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Pollard Banknote and the Connecticut Lottery Partner to Launch New Player Loyalty Program
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Pollard Banknote Limited is pleased to announce that, following a competitive procurement, it has been awarded a contract to provide the Connecticut Lottery Corporation with a new Player Loyalty Program and Related Services. This new contract builds upon Pollard Banknote’s successful partnership with the CLC as its primary instant ticket supplier since 2012, and comes with an initial term of three (3) years and up to seven (7) additional years of extensions.
The CLC’s new Player Loyalty Program will be powered by Pollard Banknote’s state-of-the-art PlayOn player engagement solution—one of the most modern player loyalty solutions in the market today. PlayOn
has been specifically engineered to meet the growing needs of the lottery industry and boasts over 100 different types of engagement activities, including milestone celebrations, completing a survey, or watching a video.
With the fully-integrated PlayOn mobile application, players will be able to scan their lottery tickets for easy points accumulation, which can be redeemed for a variety of exciting rewards and entries for second-chance contests. The robust mobile app will also provide players with ticket checking capabilities, information about current lottery games in the market, a GPS store locator, push notifications for jackpot alerts, and promotional information.
“Pollard Banknote is an industry leader with a demonstrated track record of helping lotteries create quality and innovative online products and experiences,” said Gregory Smith, President & CEO, Connecticut Lottery Corporation. “Together, we will create a robust program tailored to Connecticut that will both attract new players and to create value for those who play our games.”
The Player Loyalty Program from Pollard Banknote will support the CLC’s key business objectives to engage players across channels before, during, and after purchase. As a result, the Lottery will be able to build a deeper relationship with its players by expanding its ability to learn player behaviors and opinions and communicate with them in a more personalized and meaningful way.
“We are thrilled to partner with the Connecticut Lottery to deliver an exciting new Player Loyalty Program to their player base,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “With PlayOn, the CLC will gain unprecedented access to omni-channel player data to implement new tactics and strategies that will ultimately support sales growth and proceeds to good causes in the state. It’s our pleasure to be working with the CLC as they execute their vision to deliver player-centric lottery experiences that connect retail and digital channels.”
Since its inauguration in 1971, the Connecticut Lottery has allocated more than $9.5 billion to many valuable programs and causes in the state, while also awarding $17.4 billion to lottery winners. In fiscal year 2018, the CLC provided $345 million in funds to public health, libraries, public safety, education, and more. For more information on the Connecticut Lottery, please visit www.ctlottery.org.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems retail merchandising solutions, and a full suite of digital offerings, ranging from game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.6% by the Pollard family and 32.4% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.
Source: Pollard Banknote Limited
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This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Pollard Banknote and the Connecticut Lottery Partner to Launch New Player Loyalty Program

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High Roller Technologies and Flows partner to launch player engagement experiences, with technical integration complete in record time
From integration to launch in under a week
Flows is excited to announce that Kassuuu.com, a new, localised Finnish brand from online casino operator High Roller Technologies, has gone live with Flows, FlowsJackpots and FlowsWave, delivering engaging marketing jackpots and next-gen pop-ups to players in record time, showcasing the fast and frictionless deployment process of Flows’ product suite.
From initial data integration to over 200 flows, including a welcome offer using FlowsWave and a fully branded, live jackpot experience on-site, the entire process was completed in under one week.
Seth Young, CEO of High Roller Technologies, said: “At High Roller, everything we do is focused towards providing our players with engaging and exciting entertainment experiences. Utilising Flows’ product suite we were able to bring Kassuuu.com to life exactly as we envisioned, and we did it in record time. Flows’ no-code tools and hands on approach to client service made it easy for our team to deliver personalized, player-first experiences that truly stand out in the market. “By choosing FlowsJackpots and FlowsWave, High Roller has demonstrated its commitment to delivering innovative, gamified experiences that boost player engagement while reducing operational overhead. Together with FlowsWave, FlowsJackpots forms part of the wider Flows product suite, powering Kassuuu with lightning-fast jackpot payouts and smarter, more personalised ways to engage players.
