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European Tour and IMG Arena announce data distribution partnership
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Shot-by-shot data will be collected at European Tour events
IMG ARENA to distribute and license official scoring data
European Tour will deliver an enhanced integrity programme
The European Tour has announced a new partnership with IMG’s IMG ARENA, a leading sports betting and content hub, for the collection, distribution and licensing of its official scoring data, allowing fans to benefit from significantly enhanced statistics and insights.
As part of the partnership, IMG ARENA will live stream two selected Par 3 holes per week for syndication to data rights clients in selected territories.
IMG ARENA will distribute and license the Tour’s official scoring data on an exclusive basis to worldwide media organisations and international regulated sports betting and gaming markets in a significant long-term arrangement.
IMG ARENA is developing a cutting edge, real-time, shot-by-shot data collection system which will be installed at all European Tour events, with these new insights set to be available to fans via European Tour platforms and global broadcasters.
A fully trained scoring team will use leading GPS technology, connectivity systems and greenside cameras to collect data from every shot in European Tour competition. Successful trials have been completed and further testing will take place across a host of events during 2019, with a view to the system being fully operational for the 2020 season.
Under its agreement with the European Tour, IMG ARENA will work closely with the European Tour’s Integrity Unit, which was launched in 2018 as a key component of an enhanced integrity programme to protect the Tour from corruption relating to sports betting.
Rufus Hack, Chief Content Officer of The European Tour, said: “This partnership with IMG ARENA will provide an enhanced statistical offering from our tournaments through real-time, shot-by-shot data.
“It will help us to grow our fan base and increase engagement through improved data and insights for fans across all our platforms. Licensing the data for regulated sports betting markets will allow fans around the world the opportunity to engage with our product in a different way.
“IMG ARENA will work closely with our robust integrity programme, and our investment in this area will combine the latest thinking and world-class technology to both disseminate official scoring data to betting markets and protect our tournaments from the threat corruption.”
Max Wright Senior Vice President and Head of Commercial at IMG ARENA, said: “More than a year in the making, this partnership will deliver one of the most sophisticated sports data products ever created. Our state-of-the-art, live scoring capture system will deliver a wealth of data and power a range of exciting new live betting markets.
“There is a huge opportunity for golf to become a global leader in sports betting. IMG Arena is at the forefront of the efforts to deliver this, with the European Tour a significant and complementary addition to our portfolio.”
The European Tour’s Golf Integrity Unit leads its integrity strategy, forging relationships and facilitating communication with betting operators and regulators. It also routinely focuses on player education and will use Genius Sports’ bet monitoring system, which is also employed by Major League Baseball and the English Premier League.
The system compares real-time odds movements from global betting markets with predictive algorithms, providing automatic alerts for any irregular activity.
Keith Waters, the European Tour’s Chief Operating Officer, added: “Our primary responsibility is to our players. We will educate and support all professionals to ensure they have the right guidance and understand the latest golf betting regulations.
“We are also conscious of our duty to the game of golf and its outstanding reputation for integrity, so our education and coverage will extend to all player support personnel, including the caddies, friends and families of the players.
“We will be utilising Genius Sports’ sophisticated monitoring system and co-ordinating with betting regulators and operators, who play a vital part in preventing corruption.”
Ben Paterson, Integrity Operations Director of Genius Sports, said: “To be truly effective, a sport’s integrity strategy must be underpinned by continuous bet monitoring and reporting. We are proud to have been selected by the European Tour, providing new levels of visibility over global betting on their competitions and ensuring their events remain transparent, unpredictable and protected.”
About IMG:
IMG is a global leader in sports, fashion, events, and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media, and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor network.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: European Tour and IMG Arena announce data distribution partnership
MixRift unveils brand new strategic PvP arena gaming experience
MixRift, an innovative mixed reality (MR) gaming developer, today announced the official launch of Battle Orb, a competitive strategy game which invites players to challenge each other and transform their physical surroundings into dynamic battlefields. Available now for Meta Quest platforms, Battle Orb represents the next evolution in mutli-player MR gaming.
A first PvP game for MixRift, Battle Orb allows players to step into immersive arenas where physical and digital worlds collide. Skill meets chaos in this fast-paced multiplayer strategy game, which challenges players to aim, shoot, and dominate with speed and precision across customized battlefields, combining tactical thinking with physics-based gameplay. Every hit counts as players collide, strategise and outplay opponents from around the world, from the comfort of their own homes. Players can compete in 2-player or 4-player battles, earn trophies, unlock and upgrade powerful units, and master unique arenas to climb the leaderboard.
“With Battle Orb, we’re not just launching a game, we’re basically turning your living room into a fantasy battleground.” said Bobby Voicu, CEO of MixRift. “We wanted to create something where anyone can jump in and start having fun in seconds, but that you could also master and keep replaying. I think this is what the future of gaming looks like, and it’s a blast!”
