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Sweden to make stricter regulations on gambling ads
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Sweden’s Minister on Public Administration, Ardalan Shekarabi said the government will be making more stringent regulations on gambling advertisements. He also summoned representatives of the gambling industry to parliament for a discussion on this topic.
“The Swedish people are tired of the extremely aggressive marketing, the unrestrained advertising,” the minister told SVT. “If the industry is unable to take responsibility and observe moderation in advertising for gambling, then I will not hesitate to progress with harsher, mandatory measures.”
Swedish government introduced a new gambling act to re-regulate the industry on January 1, 2019. The act stipulates that all gambling companies operating in Sweden be licensed, and that they must ensure gambling advertisements are restrained.
The act also bans direct marketing of gambling companies of individuals who have barred themselves from gambling. Over 20,000 people in Sweden have self-selected to be barred from access to online sites, but the minister noted that these rules were not being complied with across the board.
“We welcome the harsh measures, because right now, unfortunately, there are reverse incentives. The more careful you are as a gambling company, the more market shares you lose,” BOS General Secretary Gustaf Hoffstedt told SVT.
“We just got statistics from last year, which show that of Sweden’s 20 largest ad buyers, 6 are gambling companies, so there is far too much gambling advertising, there is no doubt about it,” Hoffstedt said.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sweden to make stricter regulations on gambling ads

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Gamescom 2025: New Records and Important Impetus for the Games Industry in Germany and Worldwide
Gamescom 2025 ended with numerous new records and strong momentum for the games industry in Germany and worldwide. Records were once again set, particularly in terms of key figures such as internationality (70% of visitors from abroad, exhibitors from 72 countries), digital reach (more than 630 million views worldwide by 23 August evening alone), exhibition space (233,000 square metres) and the number of exhibitors (1568). On site, 357,000 fans visited the world’s largest festival of games culture. The number of trade visitors rose to 34,000, with a particularly strong increase in participants from the US, China, Canada and Japan.
“This year, gamescom 2025 is sending out a particularly positive signal. After two challenging years for the games industry, you could really feel the mood improving this year. The new record figures underline not only the global appeal of gamescom, but also the upward trend in the entire games industry. gamescom 2025 is also a milestone for the German games industry: political support for the additional tax-based games funding at gamescom was stronger than ever – from both the federal and the state level alike. This creates hope that progress will be made quickly. But there were also positive signals on many other political topics, whether for e-sports from Federal Minister Bär at the political opening or from Federal Minister for Family Affairs Karin Prien, who was just as convinced of the important work of the USK in the protection of minors as she was of the enormous potential of games for the education sector,” said Felix Falk, Managing Director of game – The German Games Industry Association, the co-organiser of gamescom.
Political interest in gamescom 2025 was greater than ever before. In total, over 600 politicians came to Cologne to see for themselves the current developments in the games industry and the enormous economic, cultural and technological potential of games. Whether from the federal states, the federal government or the EU, the political guests came from all levels. In addition, a particularly large number of international delegations travelled to gamescom, for example from this year’s gamescom partner country Thailand as well as from Brazil, Indonesia and India.
Gamescom 2026 will take place from 26 to 30 August. It will open on 25 August 2026 with the gamescom Opening Night Live.
The post Gamescom 2025: New Records and Important Impetus for the Games Industry in Germany and Worldwide appeared first on European Gaming Industry News.
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Thunderkick continues Italian expansion with E-Play24 deal
Independent slots studio Thunderkick has partnered with leading Italian operator E-Play24, further strengthening its position in the market following several major agreements in the past year.
The deal with E-Play24 is the latest in a series of Italian commercial partnerships announced by the Swedish supplier since the turn of the year.
As one of Italy’s most prominent online casinos, the agreement with E-Play24 will extend Thunderkick’s reach in a key target market, where its games have proven to resonate with players.
The symbiotic partnership will see a range of high-quality slots from the studio added to the operator’s collection, further diversifying its offering and enhancing its position as a foremost provider of engaging content to the Italian market.
Thunderkick has emphasised its goal to maximise its reach in the established market, with more Italian players set to gain access to popular titles such as Eager Beavers, Midas Golden Touch 2, and The Wildos 2.
Andrea Brioschi, Key Account Manager at Thunderkick, said: “E-Play24 is one of the most reputable operators in Italy, offering an extensive portfolio of cutting-edge games from an array of fan-favourite industry brands.
“Our content continues to trend positively in the market, and we look forward to delivering even more Italian players unique gaming experiences with creativity and entertainment at their core.”
Alessandro Grasso, Head of Operations at E-Play24, added: “E-Play24 truly values the player experience, and we go above and beyond to ensure our product collection features games from those studios looking to push industry boundaries.
“Thunderkick games have a distinctive style that has consistently appealed to Italian players, and by integrating its content, we have elevated our offering and reaffirmed our desire to deliver diverse, immersive slots to E-Play24 customers.”
The post Thunderkick continues Italian expansion with E-Play24 deal appeared first on European Gaming Industry News.
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REEVO Joins Forces with BetConstruct to Expand Reach and Deliver More Exciting Games
REEVO is thrilled to announce its partnership with BetConstruct, one of the world’s leading iGaming technology providers. This collaboration will see REEVO’s dynamic portfolio of games seamlessly integrated into BetConstruct’s powerful aggregation platform, giving operators and players worldwide access to even more engaging and innovative content.
This partnership strengthens REEVO’s mission to redefine digital entertainment by offering fresh, exciting, and customizable game content that captures player imagination and drives operator success. By joining BetConstruct’s ecosystem, REEVO is extending its reach to a truly global audience while empowering partners to enrich their offerings with top-performing titles that stand out in a highly competitive market.
Karl Grech, Head of Business Development at REEVO, commented: “This partnership with BetConstruct marks a significant step forward for REEVO. Our games are designed to deliver unforgettable player experiences, and being part of BetConstruct’s vast and innovative platform allows us to showcase that vision to a much wider audience. We are excited about the opportunities this collaboration creates and look forward to building long-term value together for operators and players alike.”
Adam Calleja Urry, Business Development Director – Malta at BetConstruct, added: “BetConstruct is proud to announce a new partnership with REEVO. With years of experience driving growth and innovation in the iGaming industry, we know that strong collaborations are at the heart of continued success. This partnership reflects our commitment to working with like-minded companies who share our passion for innovation, and we look forward to combining our strengths with REEVO to enhance our offerings and create even greater value for our partners and players worldwide.”
REEVO’s growing catalog of original games, paired with BetConstruct’s cutting-edge aggregation technology, ensures operators can deliver an unparalleled entertainment experience. For REEVO’s partners, this means greater choice, stronger engagement, and the chance to be at the forefront of what’s next in iGaming.
The post REEVO Joins Forces with BetConstruct to Expand Reach and Deliver More Exciting Games appeared first on European Gaming Industry News.
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