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Novomatic UK ‘deliver the experience’ at ICE as Prismatic orders continue to soar

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“A brilliant opportunity to showcase the huge on-going programme of innovation and investment taking place at Novomatic UK” is how Ian Shreeve, Sales and Marketing Director responsible for both Astra Games and Bell-Fruit Games, chose to describe the company’s presence at last week’s ICE London, the world’s biggest gaming event.

Novomatic UK used ICE to unveil the sit down version of the Prismatic digital gaming terminal, a launch which has had an immediate and significant impact on the order book. “Our presence at ICE has helped take the number of orders received since the official launch of Prismatic less than a month ago to in excess of 1,600 units ” stated Shreeve. “We are now in full production through to May and gaining new orders on a daily basis due to the unrivalled combination of cabinet, technology and quality content which is connecting with players across the UK street market.”

The sit down version of the Prismatic enables players to enjoy the game playing experience in supreme comfort. Available in both Category C and B3 formats, the Lo Boy Prismatic features a lower height level, slant top cabinet which enables operators to position the game in the mid-floor of an AGC without interrupting the venue’s sight lines.

He added: “Our content delivery strategy of drawing on games from Astra, Bell-Fruit, Novomatic, Innov8 and Harlequin is working. The proof is in the cash box which on average is up by 40 percent across Pub Retail, a stand-out success story that has been secured without cannibalising revenue from other machines. The evidence suggests that by ensuring that the game content is fresh and different that we are attracting lapsed and in some cases new players on to the terminals.”

Ten new Prismatic game titles were showcased, fully tested and ready for deployment in the coming weeks across both B3 and Cat C formats. Ian Shreeve believes the delivery of the experience is a key feature. “Consumers are accustomed to a high definition experience and their expectations to be entertained are high” he stated. “The quality of the Prismatic monitors are in line with the standards we are all accustomed to at home. We can’t expect players to part with their hard earned leisure spend for something which doesn’t meet the standards they are use to either at home or when participating in other forms of entertainment.”

In keeping with its commitment to meet the needs of all sectors of the UK market, Bell-Fruit’s Category C analogue game, Gold Rush, extended the brand’s run of approvals with the next model in the pipeline, Batman v Joker also receiving positive feedback. Export success saw advanced orders for Bell-Fruit’s Prismatic Big Bonus Wheel and the Multi-Player Batman, both for the Dutch market.

Reflecting on the presence at ICE, Ian Shreeve concluded: “I think the industry saw Novomatic UK at its very best. In addition to product for AGC and Single Site the casino team must take huge credit for fantastic innovations such as The Wall – Joker, which has taken the casino experience to another level and for the Big Bonus Wheel which was available in three versions. One last congratulations should go to the stand team of 40 who were tasked to build and break down the products and did an outstanding job, enabling Novomatic UK to make a huge impression at such an important global event.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Novomatic UK ‘deliver the experience’ at ICE as Prismatic orders continue to soar

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gaming Corps appoints Fredrik Geijer as Chief Financial Officer

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Gaming Corps – a publicly-listed game development company based in Sweden, has announced the appointment of Fredrik Geijer as its new Chief Financial Officer, effective 21 February 2026.

Fredrik brings more than two decades of senior financial leadership and international audit experience, including long-standing roles at PwC across Sweden, China and Australia, alongside CFO appointments at high-growth companies Lexly and Cemvision. His background as both an authorised public accountant and operational finance leader positions him to support Gaming Corps as it continues its scale-up across global markets.

Current CFO Mikael Bäckström will remain in position until 20 February 2026, before taking on a role focused on broader strategic support within the company, ensuring continuity and a smooth handover.

Juha Kauppinen, CEO at Gaming Corps, said: “Gaming Corps is entering an ambitious next phase of growth, and reinforcing our financial leadership is central to delivering on that strategy. We’re building a structure that allows us to take a major step forward and genuinely challenge the world’s leading game studios, and Fredrik’s international experience and proven track record make him an excellent fit for this journey. We are grateful for Mikael’s continued contribution and pleased he will remain with us during this transition.”

Fredrik Geijer added: “Gaming Corps has established a strong operational foundation with clear momentum across markets. With that groundwork in place, the company now has a real opportunity to advance its position and compete at the very top tier of global game development. I’m excited to join at such a pivotal moment and work closely with Mikael to ensure a seamless and effective transition into the CFO role.”

