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MGM Resorts International Announces Leadership Changes
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Corey Sanders Appointed Chief Financial Officer and Bill Hornbuckle Named President and Chief Operating Officer
MGM Resorts International announced changes to its leadership team and a streamlining of responsibilities to empower leaders to drive the Company’s strategic direction and implement change as part of its MGM 2020 initiative.
Current Chief Operating Officer Corey Sanders will be appointed Chief Financial Officer and will lead the strategic financial transformation that is part of MGM 2020 and will integrate that work with the departments he currently leads including information technology, enterprise analytics, sales and consumer marketing. Prior to his role as COO of MGM Resorts, Mr. Sanders served as Executive Vice President (EVP) and CFO of MGM Grand Resorts and EVP and CFO of MGM Grand Las Vegas. Prior to those responsibilities, he held roles in corporate finance and tax for MGM Grand, Inc.
Current Chief Financial Officer Dan D’Arrigo has chosen to take advantage of the voluntary resignation program offered as part of MGM 2020 and will be resigning from the Company and the Board of Directors of MGM China. Mr. D’Arrigo will remain with the Company over the next month in an advisory role to ensure a smooth transition.
Bill Hornbuckle will expand his role and be appointed Chief Operating Officer of MGM Resorts, in addition to his current role as President. Mr. Hornbuckle will oversee operations at all enterprise properties and will lead casino marketing, design and development, human resources and entertainment. Bill’s vast experience in operations will be leveraged as he leads the operational changes that are part of the MGM 2020 transformation. All changes will take effect March 1.
“In the more than 23 years of service to the Company, Dan has shown great leadership and is leaving us with an exemplary set of professionals who will support Corey in his new role,” said Jim Murren, Chairman and CEO of MGM Resorts International. “Dan’s contributions to our organization have been invaluable. Over the years, in addition to establishing an incredibly strong finance team, Dan has led billions of dollars in capital market transactions and was instrumental in the acquisitions of Mirage Resorts and Mandalay Resort Group. We thank Dan for his tireless dedication and lasting impact to the Company and wish him the best in his next endeavor.”
Mr. Murren continued, “As we implement our MGM 2020 plan and undertake the reorganization of the Company’s operating model, and given Dan’s decision, we took the opportunity to thoughtfully examine our leadership roles. Corey’s expertise and intimate knowledge of both the operational and financial structures of MGM Resorts make him uniquely positioned to integrate those operational and financial activities in order to drive efficiency and execute our strategic priorities. The priorities include maximizing the performance of our premier properties and driving consolidated free cash flow growth. By appointing Corey CFO, we are well positioned to reach our financial and strategic targets.”
Mr. Murren added, “Bill is bringing exceptional breadth and depth of industry experience to his expanded role and will be instrumental in driving change as part of MGM 2020. I am looking forward to continuing to work closely with him and the rest of the management team as we evolve our organization.”
Mr. D’Arrigo said, “It has been a privilege to serve as MGM’s Chief Financial Officer and to work with the most talented employees in the industry. I am excited to watch members of the team take on new roles and further contribute to MGM’s growth and success as they infuse the organization with their tireless energy and bold ideas. I am confident that now is the right time to transition to a new CFO who will lead the MGM 2020 program and the Company’s next chapter. I look forward to working with Corey and the rest of the management team to ensure an orderly transition.”
Mr. Sanders said, “I am looking forward to taking on this new role at such a transformative time for the Company. I am enthusiastic about continuing to work with the rest of the team as we implement MGM 2020 and execute our strategy to position the Company for further profitability.”
Mr. Hornbuckle said, “This is an important time at MGM Resorts and I am excited to take on these additional responsibilities as we work together to successfully execute our strategic priorities. We have built a strong foundation that has been solidified over the past few years and I look forward to working directly with our property teams to successfully meet our 2020 goals and continue to grow the Company.”
The recently announced MGM 2020 program is a company-wide, business-transformation initiative aimed to leverage a more centralized organization to maximize profitability and, through key investments in technology, lay the foundation for the Company’s digital transformation to drive long-term revenue growth. The program was first announced in May 2018. MGM 2020 is expected to deliver annualized Adjusted EBITDA uplift of $300 million in aggregate, consisting of $200 million by the end of 2020 and an additional $100 million by the end of 2021. MGM 2020 builds on the work accomplished as part of the Profit Growth Plan (PGP) (2015-2017) which realized over $500 million in incremental EBITDA. The highly successful program was designed and led by Mr. Sanders, making him uniquely qualified to step into this new role as MGM 2020 continues.
“Part of MGM 2020 is clarifying responsibilities and driving change. We are creating the path to success through the transformation with this team,” said Mr. Murren.
Additionally, the Company reaffirmed its previously announced 2020 free cash flow targets.
ABOUT COREY SANDERS
Corey Sanders has been an operations and financial leader with MGM Resorts for more than two decades. He served as the COO of MGM Resorts International since 2010, and previously served as the COO for the Company’s Core Brand and Regional Properties. In his tenure with the Company, Mr. Sanders has also served as Executive Vice President and Chief Financial Officer for MGM Grand Resorts, Executive Vice President and CFO for MGM Grand, Assistant Vice President of Corporate Finance, and Tax Director for MGM Grand. Mr. Sanders began his career as a tax specialist at Arthur Andersen where he held a CPA certification.
ABOUT BILL HORNBUCKLE
A four-decade veteran of the gaming industry, Bill Hornbuckle has served as the President of MGM Resorts since 2012. He was previously Chief Marketing Officer of MGM Resorts from 2009 until 2012, overseeing the creation of the M life Rewards loyalty program and positioning the portfolio of MGM Resorts International destination resorts for growth. Prior to that, he was President and COO of Mandalay Bay Resort and Casino, and President and COO of MGM Grand. Mr. Hornbuckle is the former President and Chief Operating Officer for Caesars Palace, Las Vegas and earlier in his career served in various senior management positions with Mirage Resorts.
