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Dench debuts in UK with 138.co.uk deal

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Dench eGaming Solutions, a turnkey gaming platform supplier to the iGaming industry announced today that it is the main driver behind the revamp of the 138 brand in UK.

The deal represents a full operational migration of 138 brands to the Dench Core platform. Both companies are determined to revitalize the gaming brand through the introduction of more modern and flexible technology and new features that will drive company’s distinguished player experience.

Committed to innovation and increased value, 138´s future strategy is based on delivering an innovative online experience that ensures customers return repeatedly. From a unified back office, Dench Core will provide more intuitive user management, advanced BI instruments delivering advanced analytics while considering all the regulatory requirements towards KYC and responsible gaming. The marketing tool Giselle V.2 will help 138 capture customer data in real time and structure it intelligently in more than 150 KPIs. Marketing initiatives will be organized through event-driven bonus automation scenarios and will include in house built communication tools deeply embedded in the campaign process.

Darren Howland commented: ‘We believe that the best opportunity to create a sustainable competitive advantage is through a redefinition of our core operational process and a greater focus on player relationship management. As such, we looked for a technology partner, which bridges the gap between core platform features and sophisticated campaign management tools. We needed software that allows us to share customer insights across different global teams and customize the experience down to the individual player while eliminating the overreliance on third-party providers.’

Furthermore, Howland elaborated: “I think that the associated risk of moving to newer technology is groundless. Operators must mature at a rate that is equal to the speed at which players evolve and reveal their own user insights. Dench will deliver the flexibility, speed, and control over user experience we need, in order to transform our digital plans. We feel confident after the migration and the launch and eager to see how much can grow together in the future.”

Dobromir Mitev CEO and Founder of Dench eGaming Solutions stated: ‘Our company mission is to bring forward strong and reliable technology promoting operational transparency and consolidation of key marketing processes in order to create more engaging player experiences.’

“The 138 Group is a modern-thinking company that is keen to use innovation to go beyond the current technology boundaries and surpasses customer expectations, which is actually an attitude we most value and we seek in a partner. This particular blend of simple operational processes and elegant campaign management architectures makes us the perfect choice for operators thinking differently and ready to act and move ahead of their players’’ concludes Mitev

 

Dench eGaming Solutions- Dench eGaming Solutions is a B2B software provider with strict focus on the iGaming industry. We specialise in providing next generation turnkey gaming platform, white label services and most importantly deliver a real time marketing automation solution focusing on customer bonusing, rewards and engagement.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Dench debuts in UK with 138.co.uk deal

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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New Global Sport Conference 2025 Expands Speaker Line-Up with Global Sports Leaders

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Executives from football, chess and global sports media set to take the stage alongside esports pioneers at NGSC 2025 in Riyadh

The Esports World Cup Foundation (EWCF) has confirmed a new wave of speakers for the New Global Sport Conference 2025 (NGSC 2025), with sporting legends and media pioneers joining this year’s line-up alongside esports leaders.

Held on 23–24 August at the Four Seasons Hotel Riyadh during the Closing Weekend of the Esports World Cup, NGSC 2025 is the leading global platform at the intersection of gaming, esports and sport.

Confirmed speakers include World Chess Champion Magnus Carlsen, LA28 Olympic Games Chairman Casey Wasserman, football executive and former EA Sports President Peter Moore and CBS Sports Vice President of Production and Senior Creative Director Pete Radovich, each bringing insights into the convergence of digital and physical competition.

Peter Moore, former CEO of Liverpool FC and current owner of Santa Barbara Sky FC, joins NGSC 2025 with decades of experience bridging traditional sports and digital innovation, having held senior roles in both gaming and sports.

“Esports and traditional sports reflect the same energy; tribal loyalty, elite competition and global reach,” said Moore. “I’ve seen how a full stadium and a full Twitch stream trigger the same elevated heartbeat. The smartest clubs and brands are building bridges and owning their audiences on the pitch and on screen.”

Pete Radovich, the Emmy-winning Vice President of Production at CBS Sports, brings broadcast expertise to the growing conversation around how esports and traditional sports are experienced on screen.

“After years producing global events in football, tennis and basketball, I’m looking forward to joining NGSC 2025 to explore how esports is changing the viewing experience,” said Radovich. “Today’s audiences want new formats, interactivity and authenticity, all things the esports world is pioneering in the broadcast space.”

Magnus Carlsen, a five-time World Chess Champion and EWC ambassador, will also take the stage to discuss how chess is expanding into digital ecosystems. Chess joined the Esports World Cup 2025 as part of its cross-game format, reflecting its evolution into a digital-first sport reaching new global audiences.

The sports leaders join figures from the world of esports, including Victor Goossens, Founder and Co-CEO, Team Liquid;  Danny Tang, Co-Founder and CEO of Hero Esports; and senior figures from the Esports World Cup Foundation – the team behind the largest esports and gaming event in the world. Together, they will join over 1,500 founders, investors and creators for two days of keynotes, panels, private forums and strategic roundtables.

The full NGSC 2025 speaker line-up includes leaders from Sony, SEGA, LA28, Bandai Namco and more.

Tickets for NGSC 2025 are available at newglobalsportconference.com.

To learn more about the New Global Sport Conference and the Esports World Cup, visit newglobalsportconference.com and esportsworldcup.com, and follow the New Global Sport Conference and the Esports World Cup Foundation on LinkedIn.

The post New Global Sport Conference 2025 Expands Speaker Line-Up with Global Sports Leaders appeared first on European Gaming Industry News.