The post Gaming Corps appoints Fredrik Geijer as Chief Financial Officer appeared first on European Gaming Industry News.

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Eye of Ra Roulette 2000x — Amusnet’s Live Casino Journey into the Sun God

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Amusnet elevates its Live Casino experience with Eye of Ra Roulette 2000x, a premium live roulette game that merges classic game classics with electrifying multiplier mechanics. Set against a striking Ancient Egypt-themed backdrop, this production delivers a modern twist on a timeless favourite, blending sophistication, immersion, and excitement into one unforgettable experience.

Every round is hosted by a charming presenter who guides the action with confidence and charisma – spinning the wheel, announcing results, and shaping an engaging live show. Players enjoy seamless, high-quality streaming enhanced by vivid animations, dynamic camera angles, and captivating sound design that brings the ancient-world theme to life.

At the core of Eye of Ra Roulette 2000x lies the Dynamic Multiplier feature, transforming the traditional paytable into a thrilling world of possibilities. It offers chances of boosting players’ winnings by 30x, 50x, 100x, 200x, 400x, 1000x, and up to a massive 2000x on inside bets, turning each round into a high-energy moment filled with unpredictability and anticipation.

For the first time in an Amusnet Live Casino game title, outside bets also benefit from enhanced payouts. Classic options such as Red/Black, Dozen, Column, Low/High, and Even/Odd can award 5x, 7x, or 10x, introducing a fresh layer of strategy while maintaining the familiar structure of traditional roulette. A 20% premium charge on outside bets unlocks this added potential, creating a compelling new risk-reward balance for players.

Eye of Ra Roulette 2000x is designed for maximum accessibility and global reach. With its intuitive user interface, players can place bets effortlessly using smooth chip controls, drag-to-bet functionality, rapid re-bet options, and a fully adjustable table view.

The game is built for fast, stable, worldwide deployment. Optimised for desktop, tablet, and mobile, it ensures flawless gameplay for an unlimited number of participants every round.

Eye of Ra Roulette 2000x stands as a bold new addition to the Live Casino arena – where classic roulettes meet modern game mechanics, and every spin has the potential to shine with ancient power.

Dynamic Multiplier 
The Dynamic Multipliers Feature is triggered during the No More Bets phase, randomly selecting up to seven inside bets for massive boosted payouts. When a number is hit, its standard payout is replaced with a Multiplier that ranges between 30x, 50x, 100x, 200x, 400x, 1000x, or 2000x. Each game round brings unpredictable and thrilling gameplay, keeping players on the edge of their seats as they chase those huge, adrenaline-pumping wins.

Outside Bets 
The Outside Bets Feature introduces a fresh twist to classic roulette, giving players the chance to boost Red/Black, Even/Odd, Dozen, Column, and Low/High bets with exciting 5x, 7x, or 10x payouts.

Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Eye of Ra Roulette 2000x — Amusnet’s Live Casino Journey into the Sun God appeared first on European Gaming Industry News.

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AGS Interactive Expands Its UK Presence with bet365 Partnership

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AGS Interactive (AGSi) has solidified its presence across the pond, taking a selection of its best-performing games live in the UK with bet365.

This announcement further cements AGS’ partnership with bet365 building on existing collaborations in the United States, Canada, and Latin America. bet365’s established UK market position and diverse global presence make them a logical strategic partner to support AGS’ global growth initiatives throughout Europe and beyond.

At the time of launch, bet365 players across the UK will have access to more than 20 popular game titles from AGS’ interactive content library. Notable titles include:

  • Rakin’ Bacon!®
  • Capital Gains®
  • 3X Ultra Diamond
  • Shamrock Fortunes®
  • And more

“We’ve worked closely with bet365 for years and extending our partnership to the UK is an important milestone for AGS,” said Zoe Ebling, Vice President of Interactive at AGS. “It not only reflects the strength of our relationship, but the growing global appeal and potential of our increasingly diverse portfolio of high-performing online slot content. This is a clear sign of where AGS is headed — broader reach, more markets, and a rapidly expanding international footprint.”

“We’re delighted to welcome a selection of AGS’s most beloved slot titles to our UK market,” said a bet365 spokesperson. “This expanded partnership, featuring popular casino slots, and custom-branded titles emphasizes our commitment to providing a Never Ordinary online gaming experience.”

The post AGS Interactive Expands Its UK Presence with bet365 Partnership appeared first on European Gaming Industry News.

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