FlowsJackpots sets a new benchmark for how quickly operators can deploy, customise, and manage front-end gamified features. Built for speed and simplicity, it offers pre-built templates, a no-code interface, and fully customisable widgets that make it easy to launch branded, localised jackpot experiences in minutes, without relying on developer resources. FlowsWave brings the same no-code simplicity to pop-ups that engage players in real-time and drives measurable results. FlowsWave collects and acts on player behaviors in real-time, allowing operators to provide innovative, personalized entertainment experiences.
James King, CEO of Flows, said: “Our partnership with High Roller’s Kassuuu.com perfectly highlights the power and simplicity of FlowsJackpots and FlowsWave. To go from data feed integration to a fully live marketing jackpot in less than a week is truly impressive, and proves how fast operators can drive impactful experiences with Flows.”
Flows empowers its partners to innovate faster, smarter, and more effortlessly. Beyond marketing jackpots, Flows enables businesses to integrate, orchestrate, and accelerate their entire ecosystem from building products to delivering player experiences at scale. With over 15 billion real-time events processed every month, Flows provides the infrastructure that drives agility, innovation, and growth for the world’s most forward-thinking operators.
The post High Roller Technologies and Flows partner to launch player engagement experiences, with technical integration complete in record time appeared first on European Gaming Industry News.
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Spinomenal strengthens Italian presence with Netwin partnership
Spinomenal, the leading iGaming content provider, has partnered with Italian operator Netwin to bring more of its content to Italy. Spinomenal continues to enhance its presence in Italy as the market forms a core part of its expansion strategy.
Netwin’s knowledgeable casino audience now has seamless access to a strong selection of successful hits from Spinomenal’s world-class studio. These games, including Majestic Winter, Poseidon’s Rising, Dark Wolf and others will be added to Netwin via the Exalogic platform.
Yossi Shayovits, Head of Business Development for Spinomenal commented: “Italy is an important part of our growth as we continue to develop our European operations. Netwin is a recognised player in the market and we look forward to showcasing our games to its casino players.”
Netwin Commercial Director, Simone Paderi added: “The integration of Spinomenal’s titles into our portfolio represents another milestone in strengthening our entertainment offering. We are confident that this high-quality content will meet our customers’ expectations, further consolidating our position as a benchmark for responsible gaming in Italy.”
The post Spinomenal strengthens Italian presence with Netwin partnership appeared first on European Gaming Industry News.
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PG Soft unveiled as Gold Headline Sponsor at SBC Summit Lisbon
PG Soft, a world-class digital mobile games company, has announced its Gold Headline Sponsorship for the Sports Betting, Casino & iGaming Zone at SBC Summit in Lisbon.
PG Soft will enjoy premium brand visibility across the event — including a large LED screen feature in the welcome and registration area, unmissable branding throughout the venue, and a strong digital presence on SBC’s site. Sponsoring the event puts PG Soft at the heart of the industry’s most influential gathering, ensuring maximum exposure to thousands of global stakeholders.
The event, scheduled from September 15 – 18 at the Feira Internacional de Lisboa and MEO Arena, returns following the huge success of its debut 2024 edition in the same city. As one of the fastest-growing events in the iGaming calendar, the summit is expected to be 20% bigger this year in both ticket sales and venue size.
PG Soft’s spokesperson commented: “SBC Summit made a stunning debut in Lisbon last year and we’re proud to support it in 2025 as Gold Headline Sponsor. It’s an ideal chance for us to amplify PG Soft’s world-class slots portfolio, connect with our partners, and celebrate our brand on the industry’s biggest stage.”
The post PG Soft unveiled as Gold Headline Sponsor at SBC Summit Lisbon appeared first on European Gaming Industry News.
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