the conditions for use of non-GAAP financial information in public disclosures. We believe that our presentations of the following non-GAAP financial measures are important supplemental measures of operating performance to investors: earnings before interest, taxes, depreciation and amortization (EBITDA), Adjusted EBITDA, EBITDAR (EBITDA further adjusted for rent expense associated with a master lease),  Adjusted EBITDAR, Adjusted Earnings and Adjusted Earnings Per Share (Adjusted EPS). The following discussion defines these terms and why we believe they are useful measures of our performance.  We do not provide a reconciliation of forward-looking non-GAAP financial measures to the corresponding forward-looking GAAP measure due to our inability to project special charges and certain expenses.

EBITDA, Adjusted EBITDA, EBITDAR and Adjusted EBITDAR

EBITDA and EBITDAR are commonly used measures of performance in our industry that we believe, when considered with measures calculated in accordance with accounting principles generally accepted in the United States (“GAAP”), provide our investors a more complete understanding of our operating results before the impact of investing and financing transactions and income taxes and facilitates comparisons between us and our competitors. Management has historically adjusted EBITDA and EBITDAR when evaluating operating performance because we believe that the inclusion or exclusion of certain recurring and non-recurring items is necessary to provide a full understanding of our core operating results and as a means to evaluate period-to-period results. We refer to this measure as Adjusted EBITDA or Adjusted EBITDAR. We have chosen to provide this information to investors to enable them to perform comparisons of past, present and future operating results and as a means to evaluate the results of core on-going operations. We have historically reported these measures to our investors and believe that the continued inclusion of Adjusted EBITDA and Adjusted EBITDAR provides consistency in our financial reporting. We use Adjusted EBITDA and Adjusted EBITDAR in this press release because we believe this information is useful to investors in allowing greater transparency related to significant measures used by our management in their financial and operational decision-making. Adjusted EBITDA and Adjusted EBITDAR are among the more significant factors in management’s internal evaluation of total company and individual property performance and in the evaluation of incentive compensation related to property management. Management also uses Adjusted EBITDA and Adjusted EBITDAR as measures in the evaluation of potential acquisitions and dispositions. Adjusted EBITDA and Adjusted EBITDAR are also used by management in the annual budget process. Externally, we believe these measures continue to be used by investors in their assessment of our operating performance and the valuation of our company. Adjusted EBITDA reflects EBITDA adjusted for deferred rent, share-based compensation expense, project development, preopening and writedown expenses, impairments of assets, loss on early extinguishments and modifications of debt and other operating items, net. Adjusted EBITDAR reflects Adjusted EBITDA further adjusted for rent expense associated with a master lease with a real estate investment trust.

Adjusted Earnings and Adjusted EPS

Adjusted Earnings is net income before project development, preopening and writedown expenses, impairments of assets, other items, net, gain or loss on early extinguishments and modifications of debt, other non-recurring adjustments, net, and income from discontinued operations, net of tax. Adjusted Earnings and Adjusted EPS are presented solely as supplemental disclosures because management believes that they are widely used measures of performance in the gaming industry.

Limitations on the Use of Non-GAAP Measures

The use of EBITDA, Adjusted EBITDA, EBITDAR, Adjusted EBITDAR, Adjusted Earnings, Adjusted EPS and certain other non-GAAP financial measures has certain limitations. Our presentation of EBITDA, Adjusted EBITDA, EBITDAR, Adjusted EBITDAR, Adjusted Earnings, Adjusted EPS or certain other non-GAAP financial measures may be different from the presentation used by other companies and therefore comparability may be limited. Depreciation and amortization expense, interest expense, income taxes and other items have been and will be incurred and are not reflected in the presentation of EBITDA, Adjusted EBITDA, EBITDAR and Adjusted EBITDAR. Each of these items should also be considered in the overall evaluation of our results. Additionally, EBITDA, Adjusted EBITDA, EBITDAR and Adjusted EBITDAR do not consider capital expenditures and other investing activities and should not be considered as a measure of our liquidity. We compensate for these limitations by providing the relevant disclosure of our depreciation and amortization, interest and income taxes, capital expenditures and other items both in our reconciliations to the historical GAAP financial measures and in our consolidated financial statements, all of which should be considered when evaluating our performance.

