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The KamaGames Token Sale
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The observations and the learnings of testing cryptocurrency in gaming
On the back of a year consumed by blockchain, in 2018 DMR Business Statistics predicted that by 2020 the industry will be worth a projected value of $60 billion. Within gaming alone, cryptocurrency has been hailed as the answer to making in-game transactions easier and safer, with the potential to bolster engagement and attract new users.
In recent years, brands such as PayPal, Red Bull and Swarovski have opted to utilize tokens to gain marketing insights from audiences or as a tool to reward employees for their innovation. Payments giant, PayPal, has yet to embrace blockchain technology on its commercial platform, however, online tech site Cheddar recently reported that the company has launched a program which will now reward employees for their innovation with crypto-tokens.
In gaming, a number of small companies have tried to implement real money online gambling with cryptocurrencies to avoid licensing and working with banks, which is of course illegal. Some companies have also been trying to build their own games stores with the goal of reselling the games and in-game assets, as well as offering their own loyalty, rewards and advertising schemes. All of which would be based on their own internal cryptocurrency/token.
Social messaging company, Kik, has previously used cryptocurrencies as a rewards-based system to encourage interaction within its community. However, recently the company turned its attention to mobile gaming, announcing a partnership with Unity Technologies that will see the cryptocurrency, Kin SDK for Unity, available on the Unity Asset Store. As a result of the collaboration, Unity developers can easily integrate Kin into their mobile games, enabling them to create user experiences that reward social interaction and create ‘stickier’ social networks, while keeping users playing through peer-to-peer experiences.
KamaGames, carried out a token sale in the latter half of 2018 but unlike other companies who participate in token sales, the move into crypto/blockchain had little to do with money. We didn’t attempt to attract the interest of investors or their financial backing. Nor did we look for speculations related to our token and never intended to list it on any of the crypto exchanges.
Instead, the sale was our opportunity to ‘test the waters’ of the blockchain industry and discover if the demand for purchasing tokens is as widespread as we were being led to believe. Also, it would answer the question of who a token sale would satisfy should we choose to repeat the practice – would it be the players across our flagship app Pokerist or simply a small but decidedly vocal minority?
Other area of focus for the company was that we also wanted to increase player retention and loyalty, as well as revenue. The aim was to offer an interesting promotional event, while attracting a new type of audience and re-engaging our lapsed players. The token was built so that the players would stay with the app, hold tokens and receive bonus chips on a daily basis. The token to in-game virtual chip rate would grow by 25% every month and holders would also receive additional daily bonuses for the first 6 months.
Unfortunately, similar to many other tokens tracked throughout 2018, we found our token sale results to be less than our most pessimistic projections. We also discovered that there would be little sense in developing a social casino product on the blockchain considering the priority for most social casino players is simplicity and speed. Blockchain doesn’t add to any of those.
Aside from this, a further hindrance to the technology’s success in the gaming sector is caused by the lack of a blockchain capable of handling the volume of transactions which occur on apps similar to Pokerist on a daily – a volume that is somewhere in the region of 1.5 million transactions per minute.
Finally, we are very proud of our certified RNG (random number generator) and at this point there are a lot of unanswered questions associated with its use on the blockchain. The main concern being that it could make the RNG more predictable which of course defeats the object.
It’s apparent from the recent innovations of PayPal that tokens do have the potential to be effective as a rewards-based system, however, following our own KGT sale, the question still stands when it comes to their value on social gaming platforms.
While the conversations around blockchain and cryptocurrencies won’t disappear anytime soon, our own experience tells us that they may not be widely adopted by the gaming industry in the near future.
KamaGames is the largest European social mobile poker operator and one of the fastest growing independent operators in the world.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The KamaGames Token Sale

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Gamescom 2025: New Records and Important Impetus for the Games Industry in Germany and Worldwide
Gamescom 2025 ended with numerous new records and strong momentum for the games industry in Germany and worldwide. Records were once again set, particularly in terms of key figures such as internationality (70% of visitors from abroad, exhibitors from 72 countries), digital reach (more than 630 million views worldwide by 23 August evening alone), exhibition space (233,000 square metres) and the number of exhibitors (1568). On site, 357,000 fans visited the world’s largest festival of games culture. The number of trade visitors rose to 34,000, with a particularly strong increase in participants from the US, China, Canada and Japan.