Key Features:
- HD Graphics: Cutting-edge MR design technology creates a truly immersive gaming experience
- Creative Character Options: Choose from tens of monsters, creatures, and cartoons to play with – each one zanier than the last
- Real-Time PvP Action: Face-off in 2-player or 4-player matches full of high-stakes action
- Physics Meets Strategy: Master the perfect angle, power, and timing to outmaneuver opponents, and perfect your shots to climb through the ranks
- Unique Units & Powers: Earn wins and open loot chests to unlock and upgrade special characters and abilities
- Environmental Integration: Scale your battlefield to fit any space, turning living rooms into competitive arenas
- Competitive Progression: Climb global leaderboards through a rewarding rank system and prove you’re the righteous winner
The game’s intuitive controls ensure players of all skill levels can jump in immediately, while the strategic elements provide long-term engagement for competitive gamers. Battle Orb’s intuitive and quick matchmaking system means players are matched with others in similar ranks within seconds.
Battle Orb has been designed with comfort and safety in mind, earning a “Comfortable” rating and PEGI 3 classification, making it appropriate for players of all ages while still delivering compelling gameplay for serious competitors.
“We’ve created Battle Orb to be a really special mixed-reality competitive experience,” said Voicu. “The way it transforms your physical environment into a strategic battlefield creates moments of gaming magic that simply aren’t possible in traditional formats.”
Availability:
Battle Orb is available now on the Meta Quest Store for Meta Quest 3S, Meta Quest 3, and Meta Quest 2 platforms. The game requires an internet connection for its online features.
For more information, visit https://mixrift.com/ or follow MixRift on social media for updates, tournaments, and community highlights.
The post Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming appeared first on European Gaming Industry News.
Blask, the AI-powered analytics ecosystem for the iGaming industry, has added nine new countries to its Market Overview dashboard — bringing total coverage to 55 global jurisdictions. The latest update significantly strengthens the platform’s insights across Tier 1 and established markets.
Newly added countries include the United Kingdom, Italy, Germany, Sweden, Czech Republic, Portugal, Denmark, Austria, Switzerland, and France. These markets are now fully available inside Blask’s Market Overview dashboard, with access to key performance indicators:
- Blask Index – a general signal of overall brand activity in the market
- BAP (Brand Accumulated Power) – reflects audience interest based on search trends and engagement
- APS (Acquisition Power Score) – measures how effective a brand is at acquiring new users
- CEB (Competitive Earning Baseline) – estimates a brand’s potential earnings within its competitive environment
“This expansion sharpens our coverage where it matters most,” said Max Tesla, CEO and co-founder of Blask. “Tier 1 markets are where competition is toughest — and decisions need to be backed by data. With these additions, Blask gives operators a clearer edge in navigating regulated, high-value regions.”
The Market Overview dashboard is designed to help operators, suppliers, and affiliates benchmark brand performance at the country level, track market dynamics, and spot early trends.
This release follows previous expansions into Asia, Latin America, and Africa, as Blask continues to respond to user demand for reliable, granular insights across the global iGaming landscape.
The post Blask expands Market Overview dashboard with 10 new countries appeared first on European Gaming Industry News.
Absolute Sports, a subsidiary of Nazara Technologies and the parent company of Sportskeeda.com, announced today that it has signed definitive agreements, subject to closing conditions, to acquire two IPs, TJRWrestling.net and ITRWrestling.com. These business assets will be acquired from Titan Insider Digital. These IPs add to the already dominant global position of Absolute Sports in the combat sports publishing industry.
TJRWrestling and ITRWrestling established in 2009 and 2020 respectively, have built a robust audience base within the wrestling fan community through their high-quality and in-depth combat sports news and content coverage. Together, they currently attract 1.7 million monthly active users and generate 4.6 million monthly pageviews, predominantly from North America. They generated $722K (~INR 6.1 crore) in revenue in 2024.
The transaction, valued at $1.25 million (~INR 10.5 crore), will be an all-cash asset purchase via the company’s U.S. subsidiary, Sportskeeda Inc., and is expected to close within the next 45 days.
This strategic acquisition bolsters Sportskeeda’s position in the combat sports segment and expands its presence in the U.S., home to the world’s largest pro-wrestling fanbase. The integration of these platforms will also create deeper engagement opportunities for fans and advertisers across digital formats.
Ajay Pratap Singh, CEO of Absolute Sports, commented: “ITRWrestling and TJRwrestling are two of the most respected voices in the global wrestling community. This acquisition aligns perfectly with our vision to be the leading go-to destination for wrestling content worldwide. It also reinforces Absolute Sports’ dedication to expanding its footprint in the fast-growing U.S. media market through a targeted and impactful M&A strategy.”
The post Nazara’s subsidiary Absolute Sports acquires TJRWrestling.net and ITRWrestling.com appeared first on European Gaming Industry News.
Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming
Blask expands Market Overview dashboard with 10 new countries
Nazara’s subsidiary Absolute Sports acquires TJRWrestling.net and ITRWrestling.com
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