EBITDA, Adjusted EBITDA, EBITDAR, Adjusted EBITDAR, Adjusted Earnings, Adjusted EPS and certain other non-GAAP financial measures are used in addition to and in conjunction with results presented in accordance with GAAP. EBITDA, Adjusted EBITDA, EBITDAR, Adjusted EBITDAR, Adjusted Earnings, Adjusted EPS and certain other non-GAAP financial measures should not be considered as an alternative to net income, operating income, or any other operating performance measure prescribed by GAAP, nor should these measures be relied upon to the exclusion of GAAP financial measures. EBITDA, Adjusted EBITDA, EBITDAR, Adjusted EBITDAR, Adjusted Earnings, Adjusted EPS and certain other non-GAAP financial measures reflect additional ways of viewing our operations that we believe, when viewed with our GAAP results and the reconciliations to the corresponding historical GAAP financial measures, provide a more complete understanding of factors and trends affecting our business than could be obtained absent this disclosure. Management strongly encourages investors to review our financial information in its entirety and not to rely on a single financial measure.

Forward-looking Statements and Company Information

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements contain words such as “may,” “will,” “might,” “expect,” “believe,” “anticipate,” “could,” “would,” “estimate,” “continue,” “pursue,” or the negative thereof or comparable terminology, and may include (without limitation) information regarding the Company’s expectations, goals or intentions regarding future performance. In addition, forward-looking statements in this press release include statements regarding: the benefits from the Company’s recently completed acquisitions of six new assets and the strategic partnership with FanDuel Group, progress in positioning the Company to keep creating long-term shareholder value, executing on the Company’s capital allocation program, progress on its strategic plan, and the overall direction of the Company, continuing to create significant shareholder value, and all of the statements under the heading “Full-Year 2019 Guidance.” Forward-looking statements involve certain risks and uncertainties, and actual results may differ materially from those discussed in any such statement. These risks and uncertainties include, but are not limited to: fluctuations in the Company’s operating results; recovery of its properties in various markets; the political climate and its effects on consumer spending and its impact on the travel industry; the state of the economy and its effect on consumer spending and the Company’s results of operations; the timing for economic recovery, its effect on the Company’s business and the local economies where the Company’s properties are located; the receipt of legislative, and other state, federal and local approvals for the Company’s development projects; whether online gaming will become legalized in various states, the Company’s ability to operate online gaming profitably, or otherwise; consumer reaction to fluctuations in the stock market and economic factors; the fact that the Company’s expansion, development and renovation projects (including enhancements to improve property performance) are subject to many risks inherent in expansion, development or construction of a new or existing project; the effects of events adversely impacting the economy or the regions from which the Company draws a significant percentage of its customers; competition; litigation; financial community and rating agency perceptions of the Company and its subsidiaries; changes in laws and regulations, including increased taxes; the availability and price of energy, weather, regulation, economic, credit and capital market conditions; and the effects of war, terrorist or similar activity. Additional factors that could cause actual results to differ are discussed under the heading “Risk Factors” and in other sections of the Company’s Annual Report on Form 10-K, its Quarterly Reports on Form 10-Q, and in the Company’s other current and periodic reports filed from time to time with the SEC. All forward-looking statements in this press release are made as of the date hereof, based on information available to the Company as of the date hereof, and the Company assumes no obligation to update any forward-looking statement.

 

About Boyd Gaming:
Founded in 1975, Boyd Gaming Corporation (NYSE: BYD) is a leading geographically diversified operator of 29 gaming entertainment properties in 10 states.  The Company currently operates 1.76 million square feet of casino space, approximately 38,000 gaming machines, 900 table games, more than 11,000 hotel rooms, and 320 food and beverage outlets.  With one of the most experienced leadership teams in the casino industry, Boyd Gaming prides itself on offering its guests an outstanding entertainment experience, delivered with unwavering attention to customer service.

 

Source: Boyd Gaming Corporation


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Boyd Gaming Reports Fourth-Quarter, Full-Year 2018 Results

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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The iGaming industry is a highly fluid environment, very similar to boxing as a competitive sport: The winners in it are strategic thinkers, relentless in preparation and flawless in execution. These qualities unite GR8 Tech and Ready to Fight by Oleksandr Usyk and serve as the foundation of our partnership, empowering GR8 Tech to help its clients achieve UNdisputed success in their own rings,” said Sergey Ghazaryan, CRO at GR8 Tech.