“This year, gamescom 2025 is sending out a particularly positive signal. After two challenging years for the games industry, you could really feel the mood improving this year. The new record figures underline not only the global appeal of gamescom, but also the upward trend in the entire games industry. gamescom 2025 is also a milestone for the German games industry: political support for the additional tax-based games funding at gamescom was stronger than ever – from both the federal and the state level alike. This creates hope that progress will be made quickly. But there were also positive signals on many other political topics, whether for e-sports from Federal Minister Bär at the political opening or from Federal Minister for Family Affairs Karin Prien, who was just as convinced of the important work of the USK in the protection of minors as she was of the enormous potential of games for the education sector,” said Felix Falk, Managing Director of game – The German Games Industry Association, the co-organiser of gamescom.
Political interest in gamescom 2025 was greater than ever before. In total, over 600 politicians came to Cologne to see for themselves the current developments in the games industry and the enormous economic, cultural and technological potential of games. Whether from the federal states, the federal government or the EU, the political guests came from all levels. In addition, a particularly large number of international delegations travelled to gamescom, for example from this year’s gamescom partner country Thailand as well as from Brazil, Indonesia and India.
Gamescom 2026 will take place from 26 to 30 August. It will open on 25 August 2026 with the gamescom Opening Night Live.
The post Gamescom 2025: New Records and Important Impetus for the Games Industry in Germany and Worldwide appeared first on European Gaming Industry News.
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Thunderkick continues Italian expansion with E-Play24 deal
Independent slots studio Thunderkick has partnered with leading Italian operator E-Play24, further strengthening its position in the market following several major agreements in the past year.
The deal with E-Play24 is the latest in a series of Italian commercial partnerships announced by the Swedish supplier since the turn of the year.
As one of Italy’s most prominent online casinos, the agreement with E-Play24 will extend Thunderkick’s reach in a key target market, where its games have proven to resonate with players.
The symbiotic partnership will see a range of high-quality slots from the studio added to the operator’s collection, further diversifying its offering and enhancing its position as a foremost provider of engaging content to the Italian market.
Thunderkick has emphasised its goal to maximise its reach in the established market, with more Italian players set to gain access to popular titles such as Eager Beavers, Midas Golden Touch 2, and The Wildos 2.
Andrea Brioschi, Key Account Manager at Thunderkick, said: “E-Play24 is one of the most reputable operators in Italy, offering an extensive portfolio of cutting-edge games from an array of fan-favourite industry brands.
“Our content continues to trend positively in the market, and we look forward to delivering even more Italian players unique gaming experiences with creativity and entertainment at their core.”
Alessandro Grasso, Head of Operations at E-Play24, added: “E-Play24 truly values the player experience, and we go above and beyond to ensure our product collection features games from those studios looking to push industry boundaries.
“Thunderkick games have a distinctive style that has consistently appealed to Italian players, and by integrating its content, we have elevated our offering and reaffirmed our desire to deliver diverse, immersive slots to E-Play24 customers.”
The post Thunderkick continues Italian expansion with E-Play24 deal appeared first on European Gaming Industry News.
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REEVO Joins Forces with BetConstruct to Expand Reach and Deliver More Exciting Games
REEVO is thrilled to announce its partnership with BetConstruct, one of the world’s leading iGaming technology providers. This collaboration will see REEVO’s dynamic portfolio of games seamlessly integrated into BetConstruct’s powerful aggregation platform, giving operators and players worldwide access to even more engaging and innovative content.
This partnership strengthens REEVO’s mission to redefine digital entertainment by offering fresh, exciting, and customizable game content that captures player imagination and drives operator success. By joining BetConstruct’s ecosystem, REEVO is extending its reach to a truly global audience while empowering partners to enrich their offerings with top-performing titles that stand out in a highly competitive market.
Karl Grech, Head of Business Development at REEVO, commented: “This partnership with BetConstruct marks a significant step forward for REEVO. Our games are designed to deliver unforgettable player experiences, and being part of BetConstruct’s vast and innovative platform allows us to showcase that vision to a much wider audience. We are excited about the opportunities this collaboration creates and look forward to building long-term value together for operators and players alike.”
Adam Calleja Urry, Business Development Director – Malta at BetConstruct, added: “BetConstruct is proud to announce a new partnership with REEVO. With years of experience driving growth and innovation in the iGaming industry, we know that strong collaborations are at the heart of continued success. This partnership reflects our commitment to working with like-minded companies who share our passion for innovation, and we look forward to combining our strengths with REEVO to enhance our offerings and create even greater value for our partners and players worldwide.”
REEVO’s growing catalog of original games, paired with BetConstruct’s cutting-edge aggregation technology, ensures operators can deliver an unparalleled entertainment experience. For REEVO’s partners, this means greater choice, stronger engagement, and the chance to be at the forefront of what’s next in iGaming.
The post REEVO Joins Forces with BetConstruct to Expand Reach and Deliver More Exciting Games appeared first on European Gaming Industry News.
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