ABOUT MGM RESORTS INTERNATIONAL
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 29 unique hotel and destination gaming offerings including some of the most recognizable resort brands in the industry. Expanding throughout the U.S. and around the world, the company acquired the operations of Empire City Casino in New York in 2019, and in 2018, opened MGM Springfield in Massachusetts, MGM COTAI in Macau, and the first Bellagio-branded hotel in Shanghai. The over 82,000 global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®. For more information visit us at www.mgmresorts.com.
Source: MGM Resorts International
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The post GR8 Tech and Ready to Fight by Usyk Unite to Bring Boxing and iGaming Closer Together appeared first on European Gaming Industry News.
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– Study of almost 4,000 Gen Alpha/Z respondents reveals how brands can best engage the vital but elusive kid and teen audience –
SuperAwesome, the leading youth technology and insights provider, has launched a groundbreaking in-depth study into the passions and fandoms that enable brands and IP owners to forge deeper connections with young audiences.
Kids and teens remain a vital but elusive audience. They shift across a hyper-fragmented media landscape, immersed in (and defining) cultures that move faster than ever before. The long-standing challenge of data scarcity relating to under-18 audiences makes connecting meaningfully with them incredibly difficult for brands.
Conducted among 3,750 under-18s and their parents across the US, UK and Germany, the new research provides critical insights to help brands decode the passions and fandoms that fuel youth audiences. Launched today at the London Toy Fair, ‘Fandoms & Passions: The Antidotes to Hyper-Fragmented Youth Audiences’ reveals that meaningful and lasting relationships are developed throughout childhood and teenhood that impact brand loyalty in this timespan and beyond.
Kate O’Loughlin, CEO of SuperAwesome, said: “The fragmentation of kids’ and teens’ digital behaviors continues to grow, yet the insights on how to engage them have been limited to rudimentary observations of what they interact with online – without understanding the WHY. We conducted this research to uncover the complex drivers of how brands can build real resonance with young audiences.”
Fandoms and Passions – What’s the Difference?
Passions are hobbies or interests (think gaming, sports, or music). They’re important for self-discovery and shaping individual perspectives, and are primarily focused on the personal connection with an activity or interest. Tapping into passions gives an instant connection to young audiences on a personal level.
Fandoms can elevate this further by adding a social dimension. They’re built around community or consumable content that unites people (think particular video games, film franchises, or a musician, for example). They allow kids to be part of a collective, creating a sense of community and belonging. This shared experience strengthens their connection to the fandom and the brands that interact with them authentically.
How Important Are Fandoms and Passions Really?
3 in 5 kids engage with their passions daily, and 56% of kids engage with their fandoms daily. On average, young people have 4 passions but only 2 fandoms at any given time due to the social and potential financial investment fandoms require. More than half (55%) of those surveyed said their top fandom had an enormous influence on their daily lives, rating its impact at least 9 out of 10.
How Do Fandoms and Passions Translate Into Engagement Opportunities with Gen Alpha & Gen Z?
Young audiences are naturally drawn to brands that reflect their values: 74% say they feel more connected to brands that share their passions, while 73% feel more positive about brands that collaborate with something or someone they’re a fan of. Not every brand can create a fandom, but it is possible to leverage passions and collaborate with fandoms to maximize the potential of understanding and connecting with young people.
Kate O’Loughlin, CEO of SuperAwesome added: “With this research, making safe connections to Gen Alpha and Gen Z can be as sophisticated as they are. The ability to take an audience-based approach with youth – rooted in a comprehensive understanding of their values, passions and emotions – is a necessary leap forward to meet the challenge of engaging kids and teens as they rapidly evolve.”
The research highlights that brands that are looking to connect with youth audiences cross-platform can begin with understanding their deep interests, emotional engagement and commitment. 47% of respondents watch content (like on YouTube) and shows (on streaming platforms) related to their fandoms, plus 22% also play games, use apps or buy merchandise related to the fandoms too.
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Download the full report at this link: superawesome.com/identities-fandoms-and-understanding-youth-audiences/
The post Fandoms and Passions: New SuperAwesome Research Demystifies Gen Alpha and Gen Z for Brands appeared first on European Gaming Industry News.
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Methodology:
iGX Insights surveyed 100 Heads of Marketing, CMOs, Brand Directors, and similar executives from iGaming organizations across Europe to find out how the industry is continuing its gamification efforts and the impact AI is having on iGaming.
Key Findings Previewed
The forthcoming report reveals critical insights into how gamification and AI are revolutionizing player engagement, retention, and overall gaming experiences:
- Gamification’s Universal Adoption: The report highlights that 100% of surveyed iGaming operators have implemented gamification strategies, underscoring its universal adoption. Popular elements such as achievements, tournaments, and personalized challenges have proven effective in driving player activity and loyalty.
- Generative AI’s Growing Role: With 61% of operators already deploying Gen AI solutions and 39% planning to do so, AI is reshaping iGaming. Applications such as personalized promotions, automated content creation, and predictive analytics are driving hyper-personalization and streamlining operations.
- Data-Driven Personalization: The study emphasizes the increasing importance of player data in tailoring experiences. Organizations that leverage data insights effectively can deliver highly targeted content, predict player behavior, and optimize engagement strategies.
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The post iGX and Optimove Announce Report on the Transformative Impact of Gamification and AI in the iGaming Industry appeared first on European Gaming Industry News.
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