“Our partnership with GR8 Tech is about bringing the boxing world closer through technology and creating something new for fighters, fans, and industry leaders. We’re combining GR8 Tech’s expertise in iGaming with our vision to build a stronger, smarter platform. Together, we’ll be rolling out new features and innovations to bring people together and make the boxing experience better with great tech,” said Oleksandr Usyk, Co-Founder of Ready to Fight.

GR8 Tech’s top-tier Sportsbook and iGaming platform stands out for its scalability, precision, and exceptional performance – qualities that align with Usyk’s UNwavering drive and UNstoppable track record. Just as Ready To Fight by Usyk wins the global boxing market, GR8 Tech excels with UNparalleled event coverage, sophisticated margin management, and a geo-specific approach, providing everything operators need to achieve extraordinary success in any market.

Ready to Fight’s mission to merge technology with boxing comes to life through GR8 Tech’s advanced platform. By leveraging GR8 Tech’s technological expertise, RTF meets the high operational standards of iGaming leaders. Both brands share a data-driven, innovative approach, empowering their audiences to break boundaries and achieve UNprecedented success at the intersection of sports and technology.

This UNdisputedly GR8 partnership marks the start of an exciting 2025, bringing digital activations, exclusive merch, and a groundbreaking product tech collaboration. Stay up-to-date with all the latest news by following GR8 Tech on its website and LinkedIn.

 

The post GR8 Tech and Ready to Fight by Usyk Unite to Bring Boxing and iGaming Closer Together appeared first on European Gaming Industry News.

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Fandoms and Passions: New SuperAwesome Research Demystifies Gen Alpha and Gen Z for Brands

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Study of almost 4,000 Gen Alpha/Z respondents reveals how brands can best engage the vital but elusive kid and teen audience –

SuperAwesome, the leading youth technology and insights provider, has launched a groundbreaking in-depth study into the passions and fandoms that enable brands and IP owners to forge deeper connections with young audiences.

Kids and teens remain a vital but elusive audience. They shift across a hyper-fragmented media landscape, immersed in (and defining) cultures that move faster than ever before. The long-standing challenge of data scarcity relating to under-18 audiences makes connecting meaningfully with them incredibly difficult for brands.

Conducted among 3,750 under-18s and their parents across the US, UK and Germany, the new research provides critical insights to help brands decode the passions and fandoms that fuel youth audiences. Launched today at the London Toy Fair, ‘Fandoms & Passions: The Antidotes to Hyper-Fragmented Youth Audiences’ reveals that meaningful and lasting relationships are developed throughout childhood and teenhood that impact brand loyalty in this timespan and beyond.

Kate O’Loughlin, CEO of SuperAwesome, said: “The fragmentation of kids’ and teens’ digital behaviors continues to grow, yet the insights on how to engage them have been limited to rudimentary observations of what they interact with online – without understanding the WHY. We conducted this research to uncover the complex drivers of how brands can build real resonance with young audiences.”

Fandoms and Passions – What’s the Difference? 

Passions are hobbies or interests (think gaming, sports, or music). They’re important for self-discovery and shaping individual perspectives, and are primarily focused on the personal connection with an activity or interest. Tapping into passions gives an instant connection to young audiences on a personal level.

Fandoms can elevate this further by adding a social dimension. They’re built around community or consumable content that unites people (think particular video games, film franchises, or a musician, for example). They allow kids to be part of a collective, creating a sense of community and belonging. This shared experience strengthens their connection to the fandom and the brands that interact with them authentically.

How Important Are Fandoms and Passions Really? 

3 in 5 kids engage with their passions daily, and 56% of kids engage with their fandoms daily. On average, young people have 4 passions but only 2 fandoms at any given time due to the social and potential financial investment fandoms require. More than half (55%) of those surveyed said their top fandom had an enormous influence on their daily lives, rating its impact at least 9 out of 10.

How Do Fandoms and Passions Translate Into Engagement Opportunities with Gen Alpha & Gen Z? 