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Genting Casinos Relaunch UK’s Biggest Casino After Aspers Purchase

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  • Long weekend of live music to celebrate rebranding of Britain’s biggest casino
  • New owners plan to invest seven-figure sum to upgrade popular London venue

The UK’s biggest casino is celebrating its relaunch as Genting Casino Stratford with a four-day celebration featuring top DJs, live music and exciting gaming promotions.

Genting Casinos UK, one of the country’s biggest leisure and entertainment businesses, acquired the casino from former owners Aspers last April, and is planning a high seven-figure revamp to the venue, introducing new electronic gaming equipment and refreshing the food and drinks areas.

The relaunch celebrations will begin with a VIP event on Thursday July 31st, and continue on Friday August 1st with a live show from popular singer songwriter Beverley Stone, who has previously played at iconic venues such as Ronnie Scott’s and the 606 Club.

On Saturday August 2nd, guests can enjoy free sets from DJs Dean McCollough, Rickie & Melvin and Kimberly Watt from 7pm with a 4pm-10pm happy hour with 2 for 1 cocktails. The celebrations will be rounded off on Sunday August 3rd by Sirene, a female vocal and multi-instrumentalist duo who will bring their unique brand of feel-good energy to Stratford.

Located in the popular Westfield Centre, the casino attracted 1.3 million visitors in 2012, the first full year after opening. Genting are confident its investment will see a return to these exciting levels of visitation. It boasts a licensed betting office and the UK’s biggest casino floor with 150 slot machines and 100 Electronic Gaming Terminals, providing a wide variety of play experiences and all the latest games.

All IGT products have been updated with new curve cabinets, new progressives, new LED signage and offer pay-outs of up to £20,000. Novomatic Electronic Gaming Terminals terminals offer play from 10p upwards, including single zero, double zero, Spreadbet roulette and live dealer dealt Baccarat games.

Genting plans to grow the casino’s popular poker offering, continuing to offer daily cash games and hosting big tournaments throughout the year, including British Poker Series events. The casino is known as a leading poker venue, with more than 35 poker tables; two Heads Up Hold’em Progressive Poker tables; and two Prime 3 Card Progressive Poker tables.

Both existing and new members will benefit from the market-leading My Genting rewards scheme, allowing them to earn points on every visit, which can be put towards free play on Slots, E-tables and live gaming, or redeemed on food and drink. The Genting Rewards App gives 10% off all drinks and a chance to earn more points by completing App Badges and Challenges.

Paul Willcock, President and Chief Operating Officer of Genting Casinos UK, said: “We are delighted to welcome regular guests and new visitors to the new-look Genting Casino Stratford for a fantastic series of launch events and a chance to experience our first-class hospitality. We pride ourselves on offering customers the best in gaming and entertainment across our portfolio of 32 casinos and we are confident that Stratford will grow from strength to strength as it becomes part of the Genting family”.

 

The post Genting Casinos Relaunch UK’s Biggest Casino After Aspers Purchase appeared first on European Gaming Industry News.

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Scientific Games Wins Top Honors for Organizational Excellence in India

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Scientific Games has been honored with the Top GCC award in the Organizational Excellence category at the GCC Workplace Awards 2025. Held on July 11, in Bengaluru, India, these awards recognize global capability centers in India that are transforming the future of work through innovation, culture and forward-thinking strategies.

This honors marks the third award in the past year for Scientific Games’ India operations, building on its 2024 Great Place to Work certification and inclusion in Jombay’s WOW Workplaces of 2025.

“Scientific Games India has proven once again that we are creating a high-performance, future-focused workplace,” said Pat McHugh, CEO of Scientific Games. “Our team in India plays an important role in supporting and enhancing the way we deliver technology solutions across our global lottery business.”

The GCC Workplace Award highlights Scientific Games’ exceptional progress in building a high-performance, people-first workplace supporting both business outcomes and employee well-being. The company’s Bengaluru-based operations serve as a strategic hub for software development, technology operations, research and quality assurance.

“What makes this recognition especially meaningful is that it reflects how we’ve grown as a team, scaling up in capabilities while staying true to our company culture,” said Mahesh Nanjundappa, Managing Director of Scientific Games India. “Over the past year, we’ve sharpened our focus on leadership development, cross-functional collaboration and building an environment where people feel trusted to solve complex challenges.”

The GCC Workplace Awards celebrate organizations in India that are redefining what a great workplace looks like. Scientific Games was recognized from a competitive pool of 450 nominated organizations. The selection involved a rigorous, multi-stage process, including quantitative reviews, qualitative assessments of internal policies and programs and benchmarking against peer organizations. Key evaluation areas included leadership and culture, diversity and inclusion, employee well-being, innovation and external reputation.

The judges awarded the company 5 out of 5 ratings for employee engagement and well-being, as well as workplace culture, citing strong leadership support and structured feedback mechanisms. Its formal rewards and recognition programs, comprehensive benefits including health, dental and vision coverage and diversity and inclusion efforts.

Scientific Games’ India location contributes to delivering the company’s high-performance lottery and sports betting solutions to government-regulated lotteries in 50 countries.

PHOTO CAPTION: Scientific Games India was celebrated at the GCC Workplace Awards 2025 as a Top GCC Workplace in the Organizational Excellence category. Two of the company’s HR leaders, Vijaykumar Holeyachi and Naveen Ilager (center, left to right), were on hand to accept the award, which recognizes innovative organizations in India.

© 2025 Scientific Games, LLC. All Rights Reserved.

 

The post Scientific Games Wins Top Honors for Organizational Excellence in India appeared first on European Gaming Industry News.

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