Wazdan, the leading gain-focused developer, has been awarded the prestigious Volatility Virtuoso title at the Slotsoo Game Provider Awards 2025.

This win is further confirmation that when it comes to real innovation and serious gains, Wazdan continues to set the benchmark in the iGaming industry.

While others chase trends, Wazdan defines them.

This award doesn’t come as a surprise; it’s a natural result of consistently delivering bold, player-centric features that are built to drive engagement and maximise performance.

At the heart of this award lies Wazdan’s signature Volatility Levels™, a truly game-changing mechanic that hands control back to the player. Whether they’re after low-risk, steady wins or craving high-volatility, big-hit action, Wazdan’s games empower players to choose their own pace, their own style, and ultimately, their own gains.

But Volatility Levels™ isn’t the only customisation tool Wazdan offers in its games. Titles like 9 Coins™, Hot Slot™: 777 Cash Out, and many others benefit from Chance Level™, a feature engineered for performance, precision and boost in players’ retention.

Every mechanic that Wazdan brings to market is designed with a clear purpose: to maximise player engagement and deliver measurable gains for its partners.

Jakub Popanda, Lead Marketing Manager at Wazdan, said: “We believe that true innovation isn’t just about novelty, it’s about control, clarity, and consistent performance. Volatility Levels™ embodies this philosophy, giving players the freedom to define their own thrill, and operators the tools to unlock tangible growth. We’re honoured to have been recognised.”

BETBY, a leading sportsbook supplier, has released its H1 2025 performance figures, showcasing solid growth across key verticals, including its proprietary esports feed BETBY.Games. These results highlight the provider’s product strength and growing global presence through both new and existing partnerships.

During the first half of the year, BETBY’s sportsbook delivered a strong performance, with Gross Gaming Revenue increasing by 472% compared to H1 2024. The number of active players across its partner network rose by 211%, reflecting the growing appeal of BETBY’s comprehensive sportsbook solution. Total bets placed also climbed by 277%, marking another period of high engagement across the platform.

Betby.Games, the supplier’s proprietary esports feed, also made a significant contribution to the company’s overall growth. The vertical achieved a 153% year-on-year increase in Gross Gaming Revenue and a near 57% rise in bets placed during the period. As a result, Betby.Games accounted for 14% of the company’s total GGR for H1 2025.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “H1 has been another important step forward for BETBY, with meaningful growth in both our sportsbook and esports verticals. We continue to innovate, scale, and support our partners’ ambitions by delivering products that perform, with Betby.Games’ performance demonstrating the underlying strength and potential of the vertical. As we look ahead, we remain focused on accelerating growth across all areas.”

To find out more about Betby, please visit: https://betby.com/

Sports marketing consultancy Strive Sponsorship has brokered a new multi-year partnership between SBK, the sportsbook app from Smarkets, and Bradford City AFC, newly promoted to EFL League One. The collaboration aims to deepen fan engagement and drive measurable brand impact for SBK through content innovation and strategic alignment.

The deal positions SBK as one of Bradford City’s main partners and official betting sponsor. The partnership’s centrepiece is the launch of a new club podcast, designed to give fans exclusive behind-the-scenes access, nostalgic stories, and in-depth interviews with past and present figures from the club.

The tie-up follows an insight-led strategic review of the English football ecosystem conducted by Strive on SBK’s behalf. This review identified rights holders whose brand values, audience profile, and commercial proposition aligned with SBK’s mission to grow awareness and salience in a crowded betting market.

“It’s been an absolute pleasure supporting long-term client SBK throughout this process, said Malph Minns, Managing Director at Strive.

“They’ve really bought into the data-led, insight-driven methodology we’ve developed to guide partnerships that aren’t just visible—but valuable.

“The City team have been incredibly collaborative, and I’m excited to see the partnership come to life—especially with the podcast bringing fans closer to the club’s story.”

The deal showcases how Strive blends market intelligence, rights negotiation, and fan-focused activations to deliver partnerships that serve both brand objectives and supporter experience. For SBK, the podcast provides a powerful content platform to deliver long-term brand affinity, while Bradford City AFC benefits from a new media channel to build deeper connections with its loyal fanbase.

Adam Baylis, Marketing Director at SBK, said: “Strive undertook a data-led strategic review of English football for us over the summer, identifying opportunities that fit within a clear strategy to help us build brand awareness and brand salience.

“They also led on contract negotiations, securing us the rights we need to deliver value to the business.

“As a result of that work, we are thrilled SBK will be partnering with Bradford City AFC. Together, we will be bringing fans closer to the action and backing the Bantams every step of the way in what will be a really exciting season in Sky Bet League One.”

Davide Longo, Chief Commercial Officer at Bradford City AFC, added: “We are incredibly pleased to welcome SBK on board as the club’s official betting partner and will look forward to working closely with them over the next two seasons.

“The introduction of a Bradford City podcast will help bring supporters closer to their club, hearing stories from former players and other guests each month.

“Working with Strive has been an absolute pleasure. They are an incredibly thorough and professional outfit who are diligent in approach and work with a smile.”