Young audiences are naturally drawn to brands that reflect their values: 74% say they feel more connected to brands that share their passions, while 73% feel more positive about brands that collaborate with something or someone they’re a fan of. Not every brand can create a fandom, but it is possible to leverage passions and collaborate with fandoms to maximize the potential of understanding and connecting with young people.

Kate O’Loughlin, CEO of SuperAwesome added: “With this research, making safe connections to Gen Alpha and Gen Z can be as sophisticated as they are. The ability to take an audience-based approach with youth – rooted in a comprehensive understanding of their values, passions and emotions – is a necessary leap forward to meet the challenge of engaging kids and teens as they rapidly evolve.”

The research highlights that brands that are looking to connect with youth audiences cross-platform can begin with understanding their deep interests, emotional engagement and commitment. 47% of respondents watch content (like on YouTube) and shows (on streaming platforms) related to their fandoms, plus 22% also play games, use apps or buy merchandise related to the fandoms too.

Far from trying to exclude brands from their fandoms and passions, the research shows that 67% of young people think brands could do more to connect with them. It’s up to brands to make sure they do this with a deep understanding of their audience, enabling them to engage with meaning and authenticity.

Download the full report at this link: superawesome.com/identities-fandoms-and-understanding-youth-audiences/

The post Fandoms and Passions: New SuperAwesome Research Demystifies Gen Alpha and Gen Z for Brands appeared first on European Gaming Industry News.

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iGX and Optimove Announce Report on the Transformative Impact of Gamification and AI in the iGaming Industry

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 iGX, a leading voice in the iGaming industry, and Optimove, the #1 CRM Marketing platform for iGaming and sports betting operators, announce the release of a report exploring the transformative role of gamification and Generative AI (Gen AI) in the iGaming industry. This comprehensive study highlights the trends, strategies, and innovations shaping the future of iGaming, providing valuable insights for operators navigating this rapidly evolving landscape.

Methodology: 
iGX Insights surveyed 100 Heads of Marketing, CMOs, Brand Directors, and similar executives from iGaming organizations across Europe to find out how the industry is continuing its gamification efforts and the impact AI is having on iGaming. 

Key Findings Previewed 

The forthcoming report reveals critical insights into how gamification and AI are revolutionizing player engagement, retention, and overall gaming experiences: 

  • Gamification’s Universal Adoption: The report highlights that 100% of surveyed iGaming operators have implemented gamification strategies, underscoring its universal adoption. Popular elements such as achievements, tournaments, and personalized challenges have proven effective in driving player activity and loyalty. 
  • Generative AI’s Growing RoleWith 61% of operators already deploying Gen AI solutions and 39% planning to do so, AI is reshaping iGaming. Applications such as personalized promotions, automated content creation, and predictive analytics are driving hyper-personalization and streamlining operations. 
  • Data-Driven Personalization: The study emphasizes the increasing importance of player data in tailoring experiences. Organizations that leverage data insights effectively can deliver highly targeted content, predict player behavior, and optimize engagement strategies. 

Industry Implications 

The report positions gamification and AI as pivotal to the future of iGaming, enabling operators to deliver immersive, personalized experiences. By integrating these technologies, organizations can foster deeper player loyalty, enhance lifetime value, and remain competitive in a dynamic market. However, the study also addresses the challenges of data analytics and ethical use, which will be critical for sustained success. 

As noted by Pini Yakuel, CEO of Optimove, “Gamification and Generative AI are no longer optional strategies—they are essential for operators looking to thrive in today’s competitive iGaming landscape. This report provides a roadmap for leveraging these tools to enhance player engagement and deliver meaningful, data-driven experiences.”  

Added Gabriela Martins da SilvaContent Director iGX, It’s important to note that implementing Generative AI solutions successfully also requires a strong data foundation. Any gaps in data can lead to inaccurate results, introducing potential risks when deploying these technologies. That said, it’s clear that AI is poised to become a cornerstone of the gaming industry, and the number of companies leveraging Generative AI will only increase in the coming years.” 

The post iGX and Optimove Announce Report on the Transformative Impact of Gamification and AI in the iGaming Industry appeared first on European Gaming Industry News.

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